Article Search
« Previous 18 | 19 | 20 | 21 | 22 Next »
Making Swipe Files Work for You
January 25, 2016 (06:46:24 am)
The key to using swipes properly is not to steal from them but to use them as a model for your own work. Think of them as a stimulus to generate your own compelling ideas.
SMART Goals: Your Recipe for Success
January 20, 2016 (06:11:34 am)
Setting goals that are specific, measurable, attainable, relevant, and time-bound can take you far in the new year.
The Art of Providing a Compassionate Copywriting Critique
December 17, 2015 (02:52:18 pm)
When a peer asks you for a copywriting critique, how do you provide honest feedback without being harsh or insensitive? Try these tips.
An Inside Look at a Working Copywriter’s Journey
December 09, 2015 (02:40:46 pm)
Get an inside look at working copywriter Rae Robinson’s journey from earning $12k a year to $120K … and how you can follow in her footsteps.
Benefits of Using Infographics in Your B2B Proposals
November 12, 2015 (03:48:35 pm)
Using good infographics in your proposal can not only make your proposal stand out, it can make the difference in getting hired or not.
Writing First Sentences and Paragraphs to Make a Great Impression
November 11, 2015 (02:16:54 pm)
Your first sentences and paragraphs are what make your first impression on your reader. Make these stronger to hold attention longer.
Copy “Skunk” Words to Avoid
October 12, 2015 (06:38:58 am)
You never want your reader to laugh at something you write in seriousness or be confused by your word choice. Here are some words to avoid so you don't risk confusing or offending your reader.
Direct-Response in B2B … Yes, it Exists
October 08, 2015 (09:28:15 am)
B2B copywriting isn’t all content marketing. Mac Bull looks at how B2B marketing also incorporates direct-response copywriting.
The Secret Behind Kid Books and Copywriting Success
October 05, 2015 (12:03:47 pm)
Even if your copy feels readable to you, how can you tell if it’s readable for your audience? Use this tool to check objectively if your copy is readable.
The Art and Science of Being Believable
September 28, 2015 (10:47:52 am)
To be a successful copywriter, you must write like you talk. Here are some tips for writing easy-to-read copy.
10 Signs You Were Meant to Work for Yourself
September 23, 2015 (02:31:04 am)
If you’re meant to work for yourself, you likely feel it. Deep down inside, you know you’d do better, be happier, and live a richer life as your own boss.
How to Solicit Useful Feedback on Your Writing and Why
August 26, 2015 (04:00:17 pm)
Getting feedback is a key step in the writing process. Christine Butler discusses ways to getting useful feedback and why it's important.
How to Make Every Sales Letter a Blockbuster
July 13, 2015 (06:25:06 am)
Of every tool and technique copywriters use to write copy, implementing the Big Idea effectively can have the strongest impact on package performance.
5 Strategies to Identify Keywords for White Papers
July 09, 2015 (06:25:42 am)
Don’t forget SEO when you write a white paper. Including the proper keywords will help your white paper get found and read.
Why You Should Choose a Niche
June 24, 2015 (06:52:39 am)
Not sure if you should choose a niche? Click through to learn about three big benefits of choosing a niche for your web-writing business.
Get Every Writing Project Off to a Great Start
May 13, 2015 (02:52:02 pm)
The steps you take when starting a writing project will set you up for success or failure. Learn four steps you should take at the start of every project.
How Long Should a Sales Letter Be?
May 04, 2015 (10:23:38 am)
Even in today’s age of the Internet, multitasking and on-the-go lifestyles, long-form sales letters still out-perform shorter ones. Mark Ford goes into detail here.
8 Ways to Spot Dominant Emotions Your Prospects Already Have That Could Drive Your Response Rates Through the Roof - PART 2
April 13, 2015 (06:17:38 am)
We’re visiting with Clayton Makepeace again this week, so he can reveal the last 4 of his 8 secrets for pinpointing your prospect’s dominant emotions.
8 Ways to Spot Dominant Emotions Your Prospects Already Have That Could Drive Your Response Rates Through the Roof - PART 1
April 06, 2015 (10:18:06 am)
How do you know what your prospects are feeling? Clayton Makepeace starts answering this frequently-asked question.
Seven Ways to Avoid the Pain of Bad Ergonomics
March 26, 2015 (06:28:55 am)
The freedom of working from home is great — until you start having pain from a workspace without good ergonomics. Here’s how to avoid the pain.
« Previous 18 | 19 | 20 | 21 | 22 Next »
