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Who is Elmer Wheeler … and how can he boost your response rate?
February 11, 2008 (01:56:57 pm)
AWAI staff writer John Wood highlights Elmer Wheeler, one of the pioneers of persuasive writing. Using Wheeler’s tested selling techniques can boost response and transform your copywriting career.
An Interview with Real Estate Copywriter Marte Cliff
January 23, 2008 (05:11:22 pm)
AWAI-trained copywriter Marte Cliff provides tips on writing for the real estate market.
Quick Tip: How Vector Magic Can Sharpen Your Image
January 03, 2008 (11:36:48 am)
Kristin Schwarz shows you an easy way to fix blocky images.
How to Improve the Clarity of Your Writing
December 24, 2007 (11:46:39 am)
Michael Masterson shares a valuable writing tool that can help you improve your writing clarity.
Quick Tip: Speaking a Common Lingo With Copywriters
November 29, 2007 (11:30:43 am)
Will Newman shares some of the common lingo used by copywriters.
Fitness Guru Matthew Furey Gives You the Secrets to His Success
November 28, 2007 (04:46:51 pm)
In an interview, fitness expert Matthew Furey shows how direct response marketing works to build an exercise business.
Quick Tip: The AWAI Peer Review System
November 26, 2007 (11:29:26 am)
An explanation of the peer review system Michael Masterson recommends.
Alan Serinsky on Writing Great Copy for Supplements
November 07, 2007 (11:46:14 am)
Alan Serinsky shares his tips for writing great copy to sell supplements in the alternative health market.
An Exclusive Interview with Self-Help Copywriter Catherine Cairns
October 17, 2007 (04:28:51 pm)
Self-help copywriter Catherine Cairns shares tips on launching your career in the self-help market.
The Lift Note: Direct Mail’s Secret Weapon to Boost Response
September 20, 2007 (03:21:42 pm)
Kristin Schwarz reveals the importance of a well-designed lift note.
5 Cardinal Rules of Web Page Layout and Design
August 23, 2007 (03:10:46 pm)
Kristin Schwarz gives you five rules you should follow when designing a website.
Secrets of a Master: Why This Headline Works
August 20, 2007 (10:39:34 am)
Michael Masterson shows you one small change that gives your headlines more power.
Quick Tip: How to Boost Impact with a Scholar’s Margin
August 09, 2007 (03:08:52 pm)
Kammy Thurman shows you how to use a scholar's margin.
How to Remove Type from Clip Art
July 26, 2007 (03:00:31 pm)
Kammy Thurman shows you how to remove type from clip art.
How to Avoid "Business Opportunity" Scams
July 23, 2007 (10:31:59 am)
Katie Yeakle shows you how to recognize and avoid a “business opportunity” scam.
How to Design a Super-Simple Tear-Off Flap
July 12, 2007 (02:54:12 pm)
Kammy Thurman shows you how to design a tear-off flap.
Top 20 Religious Mailers
July 05, 2007 (04:09:28 pm)
Discover the names and websites of twenty top mailers in the religious sector.
FastStone – A Free, Fast Image Browser
June 27, 2007 (02:51:53 pm)
Kristin Schwarz shares where you can find a fast and free image browser.
Zero Resistance Writing
April 23, 2007 (09:53:49 am)
Matthew Furey shows you how to write better and more authentically.
What Font Is That? Online Systems to the Rescue
April 05, 2007 (02:35:40 pm)
Kristin Schwarz shows you how font recognition programs can help with your designs.
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