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- Why Getting to the Heart of Your Reader’s Core Emotion Matters Most
- Sandy Franks shares why it’s crucial to get your reader’s core emotion.
www.awai.com/2024/04/getting-to-the-heart-of-your-readers-emotion
- Living the Writer's Life: Ashley Jonkman
- Artistically inclined Ashley Jonkman found passion through writing early on in her adult life, but other pursuits soon filled her days. Then when the pandemic presented a unique opportunity to write for a nonprofit, her efforts blossomed into a full position, and she’s been in demand ever since. Discover how she overcame self-doubt by jumping at new opportunities and showing...
www.awai.com/2024/01/living-the-writers-life-ashley-jonkman
- Advice to My Younger Self: Unlock Your Money Mindset
- If Rebekah Mays could have a chat with her 26-year-old self as she was just starting out her copywriting journey. Here's what she'd tell her … and what she'd tell anyone else who might be limiting their own financial potential.
www.awai.com/2024/02/unlock-your-money-mindset
- The “Ben Franklin” (and Other Secret Ways to Close a Sales Pitch)
- Discover five methods for closing your sales promotions.
www.awai.com/2002/08/close-a-sales-pitch
- Living the Writer's Life: Steve Maurer
- Steve Maurer has long been one of the friendliest, most helpful Barefoot Writers we’re proud to call a member. Along with always being ready to encourage someone move forward in their writing journey, he’s one of the humblest copywriters you’ll meet — though his rise to well-paid writing was seamless and fast. Enjoy Steve’s story.
www.awai.com/2024/04/living-the-writers-life-steve-maurer
- Practice: Why is it so Important?
- How important is practice when learning a new writing skill? At AWAI we get a lot of questions and many revolve around if practice is really needed. Here writer Jessica Garza digs into practice and its role in building your dream writer’s life.
www.awai.com/2024/03/practice-why-is-it-so-important
- The Simple Drilling Down Process that Makes Your Copy Feel More Real
- Sandy Franks shares a simple "drilling down process" that makes your copy feel more real and compelling … and gets the response you're looking for from your readers.
www.awai.com/2024/04/the-simple-drilling-down-process
- The Surprising Connection Between Great Acting and Copywriting
- Discover insider tips and strategies for how actors prepare for compelling performances, and how you can use them to gain a big advantage in your copy.
www.awai.com/2014/12/the-connection-between-acting-and-copywriting
- Perfection is a Myth, Especially When It Comes to the Writer's Life
- Michele Peterson digs into perfection, why it’s a myth, and reasons why imperfection should be embraced.
www.awai.com/2024/05/perfection-is-a-myth
- These Three Elements Give Stories More Meaning to Your Reader (and gets them to take action)
- Sandy Franks breaks down the three elements of a good story, and gives you direction on how to incorporate them in every story you write … Giving your stories more meaning to your reader …And ultimately, getting them to take action.
www.awai.com/2024/03/give-stories-more-meaning
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