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- The One-Word Resolution
- Not a fan of resolutions? Try this instead! Rebecca Matter has been doing it for years with great success, and encourages you to try it too.
www.awai.com/2019/01/the-one-word-resolution
- Don’t Be Fooled by the ‘Big Lie’ of Copywriting
- Many so-called copywriting experts will lead you astray, feeding you misinformation about capturing your prospect’s emotions. Don’t fall for this ‘big lie.’
www.awai.com/2016/05/dont-be-fooled-by-the-big-lie-of-copywriting
- An Interview with Alternative Health Copywriter Donna Doyle
- Alternative health copywriter Donna Doyle gives advice on landing assignments and writing successful promotions.
www.awai.com/2008/03/interview-with-donna-doyle
- Pruning Words for Stronger Copy
- Successful copy uses just as many words as it needs...and no more. Here’s a strategy for pruning unnecessary words from your copy to make it stronger.
www.awai.com/2016/02/pruning-words-for-stronger-copy
- The Art of the Irresistible Offer
- Clayton Makepeace explains the eight factors that go into crafting an offer that’s too good to pass up.
www.awai.com/2014/12/cm-art-of-offers
- How to Use the Power of Your Limitations to Achieve Your Goals
- We all have limitations. But, instead of using them as excuses not to succeed, use them to fuel your success.
www.awai.com/2015/09/use-power-of-your-limitations-to-achieve-goals
- How to Use the Success Secret of Benjamin Franklin, Thomas Edison, and Google
- Investing in yourself: The Success Secret of Benjamin Franklin, Thomas Edison, and Google, and one you should apply to your freelance writing business.
www.awai.com/2016/09/success-secrets-of-franklin-edison-and-google
- 8 Ways to Spot Dominant Emotions Your Prospects Already Have That Could Drive Your Response Rates …
- How do you know what your prospects are feeling? Clayton Makepeace starts answering this frequently-asked question.
www.awai.com/2015/04/8-ways-to-spot-prospects-dominant-emotions
- Copywriting Exercises: Are You a Better Speller Than Will Newman? (It's Not That Hard!)
- As writers, our greatest allies are words. But they can also be demons when they refuse to spell themselves correctly. Here's a fun look at frequently misspelled words.
www.awai.com/2016/06/exercises-are-you-better-speller-than-will-newman
- Thirteen Ways, Courtesy of Copywriting Legend Eugene Schwartz, to Increase Your Reader's Desire
- John Wood share how copywriters can increase their reader’s desire, including thirteen ways courtesy of copywriting legend Eugene Schwartz.
www.awai.com/2011/02/thirteen-ways-to-increase-your-readers-desire
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