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How to Find a Copywriting Mentor
December 15, 2008 (08:10:50 am)
Krista Jones was able to quit her job and become a freelance copywriter by getting herself a mentor. Learn how you too can benefit from a mentor.
The Most Important Copywriting Habit of All
December 09, 2008 (08:11:51 am)
Cassandra Lee describes how a daily writing routine contributes to her copywriting success.
Get It Done Already! How to Write Your Very First Sales Letter
December 08, 2008 (08:12:36 am)
Penny Thomas used the sales letter assignment from AWAI’s Accelerated Six-Figure Copywriting program as a sample of her work, and landed her first paid assignment.
How Much to Charge for Web Copy Projects
November 19, 2008 (06:53:53 pm)
Curious what to charge your client for web copy? Use this handy pricing guide and never worry about under or over-pricing ever again.
How to Write Catalog Copy So a Client Wants to “Buy” You
November 18, 2008 (12:02:03 pm)
Will Newman demonstrates how to turn run-of-the-mill feature/simple-benefit catalog copy into “must-have” copy.
Top 30 Mailers in the Catalog Industry
November 04, 2008 (09:04:34 am)
Discover the names and websites of 30 top mailers in the catalog industry.
The 10% Solution – Mastering the Lead
October 15, 2008 (08:53:49 am)
Michael Masterson takes a look at one of the most common lead types – the ’problem/solution” lead.
How I Went From Layoff to Payoff – 3 Steps to Becoming the Copywriter You Really Want to Be
October 13, 2008 (08:03:48 am)
AWAI member Penny Thomas reveals how she became a successful freelance copywriter using a simple, 3-step system.
How to Write an Exciting Interview
October 10, 2008 (10:00:26 am)
AWAI Staff Writer, Guillermo Rubio, meets up with Michael Masterson in the neighborhood cigar bar and discovers exactly how to write a great interview.
Top 10 Mailers in the Banking Industry
October 07, 2008 (08:59:22 am)
Discover the names and websites of 10 top mailers in the banking industry.
10 Ways to Build a High-Quality, Opt-in Email List
October 01, 2008 (10:54:28 am)
AWAI Staff Writer, John Wood, offers 10 ways to build a high-quality, opt-in email list for your client (and for yourself).
Do Johnson Boxes Still Work?
September 23, 2008 (08:07:40 am)
Britt Brouse shares a long-standing copy technique that will give your direct-mail package extra impact and increase your response rates.
The Five Most Popular-and Lucrative-Niches for Copywriters
August 20, 2008 (09:23:16 am)
Copywriting Coach, Chris Marlow shares the top five niches for copywriters.
Safelist Marketing: An Affordable Marketing Option Or a Huge Waste of Time?
July 30, 2008 (08:44:44 am)
AWAI Staff Writer John Wood explains the term “safelist” and whether or not you should use them in your email marketing strategy.
The “Four Great Rules” of Copywriting: Sorry, Mr. Pickwick, not these.
July 21, 2008 (10:25:34 am)
Copywriting industry icon, Herschell Gordon Lewis shares his “Four Great Laws” of copywriting.
Copywriting's Biggest Challenge
July 10, 2008 (05:14:37 pm)
When readers start knowing where the copy is going … they tend to dismiss it - tune it out …
4 Ways to Immediately Improve Your Communication Skills (and Your Bottom Line)
June 19, 2008 (01:19:45 pm)
One of the most important skills a designer can have is good communication skills.
Paul Hollingshead on Building a Successful Career As a Financial Copywriter
June 17, 2008 (11:55:48 am)
Master copywriter Paul Hollingshead shares how to build your copywriting career in the most lucrative niche today – the financial market.
“I Am a Copywriter!”
June 16, 2008 (11:54:50 am)
Will Newman reveals four simple words that can transform you into a bona-fide copywriter … today!
An Interview With Fundraising Master Kimberly Seville
May 20, 2008 (05:32:51 pm)
Top fundraising copywriter Kimberly Seville reveals a 4-step process to get your first fundraising client. Plus, discover the most profitable kind of organizations to write for during this economic downturn.
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