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Creating an Enemy
By Will Newman
March 20, 2006 (04:57:24 pm)

Will Newman tells us the how and why when using an enemy in your sales letter. Get the bond for your client and the prospect.

Quick Tip: Using Graphic Violators to Punch Up Sales
February 23, 2006 (11:27:30 am)

Discover how graphic violators can improve your design.

14 Tips for Banishing Writer’s Block
By Don Mahoney
February 13, 2006 (04:21:59 pm)

Whether you are at the beginning or somewhere along the way in your assignment, Don Mahoney has 14 tips to wipe out writer’s block.

Using Lift Notes to Give a Lift to Your Sales
By Will Newman
January 30, 2006 (04:16:40 pm)

Will Newman reveals how lift notes can boost your sales.

Mastering the Secrets of Magalog Success, Part 1 of 3: Formats
By Lori Haller
January 26, 2006 (10:58:58 am)

Lori Haller breaks down her approach to designing a successful magalog promotion.

Quick Tip: 5 Secrets to Make One or Two Colors Look Like Many
June 16, 2005 (03:41:54 pm)

Using two spot colors in a project can be as exciting as a 4-color design – and since it costs less to print, it is more profitable for your client.

From The Golden Thread Mailbag … The Three Fundamental Rules of Selling
By Scott Rempe
May 23, 2005 (02:45:08 pm)

Scott Rempe answers emails from members and talks about the “Three Fundamental Rules of Selling”.

Quick Tip: Strengthen Self-Promotion with a Tagline
May 09, 2005 (02:38:59 pm)

Find out how a tagline can help you land clients.

In His Own Words: Million-Dollar Copywriter Clayton Makepeace on Banishing Writer’s Block
April 18, 2005 (02:24:37 pm)

Master copywriter Clayton Makepeace shares his strategies for beating writer's block.

7 Key Principles for Writing Riveting Reactivation Letters
By Sandy Franks
March 28, 2005 (02:16:21 pm)

Sandy Franks gives you strategies for writing better reactivation letters.

Show Your Warts: An Honest Way to Make a Buck
By Bob Bly
November 15, 2004 (04:25:48 pm)

Bob Bly shows how honestly addressing a product's limitations can turn into more sales.

Writing a Powerful, Persuasive Fundraising P.S.
November 01, 2004 (04:21:42 pm)

Jerry Huntsinger gives you ten options for crafting a winning P.S. for your next fundraising package.

How Robert Collier Turned Six Words Into a Copywriting Goldmine
September 13, 2004 (02:52:40 pm)

Learn how Robert Collier used six words to dramatically boost sales.

Set Your Fees With Confidence – and Get Paid What You're Worth
April 26, 2004 (01:32:09 am)

Valuable insights into how you should set your fees.

Quick Tip: The 3 Components of a Good USP
March 29, 2004 (01:08:45 am)

Bob Bly share three things that every good USP has.

Secrets of Creating a Winning Magalog
By Krista Jones
January 12, 2004 (11:35:01 pm)

Krista Jones reveals how you can write a magalog that gets results.

Secrets of Writing for the Self-Help Market
December 22, 2003 (02:41:39 pm)

Discover how you can succeed as a self help copywriter.

Revealing Deeper Benefits
By John Forde
November 17, 2003 (02:01:32 pm)

John Forde shows you how to find the most important benefits of your product.

Free From the USPS for Our Graphic-Design Members – and All AWAI Members Interested in Our Graphics Program
September 29, 2003 (01:33:51 pm)

Find out about a free resource for direct mail designers.

SRDS: What It Is and How to Use It as an Invaluable Resource
September 22, 2003 (01:32:43 pm)

Find out about an invaluable resource for copywriters.