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- Benefits that Sing and Soar — in Five Simple Steps: Part 2
- It's not enough to use benefits. You must connect benefits to your prospect's real emotions. In Clayton's words, your benefits must be “fully dimensionalized.”
www.awai.com/2016/07/benefits-that-sing-and-soar-in-five-steps-part-2
- 3 Things I Learned from Our First Group of Chatbot Copywriting Students
- There are plenty of programmers to BUILD chatbots, but there’s a shortage of copywriters trained in how to WRITE chatbot scripts. Here are three insights for you to see if this new opportunity is for you.
www.awai.com/2020/11/what-i-learned-from-our-chatbot-writing-students
- Applying the 4 “C’s” of Copywriting Success
- Commitment, consistency, clarity, & confidence are 4 qualities that will help you succeed in your career. Take 40 minutes to figure out you want to commit to.
www.awai.com/2013/08/applying-the-4-cs-of-copywriting-success
- Are You Waiting to “Feel Confident”?
- Forget about confidence — there’s something else you need instead. Use this other trait to get started and move forward in your copywriting business.
www.awai.com/2021/04/are-you-waiting-to-feel-confident
- Build Your Writing Business According to the Laws of Nature
- Your business is going to go through “seasons”… changes that correspond to natural laws. How you prepare for those changes can help your business grow and grow. Don’t fear change — instead embrace it.
www.awai.com/2021/12/build-your-writing-business-with-laws-of-nature
- Seven Steps to Personal Excellence and Achieving All Your Goals in Life
- Although seemingly obvious, John Wood reminds us how to achieve excellence and surpass our goals in living the writer's life.
www.awai.com/2012/04/seven-steps-to-personal-excellence
- Make This Your Year… Take a Chance and Chase Your Dream
- If you truly want freedom and happiness, decide what you want in life and take a chance. There’s a way your writing can help you earn an income while you pursue your dreams…
www.awai.com/2021/01/make-this-your-year-take-time-to-chase-your-dream
- How to Solicit Useful Feedback on Your Writing and Why
- Getting feedback is a key step in the writing process. Christine Butler discusses ways to getting useful feedback and why it's important.
www.awai.com/2015/08/soliciting-feedback-on-your-writing
- 4 Ways to Legally “Steal” Copy Ideas and Make Them Your Own
- Stealing somebody else’s copy is illegal, but you can take their ideas and make them your own, legally. Jen Stevens shows 4 ways to cook an idea your way.
www.awai.com/2017/05/4-ways-to-legally-steal-copy-ideas
- Case Studies Tell Before-and-After Stories of Hope and Possibility… and They’re Fun to …
- Case studies show a real-life example of how great your client’s products are, and they follow a simple formula, making them easy to write. Learn more about this in-demand content writing project.
www.awai.com/2021/08/case-studies-tell-before-and-after-stories-of-hope
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