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- Are You a Newbie or an “Experienced Newbie?”
- You bring a lot to the table as a copywriter, even as a beginner. Here’s how to examine your unique skills and nip self-sabotaging internal dialogue in the bud. Do this simple exercise to discover what you have to offer clients right now.
www.awai.com/2021/11/are-you-a-newbie-or-an-experienced-newbie
- Know Thy Prospect
- Clayton Makepeace discusses the importance of knowing your prospect, and provides tips for crafting messages specific to them.
www.awai.com/2014/12/cm-know-thy-prospect
- Who is Elmer Wheeler … and how can he boost your response rate?
- AWAI staff writer John Wood highlights Elmer Wheeler, one of the pioneers of persuasive writing. Using Wheeler’s tested selling techniques can boost response and transform your copywriting career.
www.awai.com/2008/02/who-is-elmer-wheeler
- Billions of Dollars of Marketing Research for Free
- Research is critical for any copywriter who wants to be successful. Here’s one of the best ways to get billions of dollars in marketing research, for free.
www.awai.com/2014/07/billions-of-dollars-of-marketing-research-for-free
- Atomic Habits for Writers
- Do you have a new writing habit you’re trying to establish? Make sure it sticks and that it has the desired result, with this guide to setting good habits.
www.awai.com/2019/12/atomic-habits-for-writers
- Graphic Design Success
- Lori Haller tells you how you can become a successful freelance graphic designer.
www.awai.com/graphic-design/learn/make-six-figures
- The Power of One — One Big Idea
- Today, Michael Masterson gets at the very heart of powerful, persuasive writing.
www.awai.com/2010/08/the-power-of-one-one-big-idea
- Dominant Emotion Copy Wins Every Time
- Why dominant emotion wins when it comes to sales copy. Plus, five dominant emotions that can explode your response and make you a more successful copywriter.
www.awai.com/2014/07/dominant-emotion-copy-wins
- How to Write Well: The World’s Simplest Formula
- Michael Masterson’s definition of good writing can be applied to every sort of non-fiction writing like books, magazine articles, direct-mail sales letters, business correspondence, telemarketing scripts, and speeches. Learn this simple rule that will help you write well.
www.awai.com/2010/05/how-to-write-well-the-worlds-simplest-formula
- From “I Can’t” to “I Can!” – 5 Easy Ways to Gain Confidence As …
- No doubt, starting out as a copywriter can be downright frightening. The good news is, you can calm these fears down, and become a competent, confident copywriter in no time flat. Just follow one (or more!) of these five confidence boosters.
www.awai.com/2009/04/5-ways-to-gain-confidence-as-a-copywriter
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