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We Long to Belong — Why Community Is the Last Great Marketing Strategy
More than 90% of U.S. companies use social media in their marketing strategy because that’s where their prospects and customers are researching and making buying decisions. But now, prospects on social media are also looking for community and connection. Here’s what writers need to know…
www.awai.com/2023/04/we-long-to-belong-community-marketing-strategy
Bootcamp Challenge Ad Writing Contest
Practice is the best way to keep improving at any endeavor. For a copywriter, that means spending time writing! Write an ad for AWAI’s upcoming Bootcamp and you could win free admission to the event.
www.awai.com/2023/05/bootcamp-challenge-ad-writing-contest
Writers: Do You Have Hidden Coaching Potential? Here’s How to Find Out…
Coaching is about using your experiences to help someone else move forward. It offers writers an opportunity to help others, create a new income stream, and build a rewarding business. Here’s how to know if coaching is a path you’d enjoy — and if you’re ready.
www.awai.com/2024/12/do-you-have-hidden-coaching-potential
Monday Morning Jumpstart: Copywriting — a Financially Valuable Skill
Copywriting can transform your life and earning potential in more ways than most aspiring writers realize. In today’s Monday Morning Jumpstart, AWAI’s director of training, Jade Trueblood, sits down with Rebecca Matter, president of AWAI, to explore the wide variety of opportunities the skill of copywriting can bring.
www.awai.com/2025/04/copywriting-a-financially-valuable-skill
What Is Good Writing? Find Out and You’ll Become a “Really” Good Writer
Ever wonder what is good writing? Who decides what’s good and what isn’t? Learn how to become a better writer with Mark Ford's tips...
www.awai.com/2024/02/what-is-good-writing
Help for “Overwhelm”… and Four More Lessons I’ve Learned as a Mentor
Michele Peterson has been getting paid to enjoy the writer’s life for 15 years now. Full time for the last 13. And for the last several years, she has been helping fellow writers along the way to their own successful writer’s lives as an AWAI Circle of Success Mentor. She shares a cure for overwhelm nad for other lessons she has learned as a Circle of Success Mentor.
www.awai.com/2024/07/four-lessons-ive-learned-as-a-mentor
Use These 7 Editing Tips to Make Any Copy Stronger
Copyediting is the art of making sure the copy works — that it’s effective, polished, and will achieve its goals. Here are seven tactics you can use to improve any copy and take it from good to great.
www.awai.com/2023/03/use-these-7-editing-tips-to-make-any-copy-stronger
Five Million-Dollar Copywriter Moves You Can Master by Binge-Watching Bridgerton with Your Bestie
Here are five million-dollar copywriter moves you can master by binge-watching Bridgerton with your bestie.
www.awai.com/2024/09/copywriter-moves-you-can-master
Melanie Rembrandt: Layoff Lands California Copywriter with her First Freelance Client
Getting laid off came at the best possible time for Melanie Rembrandt. Read on to find out what gave her the motivation to take control of her career and create a thriving business.
www.awai.com/case-studies/melanie-rembrandt
Robert Rice: Copywriting Keeps Stage and Screen Actor Pursuing His Passion
Robert Rice wanted a reliable income that wouldn’t interfere with his passion for acting. Find out what career offered him exactly what he was searching for.
www.awai.com/case-studies/robert-rice

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