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- Secrets Gleaned from Copywriting Legend Leo Burnett’s Greatest Campaigns
- Five ad campaigns that helped make Leo Burnett one of the most influential people of the 20th century.
www.awai.com/2016/05/secrets-from-copywriting-legend-leo-burnett
- 3 Ways to Open a Story That Will Hook Your Reader Fast
- Weaving a story into your copy or content can make it more engaging and drive better results. These 3 story leads will help you open strong…
www.awai.com/2019/10/3-story-leads-that-will-hook-your-reader-fast
- To Go Big, Start Small: Focus to Build Your Copywriting Business
- What do a brick, Zen, and focus have to do with building a thriving copywriting business? When you adhere to these principles, your writing and your business improve dramatically.
www.awai.com/2021/06/to-go-big-start-small-focus-to-build-your-biz
- The Resistance Factor: Avoid It and Boost Response
- Find out an insight that Bill Bonner uses to create a deeper connection with readers and motivate them to buy.
www.awai.com/2003/06/the-resistance-factor
- 7 Reasons for NOT Setting Goals :: April :: 2011 :: AWAI
- John Wood explains why people don't set goals, why you shouldn't be one of them, and how to start setting your own goals.
www.awai.com/2011/04/7-reasons-for-not-setting-goals
- The “Forrest Gump” Hack
- The “Forrest Gump” technique can have a profound impact on your success, especially if you’re trying to make the leap from a full-time job to freelancing.
www.awai.com/2014/06/the-forrest-gump-hack
- This Kind of Writing Is Considered the “Holy Grail” of Copywriting
- Companies NEED SKILLED WRITERS like never before. But it’s writers who can craft a direct-response digital marketing campaign from start to finish that command the biggest fees and are always in demand.
www.awai.com/2022/08/this-writing-is-the-holy-grail-of-copywriting
- Let THEM Say It For You – They Can Do a Better Job
- Dan Kennedy shares the power of a testimonial – and how to let your clients do the work for you.
www.awai.com/2011/06/let-them-say-it-for-you-they-can-do-a-better-job
- 5 Metrics You Should Track for Your Freelance Writing Business
- Instead of getting lost in data to track your freelance writing business, focus on these five key performance indicators to keep your finger on the pulse of your small business.
www.awai.com/2020/07/5-metrics-to-track-for-your-b2b-writing-business
- LinkedIn Reveals the Top Writing Jobs of 2021
- Writers nabbed three of the top spots on LinkedIn’s list of the most in-demand jobs this year. Here’s more about each opportunity, and how you can land these jobs ASAP.
www.awai.com/2021/03/linkedin-reveals-the-top-writing-jobs-of-2021
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