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5 Questions to Ask ─ Is This B2B Client a Good Fit for You?
February 25, 2021 (08:05:20 am)
Saying “yes” to a B2B client who isn’t a good fit for you or your business goals can be like buying a pair of shoes that look great in the box, but give you blisters when you take them out and wear them for any length of time. Avoid the client "blisters" with these five questions.
5 Ways to Use Case Studies to Market Your Web-Writing Business
February 24, 2021 (08:08:32 am)
Looking for creative ways to market your web-writing services. Case studies build your credibility and demonstrate your expertise. Get creative with them.
Make Time Smart Decisions to Achieve B2B Writing Success
February 18, 2021 (08:00:47 am)
Admit it: you identify with the 80% of adults with too much to do and not enough time to do it. You don’t have to live this way ─ make time smart decisions to achieve B2B writing success.
5 Ways to Renew Your Enthusiasm for Writing
February 17, 2021 (12:50:42 pm)
Are you stuck in a rut with your writing? It’s not writer’s block. You’re just not enjoying it. Try these five ways to renew your enthusiasm for writing.
Grow your Freelance Business — The Power of Making an Offer a Day
February 11, 2021 (08:01:58 am)
If you want to grow your freelance business by getting higher-quality, more targeted clients, here’s a technique that works. Try making an offer a day, every day, and see just how far you can take your business.
How B2B Companies Use Social Media and How You Can Help Them Do It Better
February 10, 2021 (08:00:15 am)
B2B companies are tapping into the power of social media, big time. See how you can help your B2B clients on social, even if they have a “boring” product.
Create Your Own Workflow for a Successful Freelance Business
February 04, 2021 (08:02:22 am)
If you want to avoid re-inventing the wheel with every new prospect, proposal, and project, you need to develop some hacks for your freelance business. Creating your own workflow not only streamlines your business, it reduces stress and increases income too.
Business Challenge: Finding Your Business “Love Match”
February 03, 2021 (08:00:07 am)
Looking to upgrade your clients? Take this six-step, one-hour challenge to identify and build a list of perfect fit clients.
Use a 2-Week Process to Achieve Freelance Copywriting Success
January 28, 2021 (08:00:46 am)
You’ve set your business goals. You’ve planned your first quarter activities. But you’re already off track… Use this two-week process to get and keep yourself on track to freelance copywriting success.
5 Ways to Hold Your Reader’s Attention Through to the End
January 27, 2021 (08:00:52 am)
Grabbing your reader’s attention is only the first step. After that you need to hold your reader’s attention. Here are five ways to do that…
How to Get That Coveted Conversational Tone in Your Writing
January 20, 2021 (03:00:54 pm)
You’ve heard of the ugly first draft… which you never want to turn in to a client. Especially if the sentences are formal, stilted, and (yawn)… Boorrrinng. Here’s how to make sure you get the coveted conversational tone.
Create an Ideal Buyer Persona for Your Business
January 20, 2021 (08:00:18 am)
Do you know who your ideal buyer is? When you create an ideal buyer persona, you’ll give yourself a number of marketing advantages.
Use Intention-Based Marketing to Boost Your B2B Business Results
January 14, 2021 (08:00:30 am)
Marketing your B2B freelance business is a requirement if you want clients… but haphazard methods yield haphazard results. Use intention-based marketing for a business-winning strategy.
5 Quick and Easy Tips to Organize Your Virtual Workspace
January 13, 2021 (08:00:26 am)
When you work as a freelancer, your computer plays a critical role in your workflow. Use these 5 tips to organize your virtual workspace.
Should You Call Out Bad Content?
January 07, 2021 (08:00:55 am)
You’ve probably received or seen bad content — a poorly designed offer, a confusing sales letter, a wordy and dense web page… Should you point it out to the company while offering to fix it? Maybe… if you do it the right way.
Take the “Strong Start” Challenge
January 06, 2021 (08:00:30 am)
Get your year off to a strong start! Whether you’re a new or established freelance writer, get your business in order and set yourself up for a great year.
Developing Affinity Marketing Partnerships
December 16, 2020 (08:00:50 am)
Affinity marketing partnerships give your marketing leverage when you work with other businesses that also serve your clients. See how it’s done.
Make Your B2B Copywriting "Lean" into Persuasion
November 19, 2020 (08:00:27 am)
B2B copywriting has a unique challenge… it has to persuade people with different roles and different goals. That’s why it’s important to understand what drives both an operations manager and a CEO to make a purchase decision. And to create copy that speaks to each one.
A 5-Day Plan to Set Your 2021 Business Goals
November 04, 2020 (08:00:38 am)
January 2021 is coming up fast. With less than two months left in 2020, this five-step plan with help you set business goals for the next year.
Show Your Expertise with a Curated Newsletter
September 30, 2020 (06:11:50 am)
Thinking of launching an email newsletter, but feel overwhelmed by the content creation you’ll need to do? Launch a curated newsletter instead.
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