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Clayton Makepeace on the Astonishing Power of Fear
By Clayton Makepeace
December 15, 2014 (06:09:10 am)

Clayton Makepeace shares his expert view on using fear in your copy… and tells you how to avoid five blunders copywriters make when using fear.

Know Thy Prospect
By Clayton Makepeace
December 08, 2014 (12:44:52 pm)

Clayton Makepeace discusses the importance of knowing your prospect, and provides tips for crafting messages specific to them.

The Art of the Irresistible Offer
By Clayton Makepeace
December 08, 2014 (12:24:22 pm)

Clayton Makepeace explains the eight factors that go into crafting an offer that’s too good to pass up.

Three Winning Strategies from the ‘Giants’ of Social Media
By Janice Sakata-Schultze
November 05, 2014 (06:50:58 am)

The San Francisco Giants aren’t just on top of baseball. They’re also on top of social media. Learn 3 proven strategies you can learn from their success.

Improve Your Life By Asking Yourself Better Questions
By John Wood
October 15, 2014 (06:50:38 am)

Successful people ask better questions. Find out how you can improve your life by asking better questions, including the best questions to solve problems.

How to Pitch Writing Projects Like a Film Producer
By Megan Tyson King
October 01, 2014 (06:23:05 am)

One success secret of great freelancers is that they pitch ideas rather than pitching themselves. Find out 6 steps to start pitching projects like a pro.

Never Deceive Your Prospect…BUT…
By Will Newman
September 15, 2014 (06:15:45 am)

Will Newman explains why your clients and long-term successes depend on being able to develop a trusting relationship with your prospect-turned-customer.

Pricing Tip #2: When to Send the Quote. When to Follow-up.
By Steve Slaunwhite
August 28, 2014 (06:53:48 am)

How much time do you have to send a quote to a prospect before your chances of getting the job go away? Steve Slaunwhite’s answer may surprise you.

How to Write an Email Signature that Brings You Business
By Christina Gillick
August 20, 2014 (06:37:09 am)

Adding a professional email signature to your email programs can help you attract more referrals and more projects.

Grab Your Prospect by the Eyeballs
By Clayton Makepeace
July 24, 2014 (05:57:26 am)

When it comes to sales copy, your headline is the most important element. Here are the world’s three most powerful headline techniques.

Billions of Dollars of Marketing Research for Free
By Clayton Makepeace
July 22, 2014 (05:23:02 am)

Research is critical for any copywriter who wants to be successful. Here’s one of the best ways to get billions of dollars in marketing research, for free.

Dominant Emotion Copy Wins Every Time
By Clayton Makepeace
July 21, 2014 (05:55:40 am)

Why dominant emotion wins when it comes to sales copy. Plus, five dominant emotions that can explode your response and make you a more successful copywriter.

Developing Experiential Confidence - Being a Fearless Best Friend to Your Prospect
By Tim Garrett
July 09, 2014 (06:13:46 am)

Developing experiential confidence helps you take your copywriting to a new level. It gives you a way to create deeper connections with your audience.

4 Offline Self-Promotion Strategies that Can Bring Online Work
By Dana Zarcone
July 02, 2014 (06:59:28 am)

Freelancers who use a blend of online and offline self-promotion strategies tend to have the most success. Discover 4 offline strategies that really work.

What's Your Client Pick-up Line?
By Steve Slaunwhite
June 12, 2014 (02:07:24 pm)

How do you make a positive first impression on a potential client? Steve Slaunwhite explains how a script can help.

The Copywriter Who Changed My Life
By Will Newman
June 09, 2014 (06:30:21 am)

Master copywriter Will Newman explains how Bob Bly changed his life… and how Bob can change yours, too.

Overcoming Proposal Anxiety
By Mandy Marksteiner
June 04, 2014 (11:29:01 am)

Sending proposals should not be a nerve-wracking experience; it should be a normal part of how your business operates.

Don’t Be a Copywriter!
By Will Newman
May 26, 2014 (06:22:42 am)

Targeting small clients (rather than high-visibility clients) when growing your copywriting business could be the key to becoming a successful copywriter.

Don't Overspice Your Copy...
By Will Newman
March 24, 2014 (06:38:09 am)

Let your words carry the beauty and the impact of your idea. Will Newman shows you how to dress your copy appropriately.

5 Ways You Can Use Google Alerts to Build Your Web-Writing Business
By Heather Robson
February 26, 2014 (06:23:54 am)

Heather Robson shows you how to set up a Google Alert and gives you five easy ways to start using Google Alerts to grow your web-writing business.