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“What If I Don’t Believe in the Product I’m Selling?”
Do you have to believe in the product you’re writing about to craft effective copy? AWAI’s Executive Director Katie Yeakle has the answer…
www.awai.com/2017/11/what-if-i-dont-believe-in-a-product-im-selling
EG Orren: Photographer Trades Camera Lens for Laptop: Fits Copywriting Around Her Nomadic Life
Well-known music photographer EG Orren loved the thrill of capturing the perfect shot but a grueling schedule left little time for family and personal travel. Read about the life-changing offer that changed her path.
www.awai.com/case-studies/eg-orren
Lights, Camera, Action! Get Paid to Write Short Video Scripts
Online video marketing is one of the fastest-growing copywriting niches today. Learn AWAI member Phil LeMaster’s six tips for writing video scripts that produce results for your clients.
www.awai.com/2009/02/get-paid-to-write-online-video-scripts
These Alternative Health Copywriting Secrets Can Double or Triple Your Success Regardless of Your …
When Will Newman started writing in the health niche, he didn't grasp how to handle the emotion of fear in his copy, until he learned two important secrets.
www.awai.com/2017/05/health-copywriting-secrets-to-double-your-success
The Heartbeat of Powerful Copywriting
Will Newman goes over some basic differences in verbs to breathe life into your copy.
www.awai.com/2013/03/the-heartbeat-of-powerful-copywriting
The “Ben Franklin” (and Other Secret Ways to Close a Sales Pitch)
Discover five methods for closing your sales promotions.
www.awai.com/2002/08/close-a-sales-pitch
The Surprising Connection Between Great Acting and Copywriting
Discover insider tips and strategies for how actors prepare for compelling performances, and how you can use them to gain a big advantage in your copy.
www.awai.com/2014/12/the-connection-between-acting-and-copywriting
The Most Powerful Words in Your Writing...
The first draft of anything always needs revising! Eliminate words like is and there is, and use powerful verbs instead. This will make your copy much stronger.
www.awai.com/2013/11/the-most-powerful-words-in-your-writing
Living the Writer's Life: John Meyer
John Meyer has a history of sniffing out great opportunities and going for them. Following an admirable couple of years country-hopping, he caught a whiff of all that the copywriting world has to offer and has been plowing ahead to see where and how he can make the most of it. See what this go-getter did to quickly get his copywriting knowledge up to speed and what he’s...
www.awai.com/2025/01/living-the-writers-life-john-meyer
The Best Bandwagon for Money-Making Writers
Looking to start your own profitable side hustle? Mindy McHorse discusses the characteristics that make for successful part-time money making ventures.
www.awai.com/2025/04/the-best-bandwagon-for-money-making-writers

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