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Quick Tip: Strengthen Self-Promotion with a Tagline
May 09, 2005 (02:38:59 pm)

Find out how a tagline can help you land clients.

In His Own Words: Million-Dollar Copywriter Clayton Makepeace on Banishing Writer’s Block
April 18, 2005 (02:24:37 pm)

Master copywriter Clayton Makepeace shares his strategies for beating writer's block.

7 Key Principles for Writing Riveting Reactivation Letters
By Sandy Franks
March 28, 2005 (02:16:21 pm)

Sandy Franks gives you strategies for writing better reactivation letters.

Show Your Warts: An Honest Way to Make a Buck
By Bob Bly
November 15, 2004 (04:25:48 pm)

Bob Bly shows how honestly addressing a product's limitations can turn into more sales.

Writing a Powerful, Persuasive Fundraising P.S.
November 01, 2004 (04:21:42 pm)

Jerry Huntsinger gives you ten options for crafting a winning P.S. for your next fundraising package.

How Robert Collier Turned Six Words Into a Copywriting Goldmine
September 13, 2004 (02:52:40 pm)

Learn how Robert Collier used six words to dramatically boost sales.

Set Your Fees With Confidence – and Get Paid What You're Worth
April 26, 2004 (01:32:09 am)

Valuable insights into how you should set your fees.

Quick Tip: The 3 Components of a Good USP
March 29, 2004 (01:08:45 am)

Bob Bly share three things that every good USP has.

Secrets of Creating a Winning Magalog
By Krista Jones
January 12, 2004 (11:35:01 pm)

Krista Jones reveals how you can write a magalog that gets results.

Secrets of Writing for the Self-Help Market
December 22, 2003 (02:41:39 pm)

Discover how you can succeed as a self help copywriter.

Revealing Deeper Benefits
By John Forde
November 17, 2003 (02:01:32 pm)

John Forde shows you how to find the most important benefits of your product.

Free From the USPS for Our Graphic-Design Members – and All AWAI Members Interested in Our Graphics Program
September 29, 2003 (01:33:51 pm)

Find out about a free resource for direct mail designers.

SRDS: What It Is and How to Use It as an Invaluable Resource
September 22, 2003 (01:32:43 pm)

Find out about an invaluable resource for copywriters.

Quick Tip: The Secret of "Top and Tail"
August 11, 2003 (11:53:26 am)

Discover the two parts of your package that you should focus on when editing.

Interview with a Pro: Scott Haines on Discipline, Criticism and How to Find Highly-Successful Controls You Can Learn From
July 07, 2003 (05:03:56 pm)

In an interview with Scott Haines, you'll learn how to study controls to hone your copywriting skills.

The Resistance Factor: Avoid It and Boost Response
June 23, 2003 (04:53:17 pm)

Find out an insight that Bill Bonner uses to create a deeper connection with readers and motivate them to buy.

Interview with a Pro: John Carlton Reveals the Secrets Behind His Letter for "Sex: A Man's Guide"
By Scott Haines
May 19, 2003 (04:41:25 pm)

John Carlton joins AWAI for an interview on how he's found big success writing edgy copy.

Why Clients Rewrite Your Copy (and How to Handle It)
By Bob Bly
April 14, 2003 (04:15:38 pm)

Bob Bly provides tips on how to work with clients who rewrite your copy.

A Telephone Script for Approaching New Clients
By Nick Nichols
March 31, 2003 (04:10:29 pm)

Find out how to use prospecting by telephone as one of the fastest, cheapest ways to land new writing assignments.

Quick Tip: How Marketing Managers Really Feel About Working with Copywriters
March 10, 2003 (04:02:45 pm)

Find out what marketing managers really think about copywriters.