“Will YOU Help Me?”
Hi there,
I've been in the B2B copywriting world for over two decades.
In that time, I've had the privilege of working with countless clients (including UPS, Scheduling Institute, Osgoode Hall Law School, the University of Toronto, and dozens of others).
But I’ve never been as excited about this industry as I am now.
Because over the past few years, a NEW B2B writing specialty has emerged that’s making a greater impact on the B2B industry than any other…
Greater than brochures and sell sheets…
Greater than infographics…
Greater than case studies…
Maybe even greater than the granddaddy of all B2B writing projects — white papers!
And because it’s gaining fast adoption, it’s a writing specialty that millions of Business-to-Business (B2B) companies need more than any other right now…
Simply because research reported in Marketing Insider Group has shown that companies that use this new kind of copy see 48% greater buyer engagement.
Now, if you’re not into business stats…
Just know that is a huge number.
It means that rather than the potential to close 100 new leads… a B2B company that uses *this* copy has a chance to close 148 leads…
Which in many cases can rapidly boost a company’s revenue — especially service-specific industries like Software-as-a-Service (SaaS), where costs and overhead stay the same, no matter how many sales are made!
All of this is why “adoption” of this copy specialty is up 343% in the past five years…
It’s why Marketing Insider Group also reports that 62% of companies are now integrating this copy into their sales process — up from practically zero not so long ago. And many of the companies I’ve talked to tell me they can’t find skilled writers.
But it also means the remaining 38% (hundreds of thousands!) will need to play “catch up” soon or fall behind… and they’ll need help from copywriters like you more than ever.
Now, all these numbers…
They simply confirm what I’ve discovered as a “boots on the ground” writer working and talking with actual B2B clients every day:
As the buzz surrounding the proven effectiveness of this copywriting specialty grows louder within B2B circles…
And more studies prove that virtually every B2B business can rocket their engagement, sales, and profits by using it…
The demand for this copywriting skill is only going to keep soaring… outpacing the supply of writers equipped to write it — even more than it is now!
It’s because of this lack of good writers that I call this the “least crowded” copywriting specialty out there for any writer who wants to make a great living with their words.
And it’s why I’m writing to you today, asking for your help.
You see, I get potential clients coming to me what feels like every week.
But I’m pretty busy with the clients I already have.
So more often than not, I have to politely tell them “no” and move on.
There have been a few times where I’ve referred these clients to AWAI-trained writers who I’ve come to know and develop a relationship with.
Like Jeff S. …
He took one of my trainings offered through AWAI. He applied himself, asked plenty of great questions, and I could see from his assignments he was “getting it.”
So when I had a client approach me who I was too busy to help, I referred them to Jeff.
I’ve sent him a total of three such referrals!
Or another student of mine, who ended up with a $2,200 monthly retainer as a result of one of the clients I referred to them!
But it’d be great if there were a bigger pool of writers I can refer these businesses to.
So my motivation for
writing to you today is twofold:
First — like I mentioned, it’d be great if I could refer all those businesses who come to me asking for help, to other writers like you.
But perhaps more importantly…
It seems like this copywriting specialty has been the best-kept “secret” out there for the past few years.
I’m having a lot of success (and fun) doing it for clients. And all the businesses I talk to have no clue where to find good writers who know how to do this.
So that’s where you come in…
I’ve cleared my schedule for four weeks, and am looking to train a group of dedicated writers who want to join me in meeting the demand for this copywriting specialty.
In short…
You’ll Be My Apprentice
I’ll share with you all of my templates and frameworks for completing the most commonly requested projects…
This way, even if you’re a new writer (or haven’t been paid to write anything yet), you can follow along and produce quality copy for your clients.
I’ll show you how to use AI to do these simple projects with a quick turnaround…
I’ll explain who the clients are and how you should approach them…
I’ll give you an idea of the kind of pricing you’ll want to have…
I’ll even give you feedback on your “practice” exercises I’ll be giving you.
This way, you can feel confident in your skill.
All so you can be ready to go, by the time we’re done.
Now before I go any further, you’re probably wondering…
“What Is This Least-Crowded
Copywriting Specialty?”
It's called sales enablement.
If you haven't heard of it before, you're not alone.
It’s a relatively new specialty. One that’s growing quickly in demand among B2B companies of all sizes, across every industry.
And here’s why it’s such a big deal for writers like you…
Sales enablement is all about creating content that helps a B2B company’s sales department sell more effectively.
You’re not writing longer marketing materials, like white papers.
Instead, the kinds of sales materials these sales teams need are short and to the point.
This often includes simple projects like emails (less than 130 words each)… call scripts (for when sales people reach out to prospects on the phone)… short video scripts… and more.
A big portion of these projects take about half a day to complete.
Sometimes even less, once you know the formulas and frameworks that make writing all these materials a breeze.
And the pay?
Pretty good, if you ask me.
Take a look:
$1,000–$2,000
Competitor battlecards
$500–$1,000
One-sheets
$1,000–$1,500
Sales proposals (two pages)
$2,000–$2,500
Call scripts
$2,000–$3,500
Sales decks and scripts
$1,500–$2,500
Templates for prospecting emails
$1,500–$2,500
Templates for follow-up emails
$1,200–$2,000
Customer success stories
It’s This Combination of Short, “One-Page” Writing Projects with High Pay (and Even Higher Demand!) That Makes This a Fantastic Copywriting Specialty to Learn for New and Experienced Copywriters Alike…
The reason sales enablement copywriting pays so well is because your copy directly helps the sales team close more deals.
You’re creating the short “sales materials” the sales team can use and adapt, depending on the sales situation they find themselves in.
If they’re reaching out to a prospect?
They’ll use your outreach emails.
Do they need to follow up with someone?
They’ll use and adapt your follow-up emails.
Do they have a meeting with an interested prospect?
They’ll use your “one-sheet” or “battlecard” which lists out all the relevant product benefits and problems their company’s product solves. This way, they won’t find themselves not knowing what to say.
Did the prospect ask them to send over a proposal because they want to move forward with the purchase?
They’ll use and tweak the proposal template you created for them.
Also — because your copy is so closely tied to the sale, this makes sales enablement one of the most recession-resistant copywriting specialties out there.
In good times or bad, B2B companies need to make more sales. So more often than not, spending money to generate more sales is a no-brainer investment for them, regardless of what may or may not be going on in the broader economy.
Which means a steady stream of consistent work for you as a writer, month after month.
One more thing — because there’s so much interest…
As Soon as You Mention
You Write Sales Enablement Copy,
Most of Your Prospects Will Want to Know More About How You Can Help Them…
I mentioned earlier that as a sales enablement copywriter, you won’t be writing for a company’s marketing department.
Instead, you’ll be writing for the sales department.
And sales directors understand the need for better, more effective sales materials that can help their sales teams close more deals.
They’re highly motivated to give their team any advantage they can get!
It’s why there’s so much interest and demand. And it’s why I end up having to turn down so many prospective clients!
Just take a look at what a quick search on ZipRecruiter for “sales enablement” shows…
That’s more than 10,000 “for hire” sales enablement jobs out there.
And that’s just on one job site…
When you consider there are more than three million B2B companies in the U.S. alone…
It’s easy to see there’s plenty of opportunity.
Especially when you consider this is the least-crowded copywriting specialty out there, since not many writers know about sales enablement, let alone specialize in it.
Like I said earlier — most writers aren’t even aware this specialty exists!
It’s a shame.
Sales enablement is often an “easy” sell to clients, because they know they need it and they’re actively looking for it… but they’re having trouble finding writers who know this specialty inside and out and can write what they need.
It’s why I’m personally inviting you to join me in this apprenticeship.
I will prepare you and get you ready to write all these in-demand sales enablement projects — including sales emails, one-sheets, battlecards, and more. (And if you’re not yet familiar with any of those terms, know that I will help you learn them all.)
REAL Assignments to
Build Your Skills and Confidence
One of the key features of this apprenticeship is that you won’t just be learning theory.
I’ll share all the key concepts you need to know… give you my formulas, templates, and frameworks… everything I use day in and day out right now with my own clients…
… and then, I’m going to help you build your sales enablement copywriting skills.
For each type of project we cover — whether it's emails, battlecards, one-sheets, or any other in-demand sales enablement project — I'll be giving you specific assignments to work on.
Be sure to use the frameworks I give you to create your own versions of each piece.
This will help familiarize you with the structure and key elements that go into effective sales enablement materials.
As you work on the assignments, you’ll have the opportunity to submit your drafts to me for direct feedback.
I’ll review your work and give you detailed notes on what you’ve done well, along with where you can improve.
This feedback loop is incredibly valuable, because it allows you to learn from your mistakes, hone your skills, and start developing your own unique style as a sales enablement copywriter.
The best part?
With every assignment you complete, you’ll be building up a portfolio of polished samples you can show to prospective clients.
It’s great because instead of just “telling” a prospect you know how to write sales enablement copy, you can show concrete examples of your work.
What’s more, because you’ve had my direct input on each piece, you can feel confident your samples represent the high standard of work clients are looking for.
And one more thing…
I’ll Also Show You How to
Use AI to Make Things Go Faster
One of the interesting things that’s happened recently is that B2B companies are embracing AI.
They understand it’s an advantage.
And they sure don’t want to be without something that could help them boost their productivity and revenue.
In fact, many clients I’ve worked with now expect the writers they hire to understand how to use AI and are more than happy with you using it to write the sales enablement materials they need — faster.
Which is why I’ve spent the last year learning how to use AI to help me with my own client work.
As a result, I’ve developed a unique process for completing sales enablement projects using tools like ChatGPT.
And in this apprenticeship program, I'll be sharing all the details of that process with you.
Now, I want to be clear: AI is not a magic wand that will write ready-to-turn-in copy for you.
It's a tool that can help you work faster and more efficiently, but it will still require your input and oversight, while applying the concepts you learn from me.
That said, AI can be a HUGE asset to you as a sales enablement copywriter.
It can help you generate ideas on the fly… suggest different angles for your emails or one-sheets… and can even draft entire sections of your copy that you can then refine and polish.
That’s why I’ll tell you which AI tools I use and recommend… I’ll share how I get AI to “judge” my copy on its effectiveness… how I keep it “on brand” with my client’s voice… and more.
By the end of our time together, not only will you know how to write sales enablement projects like a pro…
… you’ll have my proven, repeatable process for using AI to work faster and more efficiently.
One more thing —
After your apprenticeship with me, you’ll have the chance to get certified in sales enablement copywriting through AWAI.
You’ll work on a final assignment that you’ll submit, along with taking a test to make sure you’ve learned all the key concepts. Upon passing both successfully (don’t worry, I’ll make sure you’re well prepared!), then you’ll be awarded your certification, along with a Badge you can display on all your marketing materials.
This will be your way of showing clients you take this seriously and have the skills to back it up.
You’ll also have the chance to be handed a $3,000 check for your writing. More on that in a bit…
Right now, I just want to reiterate what a fantastic opportunity sales enablement copywriting is for you as a writer.
The Path to $100K per Year
Since sales enablement copywriting isn’t a well-known specialty, many wonder if it’s possible to make great money with it.
The answer is absolutely.
I’m living proof.
And I believe that for anyone who’s willing to put in the work and follow the strategies I’ll be teaching in this program, it’s not unreasonable to aim for $100K per year.
Let’s break it down…
One of the unique things about this specialty is that you’re creating a toolkit of materials for your client’s sales team.
That means you won’t be working on, say, just one email. Or just a single one-sheet.
Instead, your client might want 20 emails, a sales deck, a proposal, and a battlecard.
This is how the numbers really add up for you.
So let’s say in a month’s time, you get hired by two clients.
Client 1 wants a series of templates for prospecting emails, which you can charge anywhere from $1,500-$2,500 for.
They also need a series of follow-up email templates, which again, you can charge anywhere from $1,500-$2,500, depending on the number of emails they want.
Then, let’s say they also need a battlecard. You can charge $1,000-$2,000 for that.
Now, let’s say you price everything right down the middle:
Prospecting emails ($2,000)
Follow-up emails ($2,000)
Battlecard ($1,500)
All combined, that’s $5,500 from one client, for work that could take you a few days to complete, once you’ve got all the info you need from them.
So to recap, in less than one month, Client 1 = $5,500 in revenue for you.
Then, there’s Client 2.
They want a few call scripts for the sales team and a two-page proposal.
You can charge $2,000-$2,500 for the call scripts. And $1,000-$1,500 for the proposal.
Again, let’s say you price things right down the middle:
Call scripts ($2,000)
2-page proposal ($1,250)
That’s a total of $3,250 from Client 2.
Again, for work that might take a day or two, once you have the info you need from the client.
So if Client 1 is worth $5,500 and Client 2 is worth $3,250…
That’s a grand total of $8,750 in one month…
That works out to $105,000 per year if you keep the same pace every month thereafter.
Which isn’t incredibly difficult to do, especially once you get the “hang” of using AI.
Plus, once you land a few good clients and do a great job for them, they’ll often keep coming back with more projects for you to write!
And I have to emphasize how this level of income is doable without having to work “overtime” or burning yourself out.
Also, don’t stress about the getting clients part.
I’ll be sharing my own strategies that work really well for finding and landing sales enablement clients.
Now that you understand what’s possible income-wise with sales enablement copywriting, let’s talk about…
How You’ll Gain the Skills You Need
This apprenticeship — officially titled Sales Enablement Copywriting Mastery & Certification — is me revealing everything to you that I do in my own sales enablement copywriting business.
We’ll meet twice a week for four weeks on Mondays and Wednesdays at 1 p.m. ET, starting on July 1.
You get my entire process, from top to bottom, for creating the kind of effective sales enablement materials sales teams (and their sales directors) will love you for.
As I mentioned earlier, you’ll be getting plenty of hands-on experience, along with my personal guidance and feedback along the way.
I’ve structured the entire apprenticeship so you end up learning how to tackle one specific type of sales enablement project at a time.
Then, we’ll look at how you’ll want to “manage” a project from start to finish, so your clients see you’re a total professional at this.
Finally, you’ll learn how to find clients.
Let me break it all down for you…
Here's What You'll Learn…
Session 1
— Sales Enablement Overview —
Your Gateway to a Lucrative and Rapidly Growing B2B Specialty
In this first week, I want to make absolutely certain you have the foundation you need for success as a sales enablement copywriter.
That’s why in this kick-off session, we’ll take a deep dive into the world of sales enablement.
You'll discover the key insights that have helped me succeed with this specialty over the past four years. And it will help to accelerate your success once we’re done with this apprenticeship.
For example, you’ll learn:
- What separates sales enablement copy from traditional marketing materials, and why it's such a fast-growing specialty across the B2B market…
- Why sales enablement clients are often less price-resistant than other B2B clients (and are happy to pay well for your services)…
- The biggest challenges facing B2B sales teams today (and how your writing can help solve them)…
- A breakdown of the most common sales enablement projects, and the key characteristics of effective sales enablement writing…
- And much more!
But perhaps most importantly, you'll see how mastering this in-demand skill set can open up a world of high-paying opportunities for you as a writer.
Because when you can help a company's sales team close more deals and drive more sales, you become an invaluable asset — one they'll gladly pay top dollar for.
This session sets the stage for everything else we’ll be covering. So be sure to attend the session live, just in case you have any questions for me.
And if you can’t make it, don’t worry. Just make sure you watch the replay in your myAWAI Member Page before the next session.
Session 2
Mastering the Art of
Cold Prospecting Emails
(Sales Emails Part 1)
Now that you’ve got a good grasp on what sales enablement is and why your future clients absolutely WANT your help with writing these materials for their sales teams…
… it’s time to begin our deep dive into what is hands-down, the most common project you’ll get asked to write:
Sales emails.
These are the emails sales teams rely on to reach out to prospective clients and follow up with them until a sale is made.
In my experience, writing these emails will form the bulk of your income as a sales enablement copywriter.
That’s how critical they are for helping B2B sales teams make sales.
And the good news is, because these sales emails need to be short (usually less than 130 words), they’re very simple to write. Just follow the formulas I’ll be teaching you (the same ones I use with my clients), and you could finish and invoice a sales email project in a matter of an afternoon.
You’ll discover:
- The top characteristics of a sales email and why it’s VERY different from traditional “email marketing”…
- 3 critical pieces of information you need, before you write a single email for your clients…
- The art of the "interest-building question" — a simple yet powerful technique for getting your prospects to lean in and want to respond…
- The six types of proven subject lines you can write to give your emails the best possible chance of getting opened…
- The "Rule of One" technique that can instantly make your emails more focused, compelling, and effective…
- And much more!
By the end of this session, you'll have what you need to begin writing cold prospecting emails that cut through the noise and help to build a genuine connection with prospects.
(Pro Tip: What you’ll be learning in this and subsequent sessions can ALL be applied to your own freelance writing business. Every sales enablement tool can be written to help YOU land more and better-paying clients!)
Session 3
Mastering the Art of Follow-Up Emails
(Sales Emails Part 2)
Last week, you learned all about crafting the perfect cold outreach email.
But what happens if the prospective client doesn’t reply back?
That’s when the sales team will need to be ready with a follow-up email series.
And it’s where you come in (and get paid very well… again!).
This week, I’ll teach you everything I know about crafting highly effective follow-up emails for your B2B clients’ sales teams.
You’ll discover:
- The "RAP" formula for crafting irresistible follow-up emails that get opened, read, and responded to…
- How to not be a pest when following up and instead become a valuable resource…
- How to sell the benefits of the next step in the sales process (rather than trying to sell your product or service outright)…
- The ideal length and frequency of follow-up emails (plus, how to know when it's time to stop following up altogether)…
- How to write compelling follow-up emails for specific scenarios, like after a webinar, after sending a proposal, or after a prospect requests more information…
- And much, much more!
After today’s session, you'll have a complete toolbox of follow-up email templates and techniques that you can “sell” to your clients as a packaged service for $1,500 to up to $2,500.
Session 4
Writing Killer Battlecards and
Engaging Video Scripts
In this session, we’ll kick your sales enablement skills up a notch.
Now that you know how to tackle the #1 project your clients will want to pay you for…
… it’s time to look at the many other sales materials you might get hired to write.
Because in order for a sales team to be truly well-equipped, emails are just the start.
That’s why you’ll learn about two more powerful tools in any sales team’s arsenal:
Battlecards and video scripts.
These are the two “secret weapons” that can help any B2B sales team have better conversations with prospects, overcome any serious objections to making a buying decision, and ultimately close more deals.
You’ll start by looking at the world of battlecards — handy “cheat sheets” that arm sales people with all the info they need to sell effectively. Then, you’ll move onto video scripts, specifically for product demo videos (which are becoming an increasingly important sales tool).
You’ll also learn:
- The four key components of a killer battlecard (and how to gather the information you need to create them)…
- The "BALI" technique for writing feature/benefit copy that's engaging, persuasive, and memorable…
- How to craft compelling elevator pitches that capture your prospect's attention and make them want to learn more…
- Proven formulas for addressing common objections and concerns in a way that builds trust and credibility…
- Why product demo video scripts are highly advantageous for your clients…
- The dos and don'ts of writing product demo video scripts (including examples of what works and what doesn't)…
- And much, much more!
At the end, you’ll get a practice assignment you can do to hone your skills and continue building your confidence that you CAN do this.
Session 5
Crafting Compelling
Call Scripts and One-Sheets
This session, we’ll round out your “menu” of projects.
I’ll show you how to write compelling “call” scripts and one-sheets — projects you can get paid anywhere from $500-$2,500 to write.
You’ll discover:
- The simple, five-part formula for writing a winning sales script opening that gets prospects to engage…
- The art of the "if-then" close — a powerful technique for securing the next step in the sales process…
- How to anticipate common objections and concerns, so your script gives a salesperson different ways to address them…
- The different types of one-sheets and when to use each one…
- Proven formulas for structuring your one-sheet content for maximum impact and readability…
- And much, much more!
At this point, you have what you need to go out and make great money as a sales enablement copywriter.
But we’re not stopping here…
Session 6 Writing Sales Decks and Proposals
With all the sales enablement materials you’ve learned how to write so far, sales teams can:
- reach out to prospects,
- follow up with them until they get a response, and
- meet with them via Zoom or over the phone, to discuss the benefits of their product/service or send over a product demo video (that you scripted).
Now it’s time to learn how to bring it all home with the last piece of the sales puzzle:
The sales deck and proposal.
This is where you make a compelling case for why your client’s product or service is the perfect solution to the prospect’s problem.
You’ll learn how to help sales teams accomplish this by writing their sales decks and the proposal for when prospects say, “Okay, we’re very interested. Please send over a proposal and our purchasing team will review it.”
Specifically, you’ll discover:
- The three essential parts of any pitch (and how to write each one for maximum impact)…
- How to use the "Before-Bridge-After" framework to craft a compelling story that takes your prospect from pain to pleasure…
- The secrets to writing features and benefits copy that's clear, concise, and persuasive (without being sales-y or pushy)…
- How to summarize the key benefits and expected results of your product or service in a way that makes saying "yes" a no-brainer…
- Proven techniques for presenting pricing information and overcoming objections in your proposal…
- Powerful “call-to-action” boosters that help increase urgency and the need for a prospect to “act now”…
- And much, much more!
At this point, you’ve done it…
You’ll now know how to write the lion’s share of sales enablement materials a sales team desperately needs.
Now it’s time to shift gears, and show you the “business” side of things, so you can get paid well, land repeat clients, and build a very lucrative sales enablement writing career for yourself!
Session 7
— Working with Clients —
How to Manage Projects, Deliver Results, and Provide a Top-Notch Experience
Let’s face it —
You could be the best sales enablement copywriter in the world, but if you don't know how to manage projects, communicate with clients, and deliver results, you'll find it hard to build a thriving business.
So that’s why this week, we’ll be focusing on what you should do, at each stage of the process.
You’ll discover:
- The three types of clients you'll work with as a sales enablement copywriter (and how to adapt your approach for each one)…
- A simple, five-step process for managing projects from initial contact to final delivery…
- How to gather all the information you need from clients up front, so you can do a great job and eliminate the chances you’ll have to do rounds of revisions…
- A three-part process for handling any revision requests you do get like a total pro (your clients will love you for this)…
- Six key reasons why clients LOVE copywriters (besides great writing)…
- The low-risk way to check in on your client and possibly end up with another paid project…
- And much, much more!
After this session, you’ll know how to provide your clients with a total quality experience that goes beyond just delivering great copy.
So get ready to take lots of notes, be sure to ask any questions that come up for you, and most importantly… start putting these strategies into action in your own business!
Session 8
Finding Your Ideal Clients and
Building Your Business as a
Sales Enablement Copywriter
Congrats! You've made it to the final session and are almost ready to get certified.
By now, you've learned all the key skills and techniques you need to write highly-effective sales enablement copy. But there's one more thing you’ve got to learn…
How to get sales enablement clients.
That’s why in this final session, I’ll share my very best strategies for landing high-paying sales enablement clients.
I won’t hold anything back. You get all my best strategies and tactics for both finding and landing your ideal clients.
You’ll discover:
- The characteristics of companies that are most likely to hire sales enablement copywriters (and which ones to avoid)…
- How to make it crystal clear that you offer sales enablement copywriting services, even if you still want to offer other types of copywriting…
- The three most effective ways to attract clients to you…
- The "50 Coffees" technique for getting clients referred to you on a regular basis…
- How to use LinkedIn to get clients on a consistent basis…
- Simple-but-effective content strategies you can use to position yourself as the “go-to” expert…
- Pricing guidelines for common sales enablement projects (so you can get paid what you're worth)…
- And much, much more!
By the time we’re done, you’ll have a step-by-step blueprint for finding and landing your ideal sales enablement copywriting clients.
BONUS Make Landing Paid Sales Enablement Projects EASIER with This “Client-Attraction” Toolkit
Even though I give you everything you need throughout all eight sessions of our apprenticeship together to go out and build a thriving sales enablement writing business…
… I wanted to make sure nothing is left to chance.
That’s why I wanted to ensure you had something that could make the client-attraction process even easier.
As a “thank you” for being my apprentice throughout these four weeks, I also want you to have access to a Sales Enablement Client-Attraction Toolkit AWAI and I have put together.
This toolkit contains what you need to set yourself up as an expert.
You’ll get a complete guide on what to write on your LinkedIn profile to make it as compelling as possible for prospective clients…
You’ll get an expertly written “lead magnet” you can tweak and use as your very own — a great way to get clients to reach out to you first and show them you know your stuff at the same time…
And, you’ll get two beautifully designed sales decks you can tweak and customize as your own to send to your prospective clients once they’re interested and you want to move the sale forward.
In all, it’s everything you need to get set up and ready to start attracting (and landing) sales enablement clients!
Oh — and once you get certified (which you’ll have a chance to do, after our final session)…
… feel free to add your AWAI Badge to all these materials, too, for added credibility (so clients know they’re dealing with a true professional)!
You'll Walk Away a Sales Enablement Copywriting Powerhouse
My goal for you throughout this entire apprenticeship and certification is to get you ready for the “real world” of writing for sales enablement clients.
You’re getting absolutely everything I can think of to help you.
And that’s why you’ll leave a sales enablement copywriting powerhouse, armed with these five advantages:
1In-Demand Skills
You’ll have the know-how and skill to craft compelling, effective sales enablement copy your clients desperately need and will often pay premium rates for…
2True Confidence
You’ll also have the kind of confidence that comes from knowing you've received the most in-depth, cutting-edge training available anywhere on sales enablement copywriting…
3A Robust Portfolio of Expert-Reviewed Samples
You’ll have a polished portfolio of sales enablement writing samples you can show your prospective clients. Remember, these are the same samples I’ll have reviewed and given you feedback on, so they’ll be prepared and ready to use…
4 A Client-Attraction Roadmap
You’ll have all the proven strategies and techniques you need to find and land your ideal sales enablement copywriting clients (and know how to manage the project from start to finish like a total pro)…
5Certified Expertise
You’ll have the opportunity to become AWAI Verified™ and show prospective clients you’re an expert, know what it takes to write highly effective sales enablement materials, and will instantly set yourself apart from other writers.
My Mission Is Your Success…
I’ll Be with You Every Step of the Way
As I mentioned at the beginning — sales enablement is, in my opinion, one of the best, least-crowded copywriting specialties out there.
The projects are simple and formulaic, so there’s not much of a learning curve as with other writing projects.
You can do most of them in an afternoon or two.
And the pay?
It’s possible to make $100,000+ a year.
All by specializing in sales enablement copywriting.
It’s truly a fantastic opportunity for any writer serious about their success.
And it’s why I am committed to helping you in any way I can.
You’ll have direct access to me via the private Sales Enablement Copywriting Mastery & Certification Facebook group.
This is your place to ask me any questions you might have about the lessons and concepts we’ve covered.
It’s also a place to share your wins, meet your fellow sales enablement writers in training, and get the support you need if you ever feel stuck at any point in the journey.
I highly recommend you make use of this, as this is one of the primary ways I’ll be on the “lookout” for writers who impress me, both with their skills and attitude/willingness to learn… so I can possibly refer any overflow clients to them.
Also, I know and understand most people have careers, family, and other responsibilities that may make it difficult to attend some of the live sessions.
That’s why they’ll all be recorded and you’ll have lifetime access to those recordings.
This way, you can revisit the content if you need a refresher once you’ve landed your first sales enablement copywriting client.
Are You the Ideal Kind of
Writer I’m Looking For?
Like I’ve been mentioning throughout this invitation, I’d love to have a group of “go-to” writers I can refer work to.
Because frankly, I feel badly every single time I have to turn a business down that comes to me looking for help.
I wish I could help them all!
But I’m booked solid with my existing clients.
So I end up turning away about 100 businesses per year.
I’d love to provide value, and instead of saying “no,” saying “You know what? Even though I’m booked solid right now, I can refer you to a great writer who can help you out and write effective sales enablement materials for your team.”
This is what I’ve done already, with a few of my past students, who I told you about earlier — like Jeff, who I’ve referred three prospective clients to… and another student who ended up with a $2,200 per month retainer as a result of a company I sent her way.
So if you’re the kind of writer who’s willing to put in the effort… has a great “can-do” attitude… and is committed to their success…
You already have a LOT of the qualities I’m looking for.
Now, to be clear, you do NOT need prior experience to become a sales enablement writer.
I believe anyone who is serious and committed can learn how to write sales enablement copy.
It’s very formulaic.
And if you use my formulas and templates I’ll be giving you, then you should be able to craft very effective sales enablement copy.
So you’ve got to be willing to follow a proven framework that’s already been created for you.
If you want to reinvent the wheel, or be “creative” in how you approach these projects, then this apprenticeship is probably not the right one for you.
But if you’re okay with following a proven process…
If you have the desire to earn up to $100,000 or more by focusing on this lucrative B2B writing specialty…
Then I think this apprenticeship will be a great match for you.
Now, there’s one more thing you should know…
You’ll Have a Chance at
Winning a $3,000 Payday — Even
Before You’ve Landed Your First Client
Another thing you get as part of this training is the chance to win a $3,000 payday from AWAI.
I know how great of a specialty sales enablement writing is… and now you have a way of getting rewarded for choosing to take part.
Here’s how it works:
- You’ll go through all the training sessions with me…
- You’ll do the exercises and get feedback along the way…
- And then you’ll submit your final assignment by the deadline.
At that point, AWAI will go through the submissions and narrow them down to the top few. They’ll send those finalists to me, and I’ll help AWAI choose a winner.
That person will receive a $3,000 payment from AWAI!
This is an amazing chance to “validate” the skills you have… and get paid for it.
And, as you might’ve guessed, I’ll be paying close attention too. Because there’s a good chance I’ll be reaching out to those finalists if and when I get a business I’ll need to refer to a great writer.
It’s Time to Make
Your Writing Dreams a Reality
I don’t personally know you yet, but I hope I do come to know you over the coming weeks during this apprenticeship.
That said, I’m guessing you’ve been dreaming of becoming a well-paid writer.
You probably want “out” of a career you’ve already put years of “blood, sweat, and tears” into.
You’re ready for something different. Something new.
Sales enablement copywriting can be the path that gives you that exit.
It can be the thing that helps you build and create your version of the writer’s life.
Most people don’t know this, but before I became a copywriter, I was in B2B sales.
I was the one who had to go out… find a prospect… get them to respond… tell them all the reasons why my company’s product was superior to the competition… and more.
It was long hours and a lot of hard work.
And the pay?
It was an okay living. But nothing like what you can earn as a writer.
It’s why I thank my lucky stars I went into B2B copywriting…
I now have what I always wanted — freedom.
I make my own hours. I work with the clients I want to work with.
I can work from anywhere in the world. And in addition to all that freedom, I make a far better living than I did when I was a salesperson.
My point being —
I’ve been down that path… of being at a job that just wasn’t “right”… and transitioning into a full-time writer.
I know what it takes.
And that’s what this apprenticeship is all about.
Let me show you the way. Let me show you what works and what doesn’t.
I can help you get to where you want to go, through sales enablement copywriting.
These upcoming four weeks with me will be how you can get all the know-how and step-by-step instruction you need on how to make it all happen.
I’ll be there guiding you every step of the way.
And if you stick with me… in just four weeks, you’ll have the knowledge and skills to make this writer’s life of yours, a reality.
So if that sounds good to you, I want to invite you to join me in the upcoming Sales Enablement Copywriting Mastery & Certification apprenticeship.
“Alright Steve, I’m In! What’s the Investment to Join This Apprenticeship and Have the Chance at Becoming One of Your ‘Go-To’ Writers?”
So if you’re the right kind of writer for this apprenticeship, you might be wondering what the investment is to join…
I’ll tell you, but first — I think you’ll agree that you’re getting what amounts to a sales enablement copywriting business in a box.
I’m sharing all my proven frameworks, formulas, and techniques here.
The very same ones I still use day in and day out with my clients. The same ones that contribute to my six-figure income.
I’m not holding anything back here. Because there’s no need. There’s plenty of opportunity in sales enablement!
There are hardly any great sales enablement writers out there. It’s why I have to turn down about 100 prospective clients every year.
So I have no issue with sharing what’s been working for me and generating great results for my clients.
On the contrary, I want to share this opportunity with any writer who’ll listen!
It’s a great opportunity.
Businesses in this space are desperate for good writers who can help “enable” their sales teams to generate more deals and create more revenue. It’s why this is such a great, virtually untapped opportunity.
And it’s why I’d love to have a group of writers I can trust and refer all these potential clients to.
That’s why considering you have the chance to win a $3,000 payday from AWAI before you’ve even landed your first clients…
… and considering that most of the projects you’ll learn how to write can pay up to $2,500 or more…
… and considering that you can do most of the work quickly, using AI, following my formulas and frameworks….
I think an investment of $10,000 would be more than fair.
After all…
It’s very possible to earn a $100K+ per year income as a sales enablement writer.
And what you’ll be learning is the culmination of what’s taken me at least four years to develop, through trial and error with my own clients.
That is why I take our time working together very seriously… and know you will too. Because what you’re really getting in this training program is access to me and my decades of experience. It’s that kind of connection that has the potential to put you in a position to earn the kind of money I do as a professional B2B copywriter.
But I’m not doing this to become rich and go retire in a beachside paradise.
I’m doing it because I just want more writers to know about this amazing opportunity — the one that has provided for me and given me so much over the years.
But I wanted to be sure it’s a fair and reasonable fee — after all, I’m giving away ALL of my secrets and frameworks for doing the exact sales enablement copywriting work I do day in and day out.
But, at the same time, I wanted it to be a solid enough investment that only someone who is serious and committed would be a part of this apprenticeship.
So that said…
Your investment in the Sales Enablement Copywriting Mastery & Certification apprenticeship is $5,000.
You can earn that back with maybe one or two sales enablement clients.
But because you’ve made it this far, you’ve shown that you are serious about your success.
That’s why today, through this page, you can enroll in this apprenticeship at the lowest price you’ll see — just $2,500.
You can even choose to take advantage of AWAI’s no-penalty, easy payment plan option to break the registration fee into five equal, monthly payments of just $500.
You Love It, or You Don’t Pay
Look…
I’m serious about finding writers I can refer prospective clients to…
I want to have a group of GREAT writers who know how to write effective sales enablement materials for B2B sales teams.
And I want more writers to know about this specialty. Because it’s far too good (and lucrative!) to pass up.
So if everything we’ve covered so far sounds like something you’d like to do… and you want to make your writer’s life a reality…
Join me and let me be your mentor.
It’s a serious commitment.
And that’s why you’ll also be covered by AWAI’s ironclad guarantee:
Come to the first live training session with me on Monday, July 1 at 1 p.m. ET (or watch the replay if you can’t make it!).
If, after that, you decide that sales enablement copywriting isn’t for you — for any reason at all — just let AWAI’s Member Success Team know before the start of the second session.
They’ll close out your registration and refund every penny you’ve paid.
No questions asked.
But personally, I think if you see all the opportunity that’s available when you focus on this sales enablement copywriting specialty… you won’t want to do that.
There’s so much opportunity right now. And you can easily take advantage of it, once you know the formulas and principles I’ll be sharing with you.
Enrollment Closes SOON! Secure Your Spot in the Sales Enablement Copywriting Mastery & Certification Apprenticeship Now…
If you want a simple path to living your version of the writer’s life…
Sales enablement copywriting is the path for you.
Frankly, if I were starting out again, I’d choose this specialty in a heartbeat.
There’s high demand.
The pay is great.
And there’s hardly any competition.
It’s why I tell anyone who’ll listen — it’s the least-crowded copywriting specialty out there.
It’s also one of the few that has the shortest learning curve.
I’ll give you all my templates, formulas, frameworks, and more. The same ones I’m using now with my clients.
And, I’ll be there to support you every step of the way.
By the time our four weeks together are done, you’ll be confident in your skills, knowledge, and abilities.
You’ll have a portfolio of relevant (and polished) samples you can show prospective clients.
You’ll have the templates you need to complete projects like a pro.
You’ll know how to manage projects from start to finish.
You’ll have a complete toolkit for finding, attracting, and landing high-paying clients.
In short —
You’ll have everything you need to succeed.
Once you become a certified sales enablement copywriting professional, a world of doors will open, revealing endless opportunities (and the potential for substantial financial rewards).
It's one of the most gratifying and fulfilling ways I know to build a thriving career that grants you the freedom to live life on your own terms.
So, if you're ready to seize this moment… ready to start on your journey to a thriving writing business…
Simply click the button below to get started.
You'll be directed to a secure sign-up form where you can review all the benefits and resources you'll receive as my apprentice.
But don’t let procrastination get the best of you.
Enrollment closes soon.
Once the doors close, that’s it.
So please — take action now, while the window of opportunity is open right in front of you.
(And I should also mention — I don’t plan on offering this apprenticeship again until maybe next year or the year after.)
And remember, you don't have to make a final commitment right now.
Just come to the first live session (or watch the recording). If sales enablement isn’t the right path for you, just let AWAI know before the second live session for a full refund.
I sincerely hope you'll join me.
The exciting (and lucrative) world of sales enablement copywriting awaits!
Sincerely,
Steve Slaunwhite
Professional B2B Sales Enablement Writer
P.S. If you’re wondering if I’m the right mentor for you, here are what your fellow AWAI members are saying:
“I learned a lot and thoroughly enjoyed Steve Slaunwhite. As a professional technical writer for 30 years, I wanted to learn the basics of writing effective B2B marketing copy. The training was jam-packed with useful information, tips, and assignments that brought me up to speed with a new style of writing. The toolkits are invaluable references for the B2B copywriter. The pace of the course was quick, but doable. Steve’s teaching style is extremely knowledgeable, casual, and offers a lot of positive feedback. Overall, I highly recommend Steve’s course and Steve as an instructor.”
Sallie Bow
“I enjoyed training with Steve. The examples were quite relevant to real life and I felt they contributed to my expertise very much. Another big plus is the forum, where many participants showed a great knowledge of expertise.”
Michael Kearns
“Steve is both an incredible writer and a gifted teacher. His training was extremely easy to follow, laying out information in a step-by-step progression which allowed me, a complete novice to the world of copywriting, to quickly develop my skills and confidence. When you combine that with the rich content, highly motivating interaction, and personal feedback on homework assignments from the webinars, you get an unbeatable learning experience. I would recommend Steve’s training to anyone who wants to build a strong foundation of copywriting technique as well as gain real insight into the business of copywriting itself from the ultimate practitioner in the B2B copywriting world.”
Tom Reiter