Winners of The Writer’s Life
Writing Contest

Steve Slaunwhite is here today to announce the names of the three winners for the March The Writer’s Life B2B product descriptions email Writing Contest!

Check out his short video for the winners’ names and brief insights about why each of these winning submissions impressed him.

With over 160 entries to our recent online email writing contest from The Writer’s Life, he said it was difficult to choose just three $200 prize winners.

Steve congratulated everyone who entered the contest and pointed out these are challenging projects and everyone who put in the time and the work did a really great job. We’d also like to add our kudos to the members who participated in this contest. Great job on making the effort — and be sure to add your sample to your portfolio!

The challenge was to write an email as part of a campaign for a new food warming unit. The task was to write a headline of just 8 words and then up to 75 words for the body copy to promote the fictional WarmCo Mini Display Warmer. Readers were given a copywriting brief like you’d receive from a real client plus valuable tips for how to write an effective B2B email.

Now, here’s Steve with the three winning entries … He also shares some valuable tips writers can use to improve ANY copy they write.

Webinar Playback

Here is the prize winning copy:

Karin Raffa
Struggling to keep displays fresh and appealing?

Ever wonder why your hot food sales aren’t sizzling? The WarmCo Mini Display Warmer makes it effortless. 470 watts of power keeps food hot and fresh, while easy-access double doors speed up service. Set it and forget it with precise thermostatic controls. Slanted shelves showcase bestsellers to boost impulse buys. Pass-through design lets customers serve themselves while you restock without slowing sales. See it in action at Booth 222 at the National Restaurant Association Show! Click below to grab your exclusive 25% off coupon, valid for six months! [Claim My 25% Off Now!]

Sylvia Parrott Flynn
Keep Food Hot & Profits Higher---Get 25% Off

See it! Love it! Save 25% at Booth #222! Meet your new countertop essential! Made in the USA, our two-door mini display food warmer features three spacious shelves, adjustable temperature controls and easy access on both sides --perfect for keeping food hot and visible. Ideal for baked goods, breakfast items, and grab-and-go snacks, its slanted shelves enhance product visibility and drive impulse sales. Visit Booth #222 at the NRA Show to see it in action and claim your exclusive 25% off coupon (valid for six months)! (Button: Claim Your Discount Now)

Susan Rusie
Sales Increase Effortlessly By Encouraging More Impulse Buying

Let your temperature regulated WarmCo Mini Display Warmer take center stage, ensuring freshness consistently. The eye-catching glow of the lighting, displaying your mouth-watering baked goods, makes penny pinching customers splurge to satisfy their sweet tooth. Easy access for replenishment and for customers. Make a beeline for the WarmCo Booth 222 at the National Restaurant Association Trade Show, grab your 25% off coupon good for 6 months, and let your bake goods start selling themselves today.

Congratulations again to our three winners — Karin Raffa, Sylvia Parrott Flynn, and Susan Rusie — and to everyone who took the time to submit an entry! Be sure to read our daily e-letter, The Writer’s Life, for more contest opportunities.

Note: If you’d like feedback on your entry, consider requesting it from fellow copywriters in the private Online Copywriters group here. (While there’s no guarantee a peer will review it, we do encourage it! Everyone’s writing gets stronger with constructive feedback.)