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The Power of Research: Are You Asking the Right Questions?
Being a great copywriter means being a great researcher. Some research involves talking to others and asking the right questions to get the right answers.
www.awai.com/2017/09/the-power-of-research-asking-the-right-questions
Living the Writer's Life: Sean Van Zant
Sean Van Zant has that unique quality of taking action once given direction. In a world where too many of us writers fret about how and when to take that first step and next step, he’s able to do it and do it quickly. Sean’s efforts are already starting to pay off as he continues to build connections and authority in the writing world. Discover how he’s used the...
www.awai.com/2024/05/living-the-writers-life-sean-van-zant
Living the Writer's Life: Elizabeth Pickart
Elizabeth Pickart is in the process of watching all her writing dreams come true. Like many Barefoot Writers, writing for her was nothing more than a hobby until a necessary career change prompted her to look in new directions. Copywriting surfaced as a viable opportunity, and the more she did it, the more she loved it. One win led to another, and before she knew it, her author...
www.awai.com/2024/05/living-the-writers-life-elizabeth-pickart
Finding Marketing Stories in Your Everyday Life
Stories are a fast way to connect with your audience and earn their trust. Here are four steps to finding and using marketing stories in your writing.
www.awai.com/2017/11/finding-marketing-stories-in-your-everyday-life
Living the Writer's Life: Deanna Blanchard
Deanna Blanchard’s journey to copywriting is heartwarming… Not only did she venture into a way of life that was unfamiliar based on her upbringing, but she also rediscovered the joy she felt through writing and, albeit with some trial and error, made it work for her in a way that allowed her to pursue other passions. Plus, it gave her the ability to be there for those...
www.awai.com/2024/03/living-the-writers-life-deanna-blanchard
6 Things I Love about Writing White Papers
Gordon Graham is known as “That White Paper Guy” and he’s been working on white papers for over 20 years! Here are the top six things he loves about writing white papers.
www.awai.com/2024/03/writing-white-papers
The Copywriter’s List of Pet Peeves: What Not To Do
Peeves cause distraction. And as Sandy Franks shows in this article, a distracted reader is not a reader who stays connected … and is certainly not a reader who takes action. She walks through her personal list of "copywriting pet peeves," and shows you how to correct them … so you don't lose the reader.
www.awai.com/2024/03/copywriters-pet-peeves
The Shortcut Way to Become a Better (and Richer) Copywriter
If you want to be a better and richer copywriter — and in the shortest time possible — one person can help you. Plus, get a checklist to improve your copy.
www.awai.com/2017/09/shortcut-to-become-a-better-and-richer-copywriter
6 Things I Love about Writing White Papers
Gordon Graham reveals SIX things he loves about writing these projects , and shows you how White Papers set you up for what he claims is "some of the easiest money I've ever made."
www.awai.com/2024/04/6-things-i-love-about-writing-white-papers
Do This One Thing to Start Making Money as a Writer
Michele Peterson shares one thing that you can do today to start making money as a writer.
www.awai.com/2024/03/one-thing-to-start-making-money

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