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Quick Tip: Avoid Using “Literally” and “Virtually,”
By Will Newman
August 21, 2006 (09:58:47 am)

Will Newman reveals two words that can make readers take you less seriously.

Quick Tip: What’s the Difference Between Plagiarism and Copyright Infringement?
By Matt Turner
August 14, 2006 (09:51:58 am)

Understand what you can and can't do when it comes to borrowing ideas.

How to Write a Damn Good Testimonial
By John Carlton
July 17, 2006 (09:33:47 am)

Use John Carlton's secrets to write better testimonials.

The Secret of “The Golden Thread,” Part 2
By Will Newman
May 22, 2006 (09:00:26 am)

Will Newman finishes the great series on The Golden Thread and how to make tight copy that pulls the reader to the end and finishes with a purchase.

Mastering the Emotional Impact of Fonts
By Kammy Thurman
May 18, 2006 (03:01:03 pm)

Kammy Thurman shows you how to choose fonts to create the emotional response you desire.

The Secret of “The Golden Thread,” Part 1
By Will Newman
May 15, 2006 (08:58:36 am)

“The Golden Thread” is not just the name of this e-letter. It's a Master's technique used by the very best and most successful copywriters. Will Newman starts with part 1 of 2.

From The Golden Thread Mailbag … The False Close
By Pat Coffey
April 24, 2006 (05:16:11 pm)

Pat Coffey answers a member's question about the false close and when to use it.

Resumes for Young People: How Much Should You Charge for Your Services?
By Julien Sharp
March 22, 2006 (11:12:44 am)

Julien Sharp explains how much you should charge young clients for your services.

Creating an Enemy
By Will Newman
March 20, 2006 (04:57:24 pm)

Will Newman tells us the how and why when using an enemy in your sales letter. Get the bond for your client and the prospect.

Quick Tip: Using Graphic Violators to Punch Up Sales
February 23, 2006 (11:27:30 am)

Discover how graphic violators can improve your design.

14 Tips for Banishing Writer’s Block
By Don Mahoney
February 13, 2006 (04:21:59 pm)

Whether you are at the beginning or somewhere along the way in your assignment, Don Mahoney has 14 tips to wipe out writer’s block.

Using Lift Notes to Give a Lift to Your Sales
By Will Newman
January 30, 2006 (04:16:40 pm)

Will Newman reveals how lift notes can boost your sales.

Mastering the Secrets of Magalog Success, Part 1 of 3: Formats
By Lori Haller
January 26, 2006 (10:58:58 am)

Lori Haller breaks down her approach to designing a successful magalog promotion.

Quick Tip: 5 Secrets to Make One or Two Colors Look Like Many
June 16, 2005 (03:41:54 pm)

Using two spot colors in a project can be as exciting as a 4-color design – and since it costs less to print, it is more profitable for your client.

From The Golden Thread Mailbag … The Three Fundamental Rules of Selling
By Scott Rempe
May 23, 2005 (02:45:08 pm)

Scott Rempe answers emails from members and talks about the “Three Fundamental Rules of Selling”.

Quick Tip: Strengthen Self-Promotion with a Tagline
May 09, 2005 (02:38:59 pm)

Find out how a tagline can help you land clients.

In His Own Words: Million-Dollar Copywriter Clayton Makepeace on Banishing Writer’s Block
April 18, 2005 (02:24:37 pm)

Master copywriter Clayton Makepeace shares his strategies for beating writer's block.

7 Key Principles for Writing Riveting Reactivation Letters
By Sandy Franks
March 28, 2005 (02:16:21 pm)

Sandy Franks gives you strategies for writing better reactivation letters.

Show Your Warts: An Honest Way to Make a Buck
By Bob Bly
November 15, 2004 (04:25:48 pm)

Bob Bly shows how honestly addressing a product's limitations can turn into more sales.

Writing a Powerful, Persuasive Fundraising P.S.
November 01, 2004 (04:21:42 pm)

Jerry Huntsinger gives you ten options for crafting a winning P.S. for your next fundraising package.