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Are You a Newbie or an “Experienced Newbie?”
You bring a lot to the table as a copywriter, even as a beginner. Here’s how to examine your unique skills and nip self-sabotaging internal dialogue in the bud. Do this simple exercise to discover what you have to offer clients right now.
www.awai.com/2021/11/are-you-a-newbie-or-an-experienced-newbie
Know Thy Prospect
Clayton Makepeace discusses the importance of knowing your prospect, and provides tips for crafting messages specific to them.
www.awai.com/2014/12/cm-know-thy-prospect
Who is Elmer Wheeler … and how can he boost your response rate?
AWAI staff writer John Wood highlights Elmer Wheeler, one of the pioneers of persuasive writing. Using Wheeler’s tested selling techniques can boost response and transform your copywriting career.
www.awai.com/2008/02/who-is-elmer-wheeler
Billions of Dollars of Marketing Research for Free
Research is critical for any copywriter who wants to be successful. Here’s one of the best ways to get billions of dollars in marketing research, for free.
www.awai.com/2014/07/billions-of-dollars-of-marketing-research-for-free
Atomic Habits for Writers
Do you have a new writing habit you’re trying to establish? Make sure it sticks and that it has the desired result, with this guide to setting good habits.
www.awai.com/2019/12/atomic-habits-for-writers
Graphic Design Success
Lori Haller tells you how you can become a successful freelance graphic designer.
www.awai.com/graphic-design/learn/make-six-figures
The Power of One — One Big Idea
Today, Michael Masterson gets at the very heart of powerful, persuasive writing.
www.awai.com/2010/08/the-power-of-one-one-big-idea
Dominant Emotion Copy Wins Every Time
Why dominant emotion wins when it comes to sales copy. Plus, five dominant emotions that can explode your response and make you a more successful copywriter.
www.awai.com/2014/07/dominant-emotion-copy-wins
How to Write Well: The World’s Simplest Formula
Michael Masterson’s definition of good writing can be applied to every sort of non-fiction writing like books, magazine articles, direct-mail sales letters, business correspondence, telemarketing scripts, and speeches. Learn this simple rule that will help you write well.
www.awai.com/2010/05/how-to-write-well-the-worlds-simplest-formula
From “I Can’t” to “I Can!” – 5 Easy Ways to Gain Confidence As …
No doubt, starting out as a copywriter can be downright frightening. The good news is, you can calm these fears down, and become a competent, confident copywriter in no time flat. Just follow one (or more!) of these five confidence boosters.
www.awai.com/2009/04/5-ways-to-gain-confidence-as-a-copywriter

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