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Don’t Be Fooled by the ‘Big Lie’ of Copywriting
May 17, 2016 (06:20:51 am)
Many so-called copywriting experts will lead you astray, feeding you misinformation about capturing your prospect’s emotions. Don’t fall for this ‘big lie.’
Ignore This Essential Copywriting ‘Rule’ From Mark Ford and Risk the Success of Your Copy
May 16, 2016 (06:39:42 am)
Many writers of all stripes make a serious error that dilutes the effectiveness of their writing. But for a copywriter, this error can be deadly.
The Big Idea is Hidden in This 5-Point Checklist
May 02, 2016 (06:39:30 am)
Answering these five questions will not only work magic on your copy but also help you uncover the Big Idea.
How Long Should a Sales Letter Be?
May 02, 2016 (06:23:22 am)
The debate is as strong now as when I started writing copy. “Which is better, long copy or short copy?” Mark Ford gives an answer that may surprise you.
Writing for the Health Niche Provides a Path to Freelance Success for this Circle of Success Member
April 23, 2016 (06:40:48 am)
After struggling with his own health, COS member David Tomen discovered the natural health niche - one of the hottest niches in copywriting right now...and AWAI's program, Secrets of Writing for the Health Market is available for a $200 discount now until April 25!
The Most Important Words in Copywriting
April 04, 2016 (12:28:50 pm)
Ask many writers what the most important word in copywriting is, they’ll say “free” or “you.” They’re wrong. That honor belongs to words called “the heartbeat of a sentence."
The Mechanics of Getting Paid: A Freelancer’s Guide
March 31, 2016 (06:35:58 am)
You landed the client! Now, what’s the best way to get paid? Here are several options for freelancers, and the pros and cons of each of them.
The Hidden Danger of "Go Big or Go Home"
March 17, 2016 (07:14:52 am)
Starting a new venture is exciting. You're ready to Go Big or Go Home! But, there's a hidden danger in that thinking.
How, When, and Why You Need an Updated Headshot
March 15, 2016 (06:09:40 am)
Discover why it’s essential to get an updated headshot to market your writing business, and learn tips for making sure the photo you get is as good as possible.
So, What Exactly Is Business-to-Business Copywriting?
March 09, 2016 (06:05:45 am)
We’ve been talking this week about Business-to-Business copywriting. Only I left out a major part of this discussion … exactly what B2B copywriting is.
Pruning Words for Stronger Copy
February 22, 2016 (06:22:44 am)
Successful copy uses just as many words as it needs...and no more. Here’s a strategy for pruning unnecessary words from your copy to make it stronger.
Want to Be a Good Writer? Read Widely. Read Wisely. Read These Books.
February 19, 2016 (06:19:55 am)
Over the years I’ve read many books on copywriting. But two fiction books have taught me more about effective writing than any of these.
How Writing Fiction Makes You a Better Copywriter
February 18, 2016 (06:57:04 am)
Find out why fiction and copywriting are closely related, and how if you want to excel at one if might be worth it to look into the other.
Tune Out Your Lizard Brain for Big-Writing Success
February 16, 2016 (06:59:44 am)
Discover why you should tune out the “lizard” part of your brain if you hope to achieve big writing success, and find out what to do instead.
How to Find the Online Copywriting Work You’ll Love Most
February 09, 2016 (01:02:24 pm)
Want to be an online copywriter but unsure what to write about? Here are some tips to identify the kinds on online writing projects you’ll really love to work on.
What Do Fountain Pens Have to Do With Copywriting?
February 08, 2016 (06:13:59 am)
Learn what key marketing and business technique took a company from selling their product from their home to a 12,000-square-foot facility and $3.4 million annual revenues.
Bringing Order to Swipe File Chaos
February 01, 2016 (10:47:38 am)
Organizing swipe files can become overwhelming. Here are some tips to managing the files so they don’t get ignored and forgotten.
Making Swipe Files Work for You
January 25, 2016 (06:46:24 am)
The key to using swipes properly is not to steal from them but to use them as a model for your own work. Think of them as a stimulus to generate your own compelling ideas.
SMART Goals: Your Recipe for Success
January 20, 2016 (06:11:34 am)
Setting goals that are specific, measurable, attainable, relevant, and time-bound can take you far in the new year.
Earn a Living as a Copywriter and Retire Early
January 06, 2016 (06:17:18 am)
Copywriters often make as much money or more than doctors and lawyers, and they get the added benefit of being able to retire early.
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