Meet the Demand for Online Copywriting — Today’s Biggest Opportunity for Writers
Finding good writers is a huge challenge for thousands of companies. Let AWAI show you how to become a successful web copywriter and offer the services they need now.
- Get the right skills, beginning with Web Copywriting 2.0
- Continue growing with ongoing resources and support
- Confidently manage web client projects from day 1
Watch this video for details and how to get started
Get Your Complete Website Copywriter Guide
The fastest way to break Into the HIGHLY LUCRATIVE marketing world of online copywriting
Find Support on How to Become a Web Copywriter
Join web experts and peers for education, support, and guidance… plus insights on landing content writer jobs
Follow the Money in Online Copywriting
In just one hour, you’ll know if Web/online copywriting is right for you… and how to get started if the answer is “Yes!”
Meet Our Expert Web Copywriting Trainers
Nick Usborne: Master Online Copywriter
Nick Usborne is an online copywriter and site optimization expert with over 20 years of experience online.
Brian Clark: Founder of Rainmaker Digital
Brian Clark is founder of Rainmaker Digital [formally Copyblogger Media], a serial entrepreneur, and a recovering attorney.
Rebecca Matter: Helping Writers Make a Very Good Living
Rebecca Matter is the President of American Writers & Artists Institute (AWAI), the world’s leading trainer of direct-response copywriters.
Pam Foster: Teaching Web Writers How to Delight Their Clients for Repeat and Referral Business
Pam Foster is a Certified SEO Copywriter and web content consultant for multi-page sites and online promotions (emails and landing pages).
Ben Settle: The 6-Figure Slacker
Over the past 15 years Ben Settle has written ads, created email campaigns, and cooked up marketing strategies for clients (when he did client work) that have collectively earned tens of millions of dollars in sales in hyper competitive, “cut throat” markets.
Heather Lloyd-Martin: SEO Copywriting Pioneer
Heather Lloyd-Martin describes herself as a “fast-talking, high energy and tell-it-like-it-is redhead.” When she first started her SEO copywriting career, Google didn’t exist, PPC wasn’t around and people were using dial up modems.
Brian T. Edmondson: Helping Everyday People Turn Their Passions into Profits
Since he was laid off his Wall Street job right around 9/11, Brian T. Edmondson has rejected the 9-to-5 world and worked exclusively from the comfort of his own home as an Internet entrepreneur.
Jay White: The Secrets to Becoming a High-Paid Email Copywriter
When Jay White answered a local newspaper ad looking for a Radio Commercial Writer back in the late 90’s, he never dreamed of the amazing journey that was about to unfold…
Web Copywriting Programs by AWAI
Digital Copywriter
Digital marketing changes fast. Join our community now to keep yourself up to date, build your skills, grow your network, and land top-quality clients.
The Digital Copywriter's Handbook
Learn how to become an in-demand online copywriter for companies big and small. Online copywriting expert Nick Usborne shows you how to write web copy that converts.
How to Use the Power of AI to Become a Better, Faster, and Higher-Paid Writer
Step into the future of writing and discover how to revolutionize your entire writing process. From doubling your productivity to editing your copy, AI can help you to outshine and outperform your competition.
How to Write Blogs for Yourself and Clients: A Step-by-Step Guide to Blogging Success
Every writer should know how to write blogs. You’ll become a better writer faster. And you can make great money writing blogs for yourself or for clients.
How to Become a Go-To SEO Content Writer: Get Paid to Write Discoverable Online Content
Businesses need to get found on Google. But, competition for attention and clicks online is fiercer than ever. That’s why you can earn $250 to $1,000 (or more) per page writing “discoverable content” that stands out, ranks highly on Google, and gets found by your clients’ best prospects.
How to Build, Write, and Grow Your Own Money-Making Websites
Learn how to write an information website in your spare time and earn $1000, $3000, even $5000 a month in passive income.
Ryan Deiss’ 6-Hour CVO Expert Training
Become an in-demand “Customer Value Optimization” (CVO) Expert in just six hours with Ryan Deiss’ million-dollar secrets for designing, writing, and optimizing powerful, automated sales funnels.
How to Price and Land the Top 7 Web Copy Projects
For many web writers, few things are harder than figuring out what to charge. AWAI’s new pricing guide takes the anxiety out of pricing your online writing jobs.
Site Content Audits Made Simple: Consult Your Way to Lucrative Web Copywriting Projects
Get paid upward of $2,000 to audit a website’s content by following a simple checklist. And then get paid AGAIN to write the content!
Client-less Copywriter
Ben Settle will show you his approach to growing predictable income streams … how to gain complete creative freedom in your writing career … develop assets that grow in value over time … and much, much more.
AI Bootcamp for Writers
Get EVERYTHING you need to get started with AI during this two-hour, hands-on workshop led by expert Guillermo Rubio. This exclusive workshop is beginner-friendly and designed to get you up to speed with AI quickly and easily — even if you have zero experience with AI or technology.
How to Write High-Value UX Copy
Discover how to transform everything you write into “triple-win” UX copywriting that creates a great experience for your readers … boosts your client’s bottom line … and creates a positive impact on the world you can feel proud of.
How to Write Engaging E-newsletters: Earn Ongoing Income by Turning Casual Prospects into Devoted Customers
Start writing e-newsletters that build relationships and turn casual prospects into devoted customers. With this skill, you can earn thousands of dollars a month in retainer contracts.
How to Write Video Scripts: Earn $200 to $500 per scripted minute for short, fun, and simple script writing projects
Master the core skills you need to write great video scripts for any freelance client, in any market (or even for yourself) in this unique self-paced training program led by AWAI’s learning chief, Pam Foster.
How to Write High Impact Emails
Learn how to write winning emails from one of the best email writers in the industry today. From writing subject lines that get noticed to “call to actions” that get results, it’s all included in this home study program.
Let’s Write! Look Over My Shoulder for Your First Paid Writing Project
Meet a real professional writer just a few steps ahead of you to discover how real people are getting paid for their writing… see her writing process in action… and write your first project by her side.
How to Use Copyediting for Career Advancement and Side Profit: Simple Techniques to Elevate Your Writing Value and Your Income
Be the “secret weapon” behind great copywriters as a skilled copy editor. You can make a very good living editing other writers’ copy — and transforming “good” copy into GREAT copy.
How To Build Email Lists: The Fastest, Easiest, and Most Profitable Way to Get More Traffic, More Prospects, and More Sales
Learn to build lists and jump ahead of the pack. Copywriters who can also build emails lists are in huge demand, and make a lot more money than their fellow writers.
How to Make Money as a Social Media Marketing Expert
Everything you need to know to become a social media marketing expert, as well as four different ways to make money using that expertise.
Working Effectively with Web Clients – 7 Steps to Making Sure They Love You and Continue Paying You the Big Bucks
This 7-step system ensures web projects go as planned so that you can easily meet client expectations, establish yourself as an expert, and grow your income faster.
Over the Shoulder Training Guide for Digital Copywriters
Get introduced to three “starter” projects that are in high demand, pay great fees, and are perfect for new writers — emails, blogging, and e-newsletters. You’ll learn the basic structure and some easy how-to tips for each project. And you’ll see why clients need each one, what they pay, and how you can start making money writing them.
Recommended Free Resources
35 Hot Niche Industries for Web Content Writing Jobs in 2025
Succeed faster when you focus your attention where demand is highest. Check out 35 trending niche industries where you can look for content writing jobs.
Writing a Reader-Focused Newsletter - 5 Approaches that Work
Writing a reader-focused email newsletter can be a gamechanger (for you or your clients). It helps you connect with you audience and pulls in work.
3 Tips for Crafting User-Friendly Writing
User-friendly writing is easy-to-read and puts the reader’s needs first. See three easy ways you can make your writing more user-friendly.
We Long to Belong — Why Community Is the Last Great Marketing Strategy
More than 90% of U.S. companies use social media in their marketing strategy because that’s where their prospects and customers are researching and making buying decisions. But now, prospects on social media are also looking for community and connection. Here’s what writers need to know…
Google’s Search Journeys — What You Need to Know
Google works hard to improve user experience. One recent innovation is Google’s Search Journeys… and it means new opportunities for you as a writer.
