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Targeted Learning Tip: The “So What?” Technique for Squeezing Core Benefits Out of Your …
Scott Rempe shares Michael Masterson's technique for discover core benefits.
www.awai.com/2007/03/so-what-technique
February Winner of 4 Days to $400 Writing Challenge
Congratulations to Angie Weiss, who wrote the winning blog post in our special program for new freelance writers — AWAI's 4 Days to $400 Writing Challenge. This program is for aspiring professional freelance writers learning the ropes for the first time through AWAI.
www.awai.com/2024/04/feb-winner-of-4-days-to-400-writing-challenge
Quick Tip: What’s the Difference Between Plagiarism and Copyright Infringement?
Understand what you can and can't do when it comes to borrowing ideas.
www.awai.com/2006/08/plagiarism-and-copyright-infringement
Gordon Graham’s 3 Types of White Papers—for B2B
Gordon Graham explains how all white papers fall into 3 distinct “flavors”: vanilla, strawberry, and chocolate. Lean how to sell white papers to your B2B clients.
www.awai.com/2013/07/gordon-grahams-3-types-of-white-papers-for-b2b
PLAYBACK: How to Stake Your Claim in the Longevity Market
According to Brian Clark, Copyblogger founder and content marketing legend, the longevity market is poised to be “the biggest opportunity for writers since the internet.” Tune in to get the inside scoop on how to stake your claim.
www.awai.com/2024/10/playback-the-longevity-market
July 2024 Winner Announced for AWAI's 4 Days to $400 Writing Challenge
Congratulations to Barbara Clabots, who wrote the winning blog post in our special program for new freelance writers — AWAI's 4 Days to $400 Writing Challenge. This program is for aspiring professional freelance writers learning the ropes of effective content through AWAI.
www.awai.com/2024/07/july-winner-of-4-days-to-400-writing-challenge
How This AWAI Member’s Love of Video Games Led to a Writing Gig with Loads of Freebies
AWAI Member Marcus Monaghan's initiative helped him get his foot in the door with a dream gaming client, as well as loads of free gaming gifts.
www.awai.com/2021/12/members-love-of-video-games-leads-to-opportunity
Clarissa Kemp Article Wins AWAI’s “Get Published–Get Paid” LABS Workshop
Congratulations to Clarissa Kemp, who wrote a winning article in our training program for new freelance writers — AWAI’s “Get Published–Get Paid” LABS Workshop. This program is for aspiring professional freelance writers learning the ropes of effective content through AWAI.
www.awai.com/2024/10/clarissa-kemp-article-wins
Valerie Halmrast Article Wins AWAI’s “Get Published–Get Paid” LABS Workshop
Congratulations to Valerie Halmrast, who wrote a winning article in our training program for new freelance writers — AWAI’s “Get Published–Get Paid” LABS Workshop. This program is for aspiring professional freelance writers learning the ropes of effective content through AWAI.
www.awai.com/2024/11/article-winner-in-awais-labs-workshop
Choosing the Wrong Pain Point Will Sink Your Copy
You can write the best copy in the world, but if it isn’t pointed at the right pain point, it will go wide of its mark. Identify if you have the right pain point by looking at these three characteristics.
www.awai.com/2021/04/choosing-the-wrong-pain-point-will-sink-your-copy

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