A Record-Setting 91% of Businesses Will Make *THIS* Simple Writing Project a Key Part of Their Marketing Strategies in 2024 and Beyond
Hey Reader,
I need you to see this right away:
It’s the 2024 State of Marketing Report published recently by HubSpot — a well-read and respected authority in marketing and direct-response circles.
Every year they publish trends collected from over 1,400 global marketers…
Trends that we as marketers — and copywriters — need to be aware of.
And this year there are seven trends and challenges we need to keep an eye on.
As you can see, AI is in the top spot…
No surprise there…
But down the list a bit, there was one trend that caught my eye.
One “statistic” that stood out above all others.
Can you guess which one?
Here’s a hint:
It involves a form of writing that my marketing colleagues agree EVERY copywriter must know in 2024 and beyond.
Soaring Demand =
More Opportunity, More Money
Not just because a record-breaking 91% of companies already use this copy project as a marketing tool… and it’s trending higher…
Or because more marketers say it consistently brings in a HIGHER return on investment (ROI) than any other…
Or because it’s the writing project marketers will SPEND THE MOST MONEY ON this year and in the years to come…
Or because of the more than $1,500 a day you can make writing them — just by keeping up with the growing demand.
Nope…
One of the BIGGEST reasons you want to learn this project now is that writing them is guaranteed to accelerate your writing career…
By making you a better writer… across the board!
How so?
More than any other writing project, THIS one ensures you master the art of conversational writing that connects authentically with your reader.
Conversational writing is the purest form of copywriting you’ll ever do…
That’s because you literally write like you would talk!
Words are simple and direct.
Sentences are short.
Words tend to flow more naturally, almost effortlessly.
But more importantly, for new writers especially…
This is the easiest form of copywriting to grasp and write!
And because these writing projects tend to be so short — typically a few pages…
Because they take such a short amount of time to complete…
And because they pay so well…
You get a far higher level of satisfaction from writing these projects than from others that are more structured and take more time.
Some writers I’ve talked to have even said there’s a kind of “endorphin rush” that happens when you write these…
That’s because you’re tapping into a level of “creativity” other writing projects might not have.
And because of the heightened sense of accomplishment and satisfaction that comes with writing these short, fast, and rewarding projects with great paydays…
They’re probably the most “fun” of all the writing projects a professional copywriter can take on!
Now, I know this all might be hard to believe…
And a little surreal…
This idea that one simple type of writing that so many marketers need can tap into the “feel good” zones of our brain in such a powerful way.
But only when you sit down and write this — and your cognitive perception of what copywriting is all about shifts — will you truly understand it!
More Ways This Simple Project Will
“Up” Your Writing Game
And there are plenty of reasons beyond learning to write conversationally that will make you a better writer when you learn this form of writing.
As I mentioned, these are SHORT assignments — typically no more than 200 words each…
Which means when you master this writing skill, you instinctively learn to say more with fewer words — a skill that gives your writing more clarity by improving your ability to distill complex ideas into succinct and engaging points.
And because there’s a “simple leanness” to this writing, you also learn to become a great editor with an innate sense of what’s essential in copy and what can be cut.
But that’s not all.
Writers who understand this form of writing become better storytellers as well… one of the most powerful copy techniques a copywriter can have in his or her arsenal.
Plus, more than any other, this writing encourages visual thinking — the ability to pair words with images, a skill that can broaden your creativity as a writer.
And one more thing I’ve noticed as a marketer who hires writers all the time:
Because this writing project is so simple… so easy to grasp… and so familiar… new writers do especially well with it!
So when you add it all up…
The most in-demand writing project in all of direct response right now…
One of the highest paying on a word-for-word basis…
The easiest to learn for new writers…
And the one project that will teach you all the amazing skills great copywriters have: conversational writing that connects with readers, clarity, leanness, and much, much more…
There is NO QUESTION this is a writing skill you need to add to your skill set now.
Any idea which writing project I’m talking about?
Think it’s Facebook ads?
Social media, maybe?
Good guesses…
But these are not the writing specialties that will “unlock” your ability to write amazing copy AND open you up to what is perhaps the biggest opportunity right now for new writers.
So let me highlight it for you here:
That’s right — it’s video script writing!
You see these videos EVERYWHERE… websites, social media, sitting at the top of search engine results.
Companies use them to generate leads… increase sales… and educate consumers about their products both before and after the sale has taken place.
And with more and more platforms now offering viewers seamless opportunities to purchase via direct links offered in the video…
Video content has become one of the most powerful selling tools marketers have!
It’s why a whopping 91% of business use videos in their marketing.
And results-based data from multiple industry sources tell you why:
- Videos have the power to boost a company’s chances of a “page one” appearance on Google 53-fold, according to Forrester Research…
- 92% of marketers who use video report a positive return on investment (ROI), according to Thrive, providers of digital marketing solutions…
- HubSpot reports that video delivers the highest rate of return on spend compared to traditional blog posts, podcasts, case studies, and others…
- 95% say videos help increase brand awareness…
- 89% of consumers surveyed say watching a video has convinced them to buy a product or service…
- Adding a video to a landing page can increase conversions by as much as 80%…
And those are just a few of the many statistics that show why videos are the hottest writing projects in online marketing right now.
And here’s the thing…
No company that’s actively marketing needs just one video!
There are so many ways companies can use video to both attract new customers and keep current ones engaged and buying more…
That 71% of companies produce a new video at least once a month — with 35% of those making videos either weekly or daily.
In fact, Wyzowl, a company that helps brands with social media and video marketing, says some companies out there routinely put out 18 videos each and every month!
Bottom line:
Video works.
And here’s yet another stat that should be “music to your ears” as a writer…
Over 60% of the companies that don’t use video but WANT to say the only things stopping them are “lack of time” and that they’re “not sure where to start”…
Which you as a skilled script writer can help them with!
How “the Money Works”
as a Video Script Writer
In a minute I’m going to give you step-by-step instructions on how to create the kind of video businesses need today more than ever.
But let’s have a little fun first — by looking at the MONEY you can make as a skilled script writer!
With video scripts having so much potential to transform a business’s bottom line…
With their power to attract new customers and make current ones even more loyal…
And the virtually guaranteed positive ROI videos can generate for companies…
It’s no surprise skilled script writers are in such high demand.
Nor should it surprise you to know businesses will pay TOP DOLLAR over and over again to achieve those kinds of results!
That’s why, even as a beginner, you can command $200 to $500 per scripted minute for video script writing projects.
In fact, according to the latest edition of AWAI’s Copywriting Pricing Guide, the going rate for video script writing projects is $500 to $1,500 per script.
This assumes you’re writing short online video scripts of one to five minutes, such as “explainer” videos, product/service demos, helpful how-to videos, case studies, testimonials, or even short video sales letters. (All easy formats to learn, as I’ll show you in just a minute.)
And it lines up with other online sources that price video script writing at $200 to $500 per scripted minute.
Either way, it all comes out the same. For instance, you can charge $1,500 for a three-minute video project (at $500 per scripted minute).
Or you might bill a business $200 for a simple 60-second script.
Ultimately, your fees are up to you — but I want you to get a sense of just how much companies are prepared to pay for video scripts, even short ones.
In fact…
Short Scripts Are Just What
Businesses Want and Need Right Now
Most companies using video aren’t interested in long videos or feature-length cinematic productions.
According to HubSpot, marketers plan to spend more on short-form video than any other content format.
Why?
They’ve learned that employees, customers, and potential leads are much more likely to watch and share their videos if they’re short.
And by short, I’m not talking 10 minutes or even five minutes…
According to Vidyard, a business-oriented video production platform that analyzed more than 1.3 million corporate and marketing videos, the “sweet spot” for video length is between 30 seconds and two minutes.
Blame the short modern attention span if you like…
But in the business world, short video rules!
And that’s actually great for you as a script writer…
Because rather than sinking everything into a big, long production, businesses often order up dozens of short videos to test with different audiences or use for internal training.
That’s how you get statistics like the one I shared with you earlier, where businesses currently using video are putting out as many as 18 fresh videos each and every month.
The most prolific companies though are releasing fresh videos each and every DAY.
Which means that once word gets out that you can write video scripts…
You could quickly find yourself with as many video script writing opportunities as you care to take on.
And that’s not all…
It’s Maximum Income for Minimal Effort in This Corner of the Writing World
A 60-second video script — a pretty standard order length for a website, landing page, or quick explainer video — might be only 120 to 150 words long.
That’s it!
Why so few words?
Remember, video scripts are made to be SPOKEN.
Speaking clearly and comfortably, most people talk at a rate of 120–150 words per minute.
But you can absolutely collect $200 to $500 for those 120-to-150-word scripts.
Because in this part of the writing world, it’s not about price per word, word counts, or even page counts.
It’s about effectively and efficiently getting a message across or telling a story.
And if that turns out not to be such hard work for you as a writer… so much the better.
Especially since…
You Can Make Video Script Writing
Pay Even If You Do It Only
Part Time or as an Add-On Service
It is possible to focus exclusively on video script writing.
And if you choose that path, you’ll want to partner up with a prolific publisher or group of publishers… the kinds of marketers or lifestyle brands putting out fresh videos each and every day.
Thirty days of scripts… at $200 to $500 per script… and you’re going home with $6,000 to $15,000 every month — a very livable wage if I do say so myself!
Or, you might choose to make video script writing a lucrative “add-on” service you offer new or existing clients.
For example, you might have a client you’re already supporting with weekly newsletters.
You could easily offer them a weekly video script as well, based on the same material, that they can share on their website or social media channels to boost traffic and leads.
And just like that, you’ve added $200 to $500 to your weekly income.
Or you might be working with a B2B client on a case study. A companion video to help showcase the customer story feels like a natural extension of the project — especially since any savvy B2B marketer will immediately understand how the finished video could expand the reach and impact of the case study.
Ta-da! There’s another $200 to $500 “add-on” check for you.
And the best part?
It doesn’t feel like “pushy selling” to offer video scripts to your clients.
Companies everywhere are aware that video is red-hot right now.
Many would love to be using more videos as a part of their business operations and marketing — especially since it can have such a dramatic upside on traffic, leads, engagement, and click-through rates.
They just haven’t met anyone (yet!) who could write the right kinds of video scripts for them.
Plus, from a client’s perspective, these add-on script projects are small investments in getting more out of their material…
But for you… well, at $200 here and $500 there, it doesn’t take many video script projects to enjoy a noticeable boost to your bank account.
Say you did only one a month, for $500. That’s an extra $6,000 in annual income for writing “work” that may add up to less text than a single blog post.
Plus, once you’re up to speed on the most common video styles and formats, flipping these scripts around could be an easy afternoon project.
Or something you squeeze in over lunch at your day job… while the kids are napping… between doctor’s appointments… or even as a highly lucrative way to spend a quiet evening at home.
But don’t just take my word for it…
Let Me Give You a Glimpse of
How Fun and Simple Video Scripts Are…
For this “preview” of your experience as a video script writer, I’m bringing in AWAI’s own in-house expert on video scripts, Pam Foster.
Pam, who serves as AWAI’s learning chief, is an award-winning copywriter.
But she actually got her start with video scripts — and she’s been writing them for more than 40 years!
From her first official writing job as a television commercial writer where she wrote hundreds of local commercials and station promotion scripts…
To the many freelance clients across multiple niches she’s served since, including banks, insurance companies, software firms, trade organizations, nonprofit groups, B2B veterinary services, restaurants, ad agencies, and dozens more…
Pam has created video scripts in all of the most popular styles, for every platform imaginable.
She’s got the process down to a science.
So I asked her to briefly break down video script writing from beginning to end, so you can see how it works.
That way you’ll know in the next few minutes that video script writing is something you could definitely do…
Either as a way to launch your writing career…
Or as a way to meaningfully boost your income with your existing clients (without needing to add much to your workload).
And I’ve got to say, even I was surprised at how simple and straightforward the process of writing a short video script can be…
But before we jump into that, I want to knock one big worry off the table…
All You Need to Do Is Write the Words!
I anticipated getting a ton of questions about this, so I just want to take a second and clear things up now, so you can move forward with confidence…
As a video script writer, your only responsibility is the words. Just the words.
You are not responsible for casting actors, shooting the video, editing it, or uploading it to any website or social media channel.
Now, you’re free to write your scripts with some of these logistical elements in mind — especially when you’re writing for clients you know well — but at the end of the day, your main task is creating the best, most effective script you can.
In fact, most of the clients you’ll work with already have a video production process planned out. They might have their own in-house resources, or a plan to outsource the work to a local video production company.
You just provide the words and let them take it from there.
What a relief, right?
And it gets even better when you see how simple it can be to pull together the words you’ll need…
And exactly why learning to write scripts is the fastest way to elevate your skills as a writer!
What Does It Take to Make a 60-Second Video Script? Here’s a Quick Look at Pam’s Step-by-Step System…
Step 1 Get Absolutely Clear About What This Video Is Doing
Businesses use video for many different purposes and with many different audiences in mind. They might want to generate leads, sell a product or service, answer questions with a helpful how-to or explainer video, showcase a testimonial, or simply enhance their brand position with their target market.
You can write a script for any of these purposes successfully — you just need to match the video “function” to its proper “form” to be able to quickly deliver what’s needed.
That’s why the first step of any video script writing project is getting 100% clarity on the three most important aspects of any video:
- the video’s business goal or purpose,
- the target viewer or audience, and
- the action you want the viewer to take after watching the video.
Let’s use a video like this one as an example. Can you identify the answers to the video’s purpose, audience, and desired next steps?
In our case…
- the video’s purpose is to generate interest in video script writing.
- the target audience is writers — like YOU!
- at the end, you’re invited to learn more, and told exactly what to do to get more information.
Now, we’re definitely at an advantage here, with a finished video to use as reference.
But you can see how this would work in the pre-writing stage.
And once you’re clear on the business goals, audience, and follow-up action of the video, you’re ready for the next step.
Step 2 Match Your Video’s Goals to the Right Video Type
There are five main types of videos businesses will ask you to create for them:
- Short sales videos, designed to directly push viewers toward a sale
- Explainer videos, which demonstrate what a company, product, or service does, with a push for viewers to “learn more”
- Helpful how-to videos, the popular tips, tricks, and life hacks videos
- Customer proof videos (case studies and testimonials), that showcase success stories or endorsements of a company, product, or service
- Company culture/branding videos, which can include awareness boosters, values statements, “About Us” features, or even “Meet the Team” showcases
Each video type follows a specific set of easy-to-learn best practices for presentation style and audio/visual elements that may be included.
In our example here, it’s pretty clear the video is a sales video.
So, you know you’ll need to plan a video script that follows the rules of a short sales video and includes things like a curiosity gap, big promise, and, of course — a strong call to action.
Armed with this guidance, you’re ready to move on to the next step…
Step 3 Do Your Research and Draft Your Script
Once you know what type of video script you’re writing, you’ll want to collect the key pieces of information you’ll need to deliver a great script.
Often, your client will provide you with most of what you need.
They may have transcripts of customer interviews you could pull from for a proof video… a corporate values statement you could lean on for a branding video… or even your own personal subject matter expert assigned to be “on call” for product information and demonstrations.
In other cases, you may need to do some of your own research. Search engines are a great source of facts and inspiration, as are popular videos from competitors or industry peers.
You’ll want to spend time with your research — but not too much time. Remember, if the final product is just 60 seconds long, your first draft script shouldn’t be much over 150 words.
Step 4 Polish Your Script and Deliver Your Final Draft
Once you have a first draft you like, it’s time to polish your script.
The most common mistakes made by new video script writers include…
- trying to cram in too much audio text,
- being too basic (aka, BORING!), and
- being too focused on the client’s company and not focused on any benefit to the viewer.
You can fix the problem of too much audio by reading your script aloud and timing yourself — a step many video script writers consider essential.
Reading your script aloud can also help you spot where your phrasing is awkward or hard to say, where the energy in the script drops off, and where you’re giving too much time to distracting information.
Make all the revisions you need, reading the script again as often as you need to in order to be comfortable. Or, hand your script to a friend or family member — this can really help you hear how your script reads and smooth over any last rough spots.
Once you’re satisfied… that’s it! You turn in your script to your client, complete any revisions they request, and let them do the rest.
For Pam, all of this might take just an hour or two.
She’s in practice — and she’s good.
You might need a little longer… at least at first.
But as you grow more comfortable with each of the common video script formats and the quirks that come with writing video scripts, you’ll pick up speed.
Heck, just leaning on the insights Pam’s already shared could let you complete a reasonably useful script in a day or two.
But if you want to do more…
If you want to go faster…
And if you want to learn the nuances of video script writing that will give you the skills businesses need AND make you a better writer…
Then it’s time to share the program I alluded to in my video earlier.
Introducing AWAI’s
Self-Paced Training Program Focused ENTIRELY
on Writing Video Scripts!
How to Write Video Scripts: Earn $200 to $500 per Scripted Minute for Short, Fun, and Simple Script Writing Projects is your opportunity to master the core skills you need to write great video scripts for any client, in any market (or even for yourself).
Of course, Pam was the ONLY choice we’d even consider to lead a program like this.
With her background… and her skill as an instructor… we knew that linking her up with the full power of the AWAI Training Team would bring to life a program experience that would have you market-ready in less than 30 days.
Plus, there’s no doubt about it…
AWAI Members Love Learning from Pam!
“Pam Foster is my favorite AWAI instructor. Her programs are clear, concise, and easy to follow and implement.”
— Donna Mosher
“I’ve used what I learned from [Pam] to both get clients and support clients — since 2011… It definitely helped me get my first clients!”
— Lane Sennet
“Thanks Pam! You just helped me kick-start my freelance career.”
— Tressa Putnam
“Pam is an outstanding instructor. She really knows her stuff.”
— Cecily Strong
And the program Pam’s helped assemble for you?
Absolutely outstanding.
How to Write Video Scripts takes everything Pam has learned about writing effective, entertaining video scripts over the last FOUR DECADES — and distills it all down into one easy-to-follow, learn-at-your-own-pace writing program.
It’s a 10-part “all-in” program covering all the foundational basics and format-specific video script writing techniques you’ll need to get up and running as a video script writer fast, including…
- which text-based writing secrets translate directly to video script writing (and which rules you’ll want to break)…
- the “4 Es” of video script writing to use so you can create maximum emotional impact in your scripts…
- the five main types of video scripts (and how you can find success with each one)…
- what to do to cover the audio and visual needs of your script so every piece ADDS rather than taking away…
- how to make your video scripts mobile friendly and fun (super important since eMarketer reports that more than 75% of all videos are played on mobile devices!)…
- an AWAI-exclusive 10-point video script checklist to make sure your finished scripts are polished, professional, and ready to produce…
Plus much, much more, of course — Pam ALWAYS overdelivers.
I’m just sharing these here to give you a small taste of the proprietary knowledge Pam and the AWAI Training Team will share with you…
From the incredible video script writing insights you just won’t find anywhere else…
To including tons of real-life examples alongside each type of video script, so you can see “theory” in action… expressed in real-world videos that will make you laugh, tug at your heartstrings, and potentially stick in your brain for months or even years to come.
And if that wasn’t enough…
You’ll also have quizzes and exercises throughout each lesson to reinforce your video content understanding and help everything you’re learning sink in deeper…
Including an assignment you can turn in for a professional review!
That’s Right — You’ll Get
Written Feedback on Your First Video Script!
I can tell you from working with hundreds of writers over the years…
There is no better way to know if you’re “getting it” than to actually do the writing — and have an expert read your work — and give you personalized, WRITTEN, constructive suggestions for improving it!
And in How to Write Video Scripts, not only will you learn how to create a professional-level video script using proven structures and tactics, but you’ll also get to submit your final assignment for review and receive written feedback on how to make it stronger!
That way, you’ll wrap up your video script writing program experience with a polished sample you can add to your portfolio — along with lifelong skills you can apply to each and every script you write.
Now, that’s a 30,000-foot view of what you’ll learn from Pam in How to Write Video Scripts…
But let me drill down into it a bit more for you — and show you what you’ll learn as you move through all 10 lessons of the program.
Lesson 1 The Hottest Marketing “Trend”
That Needs You Now
Yes, “trend” is in quotation marks because this is no passing fad — it’s here to stay! That’s why this lesson focuses on rounding out your understanding of why RIGHT NOW is such a fantastic time to learn to write video scripts (and why companies are happy to pay $200 to $500 per scripted minute for short video scripts).
You’ll even learn how you can build your own video “swipe file” to provide you with endless inspiration and confidence when working with clients and unlock some of the fun, extra benefits that come with doing video script work.
Lesson 2 The Core Principles of
Video Scripts That Work
Video scripts rely on a set of core principles to accomplish their goals. Once you know these fundamentals, you can approach any video script writing project with confidence… and that’s not all…
Lesson 3 Video Script Formats,
Types, and Elements
You’ll also be introduced to the tactics that make viewers excited and even thankful they watched your video. From creating fascinations to the “4 Es” of video, this lesson gives you the foundations for success with any type of video script.
It’s time to get tactical! Here, you’ll be introduced to the three types of video script formats — classic table, running screenplay, and storyboarding — and get downloadable templates for each one.
You’ll also get familiar with the five most common types of videos businesses want (sales videos, explainers, helpful how-to videos, customer proof videos, and culture/branding videos). Plus — and this is where things get really fun — you’ll learn how to write audio and visual cues into your scripts, stepping into the director’s chair as you imagine how your video script will come to life.
Lesson 4 Video Type 1 — Short Sales Videos
Short sales videos are in demand! According to Wyzowl, 41% of companies say they make sales videos, and almost 90% of sales professionals use video to qualify leads, engage prospects, or influence deals.
In this lesson, you’ll learn how to deliver effective short sales scripts, including both “branding”-style soft-sales videos and more traditional direct-response sales videos. Loaded with examples and line-by-line script breakdowns of proven winners, this lesson will make you eager and ready to take on your first sales video project.
Lesson 5 Video Type 2 — Explainer
and Demo Videos
A well-written script is the key to a successful explainer video, notes marketing expert Neil Patel. He’s not wrong. Short yet powerful, these “what is it and how does it work” videos can have a dramatic impact on user understanding and sales. In fact, according to Wyzowl, a staggering 98% of users say they’ve watched an explainer video to learn more about a product or service.
With multiple examples of all three of the popular explainer styles, this lesson ensures you’ll be able to help companies get their messages out clearly and set yourself up for a near-endless stream of follow-up work.
Lesson 6 Video Type 3 — Helpful How-to Videos
Almost any time you start a search with “How do I…” or “What’s the best way to…” you’re going to come across a helpful how-to video. Often running longer than other script types, these step-by-step guidance videos help viewers demystify everything from crying babies to drooping plants and fix everything from stained shirts to clanking engines.
In this lesson, you’ll find multiple examples of great how-to videos AND priceless resources for coming up with how-to video scripts of your own. Useful for ANY client in ANY niche, these how-to videos can be public-facing or your ticket to “behind the paywall” for lucrative projects creating corporate training, onboarding, and even the wildly popular webinar and webinar replay scripts.
Lesson 7 Video Type 4 — Customer Proof Videos: Case Studies and Testimonials
Companies love to get happy customers in front of a camera! They know that when you can bring customer successes to life through video, you can make more of an impact than you might through print ads, social media posts, or webpages.
Here, you’ll master the core story format of proof and testimonial videos, pulling in the 4 Golden Rules of Testimonials and the power of a hero’s journey. You’ll even get 15 open-ended questions and prompts to help spark powerful stories and special guidance to ensure all your testimonial scripts comply with the legal and search engine rules for showcasing customer endorsements.
Lesson 8 Video Type 5 — Company Culture/Branding Videos
Right now, company culture and brand values are HUGE influences on where people choose to shop, which software programs they use, and even where they work. Consumers and prospective employees alike want to be crystal clear what a company is all about — and firms are willing to spend big to ensure the right message gets across.
In this lesson, you will learn how to tap into a company’s culture and values so you can bring their stories to life in the right way. You can be serious or highly creative here — and with examples of video scripts for internal audiences and external branding and recruitment, this lesson will have you ready to dive into the high-end potential of culture and branding scripts.
Lesson 9 Polishing Video Scripts
and Your Assignment
This is a hands-on lesson — with a twist!
In this lesson, you’ll prepare your first complete video script. Not just as a “for practice” exercise… this is your chance to send your script to our professional review team and get personalized feedback on your work.
Even better?
If our reviewers like your video sales letter (VSL) script and feel our marketing team should produce it, we’ll contact you and pay you for it. Either way, you’ll have a polished video script sample for your portfolio!
Lesson 10 Get Clients for Video Script Projects!
In this capstone lesson, you’ll learn how to put your new video script writing skills in front of clients who are eager to hire you ASAP. But it might not be who you think…
Learn to save time (and make more money) by going after only the right kinds of clients. You’ll also discover two powerful allies who can send lucrative referrals your way… and four ways to attract clients and the magic that happens when you put your new video script writing skills to work in your own client-attraction systems.
There you have it…
From the incredible business case for video scripts to the inside secrets of landing your first clients…
Everything you need to know about writing video scripts — and collecting $200 to $500 per scripted minute for your work — is right here in this step-by-step self-paced training program…
Taught to you by Pam Foster, one of AWAI’s most popular and beloved instructors with an impressive four decades of video script writing experience.
Now, if you’re wondering what your investment will be…
Given how red-hot the video market is right now…
We wanted to make How to Write Video Scripts affordable to everyone…
So nothing stands in the way of you making $200 to $500 per scripted minute, all by writing short, simple, and fun projects.
But before I share your special pricing…
Pam and the AWAI Training Team have put together a set of special bonuses to help you maximize your upside with video script writing as fast as possible.
Whether you choose to use video scripts in your own self-promotion efforts, as a way to land new clients, or as an “upsell” or “add-on” project with your existing clients, you’re going to want to have these bonuses.
Here’s what you’re going to get:
Bonus #1 The Video Script Writer’s SEO Primer
You may already know SEO (search engine optimization) matters for written content. Turns out, SEO is also an essential part of getting your videos found by search engines and online browsers.
In this fast-reading, high-impact primer, you’ll discover all this:
- The key principles of video SEO (sometimes called vSEO) and how it can boost video discoverability by up to 41%…
- How vSEO works together with traditional SEO — including how you can “borrow” from existing text-based SEO features to quickly generate effective vSEO titles, tags, and descriptions…
- 10 proven tips for optimizing the vSEO associated with each and every video script you create for your own business or for your clients…
And that’s not all — you’re also going to get a special bonus dedicated to one of the most prolific buyers of video scripts — B2B clients.
Bonus #2 Video Script Writing for B2B Clients
The latest data from HubSpot reports that B2B (business-to-business) companies publish more video than B2C (business-to-consumer) firms, with some 19% of B2B companies spending as much as $1 million each quarter on video!
Even better? Some 33% of B2B marketers report that their best results come from short-form video.
So, to help you be in position to make the most of this lucrative market, in this bonus Video Script Writing for B2B Clients you’ll learn…
- how to sell video scripts to B2B clients — whether you’re already working together or coming in fresh…
- the six types of B2B video opportunities B2B clients use most (and you’ll know exactly what it takes to create each one thanks to what you’ll learn in your How to Write Video Scripts lessons)…
- why the “talking head” script is such a great starting project for B2B client relationships — and the five simple yet critical elements that can “level-up” any talking head production…
- what it takes to write a fascinating B2B video script (and yes, even for “boring” products, this works!)…
Plus more, of course — including some special insider advice from noted B2B Master Copywriter Steve Slaunwhite.
And that’s not all…
Bonus #3 Your Conversational “Cheat Sheet” for Pitching Video Script Projects
You know video is a red-hot market trend…
And you know your clients (or prospects) could really benefit from adding to or expanding their video usage.
But what do you say to get the conversation started? How can you “seal the deal” on your first video script projects?
No worries — we’ve got you covered!
In this exclusive cheat sheet, you’ll receive…
- comfortable conversation starters you can use to bring up script writing projects in emails, over the phone, or even face-to-face…
- an easy reference guide to useful video marketing statistics, talking points, and proof elements to help you make your case…
- simple fee statements you can practice at home so you can confidently ask for every penny your new skills are worth…
- powerful “closers” and follow-ups to help you lead clients toward a “Yes, let’s get started” and your first video script paydays…
Using these pre-vetted and polished conversation starters and closers will help you overcome any anxiety or nervousness you have around pitching video script projects.
Plus, since these are set up as “swipe and deploy” examples, all you’ll need to do is customize them for your specific situation and get going.
This resource alone could help you make sure your video script training pays off — and fast.
And once you’ve got your first few clients, more are sure to follow.
That’s why you’ll want to get started as soon as possible… and I’m going to make it a very easy decision for you…
Ready for YOUR Special Pricing?
(I Think You’ll Be Shocked!)
Given what you can charge for video script writing projects…
And this truly is a unique opportunity…
To learn a skill that clients in every niche want and need right now…
From a master instructor with more than 40 years of experience creating top-notch scripts…
You can get your hands on How to Write Video Scripts today for…
For just $497.
That’s not a typo.
On top of that, you risk nothing!
That’s Right — You LOVE the Program
or Pay NOTHING!
Take a full month to review the program material and create your first video scripts.
If you’re not 100% thrilled with the program — or if you decide that writing video scripts just isn’t for you — simply let us know anytime over the next 30 days and we’ll refund every penny of the purchase price.
So why are we doing so much to entice you to pick up How to Write Video Scripts today?
Remember what I said at the beginning…
Video is a red-hot opportunity to help businesses tell their stories in a more effective way — and given the results companies can get by adding video to every part of their marketing and operations — it’s practically guaranteed that you WILL be asked about writing video scripts in the future (if your clients aren’t begging you to do this for them already).
I want you to be able to take on these short, simple, fun, and LUCRATIVE projects with confidence and enthusiasm.
Because when you do… when you’re collecting those $200 to $500 per scripted minute project fees…
You’ll be glad you jumped on this opportunity — especially at today’s incredible, ZERO-RISK price of just $497.
Click here to get started now.
To your success,
Rebecca Matter
President, AWAI
P.S. Consumers want videos… and businesses know they work.
So without question, this is a must-have skill for the future.
Plus, for many writers, video script writing is downright fun to do (the generous $200 to $500 per scripted minute pay rates don’t hurt, either).
Even so, I want you to have an “out” if you decide How to Write Video Scripts is not for you.
Try It for 30 Days…
And if you’re not thrilled with the incredible knowledge you’ll gain — or you change your mind for any reason over the next 30 days — just let us know. You’ll get back every penny of your purchase price, and you can keep all your video script writing bonuses as my thanks for giving it a try.
So…
Fun, lucrative writing skills training…
Amazing price and payment plan deal…
ZERO risk.