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Become a T-Shaped Writer to Boost Your Income and Opportunities
There’s so much opportunity in today’s digital marketing landscape for you as a writer, and it’s because your clients have lots of ways to reach their prospects and customers. This creates a wide and massive opportunity for YOU to become a “T-Shaped” writer.
www.awai.com/2022/09/be-t-shaped-writer-to-boost-income-and-opportunity
10 Things You Should Never Do with Copywriting Clients … IF You Want to Win Them Over and …
Professional copywriter and web consultant Pam Foster provides her top 10 things not to do with clients.
www.awai.com/2010/01/10-things-you-should-never-do-with-clients
How Long Should a Sales Letter Be?
The debate is as strong now as when I started writing copy. “Which is better, long copy or short copy?” Mark Ford gives an answer that may surprise you.
www.awai.com/2016/05/how-long-should-a-sales-letter-be
Secrets of Writing for the Financial Market
Learn to write copy for one of the most lucrative industries in the world.
www.awai.com/copywriting/financial/learn/copywriting-niche
AWAI Member Spotlight: Claudia Cesarotti
From Pet Groomer to Marketing Specialist for the National Animal Supplement Council Claudia shares 3 success tips and more!
www.awai.com/2025/06/awai-member-spotlight-claudia-cesarotti
Member Spotlight: Evelyn Durnell - How One Conversation Led to 2 Clients in 6 Days
By acting on a simple piece of advice during Circle of Success coaching, Evelyn Durnell turned existing connections into two new clients in just six days.
www.awai.com/2025/10/member-spotlight-evelyn-durnell
Inside AWAI Success Interview: Jill Weberding
Jill Weberding spent more than two decades working as a cancer nurse. But when she launched her own nurse consulting business, she hit a wall. The expertise was there. That’s when Jill realized she didn’t have a business problem — she had a messaging problem.
www.awai.com/2025/08/success-story-jill-weberding
My Favorite AI Writing Prompt
Rebecca Matter shows you a simple AI-powered prompt that helps you instantly improve your copy by staying focused on what your reader wants to know next, instead of what you feel like saying.
www.awai.com/2025/12/my-favorite-ai-writing-prompt
Enhance Your Copy and Content Writing Skills by Following This Golden Rule of Writing
Have you ever read something and completely spaced out? Or started thinking about what you're reading? Rather than just reading? This is the kiss of death for us writers … Because the minute a reader gets distracted, your chances of moving them forward toward action come crashing down. The fix? Something we call the golden rule of good writing … Like many great...
www.awai.com/2024/04/golden-rule-of-writing
Living the Writer's Life: Wanda Sewell
Wanda Sewell had been writing for as long as she could remember, but it never really took hold as a career until health needs sent her on a journey to find a flexible job that offered more income. Once she connected with Barefoot Writer, the world of copy opened up to her and she began to find her way with writing that’s meaningful to her. She’s since become an active...
www.awai.com/2024/02/living-the-writers-life-wanda-sewell

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