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- Living the Writer's Life: Michele Peterson
- Michele Peterson’s enthusiasm for writing — and life — is contagious the minute you start talking to her. But a good chunk of her zest comes from getting to do something with clients she feels connected to. Read on to discover how she backed her way out of a family business and built a career she has full ownership over and thrives in.
www.awai.com/2024/08/living-the-writers-life-michele-peterson
- Copywriting's Biggest Challenge
- When readers start knowing where the copy is going … they tend to dismiss it - tune it out …
www.awai.com/2008/07/copywritings-biggest-challenge
- How to Talk Your Way to New Clients
- Will Newman reveals how public speaking can give you huge advantages for landing potential clients whether you’re just starting out in copywriting or trying to build your existing business.
www.awai.com/2012/02/how-to-talk-your-way-to-new-clients
- 12 Ways to Use Lift Notes to Boost Response
- John Forde gives you 12 strategies you can use to write better lift notes.
www.awai.com/2002/07/lift-notes-to-boost-response
- The Hidden Danger of "Go Big or Go Home"
- Starting a new venture is exciting. You're ready to Go Big or Go Home! But, there's a hidden danger in that thinking.
www.awai.com/2016/03/the-hidden-danger-of-go-big-or-go-home
- The 6 Key Differences Between Business-to-Business and Consumer Marketing
- Bob Bly explains some major differences between consumer and corporate buyers, and why your sales message needs to be tailored to these differences.
www.awai.com/2012/06/the-6-key-differences-between-business-to-business
- These Unique Writing Projects Pay as Much as $700 a Piece
- Blogging is a growing niche from entrepreneurs to large companies and corporations. You can use your copywriting skills to write blog posts and get paid up to $700 for each one you do.
www.awai.com/2020/11/unique-writing-projects-pay-as-much-as-700-each
- Your Clients Need Your Help Now!
- A change is coming that will impact search rankings for businesses of all sizes. A good mobile experience will be critical — creating a huge demand for trained UX copywriters who can help.
www.awai.com/2021/02/your-clients-need-your-help-now
- Where the Puck Is Going Next and More Answers for Writers from Russ Henneberry
- The opportunity to make a lot of money in content writing is HUGE right now. Content is everywhere and it’s desperately needed by every business. Here are five questions and answers with Russ Henneberry about this trend.
www.awai.com/2022/05/where-the-puck-is-going-next-and-more-answers
- Living the Writer's Life: Stella Bouldin
- When a fortuitous layoff forced Stella Bouldin to lean in to what she really wanted from life, she began by exploring different countries. But the appeal of not having to get up early for a job led her to look for more flexible opportunities, and getting paid to write for a living was the most appealing. Discover how she’s made the most of her writing lifestyle and why it...
www.awai.com/2024/10/living-the-writers-life-stella-bouldin
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