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How to Tell the Difference Between Good Sales Copy and Bad Sales Copy
September 26, 2016 (06:43:49 am)
Using this “A-list” proven 12-point copywriting checklist will help you write winning sales copy every time.
How to Use the Success Secret of Benjamin Franklin, Thomas Edison, and Google
September 05, 2016 (06:06:31 am)
Investing in yourself: The Success Secret of Benjamin Franklin, Thomas Edison, and Google, and one you should apply to your freelance writing business.
The Magic Formula Behind All Great Sales Letters
June 20, 2016 (06:02:28 am)
As a copywriter, it’s critical you know the magic formula behind all great sales letters.
Secrets Gleaned from Copywriting Legend Leo Burnett’s Greatest Campaigns
May 30, 2016 (06:46:40 am)
Five ad campaigns that helped make Leo Burnett one of the most influential people of the 20th century.
The Big Idea is Hidden in This 5-Point Checklist
May 02, 2016 (06:39:30 am)
Answering these five questions will not only work magic on your copy but also help you uncover the Big Idea.
Pruning Words for Stronger Copy
February 22, 2016 (06:22:44 am)
Successful copy uses just as many words as it needs...and no more. Here’s a strategy for pruning unnecessary words from your copy to make it stronger.
What Do Fountain Pens Have to Do With Copywriting?
February 08, 2016 (06:13:59 am)
Learn what key marketing and business technique took a company from selling their product from their home to a 12,000-square-foot facility and $3.4 million annual revenues.
Bringing Order to Swipe File Chaos
February 01, 2016 (10:47:38 am)
Organizing swipe files can become overwhelming. Here are some tips to managing the files so they don’t get ignored and forgotten.
Making Swipe Files Work for You
January 25, 2016 (06:46:24 am)
The key to using swipes properly is not to steal from them but to use them as a model for your own work. Think of them as a stimulus to generate your own compelling ideas.
The Art of Providing a Compassionate Copywriting Critique
December 17, 2015 (02:52:18 pm)
When a peer asks you for a copywriting critique, how do you provide honest feedback without being harsh or insensitive? Try these tips.
Copy “Skunk” Words to Avoid
October 12, 2015 (06:38:58 am)
You never want your reader to laugh at something you write in seriousness or be confused by your word choice. Here are some words to avoid so you don't risk confusing or offending your reader.
The Secret Behind Kid Books and Copywriting Success
October 05, 2015 (12:03:47 pm)
Even if your copy feels readable to you, how can you tell if it’s readable for your audience? Use this tool to check objectively if your copy is readable.
The Art and Science of Being Believable
September 28, 2015 (10:47:52 am)
To be a successful copywriter, you must write like you talk. Here are some tips for writing easy-to-read copy.
How to Make Every Sales Letter a Blockbuster
July 13, 2015 (06:25:06 am)
Of every tool and technique copywriters use to write copy, implementing the Big Idea effectively can have the strongest impact on package performance.
How Long Should a Sales Letter Be?
May 04, 2015 (10:23:38 am)
Even in today’s age of the Internet, multitasking and on-the-go lifestyles, long-form sales letters still out-perform shorter ones. Mark Ford goes into detail here.
8 Ways to Spot Dominant Emotions Your Prospects Already Have That Could Drive Your Response Rates Through the Roof - PART 2
April 13, 2015 (06:17:38 am)
We’re visiting with Clayton Makepeace again this week, so he can reveal the last 4 of his 8 secrets for pinpointing your prospect’s dominant emotions.
8 Ways to Spot Dominant Emotions Your Prospects Already Have That Could Drive Your Response Rates Through the Roof - PART 1
April 06, 2015 (10:18:06 am)
How do you know what your prospects are feeling? Clayton Makepeace starts answering this frequently-asked question.
Bob Bly’s 25-50-25 Rule
January 26, 2015 (06:53:39 am)
Successful copywriters divide their time between studying, analyzing and doing. Bob Bly's 25-50-25 rule helps you manage how much time to devote to each.
Clayton Makepeace on the Astonishing Power of Fear
December 15, 2014 (06:09:10 am)
Clayton Makepeace shares his expert view on using fear in your copy… and tells you how to avoid five blunders copywriters make when using fear.
Know Thy Prospect
December 08, 2014 (12:44:52 pm)
Clayton Makepeace discusses the importance of knowing your prospect, and provides tips for crafting messages specific to them.
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