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Benefits That Sing and Soar – In Five Simple Steps
November 02, 2009 (09:27:54 am)
Master copywriter Clayton Makepeace shares his 5-step exercise that will help you find new themes and adding power to your promotions.
A Package Deal
October 14, 2009 (10:52:15 am)
Find out a business building technique that can increase the amount you charge for a project, but can effectively decrease the time you spend.
Empty Pages
October 12, 2009 (05:37:57 am)
Master copywriter Don Mahoney shows you how to overcome writer’s block. Use Don’s bag of “tricks” and conquer the blank page once and for all.
How to Build a Web Copywriting Portfolio FAST
September 09, 2009 (04:35:26 pm)
Successful web writer Sid Smith shows you how to quickly build a web copywriting portfolio that can be used to land clients.
How to Build Buzz for Your Services Without Spending a Dime
July 01, 2009 (11:03:17 am)
By using public relations in key media venues, you can promote your services and expertise fast – without paying for advertising. But even better than the free advertising is the third-party credibility that comes along with it.
The Deepest Human Desire – Dale Carnegie’s “Copywriting Secret”
May 18, 2009 (11:47:59 am)
AWAI Staff Writer Guillermo Rubio adapts four of Dale Carnegie’s strategies from “How to Win Friends & Influence People” to writing copy.
Could a Freelance Graphic-Design Career Be Your Ticket to Financial Freedom?
May 05, 2009 (11:17:37 am)
Rebecca Matter explains how learning to design marketing and editorial pieces for the direct-response industry gives you two financially valuable opportunities.
From “I Can’t” to “I Can!” – 5 Easy Ways to Gain Confidence As an Aspiring Copywriter
April 13, 2009 (06:24:35 am)
No doubt, starting out as a copywriter can be downright frightening. The good news is, you can calm these fears down, and become a competent, confident copywriter in no time flat. Just follow one (or more!) of these five confidence boosters.
Four Secrets From the Self-Promo Sales Letter That Earned Me $64,000
April 08, 2009 (01:44:51 pm)
Professional copywriter Pete Savage shares some self-promotion writing secrets, taken from a direct-mail self-promotion package that brought in $64,000 in new business for him in just 12 months.
Work As a Freelance Copywriter in Your Spare Time Or As a Full-Time Career
April 07, 2009 (02:44:17 pm)
Learn what to expect if you decide to pursue freelance copywriting in your spare time or as a full-time career.
How to “Achieve the Impossible” by Putting the Pain/Pleasure Principle to Work for You
March 27, 2009 (07:01:01 pm)
You can achieve the seemingly “impossible.” You just have to tap into your personal power. Personal development guru Tony Robbins says one of the major keys to tapping into your personal power is understanding the concept of pain and pleasure.
Lights, Camera, Action! Get Paid to Write Short Video Scripts
February 09, 2009 (08:54:13 am)
Online video marketing is one of the fastest-growing copywriting niches today. Learn AWAI member Phil LeMaster’s six tips for writing video scripts that produce results for your clients.
“WAX ON… WAX OFF…” What the Karate Kid Can Teach You About Mastery
December 24, 2008 (08:44:30 am)
Jason Gaspero explains how the movie The Karate Kid can help teach you about mastering a worthwhile highly valued skill.
How to Find a Copywriting Mentor
December 15, 2008 (08:10:50 am)
Krista Jones was able to quit her job and become a freelance copywriter by getting herself a mentor. Learn how you too can benefit from a mentor.
The Most Important Copywriting Habit of All
December 09, 2008 (08:11:51 am)
Cassandra Lee describes how a daily writing routine contributes to her copywriting success.
Get It Done Already! How to Write Your Very First Sales Letter
December 08, 2008 (08:12:36 am)
Penny Thomas used the sales letter assignment from AWAI’s Accelerated Six-Figure Copywriting program as a sample of her work, and landed her first paid assignment.
How Much to Charge for Web Copy Projects
November 19, 2008 (06:53:53 pm)
Curious what to charge your client for web copy? Use this handy pricing guide and never worry about under or over-pricing ever again.
How to Write Catalog Copy So a Client Wants to “Buy” You
November 18, 2008 (12:02:03 pm)
Will Newman demonstrates how to turn run-of-the-mill feature/simple-benefit catalog copy into “must-have” copy.
Top 30 Mailers in the Catalog Industry
November 04, 2008 (09:04:34 am)
Discover the names and websites of 30 top mailers in the catalog industry.
The 10% Solution – Mastering the Lead
October 15, 2008 (08:53:49 am)
Michael Masterson takes a look at one of the most common lead types – the ’problem/solution” lead.
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