Free Content Search

The Invisible Web: How to Access Hidden Documents Online
July 22, 2002 (04:50:39 pm)

Learn how to find documents that search engines don't see and give your research a boost.

12 Ways to Use Lift Notes to Boost Response
By John Forde
July 08, 2002 (08:30:52 pm)

John Forde gives you 12 strategies you can use to write better lift notes.

Marketing Insight: Michael Masterson on Fear and Greed
By Michael Masterson
May 13, 2002 (09:08:19 pm)

Michael Masterson tells you why fear and greed aren't the most powerful motivating emotions in your copy.

The Master Copywriter's Checklist for Creating Irresistible Offers
April 22, 2002 (09:13:55 pm)

The offer is critical to a promotion's success—learn how to create an irresistible offer.

Interview With a Pro: Porter Stansberry Reveals How He Got Started As a Copywriter – and the Secret of the Big Idea
January 28, 2002 (04:38:51 pm)

In an interview with Porter Stansberry you learn how to get started as a copywriting and how to capture a compelling big idea for each package that you write.

Five Absolute Essentials for Making It as a Copywriter
By John Forde
December 17, 2001 (10:18:49 am)

John Forde tells you what you need to make it as a freelance copywriter.

Proven Formula for Writing Winning E-Mail Sales Letters
By Bob Bly
November 19, 2001 (10:08:44 am)

Bob Bly details his formula for writing successful sales letters for email campaigns.

A Mini Master's Lesson in Writing Winning Headlines
October 22, 2001 (09:54:44 am)

A quick tutorial in how to write masters-level headlines for your direct response packages.

Interview with a Pro: Master Copywriter Arthur Johnson Tells All to Michael Masterson, Part 1
July 30, 2001 (12:21:41 pm)

Arthur Johnson reveals his secrets to writing successful copy.

Bullet Blaster: A Review of the 4 U's Plus Exercises to Improve Your Bullet-Writing Skill
June 18, 2001 (01:21:04 pm)

Learn how you can use the 4 U's to make sure your bullets are reeling your readers in, not letting them slip away.