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Fear and Greed: Two Overrated Emotions - How to Become a Smarter and More Powerful Copywriter
July 11, 2011 (05:47:51 am)
Michael Masterson tells you to break one of the oldest “rules” of copywriting… and shows you what to do instead.
Let THEM Say It For You – They Can Do a Better Job
June 20, 2011 (11:03:22 am)
Dan Kennedy shares the power of a testimonial – and how to let your clients do the work for you.
Why You Should Choose a Niche for Your Freelance Business, and How to Do It
May 18, 2011 (04:52:13 pm)
Nick Usborne shares his tips for choosing a niche for your freelance business and discusses why deciding on a niche is good idea.
Want More Clients? Harness the Pebble Effect
April 18, 2011 (05:23:25 am)
Will Newman shares how developing solid relationships with potential clients will help you to gain even more.
How to Find Your Niche in the B2B Market
April 11, 2011 (05:27:53 am)
Steve Slaunwhite reveals a step-by-step check list on how to find a niche market in the B2B sector that is just right for you.
Thirteen Ways, Courtesy of Copywriting Legend Eugene Schwartz, to Increase Your Reader's Desire
February 28, 2011 (05:35:21 am)
John Wood share how copywriters can increase their reader’s desire, including thirteen ways courtesy of copywriting legend Eugene Schwartz.
Writing Great Copy: Where Do You Start?
February 21, 2011 (05:35:50 am)
Bob Bly discusses writing great copy and gives tips on where to start.
The Ultimate Headline Secret
October 25, 2010 (05:54:31 am)
Ted Nicholas reveals a very successful headline technique that he invented and developed.
3 Quick-and-Easy Tips for Writing "Chatty" Copy
September 20, 2010 (08:58:55 am)
Jen Stevens gives easy to implement tips on writing conversational copy.
I Have Nothing To Say, But Don’t Quote Me
September 06, 2010 (05:45:44 am)
Herschell Gordon Lewis shares that often writers use a lot of words to say absolutely nothing, and what you can do as a writer to avoid making this mistake.
The Power of One — One Big Idea
August 30, 2010 (08:41:12 am)
Today, Michael Masterson gets at the very heart of powerful, persuasive writing.
How to Know When You’re Ready for Your First Client
August 02, 2010 (02:37:59 pm)
Guillermo explains how you will be able to land your first client.
The Copywriter's Ultimate Business Card
June 14, 2010 (05:32:58 am)
Roy Furr explains how publishing a book can help a copywriter gain credibility and as a published author, get more clients, and command higher copywriting fees.
How to Take Somebody Else's Good Idea and Make it Your Own — Legally
May 17, 2010 (05:36:35 am)
Jen Stevens explains that while stealing copy somebody’s copy is illegal, but taking somebody else’s ideas and make them your own for your copy is not and a great way to write about topics others have written before.
The Power of “Reason Why” Headlines
May 10, 2010 (05:14:53 am)
Ted Nicholas gives some powerful headline examples and explains the copywriting technique behind them.
Is "Too Easy" Killing Your Copy?
May 05, 2010 (10:59:24 am)
Roy Furr explains what copywriting mistake can kill the response rate of a sales letter, and what you can do to avoid this mistake in your copy.
How to Write Well: The World’s Simplest Formula
May 03, 2010 (03:11:59 pm)
Michael Masterson’s definition of good writing can be applied to every sort of non-fiction writing like books, magazine articles, direct-mail sales letters, business correspondence, telemarketing scripts, and speeches. Learn this simple rule that will help you write well.
3 Ways to Get Writer’s Block Out of Your Life Permanently
January 18, 2010 (02:07:08 pm)
Follow Dan Kenney’s 3 proven copywriting techniques, and you will never again struggle with writer’s block.
Using Daily Task Lists to Accomplish Your Goals
January 04, 2010 (10:29:45 am)
Michael Masterson explains how a daily task list can help you achieve your goals.
How My “Dirty” Little Secret Can Help You Succeed as a Copywriter
December 17, 2009 (10:25:57 am)
Guillermo Rubio shares his little secret and explains how learning the principles of effective web copy is a must for every copywriter.
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