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- Living the Writer's Life: Heather Robson
- When we last interviewed Heather Robson, it was 2012. She was writing white papers and case studies for clients and working hard to grow her business. Now, nine years later, Heather is a leading expert in UX copywriting and is the head of AWAI’s Wealthy Web Writer. But that’s not all! Did you know Heather’s also working on her fourth novel? You’ll love this...
www.awai.com/2022/02/living-the-writers-life-heather-robson
- The Ultimate Headline Secret
- Ted Nicholas reveals a very successful headline technique that he invented and developed.
www.awai.com/2010/10/the-ultimate-headline-secret
- Are You an Activationist or a Passivationist?
- Could of, would of, should of. John Wood looks into how to avoid regret by taking action.
www.awai.com/2012/09/are-you-an-activationist-or-a-passivationist
- The “Heart” of Every Company
- As a web writer, you have the ability to sweep in and help a company with its reputation. Megan Tyson has some tips so you can land these big clients.
www.awai.com/2013/01/the-heart-of-every-company
- A Great Sales Letter Is Mostly a Matter of Getting the Formula Right
- When you know the secret structure of a direct-response sales letter, you set yourself up for up-front fees and royalties. There are countless opportunities for writers who can craft sales letters that follow the proven formula.
www.awai.com/2021/10/a-great-sales-letter-is-getting-the-formula-right
- B2B Writing Trends for 2019
- Demand for B2B trained copywriters is high right now thanks to the growth in content marketing. You can find great projects if you have 3 trending skills.
www.awai.com/2019/03/b2b-writing-trends-for-2019
- The Mixed Martial Arts Technique That’ll Sharpen Your Copywriting Skills (Without the Blood, …
- Apply the technique fighters use to learn new moves to your copywriting training. See the whole concept, practice the parts, and put it back together.
www.awai.com/2017/02/sharpen-your-copywriting-with-mixed-martial-arts
- Swipe Files Lead to Big Sales Breakthroughs
- Having a Swipe File is a critical component for copywriting success, regardless of your chosen niche, so it’s important to create your own right now.
www.awai.com/2019/11/swipe-files-lead-to-big-sales-breakthroughs
- Top 30 Mailers in the Catalog Industry
- Discover the names and websites of 30 top mailers in the catalog industry.
www.awai.com/2008/11/top-catalog-mailers
- Five Strategies for More Effective B2B Social Media Marketing
- Having a B2B social media presence is required for B2B companies today. But which platform? Who are you talking to? What are you saying? Follow these five tips to improve the success of your B2B social media marketing strategy.
www.awai.com/2020/04/five-tips-for-more-effective-b2b-social-media
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