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Bob Bly on the Joy of Copywriting
May 10, 2024 (05:00:55 am)
Bob Bly shares a list of seven reasons why he finds joy in copywriting.
Copywriters: Could ChatGPT Put You Out of Business?
January 09, 2023 (12:14:23 pm)
Has AI reached the point where a software program will make all human writers obsolete … read on to find out more.
How Long Does It Take New Freelancers to Earn a Living Wage?
February 18, 2020 (06:29:51 am)
How long it takes to make a good living as a writer is a common question. With four decades of experience, Bob Bly offers his answer so you know what to expect.
6 Key Differences Between Business-to-Business and Business-to-Consumer Marketing
August 29, 2018 (06:45:57 am)
B2B marketing can be a fast route to the writer's life. And B2B copy can be easy to write. But to be successful, you must know these 6 crucial differences.
How to Become a Genuine, Recognized Expert in Your Field
May 21, 2018 (06:33:51 am)
Becoming a recognized expert is important today, even as the internet creates “gurus” based on follower numbers. Here’s how to attain true expert status.
Why Information Marketing Should Be Every Freelance Copywriter’s Second Business
April 23, 2018 (06:00:50 am)
Bob Bly spends 1-2 hours a week on his second business. He’s been using this opportunity to make big money each month in his spare time — and you can too.
The Best Copywriting Clients — and the Worst
October 03, 2017 (06:58:54 am)
Bob Bly explains what to expect when working with a variety of companies that hire copywriters, plus how to determine which are the right clients for you.
10 Ways to Make a Six-Figure Income as a Freelance Writer
August 31, 2017 (06:44:36 am)
Bob Bly outlines 10 ways even the “average” freelance writer can make $100,000 a year.
Four Paths to Great Ideas for E-book Success
March 10, 2017 (06:15:54 am)
Writing your own e-book is an easy way to achieve the writer's life. But the question remains “What can I write about?” Bob Bly has 4 recommendations.
How to Compete with the Top Pros in Freelance Copywriting
August 25, 2015 (06:47:54 am)
Here are some tips for competing with top-level freelance copywriters who may have much more experience and better credentials than you.
The Magic of False Logic
August 13, 2012 (06:31:01 am)
Bob Bly details one of the strongest copywriting tricks a writer can use to win over their prospects.
The 6 Key Differences Between Business-to-Business and Consumer Marketing
June 07, 2012 (10:29:38 am)
Bob Bly explains some major differences between consumer and corporate buyers, and why your sales message needs to be tailored to these differences.
5 Modern Myths of B2B Marketing
August 15, 2011 (05:38:53 am)
Bob Bly discusses five common myths of b2b marketing, why they are myths, and what they mean for your business.
Writing Great Copy: Where Do You Start?
February 21, 2011 (05:35:50 am)
Bob Bly discusses writing great copy and gives tips on where to start.
Mark Ford's "BDF" Copywriting Formula
January 07, 2011 (02:59:58 pm)
Don't have a lot of money to spend on focus groups and other formal marketing research techniques to get to know your prospect? Don't worry! You don't need them with this formula.
The 25-50-25 Rule of Time Management
May 25, 2010 (03:04:48 pm)
Bob Bly teaches you how to master a new skill or process using the 25-50-25 rule of time management.
Show Your Warts: An Honest Way to Make a Buck
November 15, 2004 (04:25:48 pm)
Bob Bly shows how honestly addressing a product's limitations can turn into more sales.
Why Clients Rewrite Your Copy (and How to Handle It)
April 14, 2003 (04:15:38 pm)
Bob Bly provides tips on how to work with clients who rewrite your copy.
Proven Formula for Writing Winning E-Mail Sales Letters
November 19, 2001 (10:08:44 am)
Bob Bly details his formula for writing successful sales letters for email campaigns.
