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Boost Your Sales by Having a Contingency Plan

Michael Masterson shows you how a contingency plan can boost your sales.

Tips for Building Your Copywriting Portfolio

Discover seven ways to build your copywriting portfolio.

What to Do When Your Client Asks for a Resume

Freelancers aren't often asked for a resume – here's what to do when you are.

The “Ben Franklin” (and Other Secret Ways to Close a Sales Pitch)

Discover five methods for closing your sales promotions.

The Invisible Web: How to Access Hidden Documents Online

Learn how to find documents that search engines don't see and give your research a boost.

12 Ways to Use Lift Notes to Boost Response

John Forde gives you 12 strategies you can use to write better lift notes.

Marketing Insight: Michael Masterson on Fear and Greed

Michael Masterson tells you why fear and greed aren't the most powerful motivating emotions in your copy.

The Master Copywriter's Checklist for Creating Irresistible Offers

The offer is critical to a promotion's success—learn how to create an irresistible offer.

Interview With a Pro: Porter Stansberry Reveals How He Got Started As a Copywriter – and the Secret of the Big Idea

In an interview with Porter Stansberry you learn how to get started as a copywriting and how to capture a compelling big idea for each package that you write.

Five Absolute Essentials for Making It as a Copywriter

John Forde tells you what you need to make it as a freelance copywriter.

Proven Formula for Writing Winning E-Mail Sales Letters

Bob Bly details his formula for writing successful sales letters for email campaigns.

A Mini Master's Lesson in Writing Winning Headlines

A quick tutorial in how to write masters-level headlines for your direct response packages.

Interview with a Pro: Master Copywriter Arthur Johnson Tells All to Michael Masterson, Part 1

Arthur Johnson reveals his secrets to writing successful copy.

Bullet Blaster: A Review of the 4 U's Plus Exercises to Improve Your Bullet-Writing Skill

Learn how you can use the 4 U's to make sure your bullets are reeling your readers in, not letting them slip away.

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