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Who is Elmer Wheeler … and how can he boost your response rate?

AWAI staff writer John Wood highlights Elmer Wheeler, one of the pioneers of persuasive writing. Using Wheeler’s tested selling techniques can boost response and transform your copywriting career.

An Interview with Real Estate Copywriter Marte Cliff

AWAI-trained copywriter Marte Cliff provides tips on writing for the real estate market.

Quick Tip: How Vector Magic Can Sharpen Your Image

Kristin Schwarz shows you an easy way to fix blocky images.

How to Improve the Clarity of Your Writing

Michael Masterson shares a valuable writing tool that can help you improve your writing clarity.

Quick Tip: Speaking a Common Lingo With Copywriters

Will Newman shares some of the common lingo used by copywriters.

Fitness Guru Matthew Furey Gives You the Secrets to His Success

In an interview, fitness expert Matthew Furey shows how direct response marketing works to build an exercise business.

Quick Tip: The AWAI Peer Review System

An explanation of the peer review system Michael Masterson recommends.

Alan Serinsky on Writing Great Copy for Supplements

Alan Serinsky shares his tips for writing great copy to sell supplements in the alternative health market.

An Exclusive Interview with Self-Help Copywriter Catherine Cairns

Self-help copywriter Catherine Cairns shares tips on launching your career in the self-help market.

The Lift Note: Direct Mail’s Secret Weapon to Boost Response

Kristin Schwarz reveals the importance of a well-designed lift note.

5 Cardinal Rules of Web Page Layout and Design

Kristin Schwarz gives you five rules you should follow when designing a website.

Secrets of a Master: Why This Headline Works

Michael Masterson shows you one small change that gives your headlines more power.

Quick Tip: How to Boost Impact with a Scholar’s Margin

Kammy Thurman shows you how to use a scholar's margin.

How to Remove Type from Clip Art

Kammy Thurman shows you how to remove type from clip art.

How to Avoid "Business Opportunity" Scams

Katie Yeakle shows you how to recognize and avoid a “business opportunity” scam.

How to Design a Super-Simple Tear-Off Flap

Kammy Thurman shows you how to design a tear-off flap.

Top 20 Religious Mailers

Discover the names and websites of twenty top mailers in the religious sector.

FastStone – A Free, Fast Image Browser

Kristin Schwarz shares where you can find a fast and free image browser.

Zero Resistance Writing

Matthew Furey shows you how to write better and more authentically.

What Font Is That? Online Systems to the Rescue

Kristin Schwarz shows you how font recognition programs can help with your designs.

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