PLAYBACK:
Two Massive Trends = ONE Huge Opportunity for Writers Where “AI Fatigue” Meets the $9 Trillion Longevity Economy …
With Casey Demchak and Jade Trueblood
Two powerful trends are creating an unprecedented opportunity for writers:
First — you’ve heard us talk about the explosive growth of the $9 trillion longevity economy, where the 50+ market now makes up more than HALF of U.S. consumer spending … and over 83% of household wealth.
At the same time …
A SECOND major trend is emerging … one we call “AI Fatigue.”
This is where companies everywhere are discovering that their AI-generated marketing content is causing a serious problem … It’s making them all sound exactly the same!
As a result, their engagement is down, leads are dropping, and pretty soon, this could seriously impact their sales.
And guess what?
These sophisticated 50+ consumers are the LEAST tolerant of generic, AI-generated content.
They’re looking for authentic voices and real connections with the brands they choose.
This convergence is creating a massive opportunity for writers who know how to help companies break free from the AI “sameness” trap and connect authentically with this powerful market and the rest of their audience.
That’s where YOU come in.
Recently AWAI Director of Training Jade Trueblood was joined by brand messaging strategist Casey Demchak to talk about these trends and how writers can take advantage of them.
They covered how this opportunity can …
- help solve BOTH major problems businesses face today, by giving them a way to connect with their audience in a meaningful way again …
- position YOU as a trusted brand messaging expert companies rely on for all future content …
- give you a way to charge fees of $3,000–$6,000 for this high-value project, and …
- open doors to ongoing work, from social media to landing pages and email campaigns.
You don’t need years of experience to offer this service, either. Casey’s highly-efficient framework makes it simple to learn and implement right away.
Want Casey to Personally Train YOU?
(Are you a Circle of Success member? Your deal is even better! Check your Member Page for more information.)
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