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- Advice to My Younger Self: Unlock Your Money Mindset
- If Rebekah Mays could have a chat with her 26-year-old self as she was just starting out her copywriting journey. Here's what she'd tell her … and what she'd tell anyone else who might be limiting their own financial potential.
www.awai.com/2024/02/unlock-your-money-mindset
- My Defining Moments: How I Bridged the Gap from Underdog to Success — in Just Two Years!
- Lynelle Suan shares the three core building blocks she used to attain her dream of full-time writing — and how leaning into who she is ended up being a big part of her success.
www.awai.com/2024/08/my-defining-moments
- 3 Good Reasons to Invest in the Structure of Your Business
- So many people who come to me for mentoring tell me they won't feel confident enough to start looking for clients "until they have all their ducks in a row." And that makes sense … When you're starting something new, you need a solid foundation. Otherwise, you feel like you're floating out there, unmoored and without an anchor. That kind of instability is very...
www.awai.com/2024/03/invest-in-the-structure-of-your-business
- PLAYBACK: Your First Look at Freelance Copywriting 2.0
- Over the last few months, we’ve been working behind the scenes on one of our most ambitious initiatives to date — a complete reimagining of what’s possible for writers in 2025 and beyond. Tune in as AWAI President Rebecca Matter and copywriting legend Nick Usborne finally reveal this major development — and what it means for your copywriting career.
www.awai.com/2025/08/playback-introducing-freelance-copywriting-2-point-0
- Why Getting to the Heart of Your Reader’s Core Emotion Matters Most
- Sandy Franks shares why it’s crucial to get your reader’s core emotion.
www.awai.com/2024/04/getting-to-the-heart-of-your-readers-emotion
- Living the Writer's Life: Diane Schuirman-Brower
- Diane Schuirman-Brower turned a layoff and a Parkinson’s diagnosis into an opportunity to align her lifelong passion for writing with a flexible, fulfilling freelance career. Now thriving on her own terms, she emphasizes the value of self-care, resilience, and taking action without waiting to feel "ready."
www.awai.com/2025/08/living-the-writers-life-diane-schuirman-brower
- This Legendary Writer Knew How to get Readers to Say Yes within the First Few Sentences of Copy
- Sandy Franks shares some tips for writing winning sales copy from a legendary copywriter.
www.awai.com/2024/04/legendary-writer-got-readers-to-say-yes
- This Technique Makes Your Copy 10x Stronger and You’ll Want it to Become Part of Your Writing …
- Reading copy (even content) out loud became a regular part of our writing routine. And it's something all A-list copywriters do without fail. Why? Because reading out loud helps you pick up little nuisances that could have an impact on response and or conversion rates … for example, awkward transitions that can stop a reader. When your reader moves from one paragraph to...
www.awai.com/2024/04/this-makes-your-copy-10x-stronger
- Living the Writer's Life: Latifat Abifarin
- In Latifat Abifarin’s words, “I’m one piece of evidence that there are talented and good people from Nigeria.” Over the years, Latifat has struggled at times to connect with potential clients who judge her or assume she can’t speak English. But, she’s persevered and built a successful writer’s life working as a content writer, ebook...
www.awai.com/2023/02/living-the-writers-life-latifat-abifarin
- Living the Writer's Life: Leslie Blaize
- Leslie Blaize didn’t let the termination of her corporate job get her down. In fact, she didn’t even bat an eye before jumping into the writing world. Find out how she got started at lightning speed and went on to leverage her professional knowledge into a lifestyle that offers loads of freedom and space to have fun and be with family.
www.awai.com/2025/03/living-the-writers-life-leslie-blaize
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