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Information Marketing: Copywriters Needed!

In the information marketing niche, there’s a huge opportunity for copywriters. These clients need a high volume of work and they pay well, too.

Bob Bly’s 25-50-25 Rule

Successful copywriters divide their time between studying, analyzing and doing. Bob Bly's 25-50-25 rule helps you manage how much time to devote to each.

Replace Your Email Client with Gmail

Did you know you can manage all of your email with Gmail? Julia Borgini explains why you might want to and how to set it up.

The Top 8 Criteria for a High-Quality Backlink

Getting backlinks to your website isn’t enough for effective SEO — they must be good ones. Here are 8 criteria to check when getting backlinks.

The Writing Process, Deconstructed – Part 2

Writing is a five-step process. Learn about the revision, editing, and proofing steps of the writing process and how they can improve your work.

Are You Skipping Important Steps in the Writing Process? (Part 1)

Improve your writing by embracing all 5 steps of the writing process. Here, you’ll the discover first two steps and how to use them to their fullest.

Clayton Makepeace on the Astonishing Power of Fear

Clayton Makepeace shares his expert view on using fear in your copy… and tells you how to avoid five blunders copywriters make when using fear.

Know Thy Prospect

Clayton Makepeace discusses the importance of knowing your prospect, and provides tips for crafting messages specific to them.

The Art of the Irresistible Offer

Clayton Makepeace explains the eight factors that go into crafting an offer that’s too good to pass up.

Three Winning Strategies from the ‘Giants’ of Social Media

The San Francisco Giants aren’t just on top of baseball. They’re also on top of social media. Learn 3 proven strategies you can learn from their success.

Improve Your Life By Asking Yourself Better Questions

Successful people ask better questions. Find out how you can improve your life by asking better questions, including the best questions to solve problems.

How to Pitch Writing Projects Like a Film Producer

One success secret of great freelancers is that they pitch ideas rather than pitching themselves. Find out 6 steps to start pitching projects like a pro.

Never Deceive Your Prospect…BUT…

Will Newman explains why your clients and long-term successes depend on being able to develop a trusting relationship with your prospect-turned-customer.

Pricing Tip #2: When to Send the Quote. When to Follow-up.

How much time do you have to send a quote to a prospect before your chances of getting the job go away? Steve Slaunwhite’s answer may surprise you.

How to Write an Email Signature that Brings You Business

Adding a professional email signature to your email programs can help you attract more referrals and more projects.

Grab Your Prospect by the Eyeballs

When it comes to sales copy, your headline is the most important element. Here are the world’s three most powerful headline techniques.

Billions of Dollars of Marketing Research for Free

Research is critical for any copywriter who wants to be successful. Here’s one of the best ways to get billions of dollars in marketing research, for free.

Dominant Emotion Copy Wins Every Time

Why dominant emotion wins when it comes to sales copy. Plus, five dominant emotions that can explode your response and make you a more successful copywriter.

Developing Experiential Confidence - Being a Fearless Best Friend to Your Prospect

Developing experiential confidence helps you take your copywriting to a new level. It gives you a way to create deeper connections with your audience.

4 Offline Self-Promotion Strategies that Can Bring Online Work

Freelancers who use a blend of online and offline self-promotion strategies tend to have the most success. Discover 4 offline strategies that really work.

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