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The Heartbeat of Powerful Copywriting
March 04, 2013 (07:35:17 am)
Will Newman goes over some basic differences in verbs to breathe life into your copy.
Your Real Prospect is Closer Than You Think
February 04, 2013 (06:29:45 am)
Will Newman has three strategies for getting “up close and personal” with a potential prospect without getting in his face.
The "Hidden" Component for Killer Sales Letters
November 12, 2012 (06:41:02 am)
What is the big Idea? And how do you find one? Will Newman is here to help you make your copy better than ever.
What a Soapbox Derby and a 14-Year-Old Means to Your Success
June 04, 2012 (06:19:56 am)
Will Newman helps remind us that no matter how far off track we have gone, there is a path to get back.
When You Absolutely, Need to Capture Your Prospect’s Attention
March 19, 2012 (06:16:42 am)
Will Newman explains the simple reason why your promise is so crucial to capturing your prospect’s attention.
How to Talk Your Way to New Clients
February 20, 2012 (07:17:20 am)
Will Newman reveals how public speaking can give you huge advantages for landing potential clients whether you’re just starting out in copywriting or trying to build your existing business.
Keep It Simple For the Biggest Punch
February 13, 2012 (07:30:14 am)
Will Newman shares a simple tool that will tell you how readable your writing is, to ensure your copywriting succeeds.
Eight Steps to Finding Your First Clients
January 30, 2012 (06:12:41 am)
Will Newman shares eight steps to finding your first clients to build the portfolio you can use to get more, larger clients quickly.
Want More Clients? Harness the Pebble Effect
April 18, 2011 (05:23:25 am)
Will Newman shares how developing solid relationships with potential clients will help you to gain even more.
How to Write Catalog Copy So a Client Wants to “Buy” You
November 18, 2008 (12:02:03 pm)
Will Newman demonstrates how to turn run-of-the-mill feature/simple-benefit catalog copy into “must-have” copy.
“I Am a Copywriter!”
June 16, 2008 (11:54:50 am)
Will Newman reveals four simple words that can transform you into a bona-fide copywriter … today!
Quick Tip: Speaking a Common Lingo With Copywriters
November 29, 2007 (11:30:43 am)
Will Newman shares some of the common lingo used by copywriters.
Quick Tip: The AWAI Peer Review System
November 26, 2007 (11:29:26 am)
An explanation of the peer review system Michael Masterson recommends.
4 Secrets for Writing Compelling Catalog Copy
February 12, 2007 (09:18:47 am)
Will Newman fills you in on 4 secrets of writing compelling copy for one of the most lucrative niches in direct marketing.
An $11.9 Billion Niche
January 16, 2007 (09:01:59 am)
Will Newman outlines a growing niche that needs skilled copywriters.
Quick Tip: Avoid Using “Literally” and “Virtually,”
August 21, 2006 (09:58:47 am)
Will Newman reveals two words that can make readers take you less seriously.
The Secret of “The Golden Thread,” Part 2
May 22, 2006 (09:00:26 am)
Will Newman finishes the great series on The Golden Thread and how to make tight copy that pulls the reader to the end and finishes with a purchase.
The Secret of “The Golden Thread,” Part 1
May 15, 2006 (08:58:36 am)
“The Golden Thread” is not just the name of this e-letter. It's a Master's technique used by the very best and most successful copywriters. Will Newman starts with part 1 of 2.
Creating an Enemy
March 20, 2006 (04:57:24 pm)
Will Newman tells us the how and why when using an enemy in your sales letter. Get the bond for your client and the prospect.
Using Lift Notes to Give a Lift to Your Sales
January 30, 2006 (04:16:40 pm)
Will Newman reveals how lift notes can boost your sales.
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