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Copy “Skunk” Words to Avoid
October 12, 2015 (06:38:58 am)
You never want your reader to laugh at something you write in seriousness or be confused by your word choice. Here are some words to avoid so you don't risk confusing or offending your reader.
Direct-Response in B2B … Yes, it Exists
October 08, 2015 (09:28:15 am)
B2B copywriting isn’t all content marketing. Mac Bull looks at how B2B marketing also incorporates direct-response copywriting.
The Secret Behind Kid Books and Copywriting Success
October 05, 2015 (12:03:47 pm)
Even if your copy feels readable to you, how can you tell if it’s readable for your audience? Use this tool to check objectively if your copy is readable.
The Art and Science of Being Believable
September 28, 2015 (10:47:52 am)
To be a successful copywriter, you must write like you talk. Here are some tips for writing easy-to-read copy.
10 Signs You Were Meant to Work for Yourself
September 23, 2015 (02:31:04 am)
If you’re meant to work for yourself, you likely feel it. Deep down inside, you know you’d do better, be happier, and live a richer life as your own boss.
How to Solicit Useful Feedback on Your Writing and Why
August 26, 2015 (04:00:17 pm)
Getting feedback is a key step in the writing process. Christine Butler discusses ways to getting useful feedback and why it's important.
How to Make Every Sales Letter a Blockbuster
July 13, 2015 (06:25:06 am)
Of every tool and technique copywriters use to write copy, implementing the Big Idea effectively can have the strongest impact on package performance.
5 Strategies to Identify Keywords for White Papers
July 09, 2015 (06:25:42 am)
Don’t forget SEO when you write a white paper. Including the proper keywords will help your white paper get found and read.
Why You Should Choose a Niche
June 24, 2015 (06:52:39 am)
Not sure if you should choose a niche? Click through to learn about three big benefits of choosing a niche for your web-writing business.
Get Every Writing Project Off to a Great Start
May 13, 2015 (02:52:02 pm)
The steps you take when starting a writing project will set you up for success or failure. Learn four steps you should take at the start of every project.
How Long Should a Sales Letter Be?
May 04, 2015 (10:23:38 am)
Even in today’s age of the Internet, multitasking and on-the-go lifestyles, long-form sales letters still out-perform shorter ones. Mark Ford goes into detail here.
8 Ways to Spot Dominant Emotions Your Prospects Already Have That Could Drive Your Response Rates Through the Roof - PART 2
April 13, 2015 (06:17:38 am)
We’re visiting with Clayton Makepeace again this week, so he can reveal the last 4 of his 8 secrets for pinpointing your prospect’s dominant emotions.
8 Ways to Spot Dominant Emotions Your Prospects Already Have That Could Drive Your Response Rates Through the Roof - PART 1
April 06, 2015 (10:18:06 am)
How do you know what your prospects are feeling? Clayton Makepeace starts answering this frequently-asked question.
Seven Ways to Avoid the Pain of Bad Ergonomics
March 26, 2015 (06:28:55 am)
The freedom of working from home is great — until you start having pain from a workspace without good ergonomics. Here’s how to avoid the pain.
Information Marketing: Copywriters Needed!
March 25, 2015 (06:44:13 am)
In the information marketing niche, there’s a huge opportunity for copywriters. These clients need a high volume of work and they pay well, too.
Bob Bly’s 25-50-25 Rule
January 26, 2015 (06:53:39 am)
Successful copywriters divide their time between studying, analyzing and doing. Bob Bly's 25-50-25 rule helps you manage how much time to devote to each.
Replace Your Email Client with Gmail
January 22, 2015 (06:00:54 am)
Did you know you can manage all of your email with Gmail? Julia Borgini explains why you might want to and how to set it up.
The Top 8 Criteria for a High-Quality Backlink
January 15, 2015 (06:13:13 am)
Getting backlinks to your website isn’t enough for effective SEO — they must be good ones. Here are 8 criteria to check when getting backlinks.
The Writing Process, Deconstructed – Part 2
January 07, 2015 (10:59:43 am)
Writing is a five-step process. Learn about the revision, editing, and proofing steps of the writing process and how they can improve your work.
Are You Skipping Important Steps in the Writing Process? (Part 1)
December 31, 2014 (06:36:14 am)
Improve your writing by embracing all 5 steps of the writing process. Here, you’ll the discover first two steps and how to use them to their fullest.
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