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Targeted Learning Tip: The “So What?” Technique for Squeezing Core Benefits Out of Your Product’s Features
March 20, 2007 (09:32:53 am)
Scott Rempe shares Michael Masterson's technique for discover core benefits.
4 Secrets for Writing Compelling Catalog Copy
February 12, 2007 (09:18:47 am)
Will Newman fills you in on 4 secrets of writing compelling copy for one of the most lucrative niches in direct marketing.
An $11.9 Billion Niche
January 16, 2007 (09:01:59 am)
Will Newman outlines a growing niche that needs skilled copywriters.
Control-Beating Secrets from Magalog Master Rob Davis
September 21, 2006 (04:42:56 pm)
In an interview, graphic design Rob Davis shares the secrets he uses for record success for his magalog designs.
Quick Tip: 2 Types of Organizations You Should Belong To … and Why
September 11, 2006 (10:11:50 am)
Two types of professional organizations that can help your build your client list.
Quick Tip: Avoid Using “Literally” and “Virtually,”
August 21, 2006 (09:58:47 am)
Will Newman reveals two words that can make readers take you less seriously.
Quick Tip: What’s the Difference Between Plagiarism and Copyright Infringement?
August 14, 2006 (09:51:58 am)
Understand what you can and can't do when it comes to borrowing ideas.
How to Write a Damn Good Testimonial
July 17, 2006 (09:33:47 am)
Use John Carlton's secrets to write better testimonials.
The Secret of “The Golden Thread,” Part 2
May 22, 2006 (09:00:26 am)
Will Newman finishes the great series on The Golden Thread and how to make tight copy that pulls the reader to the end and finishes with a purchase.
Mastering the Emotional Impact of Fonts
May 18, 2006 (03:01:03 pm)
Kammy Thurman shows you how to choose fonts to create the emotional response you desire.
The Secret of “The Golden Thread,” Part 1
May 15, 2006 (08:58:36 am)
“The Golden Thread” is not just the name of this e-letter. It's a Master's technique used by the very best and most successful copywriters. Will Newman starts with part 1 of 2.
From The Golden Thread Mailbag … The False Close
April 24, 2006 (05:16:11 pm)
Pat Coffey answers a member's question about the false close and when to use it.
Resumes for Young People: How Much Should You Charge for Your Services?
March 22, 2006 (11:12:44 am)
Julien Sharp explains how much you should charge young clients for your services.
Creating an Enemy
March 20, 2006 (04:57:24 pm)
Will Newman tells us the how and why when using an enemy in your sales letter. Get the bond for your client and the prospect.
Quick Tip: Using Graphic Violators to Punch Up Sales
February 23, 2006 (11:27:30 am)
Discover how graphic violators can improve your design.
14 Tips for Banishing Writer’s Block
February 13, 2006 (04:21:59 pm)
Whether you are at the beginning or somewhere along the way in your assignment, Don Mahoney has 14 tips to wipe out writer’s block.
Using Lift Notes to Give a Lift to Your Sales
January 30, 2006 (04:16:40 pm)
Will Newman reveals how lift notes can boost your sales.
Mastering the Secrets of Magalog Success, Part 1 of 3: Formats
January 26, 2006 (10:58:58 am)
Lori Haller breaks down her approach to designing a successful magalog promotion.
Quick Tip: 5 Secrets to Make One or Two Colors Look Like Many
June 16, 2005 (03:41:54 pm)
Using two spot colors in a project can be as exciting as a 4-color design – and since it costs less to print, it is more profitable for your client.
From The Golden Thread Mailbag … The Three Fundamental Rules of Selling
May 23, 2005 (02:45:08 pm)
Scott Rempe answers emails from members and talks about the “Three Fundamental Rules of Selling”.
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