Control the ‘money conversation’ and turn every writing project into a moneymaker

Rebecca Matter

Dear Copywriter,

Rebecca Matter here.

This might be the boldest promise we’ve ever made.

But we’re so confident in your success, we’re willing to go all out.

In fact, we’re even willing to bet that from this day forward that whenever the “money conversation” comes up …

You know, the moment when a potential client asks you, “So, how much do you charge?”

You’ll never be at a loss for words … or feel unsure how to answer the question.

From now on …

Instead of letting clients dictate your income…

You’ll know exactly how to quote a fee that works for you…

And negotiate with confidence every writing project you take on.

You’ll control the “money conversation” right from the start. You’ll have the skills and know-how to turn every project into a moneymaker.

How can we be so sure?

Because we’re giving you the step-by-step instructions and negotiation tactics of money marketing expert Ilise Benun, including word-for-word “transcripts” with the exact phrases and answers to use in any situation!

In fact, knowing what to say is the first of three simple things you’ll need to become a confident negotiator. The other two are knowing how to calculate your ideal fee so you make the most amount of money possible, and working with the right type of qualified clients who value your writing skills and are happy to pay you handsomely.

The good news is, Ilise is going to show you how to master all of these. By the time she’s done working with you, you’ll be an expert at “talking money” and scoring the fees that take you from barely getting by to earning more money than you imagined.

I’m going to walk you through each of those steps so can you see how simple and easy Ilise makes pricing writing projects. By following her instructions, you’re practically guaranteed to nail it every time.

But first let me tell you more about Ilise Benun, including why A-list copywriters turn to her for help negotiating fees with clients.

A Track Record of Helping Writers Make Money

Ilise Benun

Ilise Benun is one of the most knowledgeable and experienced marketing mentors I’ve ever met in the 20+ years I’ve worked in this industry.

She’s helped professionals — including hundreds of copywriters — price their projects, negotiate fees, and promote themselves more effectively for almost 30 years now.

Her work has been featured in national publications including Entrepreneur, How Magazine, Inc. Magazine, Nation’s Business, The New York Times, The Washington Post … the list goes on and on.

She is the author of seven books, including The Creative Professional’s Guide to Money, The Art of Self Promotion, and Stop Pushing Me Around: A Workplace Guide for the Timid, Shy and Less Assertive, to name a few.

She’s so highly respected that the Maryland Institute College of Art asked for her help in creating their Graduate Program.

And she’s also a nationally renowned and highly sought-after speaker on marketing and pricing (including one of the most highly-rated speakers at AWAI’s Bootcamp year after year) …

She’s intimately familiar with the challenges writers and other creative professionals face when it comes to pricing projects in order to get the highest fees possible.

It’s no wonder many “A-list” and other top copywriters turn to her for help in negotiating fees for their writing projects.

Bob Bly

Take legendary A-List Copywriter Bob Bly, who relies on her to negotiate all his deals and projects for him.

He says, “Ilise Benun has handled client agreements for me for more projects than I can count. Her savvy pricing strategies have made and saved me many thousands of dollars and can do the same for you, too.”

Ilise is a “secret weapon” for Bob — one of the absolute top copywriters in the world.

But he’s the first to acknowledge that new or even slightly less experienced writers will also benefit hugely from following her strategies.

In fact, she’s helped many newer writers achieve remarkable success — even when they didn’t believe they’d be able to…

Just ask Rae Robinson…

Rae Robinson

Rae now works as an in-house copywriter at Stansberry Research, one of the most prestigious financial publishers in the country, under their fabled copy chief, Mike Palmer.

But she never would’ve been hired for that coveted position if not for her early freelance success. And Ilise played a pivotal role in helping her achieve that success …

Rae said, “Ilise’s program made what can be a nerve-wracking process so straightforward — and I used her ‘what-to-do-when’ guidelines for negotiating a project with a new client.

It was a small project, but for a very big name in the natural health industry.

They offered me $200 for a few pages of sales copy.

I said it would be $1,000.

Not only did I get the $1,000, but they know what I’m worth now.

Thanks, Ilise!”

Sherri Caldwell

Up-and-coming copywriter Sherri Caldwell followed Ilise’s three steps to land her first big paid project.

Sherri says, “I was lucky to see Ilise Benun speak when I first started my copywriting career. When it came time to negotiate my first big project, I went immediately to her program for guidance.

Ilise has a wonderful down-to-earth, practical approach to pricing and negotiation. Her advice for valuing yourself and presenting the value of your time and services is powerful. I ended up with a $5K per month retainer agreement!”

Then there’s Dave Vigna, who’s made huge strides in his freelance career since following Ilise’s process.

Dave says, “Ilise’s advice has been very valuable to me, and I refer back to it regularly.

From finding and prequalifying clients who are ready, willing, and able to pay … to understanding my value to the client (as opposed to my ‘worth’) … to talking about money and budgets … I am much more confident interacting with prospects and clients after learning these powerful strategies from Ilise.

“I would recommend her to any writer who wants to improve in this critical subject area. And that would be most of us, wouldn’t it?”

And Ilise has had a major positive impact on Christina Gillick’s career and income. Christina says, “When I first started freelancing, I didn't have a clue about pricing or even where to start. Ilise made it easy to make sure I'm earning enough. Her '3-Step Formula for Setting Your Baseline Rate' opened my eyes. It made it clear that I'm running a business (with expenses, taxes, etc.) and I needed to charge for my services accordingly.”

With this opportunity I’m about to share with you, you’ll be able to enlist Ilise as your virtual marketing mentor. This way, you, too, can become the confident professional who takes charge of the “money conversation” every time …

Here’s How to Control the “Money Conversation”… (It’s Simpler Than You Think)…

Even if you’ve never considered yourself a money person… it doesn’t matter. The three-step system Ilise has created lets you properly price every project you take on, negotiate from a position of strength and confidence, and gives you complete control over the “money conversation,” so all your projects become moneymakers.

And the best part is, all three steps come down to simplicity — one simple calculation, a few simple words on your website, and simple to follow, word-by-word scripts to use when talking with clients about money.

When you follow these steps — with an expert marketing mentor like Ilise guiding you — you’ll stop worrying about whether you charged too much or too little, and quit losing sleep over how the conversation is going to go…

Instead, you’ll transform into a confident writing professional who takes charge of each conversation… brings up money with no apologies… and turns every project into a win-win!

And it only takes three steps…

Control the “Money Conversation” — Step 1: Get Your Own House in Order

When it comes to quoting a fee for a copy project, there’s no need to “guesstimate” or pull a number “out of thin air.”

All you need to determine how much to quote for each project is a simple formula… along with a few key numbers to plug into that formula, including…

How much money you’ll need to cover your monthly expenses (both personal and business)…
And how many hours you want to work each month.

This will take a little planning and some research on your part, but don’t worry — these are easy numbers to figure out.

And to ensure you leave nothing out, Ilise walks you through a list of sample expenses so you know exactly what to include. For example, let’s say when you add up all your expenses, it comes to $5,000 a month.

But not only do you want to make enough money to cover your monthly expenses, but also earn a profit.

So we’re going to build in another 20% to this figure, which is our profit margin. You could use any number here, but generally 10% to 20% is considered the standard.

This brings the monthly total amount to $6,000.

Now, this tells you how much money you should earn every month to cover your expenses and make a profit.

The next step is determining the amount of hours you want to work. Again, this is a number that is totally up to you. Do you want to work as little as two hours a day… or a few hours a month? Just on the weekends? Or 40 hours a week?

To help you figure out your ideal number of hours, Ilise offers a few pointers on how to decide what best suits your needs. But let’s say your number is 20 hours a week, which works out to 80 hours a month.

Doing the math for this example, we have $6,000 in monthly expenses and 80 working (or billable) hours. This means your minimum hourly rate is $75 an hour.

It’s easy math, but if you don’t want to calculate these numbers by hand, you can use Ilise’s “magical” Minimum Hourly Rate Calculator, which already has this formula built in. You just input the numbers and it automatically calculates your hourly rate.

Ilise is going to walk you through this in much more detail so you’ll never be in doubt as to how to calculate your hourly rate. You’ll know exactly what kind of fees to charge on every project you take on.

Her formula and magic calculator take all the guesswork — and the fear — out of pricing writing projects.

Now that you know your hourly rate, you’re one step closer to controlling the “money conversation.”

The next step is finding clients who are willing and happy to pay your fees…

Control the “Money Conversation” — Step 2: Get the “Right” Clients Every Time

Targeting and landing the right clients is part of the foundation you need to build your business on.

With the wrong clients — the ones who can’t or won’t pay the quality fees you deserve for your writing skills, don’t understand the value of great copy, or don’t respect you — the simple truth is no formulas and no amount of confidence will matter.

Those are the kinds of clients you should pass on because they waste your time and wind up being a drag on your writing business. Besides, there are plenty of clients who are willing to pay your fees.

And Ilise will help you identify which types of clients are worth your time … and which you need to steer clear of.

It just comes down to asking a few simple but important questions. And, don’t worry — she’ll tell you what they are and the appropriate time to ask them. (Hint: There are some questions you should NOT ask during your first conversation with a new client.)

But that’s not all. You’ll discover how to showcase your hidden value to any potential client you come across. And you’ll know the difference between “value” and “worth”… and how to leverage them both in your favor.

With Ilise’s expert guidance, you’ll know you’re talking only to quality clients that have the money and resources to pay well.

This way, when you position yourself as a professional freelance writer, they’ll instantly recognize your value. You won’t have to spend time educating them on what you do or convince them that they need your services.

And believe me…

It’s a lot easier to talk with your clients about money when they “get” what you do, and know they need you.

With these two steps under your belt… knowing what your ideal hourly rate is and talking with the right clients… the only other step left is knowing what to say…

Control the “Money Conversation” — Step 3: Know Exactly What to Say in Any Money Situation

Any kind of money conversation is a lot easier when you know in advance exactly what to say. You can’t get tripped up with questions you don’t know the answer to or that make you feel uncomfortable.

When you know the right words to say without stumbling or hesitating, clients see you as a professional and it makes them want to work with you.

That’s why Ilise and AWAI have included this very special gift for you…

We’ve simulated three common kinds of money conversations you might have with a potential or current client. Each one represents a different scenario you’re likely to face — from making a “warm” call to a potential client… to responding to a referral that reaches out to you… to calling an existing client to pitch a new project.

In these simulations, Ilise puts herself in the role of YOU, the freelancer, so you can see for yourself what the appropriate response is.

She’ll show you many of the exact same tips and tactics she uses herself to take control of the “money conversation,” including…

A skillful way to redirect the conversation so you can get more details about a project before you ever quote a fee…
A simple method of showing you want the job, but you don’t need the job…
How to get out of your own way and let silence do the work for you…
A negotiation tactic for offering the client a deal they’ll love while also getting more work for yourself…
How to insist on taking your time to create an estimate, even when the client is demanding you name your price up front…
An easy way to justify why you’re quoting a higher fee than the client is paying their current freelancers — without even saying a word about yourself…
A research “hack” to do before you call a client that will give you a better chance of getting your pitch approved…
How an “attitude of autonomy” will serve you well in all your client conversations…
And much, much more!

When you follow Ilise’s example, you’ll know the exact words and phrases that make the conversations smoother and more likely to end in a win-win for you and your client.

This is important because the goal here isn’t for you to be the only one who walks away happy. Or for you to “get one over” on the client.

You want the best outcome for all — a long-lasting relationship with your clients with plenty of repeat business.

That’s why Ilise makes it a point to show you how to turn each negotiation into a profitable, fruitful relationship, making it a win-win for everyone.

With these pre-recorded simulations, you’ll be getting the kind of “insider information” most freelancers never have access to.

These simulations are actual real-life “money conversations” in action… controlled by a professional who knows how much she needs to make… is talking with the right client… and knows exactly what to say.

Listening in on how Ilise talks and negotiates with clients is an invaluable tool… you can finally put to bed any anxiety you’ve suffered from when it comes to pricing your writing projects.

Now in just a minute, I’m going to show you how to get access to all three of Ilise’s pricing steps, including access to her magical Minimum Hourly Rate Calculator so you can determine your ideal hourly rate … finding the right clients who are more than happy to pay your hourly rate … and three common but important “money conversation” simulations, including what to say word-for-word.

But first, I want to dispel a dangerous myth I hear about from many of our members.

The “Experience Myth”

The idea that you need a lot of experience to earn good money is the biggest misconception about pricing for freelancers…

It’s something that has been said so often, most people think it’s true.

But the reality is that what you charge for your writing skills has nothing to do with experience!

Most clients… especially those willing to pay top fees, just want to know that you can do the job. If you can show one or two samples they like, or that seem like a good fit for the project they need help with, they won’t care if you’ve been writing copy for five years or five weeks.

And they’ll be willing to pay you handsomely as well. Remember Sherri Caldwell, the up-and-coming copywriter I told you about earlier? She didn’t have a lot of prior writing experience. But by following Ilise’s advice, she got a $5,000 retainer deal … with her first major client.

That’s how easy Ilise’s three steps are to put in place. And remember too, since you’ve more than likely been following along with one or more of AWAI’s writing programs, then you already have a high level of competence in your writing skills and abilities.

It’s just a matter of sharing those skills with clients who need help and value your writing.

And when you combine your knowledgeable writing skills with everything Ilise is going to teach about pricing projects… how much you need to charge… talking with the right clients… and the exact words and phrases to use…

You’ll have everything you need to control the “money conversation.”

Bypass the “Word-of-Mouth” Method of Finding Work

There’s another huge benefit that comes from using Ilise’s three simple steps to pricing projects properly: You’ll no longer have to rely on word-of-mouth to get clients.

As much as it seems like the right thing to do, word-of-mouth advertising isn’t a reliable, long-term business strategy. Unfortunately, I see way too many freelancers put their trust in it because they believe it’s a less “scary” way to find clients.

The truth is, word-of-mouth is a nice add-on — but only if you’re already targeting the right clients and controlling the “money conversation.” If a client really likes working with you and happens to mention you to another potential client, and it lands you another project, that’s fantastic. It’s extra money for you.

But the problem with word-of-mouth is it’s not reliable. You can’t build a business on word-of-mouth alone because it’s a passive form of marketing, which means you are at the mercy of whatever and whomever comes your way. Plus, you can’t control how often it happens or how much work you’ll get this way.

Now of course, sometimes taking projects as they come along can be really good and I’m not saying you should turn them down. But if that’s the only method you rely on for paid projects, there will be too many gaps in your income that you’ll struggle to cover your monthly expenses.

You see, what happens when building your freelance business this way is you wind up wasting your precious time when you could be writing and getting paid.

Luckily, Ilise will show you a much stronger way to get clients… one that lets you build your business in a much more targeted and more effective way, allowing you to zero in on just the right clients… the ones who see your worth and are willing to pay your fees.

And using her way … well, it’s so simple, you’ll wonder why you haven’t done it before. Just do these two things and you’ll likely see a big jump in your writing income.

Make “Talking Money” the Easiest Part of Your Writing Career

AWAI’s Simplest Guide to Pricing Copy Projects is the direct result of all of Ilise’s experience in marketing, pricing, negotiating, and helping freelancers take control of their own business and of the “money conversation” …

Distilled into six comprehensive sessions that cover everything you’ll need to launch or grow your business starting today, including …

A simple formula to accurately figure out the fees you should charge for all your writing projects, so you can be sure you’re making enough money to meet your expenses and build your business …
The questions you should include on your website to pre-qualify clients, so you know you’re only working with the right ones for you …
How to confidently bring up money first and take control of the conversation, especially when you sense the client is uncomfortable talking about money, so you position yourself as a professional …
Pricing and packaging strategies that will help you command bigger fees on every project …
Negotiation tactics that will let you approach every potential client with confidence, knowing exactly what to say and never stumbling, hesitating, or getting caught off-guard …
How to overcome even the trickiest pricing scenarios with ease … like what to do when you’re ready to raise your rates but your old clients are used to paying less …
And so much more!

This is as close as you can get to having Ilise be “on call” for all your pricing needs, just like Bob Bly does!

Each session contains a series of pre-recorded webinars that guide you through every aspect of pricing your projects. And in addition, you get access to the transcripts so you can read them at your leisure and really soak in the information she offers.

Let me walk you through each session now so you can see how much you’ll gain from Ilise’s pricing and negotiating experience.

Session A — What It Takes to Price Confidently

Right away, you’ll get a crash course in the fundamentals of pricing and building confidence in yourself.

I’ve been talking all about how you need to take control of the “money conversation” in order to have a profitable business.

But even more fundamental than that is taking control of your own business first.

This comes down to positioning yourself so clients see you the way you want them to… and deciding which clients you want to work with and which aren’t a good fit.

Here’s a sampling of what you’ll learn in this first session…

The five types of clients you MUST avoid…
Three non-negotiable qualities every client you work with has to have — plus three questions you should ask yourself when considering which types of clients to target…
The best places for you to go out and find your ideal clients…
Why relying on word-of-mouth to get clients is the fastest way to undermine your confidence…
Three simple questions that will save you hours of headaches by pre-qualifying clients before you waste time on them…
A simple mindset “hack” that will help you grow your confidence with every single experience you have…
How to build confidence even if you’re a brand-new writer…
And how to make sure you’re in low supply and high demand — the ideal balance that allows you to consistently raise your rates and grow your business.

Once you’ve honed your understanding of what confidence is, have learned how to tap into your confidence at will, and have ensured you’re building your business around working with the right clients, you’ll jump into what to charge…

Session B — Figure Out What You Must Charge

This is where Ilise will walk you through the formula to determine your minimum hourly rate in much more detail than I’ve done in this letter.

Remember, knowing what you need to charge is one of the keys that will give you the confidence to control the “money conversation.”

If you don’t know what you need to charge, it will be impossible for you to take control.

Here’s what she’ll cover in this session to help you figure it out…

How to create a simple process to keep your own financial situation in order and under control…
The four things you must know about your own finances so you can figure out exactly what you need to charge…
How to develop a simple, effective plan to meet your financial goals while not sacrificing your lifestyle goals…
An easy way to determine the projects and fees you’ll need to pick up to meet your monthly financial goals…
How to identify your competition — including how they market and what they charge…
And the difference between your “worth” and your “value” — and why neither one is actually your price.

At this point, you should already have more confidence than ever because you’ll know you’re focusing on the right clients and you’ll know exactly how much money you need to make.

This will lead you into the third session, which is where you’ll dive deep into the “money conversation”…

Session C — Find Out What They Can Pay

Remember that pricing isn’t a one-sided decision — it’s a conversation.

And if you want to be viewed as a professional — worthy of professional fees — then it’s up to you to bring up that conversation first and guide it until you and your client have agreed on a price.

This is where you’ll learn…

Five different roles you’ll play for your client — and how each one increases your value…
How to ask pointed questions that will get you the information you need for the project AND demonstrate your value and expertise…
Why it’s your job to bring up money first… and why that will make the single greatest impression on clients…
How to control the conversation so you get the information you need while disclosing only what you want them to know…
How to “push back” effectively and professionally when the client says, “We don’t have a budget”…
And the most effective way to offer a range of fees for your services, so you end up landing on the price you’re really looking for.

Controlling the “money conversation” is what it’s all about.

There’s no better way to make your business work for you, and to earn the income you seek, than by always controlling this conversation.

And once you understand how to control it in every client interaction, you’ll not only feel more confident in running your business, but you’ll save hours and hours spent wondering and stressing about pricing.

Session D — Pricing Options

By now, you’ll know how to talk with your clients, and you’ll have the right mindset and confidence…

But taking control of the conversation also involves some practical considerations. One of these is deciding the best way to price your projects. This doesn’t just mean the amount you’ll charge but also the type of package you’ll put together.

Ilise will break down your options… the situations where each works best… and when each one doesn’t make sense.

Here’s where you’ll learn in this session…

Seven viable pricing options, including how each one works…
When hourly pricing makes sense, and when it doesn’t…
How to get paid over and over again like clockwork by the same client…
How to catch “scope creep” in a project and cut it off at the pass, before you wind up doing extra work for free…
How to create a suite of services so you save time and don’t have to reinvent the wheel every time you quote a fee…

Knowing all your options, and being prepared with the ones that work best for your business, is just one more way for you have more confidence and control the conversation.

And once you know how you’re going to price, it’s time to finalize your deal with the client.

Session E — Come to a Price Together

Remember, even though you’ve already determined how much you need to make from each project, you also want every project to be a win-win for you and your client.

That’s why you should never make money “demands” — it’s a conversation.

But once you’re totally confident that you’re talking with the right kinds of clients who can pay your fees… you know how much you need to make… and you know what kinds of packages to offer…

Then you can guide the conversation so you come to an agreeable price for both you and your client.

Here’s what Ilise will show you so you and your client can come to a price together…

How to foster conversations and tailor your services to each client’s needs so you’re most likely to land the project…
How to create tiered pricing options that work in your favor…
The differences between an estimate and a proposal, and when you should send each…
How to keep tire-kickers and price-shoppers away from you…
And professional tips and tricks to negotiating win-win deals…

At this point, you can confidently handle just about any conversation or negotiation you’re likely to come across.

But what if you face a situation that’s particularly unusual?

That’s what Ilise covers in the final session…

Session F — Tricky Pricing Scenarios

This is where you’ll put the finishing touches on your confidence… and will know you can control the “money conversation” under even the trickiest of circumstances!

Every once in a while, you’ll run into a situation that might make you uncomfortable, or where you’re not sure of the best way to handle it…

Like realizing it’s time to raise your rates… or being offered a project from your dream client, but for a lower fee than you’d usually accept.

In this session, Ilise will leave no stone unturned, so you’ll never be caught off-guard by a new situation. You’ll remain in control even when things get a little thorny.

She’ll cover…

Three situations where working for free is advisable (It’s not always a bad idea if you do it intentionally and have something to gain)…
The pros and cons of listing your prices on your website…
How to strategically (but ethically) raise your prices in every situation…
How to handle all the most common pricing conundrums…
Other valuable benefits you can negotiate for besides money (so you remain in control of the conversation even when you can’t get the fee you’re looking for)…
And what to do when you’ve reached an agreement and then the client totally changes the project on you.

By the time you make your way to the end of the program, you’ll know how control the conversation in any situation!

But these six sessions aren’t the end of the program…

Special How to Value Your Business Bonus Presentation

The Only 5 Marketing Tools That Get the Projects You Want

I already told you about the special calculator we’ve created specifically for you to easily determine your minimum hourly fee…

And the three simulated phone conversations Ilise recorded so you know exactly what to say to clients and prospects.

But they’re not the only free gifts you’ll receive with this program…

Ilise is one of our most sought-after and highly-rated speakers at our annual FastTrack to Copywriting Success Bootcamp and Job Fair.

And with good reason. Every time she presents, she offers a bounty of practical tips and know-how that help our members drive their careers forward.

In this presentation, she shares the question she always asks all her clients:

“Do you want to find high-quality clients who value your services and bring you bigger and more regular projects?”

And — assuming your answer is a resounding “YES!” like all the attendees in the audience that day — she’ll show you many of her best tricks and secrets…

In this presentation, Ilise shares…

Five ways to position your services so you can target the types of clients you want to work with and do the projects you want to do…
The most valuable tools you have to strengthen your positioning and control how clients perceive you…
How to create a compelling “elevator pitch” that clearly expresses your value…
Your top five marketing tasks, and how to organize your workweek around them so you take a “bite-sized” step every day (you’ll only need 30 minutes, tops!)…
Five best practices so you never get stuck or fall into a “feast or famine” cycle…
And MUCH more!

Like all of Ilise’s presentations, this one was a huge hit with the live audience.

And now, it will build on everything else covered in this program and give you even more tools to help you control the “money conversation.”

By the Time You Finish This Program, You’ll Possess the Most Important Asset Any Freelancer Needs!

Don’t worry if you don’t feel like you’re quite ready for clients yet.

It doesn’t matter if you haven’t put up your website… or don’t have a LinkedIn profile… or even if you’re just starting to learn copywriting skills.

The first step is knowing how to price effectively, negotiate, and close clients.

These are all indispensable skills.

So building the confidence to handle them, over and over again, is non-negotiable for a successful freelance career.

Without these skills, you could wind up stuck in professional “limbo”… like others who take courses to build their writing skills but can’t wrap their heads around the business or pricing side of things.

But having Ilise take you by the hand and walk you through this program step-by-step…

So you know how to find the right clients for you…

Can calculate exactly how much money you need to earn…

And have the exact words and phrases to use in your negotiations…

Will give you the confidence to get everything you need from your clients and turn every project into a moneymaker.

Stop Agonizing Over Your Fees for Good

Let me ask you a question…

If you knew how much every hour of your time was worth when you’re writing for clients…

Wouldn’t you want to limit the time you spend on “non-billable” activities as much as possible?

If that makes sense to you, then doesn’t it also make sense to stop spending hours researching and agonizing over what to charge every client?

With Ilise in your corner, pricing will become a complete afterthought… because you’ll have a system in place that shows you what to charge every time.

You’ll remove all the guesswork, wondering, and sleepless nights from the equation.

And you’ll learn to take control of the “money conversation” for a fraction of what it would cost if you hired Ilise as your personal marketing mentor (yet you’ll still get the exact same advice!)…

Never forget this — time is your most precious asset.

Protecting your time by using a proven pricing system…

And building your confidence, so you can bring up and control the “money conversation” early…

Is one of the smartest and most cost-effective investments you’ll ever make in your business.

And right now, you can guard your time and gain the confidence to control the “money conversation” for an amount that you can earn back with just one email project or a couple of blog posts.

But before I share with you what your investment will be for the full program…

Let me show you one more bonus you’ll receive…

Stay on Top of Industry Trends

AWAI recently released its 2018 State of the Industry Report. It includes a copywriting pricing guide with fee ranges for the 75 most in-demand copywriting projects.

This will give you another leg up when you negotiate with clients.

It also includes a gold mine of additional information that will help any copywriter advance, including…

How to harness the power of copywriting…
Today’s top seven marketing trends for staying connected to your customers…
How to present proposals that get a YES!…
What’s working best in the industry today — for both B2C and B2B copywriters…

And MUCH more!

Cut Hours Off Every Project, Every Time, with AWAI’s Simplest Guide to Pricing Copy Projects

So, let’s put it all together…

AWAI’s Simplest Guide to Pricing Copy Projects — led by “marketing & money expert to the A-list copywriting stars” Ilise Benun, who can help change your mindset, fill you with confidence, and save you hundreds, or even thousands of hours over the course of your career…

This program contains six sessions—including a total of 17 webinars—that cover every facet of pricing and negotiating.

Here’s more of what you’ll learn from Ilise…

What It Takes to Price Confidently: Where you’ll learn how to weed out bad clients… and get the secrets for identifying the clients that have the budget and willingness to pay your fees and that recognize the value of great copy. You’ll find out how to develop the confidence to control the “money conversation”…
Figure Out What You Must Charge: Where you’ll be given a simple formula to determine your ideal minimum hourly rate. You’ll also learn how to understand your market. And you’ll find out the difference between your “worth” and your “value,” and how they influence the fees you can charge…
Find Out What They Can Pay: Where you’ll learn all the different ways you can express your value to clients. You’ll also see how easy (and how necessary) it is to start talking money early. And you’ll get tactics for determining the client’s budget, even if they won’t tell you directly…
Pricing Options: You’ll get a comprehensive breakdown of all sorts of pricing options, including hourly pricing, flat fees vs. project pricing, and package pricing…
Come to a Price Together: The ultimate in turning every project into a win-win, including how to create estimates and proposals and the most effective negotiating tactics…
Tricky Pricing Scenarios: This final section will take you into the nitty-gritty of some scenarios you may find yourself having to navigate — and how you can stay in control of the conversation and your business, no matter what the situation.

And along with this invaluable program, you’ll also get AWAI’s 2018 State of the Industry Report, which will save you even more time on pricing.

But that’s not all…

You’ll get the Minimum Hourly Rate Calculator, which will help you determine one of the most critical, confidence-building pieces of information you’ll need when talking with clients…

And the three simulated negotiations Ilise recorded that will give you the exact words and phrases you’ll need to confidently deal with clients of your own…

Not to mention Ilise’s highly-regarded limited engagement presentation, The Only 5 Marketing Tools That Get the Projects You Want.

So with all the time you’re going to save by knowing how much to quote, what to say when you negotiate, and how to avoid any sort of anxiety over the “money conversation”…

Along with all the valuable bonuses you’ll receive…

You’re also getting access to proven pricing strategies, tactics, experience and expert know-how that could easily be valued at $1,000 or more.

But I want to make this the easiest money decision you’ve ever made.

So I’m reducing the price drastically. I’m not going to ask you to pay the full value of $1,000… or $750…

I’m not even asking that you pay $500…

You’ll get this entire program — 17 webinars spread out over six sessions — and four exclusive bonuses all designed to help you master the “money conversation” and make the most amount of money possible for just $297.

When you think about it, that’s a small investment to take your business from hardly making any money to making money on a regular basis… and knowing that you can handle every project fee negotiation like a pro.

And best of all, there’s absolutely no risk to you…

CLICK HERE NOW TO GET STARTED!

Your Investment Today is Protected by My “10x Minimum Rate Guarantee”

I’m so confident in Ilise’s teachings and techniques…

And in her ability to help you grow your confidence so that you always control the “money conversation”…

That here’s my guarantee to you…

AWAI’s Simplest Guide to Pricing Copy Projects will help you save 10 times your ideal hourly rate by eliminating all the hours you would’ve wasted trying to price your projects.

And if it doesn’t live up to that promise, then you can call our Member Services team up to six months from the day you order and let them know, and you’ll get a refund of every penny you invest in this program.

We don’t offer this “10x Minimum Rate Guarantee” on any other program.

But since this is the ultimate time-saver and confidence-booster…

I believe it’s the most surefire way for you to take control of your business and maximize your income!

CLICK HERE NOW TO GET STARTED!

This is for You No Matter Where You are in Your Career!

No matter where you stand right now, this program will help you take your business to the next level…

If you have a client or two but have no idea what to charge…

You can jump right into the program, figure out what you need to start earning, and have complete confidence drafting your proposal and quoting your fee.

If you’re brand-new to copywriting and don’t know if you can really make enough money to make this your career…

Learn the fundamentals of pricing from the ground up and jump over that hurdle right from the start of your career.

If you’re already a working copywriter and are ready to grow…

There’s a good chance you’re underpricing your services — and are still likely wasting time trying to figure out how much to quote. Get the confidence to grab control of the “money conversation” and start earning what you need on every project.

Don’t let another day of wasting time and banging your head against the wall because you don’t know how much to charge or are too afraid to bring up the “money conversation” at all go by.

Isn’t it time you got the confidence to present yourself as the true professional you’ve always strived to be?

Then order today so you can take control of the “money conversation” once and for all.

To your success,

Rebecca Matter
President, AWAI

P.S. I already showed you how Rae Robinson’s career has flourished in the last few years… and how her success can be traced back in part to studying this program and using Ilise’s confidence-building techniques.

“Hello Ilise. Great news. Your course has paid for itself on my first job. Actually I'm already up 250% on the course fee. Happy dance!!

Or to put that another way… thanks big-time for sharing your know-how, Ilise.”

Gary Harvey Australia

"I absolutely LOVE your Simplest Guide to Pricing Copy Projects. I just received it yesterday and I'm starting Session B. It explains so many things I've been going through. Many light bulb moments. You did a fantastic job!"

Deb Monfette

“When I was new to taking on clients, I used Ilise's Qualifying Questions Checklist to help me with client conversations. First, it really made me sound much more accomplished to my clients because I was asking informed questions, even before I really knew what I was doing. Second, it helped me to identify right away if there were gaps, either in my skillset or their goals or budget. That checklist has saved me many times from going into a partnership with a client that would have been more trouble than it was worth. It's kept me from even putting together a proposal when I knew from the initial checklist conversation that this was not going to be a good fit.

The other piece of the program I've found most useful is the section on figuring out what I need both as an hourly charging rate and in terms of a client project load. That has changed over time, and I go back to the program as a resource to help me re-calculate what I need to be charging and how many projects I need. This program has great tools and advice to help me make business decisions that move me toward my goals.”

Lisa Christoffel

“Ilise is a powerhouse of deep expertise for creative professionals.

She practices what she preaches. Having her resources is truly like having a personal mentor.

Whenever I take advice from Ilise, I am newly energized and inspired to keep growing my business — and letting go of routines and behaviors that no longer serve my business.

Because of Ilise's refreshingly no-nonsense advice, I have gained clarity on the focus of my business, along with efficiencies in the sales process: how to think through and execute pricing, creating packages, and proposal writing.

Thank you Ilise, for helping me grow my business!”

Caroline Marketing Mentor client

To grow your business like Gary, Deb, Caroline, Rae, Dave, Sherri, Christina, Lisa, and many, many others, order AWAI’s Simplest Guide to Pricing Copy Projects Now.

American Writers & Artists Institute
220 George Bush Blvd, Suite D
Delray Beach, FL 33444
(561) 278-5557 or (866) 879-2924
www.awai.com

“I used to dread the moment a client would ask my fee. Not anymore. Now, I control the ‘money conversation’ and turn every writing project into a moneymaker.” Follow these step-by-step instructions and you’re practically guaranteed to nail it every time…