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- 5 Modern Myths of B2B Marketing
- Bob Bly discusses five common myths of b2b marketing, why they are myths, and what they mean for your business.
www.awai.com/2011/08/5-modern-myths-of-b2b-marketing
- 3 Ways to Land Your First Chatbot Copywriting Client
- Demand for chatbots is real and urgent, and the opportunity is wide open for copywriters to leap in. Here are three ways you can find the marketers who need writers for this specialized short copy.
www.awai.com/2021/11/3-ways-to-land-your-first-chatbot-writing-client
- 5 Reasons Content Marketing Is Here to Stay
- Content marketing offers a variety of well-paid projects, and companies need more content than ever. But will the trend continue? Here is the answer...
www.awai.com/2019/10/5-reasons-content-marketing-is-here-to-stay
- Bring More Value to Your Clients — And Revenue to Your Business
- When you understand and can apply this “no push” advertising strategically to your client’s marketing efforts, you can bring significant value to your clients… and add a lot of revenue to your business.
www.awai.com/2021/04/more-value-to-clients-equals-income-for-your-biz
- The Deepest Human Desire – Dale Carnegie’s “Copywriting Secret”
- AWAI Staff Writer Guillermo Rubio adapts four of Dale Carnegie’s strategies from “How to Win Friends & Influence People” to writing copy.
www.awai.com/2009/05/the-deepest-human-desire
- The Ultimate Headline Secret
- Ted Nicholas reveals a very successful headline technique that he invented and developed.
www.awai.com/2010/10/the-ultimate-headline-secret
- Are You an Activationist or a Passivationist?
- Could of, would of, should of. John Wood looks into how to avoid regret by taking action.
www.awai.com/2012/09/are-you-an-activationist-or-a-passivationist
- The “Heart” of Every Company
- As a web writer, you have the ability to sweep in and help a company with its reputation. Megan Tyson has some tips so you can land these big clients.
www.awai.com/2013/01/the-heart-of-every-company
- A Great Sales Letter Is Mostly a Matter of Getting the Formula Right
- When you know the secret structure of a direct-response sales letter, you set yourself up for up-front fees and royalties. There are countless opportunities for writers who can craft sales letters that follow the proven formula.
www.awai.com/2021/10/a-great-sales-letter-is-getting-the-formula-right
- Living the Writer's Life: Pat McCord
- She’s a fiction writer with three published books, an AWAI $10K winner, and… oh yeah… she wrote a book for famed copywriter Bob Bly! As one of AWAI’s early students, Pat McCord is the perfect example of someone who took the copywriting skills she learned from her first course and ran with them. Here are her tips on how you can achieve satisfaction through...
www.awai.com/2022/11/living-the-writers-life-pat-mccord
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