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What Is Good Writing? Find Out and You’ll Become a “Really” Good Writer
February 05, 2024 (05:27:37 pm)
Ever wonder what is good writing? Who decides what’s good and what isn’t? Learn how to become a better writer with Mark Ford's tips...
Heisting Hall of Fame Headlines for Copywriting Success
February 26, 2018 (06:01:08 am)
Write stronger headlines by applying the timeless structure of John Caples’s classic 1925 ad. Mark Ford shows you how.
The Power of One — One Big Idea
July 05, 2017 (06:07:41 am)
Mark Ford gets at the very heart of powerful, persuasive writing. Follow this simple rule and everything you write will automatically be better.
How Long Should a Sales Letter Be?
May 02, 2016 (06:23:22 am)
The debate is as strong now as when I started writing copy. “Which is better, long copy or short copy?” Mark Ford gives an answer that may surprise you.
How Long Should a Sales Letter Be?
May 04, 2015 (10:23:38 am)
Even in today’s age of the Internet, multitasking and on-the-go lifestyles, long-form sales letters still out-perform shorter ones. Mark Ford goes into detail here.
The 10% Solution – Mastering the Lead
October 15, 2008 (08:53:49 am)
Michael Masterson takes a look at one of the most common lead types – the ’problem/solution” lead.
How to Improve the Clarity of Your Writing
December 24, 2007 (11:46:39 am)
Michael Masterson shares a valuable writing tool that can help you improve your writing clarity.
Secrets of a Master: Why This Headline Works
August 20, 2007 (10:39:34 am)
Michael Masterson shows you one small change that gives your headlines more power.
