Launch the Copywriting Career YOU Want in the Next 6 Months or Sooner…

Hi Reader,

You love the idea of becoming a writer.

The thought of getting paid to write… working from anywhere… leaving the rat race… and having the freedom to build a career on your terms excites you.

But then reality sets in.

The questions start to swirl in your head…

• “Who even needs a copywriter?” You’re not sure where to start or who might hire you.
• “What niche is right for me?” You’ve heard you should specialize, but how do you know which niche aligns with your strengths and interests?
• “What should I learn first?” With so many directions and skills to master, how do you decide what’s most important right now?
• “How do I know if I’m doing it right?” Without feedback, you’re left wondering if your work is good enough — or if it’s even on the right track.
• “How do I find the best potential clients for me?” Even if you know what you want to write, figuring out how to connect with people who need your services feels like a mystery.
• “How do I land them?” Once you’ve found potential clients, how do you pitch them your services, convince them to hire you, and know what to charge?

These questions can leave you feeling overwhelmed, stuck in a cycle of second-guessing, uncertain about what steps to take.

And it’s not just you.

These same doubts have delayed — or outright sabotaged — the success of countless aspiring writers.

The Answer

But here’s the good news:

Some writers have found a way to avoid this struggle entirely.

They’ve discovered an easier, faster way to launch their writing careers…

A path where you’re never left guessing what to do next…

Where wrong turns don’t delay or derail your progress…

Where you always have someone to turn to for guidance, feedback, and support.

Like Chuck W., who told us:

“Guidance from the mentors gave me the ability to work with clients more confidently and feel like I knew the right questions to ask or answers to give.”

And writer Holly S. echoed what a lot of writers who made this life-altering decision felt:

“I have enjoyed and appreciated the mentoring calls and the focus they have given me to move forward. I have more confidence that I have everything I need to succeed…”

So, what did Chuck, Holly, and countless other AWAI writers do to silence those questions for good?

They made the life-altering decision to join the most comprehensive level of personalized training in our industry…

Circle of Success

Why is Circle of Success so transformative?

Because it removes all the obstacles that can get in the way of a new writer's progress and success:

No more guessing.

No more wasting time on courses and actions that don’t fit your goals.

No more leaving money on the table…

No more delaying the “write from anywhere” freedom that probably drew you to copywriting in the first place.

Instead, 100% of your energy is focused on doing what works to become a highly successful, in-demand, and well-paid writer who understands clients’ needs and the high value your writing skills bring.

Take Rebekah Mays, for example…

Rebekah started with AWAI’s flagship writing program, which gave her a solid foundation to begin.

But she realized she wanted more than just training.

She needed support, guidance, and a clear path forward.

That’s when she discovered Circle of Success.

“Circle of Success was the key to helping me put myself out there and present myself as a professional writer,” Rebekah says.

She says Circle of Success gave her things she couldn’t find anywhere else in the industry:

• Elevated training and hands-on exercises that honed her skills.
• Unlimited access to AWAI’s full library of resources, so she could handle any new project with confidence.
• Mentorship at every step, keeping her accountable and on track to achieve her goals.

With her confidence suddenly soaring, Rebekah began exploring better freelance opportunities.

Her writing caught the attention of a company that offered her a full-time position as their content marketing strategist — a role she accepted with excitement.

Last year she pivoted to the climate technology niche where she’s successfully established herself as a B2B writer — where she’s worked on dozens of projects for seven clients, with two more new clients already signed on for 2025!

“I’m earning a full-time living as a writer, and I have the freedom to work wherever and whenever I want,” she says.

“Without question, Circle of Success cut my learning curve by years. It gave me everything I needed to take the leap into writing and go after my dreams.”

Like Rebekah, your transformation begins within days of joining Circle of Success (COS)…

Starting with something we call our “Take Flight” Accelerator — a mentor-guided, six-month program with one mission:

We call it “Take Flight” because launching a successful writing career is a lot like piloting a plane.

There’s a step-by-step process that ensures you gain the right skills, the right clients, and the right momentum, so you don’t stall out, get lost, or waste time.

And what do you need before a plane can take off?

A Flight Plan, of course — which is the first thing we’ll create for your writing business.

And it all starts with one of the most consequential meetings you’ll ever have as a writer — a one-on-one strategy session with one of our experienced Guidance Team members.

In this private session, you’ll talk about your goals as a writer:

• What you’d like to achieve…
• How you see your new life as a writer taking shape…
• Your interests and passions…
• Topics you’d love to write about…
• Clients you’d like to serve and the people you’d like to help…
• How your life and work experiences might help you seamlessly step into your ideal writing niche…
• And more.

By the end of the meeting — we call it your Career Action Plan (CAP) call — you’ll have a clear direction for your writing career…

Including the niche that aligns with your goals and offers the best opportunities for getting paid quickly.

From there, we’ll help you choose your personal mentor — a working professional writer with real-world experience in your chosen niche.

You’ll then schedule a personal meeting with that mentor, where you’ll discuss the path ahead, writer to writer.

And then, your mentor gets to work.

You may not hear back for a day or two — not because they’ve forgotten you, but because they’re crafting something truly transformative:

Your personalized career Flight Plan.

Seeing this map for the first time is the moment you realize:

“This is what’s been missing all along”…

A clear vision…

A process…

Accountability…

Support…

And the exact writing and marketing knowledge you need to start getting paid.

You’ll instantly see that this isn’t some cookie-cutter plan pulled off the shelf.

It’s a personally tailored guide, created specifically for you…

To take you from where you are today… to wherever you want to go next as a copywriter…

Whether it’s gaining the skills you need and landing your first client — or taking your current writing career to the next level…

All in the next six months or sooner.

And the best part?

You’re not doing it alone.

You’ll be working directly with your mentor — meeting regularly to refine your approach, get feedback, and make sure you stay on track.

At every stage, you’ll have access to the exact writing and marketing knowledge you need to start getting paid — without wasted time or uncertainty.

Now, You Ascend…

With your Flight Plan complete, the focus turns to your ascent as a writer, beginning with…

So as you can see…

Every step is designed to give you the skills, guidance, and support to succeed and grow…

Not just for the next six months… but it also sets the stage for growth throughout the rest of your career.

And just to reiterate — this “Take Flight” Accelerator phase of Circle of Success isn’t just for new writers looking to launch.

If you’re already working as a writer, your mentor will work with you to craft a personalized plan to take your career to the next level…

• Want better clients and higher-paying projects? We’ll help you refine your positioning, expand your skills, and attract premium opportunities.
• Thinking about switching specialties or niches? Your mentor will guide you through the transition — ensuring a smooth, strategic move into a new area of expertise.
• Interested in exploring clientless opportunities or using your writing skills to generate passive income streams? You’ll get expert guidance on the best options for your goals and how to get started.

Wherever you want to go — your mentor and the entire AWAI team are standing by to help you make it happen…

Checking in, answering your questions, reviewing your work, and giving you feedback to make sure you’re always moving forward with confidence.

Something else that’s crucially important to your success:

As a Circle of Success member, you’ll have all the resources you’ll ever need to build your skills and grow your writing business when you need them…

Starting with “on demand” access to:

AWAI’s Entire Skills and
Business Building Library,
Valued at Over $60,000…

Our legendary library includes more than 100 programs, courses, templates, guides, and tools — covering virtually every skill and topic a professional copywriter could ever need.

As a Circle of Success member, you’ll have full access to this vast collection — for life.

These resources, along with other exclusive experiences, will play a crucial role in your development as a writer.

COS member Julia Borgini says having access to this library “gives her options” when her clients ask for a project type she might not have written yet:

“Having a one-stop shop for all this wonderful information… removes any of the stress I might have when a client asks me for something I haven’t written before. It gives me the confidence to suggest new projects to them… and lets me build up my skill set at my own pace.”

It’s a sentiment echoed by Christina Gillick:

“This single perk gave me the immediate confidence to take on any project. I knew, no matter what type of copy I needed, or a client requested, I could instantly access the program, learn what I needed to know, and deliver impressive results every time.”

But here’s what makes having access to these resources through Circle of Success so different:

While other AWAI members have to purchase these programs one by one and work through them in solitude…

You’ll never be alone.

You’ll always know exactly which resources you need, thanks to the guidance of your mentor.

And if you ever feel stuck, your mentor is there to guide you, help you grasp concepts faster, and ensure you’re always moving forward.

There’s also the all-important “accountability” factor.

We’ve all experienced how when working solo, it’s easy to lose momentum.

But as a COS member, your mentor will keep you on track, so you move through material faster, master skills sooner, and start earning more quickly.

And your journey doesn’t stop with self-paced learning…

Live, Member-Only Interactive Training and Exclusive Events

Throughout the year, you’ll be invited to exclusive live events designed to deepen your skills, connect you with experts, and keep you ahead of industry trends, like:

There’s also…

But there’s more…

But even with all these resources and high-level access at your fingertips whenever you need it…

At its core, Circle of Success is about you and your mentor.

Your mentor will always be there to:

• Walk you through your “Take Flight” Accelerator plan…
• Hold you accountable…
• Guide you through challenges…
• Celebrate your wins…
• Ensure every step you take gets you closer to your goals…
• And be ready to help as you level up your writing career over the years.

This is the Circle of Success experience…

An immersive, mentor-driven journey designed to help you launch, grow, and thrive as a highly skilled, well-paid writer… while opening doors to the unlimited opportunities copywriters have.

And as one of our most active members, I’m thrilled to invite you to join us.

When you do, you’ll be joining hundreds of writers just like you who have already transformed their careers with Circle of Success.

Like Jen Phillips April…

From Layoff… to Life by the Beach

Jen had always loved words and books. Working in historic houses, she balanced event planning, running websites, and writing newsletters.

And while she enjoyed the work, the long commutes and cold Pennsylvania winters left her dreaming of a more flexible, fulfilling life — ideally by the ocean.

When she was laid off during the recession, she saw it as a chance to rewrite her life’s story.

Jen had been dabbling in copywriting using skills she’d learned through AWAI’s iconic Accelerated Program. She even built a website about dog treat recipes that attracted 87,000 visitors a month.

But she wanted more — more skills, more confidence, and a clear path forward.

So she did what so many success-driven writers do:

She joined Circle of Success where suddenly she had an entire team invested in her success — including our Senior Team here at AWAI, an array of experts, and, of course, her mentor.

“Circle of Success helped me refine what I was doing and grow my business,” Jen says. “The support and mentorship were invaluable.”

With unlimited access to AWAI’s programs, mentorship, and the variety of events, Jen sharpened her skills and connected with industry pros.

She gained the confidence to market herself, land retainers with top clients, and even specialize in her favorite niche: the pet industry.

Today, Jen works just 30 hours a week and enjoys a steady income from her dream clients.

She also realized her lifelong dream by moving to a beachside community in Mexico — far from the long commutes and cold winters she left behind.

“Circle of Success gave me the tools and connections to create a life I love,” she says.

Jon Stoltzfus is another example of the transformation Circle of Success can have on aspiring writers…

From Aerospace Engineer…
to A-Level Copywriter

Jon spent years as an aerospace engineer contractor, working long hours under constant stress, always wondering if the next layoff was just around the corner.

But he’d always had two passions: writing and investing…

So when he discovered it was copywriters who wrote those financial sales letters he’d get in the mail and online — he did a little research… and discovered many who write those letters had connections to AWAI.

He was determined to join them. The idea of choosing his own hours, working from anywhere, and getting to write about finance and investing was too good to ignore!

But Jon knew from his years as an engineer that success is more assured with a plan.

He needed a clear path, advanced training, and the right connections to make his dream a reality.

That’s when Jon joined Circle of Success.

“From day one, I had access to everything I needed,” Jon says. “The path, the resources, the mentors, the contacts — it was all there.”

Through Circle of Success, Jon:

• Mastered advanced copywriting skills with AWAI’s comprehensive resource library…
• Refined his craft through personalized feedback from professional writers, including AWAI Co-Founder Paul Hollingshead who’s also a writer in the financial niche…
• Used our contacts to connect with industry leaders and quickly landed high-value writing opportunities that accelerated his career…
• Even got to collaborate with and get feedback from other A-level copywriters on those early projects he was working on…

“The mentorship and support I received were invaluable,” Jon said. “I always knew what to do next… and when I had questions, I had someone to turn to.”

The result?

Within his first year, Jon went from learning the craft… to working with some of the top writers and marketers in the financial publishing industry.

His talent and dedication quickly made him a sought-after copywriter, with top companies competing for his skills.

Today, Jon is an A-level copywriter and marketing leader with million-dollar controls under his belt and is running both copy and marketing teams for his clients.

He tells us he was earning more as a writer in his first two years than he ever did as an engineer. But most importantly, he’s finally living life on his terms.

“I wouldn’t have gotten here as quickly — if at all — without Circle of Success,” Jon says. “It’s the ultimate resource for anyone serious about becoming a successful copywriter.”

Lisa Christoffel was already having success as a writer, but saw Circle of Success as a way to “level up” her career to something better.

From Corporate Grind to Thriving Copywriter and Potentially “Your” Mentor!

She had spent years working long hours in a demanding corporate role, where she often wrote emails and presentations.

And while she loved writing, she had never considered it a viable career — until she discovered AWAI.

After completing our flagship Accelerated Program, Lisa was hooked. But while she was getting paid to write at work…

… she needed a plan for getting paid to write as a freelance professional, and, more importantly, help taking her career to the next level.

So, you guessed it — she joined Circle of Success.

“Circle of Success was amazing for me in terms of being able to say yes to clients on larger projects,” Lisa says.

“It gave me the confidence to take on work I’d never done before, knowing I had the resources and guidance to back me up.”

Through her COS membership, Lisa gained access to AWAI’s full library of skill-based training programs and specialized reports.

Each new project and client pushed her to grow her skills — and knowing she had the unlimited support of AWAI and the Circle of Success community, her confidence grew with every success.

When the COVID-19 pandemic impacted her corporate job, Lisa took it as a golden opportunity to focus on her copywriting. Within eight months, she’d built a thriving business and made the leap to full-time freelancing.

Today, Lisa specializes in education and training copy for both B2B and B2C clients — blending her corporate expertise with her passion for helping others develop their skills. She also coaches women entrepreneurs, helping them build businesses of their own. Lisa is also Managing Editor of B2B Writers International.

And as a testament to her success, Lisa was invited to become a Circle of Success mentor, helping new writers achieve their own dreams of freedom and fulfillment.

“I never imagined I could have a career that combines my passions, gives me flexibility, and allows me to travel with my husband,” Lisa says.

“Joining COS gave me the tools, confidence, and opportunities to create the writer’s life I always wanted.”

Lisa’s journey from aspiring writer to thriving professional — and now, trusted mentor — is a perfect example of what makes the “Take Flight” Accelerator and the entire Circle of Success experience so unique.

Circle mentors aren’t “trainers” hired to teach theory or guide you along a cookie-cutter path.

They’re real working copywriters, actively serving clients and writing every day.

These are professionals who were once in your shoes… who know the challenges you’re facing and understand the fastest, most effective paths to success.

Like Steve Maurer…

From Electrician to
Full-Time Copywriter

As a former processing plant electrician, Steve leveraged his work experience and Circle of Success resources to carve out a niche in the industrial manufacturing and safety market.

In mid-2022, he made the leap to full-time freelance copywriting — and he hasn’t looked back.

Since “retiring” from his 9-to-5, he spends his days writing high-value content for clients while still having time to spend with his granddaughters and tackle DIY projects with his son.

Steve is your go-to mentor if you want to:

• Master corporate blogs, case studies, white papers, and technical content.
• Break into industrial or technical niches.
• Create in-demand content that gets results for clients.

Financial and Health
Copywriting Pro

Elizabeth Blessing has built a stellar career in finance and health copywriting, with her work appearing in Investopedia and The Complete Investor.

She’s written for industry leaders like Dr. Al Sears and Leeb Financial and now helps supplement companies grow through affiliate marketing.

Since joining Circle of Success in 2013, she has guided writers in mastering direct response, SEO content, and affiliate marketing strategies…

And Elizabeth is your go-to mentor if you want to:

• Excel in affiliate marketing with platforms like ClickBank, Facebook, and YouTube.
• Master direct response copywriting for the finance or health industries.
• Create SEO-optimized blog posts, pillar pages, and video scripts that engage and convert.

The Copywriter Who
Reimagined the Fruitcake

Gary Hennerberg is proof that a great story can transform a product — and a career.

Tasked with boosting sales for Collin Street Bakery, he rebranded their fruitcake as “Native Texas Pecan Cakes,” spotlighting its rare, locally sourced ingredients. His storytelling genius drove sales up 60% and cemented his reputation as a top copywriter.

Now a full-stack marketing expert and mentor for over a decade, Gary helps writers master storytelling and strategy to build thriving careers.

Gary is your go-to mentor if you want to:

• Write copy where storytelling can transform products and captivate audiences.
• Bring clarity to complex projects or chaotic marketing campaigns.
• Identify your strengths and discover the best niche for your business.

There are so many amazing Circle of Success mentors standing by to guide you to success, I can’t possibly feature all of their stories here.

And we’re constantly adding new mentors as the ranks of Circle of Success members grow…

Like Tiara Cole, who’s not only an amazing copywriter in her own right, but literally descends from “copywriting royalty”!

Copywriter, Designer,
and World Traveler

Tiara grew up learning copywriting from one of the best — her mother, A-level copywriter Carline Anglade-Cole.

After attending AWAI’s Bootcamp at 19, she realized traditional college wasn’t her path — copywriting was! She launched Crown Ink Designs, blending copy and graphic design, and never looked back.

For Tiara, the writer’s life means freedom.

Her career has taken her across the globe, allowing her to work while traveling from Ireland to South Korea, Australia, and beyond. Now based in New York, she loves mentoring writers and helping them embrace career independence.

Tiara is your go-to mentor if you want to:

• Write for the alternative health niche.
• Create compelling newsletters, VSLs, and landing pages.
• Gain confidence through expert copy critiques and guidance.

Lisa, Steve, Tiara, Gary, Elizabeth — any one of these dedicated mentors can play a vital role in your future success…

So will writers like Tanya Brody… who’s been writing for marketing technology and information marketing companies for over 10 years…

Margot Howard… who’s a content superstar knowledgeable in web writing, blogs, e-books, case studies, white papers, research reports, and more…

Michele Peterson… a popular mentor who specializes in UX-driven web copy and content, email marketing — and whose current clients include solo entrepreneurs, coaches, professional services firms, nonprofits, and wineries, among others…

Will Newman… who has “done it all” as a writer and has been helping AWAI members thrive in all niches since AWAI opened its doors back in 1997…

EG Orren… one of the rising stars of the copywriting world whose specialty is helping writers like you eliminate overwhelm and focus on your goals…

Keith Trimels… whose copywriting efforts in the B2B and B2C worlds over the past decade have generated over $1 billion in sales, allowing him to split his time between his mountain home and his sailboat in Mexico…

These are the real, living-and-breathing writers who — when combined with the unparalleled access to resources, experts, community, in-depth training on getting clients, and more — can help you make the leap to professional copywriter so much faster and smoother.

Need a Reason to Take That
All-Important Next Step
as a Writer Now? Here Are 42 Billion of Them…

Every writer has their own “why”…

What’s yours?

To escape the rat race and take control of your time?

To earn extra income on your schedule?

To stay sharp in retirement while boosting your bank account?

To earn from anywhere — whether it’s your favorite coffee shop, a quiet beachside spot, or the comfort of your own home?

To choose your clients and work on projects that excite you?

To turn your passion into a fulfilling career?

Whatever your reasons, there’s no better time to make it happen!

The demand for skilled copywriters is exploding — and here’s why…

It springs from the pandemic, when millions of businesses were forced to move online practically overnight just to survive

What was expected to take a decade — the shift to e-commerce, digital marketing, and online customer engagement — happened in just 90 days.

Economists call it “The Leap” — an unprecedented acceleration in how businesses market and sell online.

This surge drove up demand for skilled writers to create websites, emails, ads, content, and campaigns that could engage customers and drive revenue.

But That Was Just the Beginning…

Now, five years later, companies see the power of effective copy and strategic digital marketing.

And they’re doubling down.

Businesses are investing even more into digital platforms, new content strategies, and high-performing marketing campaigns — driving demand for copywriters to new heights.

A new study from Coherent Marketing Insights reports that spending on global copywriting services is set to grow from $25.29 billion in 2023…

To $42.22 billion by 2030.

That’s $17 billion MORE to be spent on copywriting in the coming years — an average of $2.4 billion in new money flowing into copywriting every year.

To put that into perspective…

That extra $2.4 billion could pay 24,000 additional copywriters $100,000 per year — every year — through 2030!

Of course, that’s just a hypothetical number…

But one thing is certain: businesses are spending more on copywriting than ever before — and skilled writers are cashing in.

So what’s stopping you?

If the demand is there…

If businesses are actively looking for writers…

If people just like you are already turning their skills into thriving, well-paid careers…

Why not you?

For many aspiring writers, it comes down to a few common challenges:

• Feeling overwhelmed by all the possible paths you could take…
• Paralyzed by indecision — wondering if you’re making the right choices…
• Afraid of wasting time on the wrong niche or strategy…
• Lacking guidance from someone who truly understands the path to success…
• Struggling with self-doubt, imposter syndrome, or uncertainty about what to do next.

But all of that changes the moment you join Circle of Success and embark on your six-month “Take Flight” Accelerator.

There’s something different about being inside Circle of Success that’s impossible to capture with just a list of features or benefits.

Because, as I’m sure you’re sensing by now, this isn’t just another training program…

Your first step?

That career-defining meeting with one of our incredible Guidance Team members:

Barbra Hume, who has been helping Circle of Success writers find their footing for over 25 years…

Eric Schlosser, who brings five years of dedicated experience working with COS members and an unmatched passion for helping writers succeed…

Or Denise Ford, the sister of AWAI Co-Founder Mark Ford, who has been such a key part of our members’ success for the last 20 years, that she’s affectionately known as “The Dean” of AWAI!

This is where everything starts to click… where you get absolute clarity on your next steps.

Together, you’ll explore where you want to go as a writer — but also any past experiences, strengths, or interests that could hint at the best starting point for you.

By the end of this conversation, you’ll have a clear vision of your immediate path, whether that’s…

• Breaking into high-demand markets like health, finance, or personal development…
• Using your past experience to write B2B white papers, case studies, or content strategy…
• Building a clientless writing business around topics you love…
• Leveraging past work experience, like Steve Maurer did, to carve out a profitable niche…
• Writing for causes that inspire you, like you can in the well-paying nonprofit sector…
• Or something entirely unique to you!

Whatever your next step, this meeting ensures you’re heading in the right direction from Day One — with confidence, clarity, and a plan to start getting paid sooner rather than later.

You’re then connected with your experienced mentor — a real, working copywriter who knows the exact steps to get you paid in your chosen niche.

They’ll develop your Flight Plan — so you can see your path ahead and always know what to do next.

You’ll do all the things successful writers do, such as define your core money skill… establish your writer’s identity, so companies in your niche know exactly what you have to offer… build a portfolio… set up proven systems for attracting clients… and more — all, of course, with the help and guidance of your mentor!

You’ll immerse yourself in the industry — learning, practicing, and networking inside an ecosystem designed and proven to keep lifting you to the next level.

It’s the difference between struggling through trial and error versus stepping into a career-launching system that has already worked for so many before you.

• No more guessing about which skills to focus on or which path to take.
• No more struggling with imposter syndrome or wondering if you’re “good enough.”
• No more wasting time on things that won’t actually move you forward.

That’s why so many of the most successful copywriters in the industry say Circle of Success was the turning point in their careers.

Like Jenn Tomooka…

From Out of a Job…
to Thriving Wellness Copywriter

After a 15-year career in corporate recruiting ended abruptly with a company-wide layoff, Jenn found herself at a crossroads.

Like so many who come to AWAI, she had always dreamed of being a writer but wasn’t sure how to make the leap.

“I grew up believing writing doesn’t pay the bills,” Jenn told us. “The idea of being a ‘copywriter’ seemed intense and intimidating.”

Faced with frustration in her job search — and the need to replace her income fast… Jenn decided to invest in herself by joining Circle of Success.

For her, the mentorship aspect was the game-changer.

“The guidance I received from experienced professionals was exactly what I needed to build my confidence and shift my perspective.”

That confidence paid off quickly.

Jenn landed a part-time role and two ongoing clients in the wellness space — her ideal niche identified through her Career Action Plan (CAP) call.

She was given a plan and, with the help, guidance, and support from her mentor, has been following it ever since.

She immersed herself into the world of copywriting — started seeing the world through a copywriter’s eyes and “thinking” of herself as a copywriter even before she had landed her first client.

That’s when things began to change, says Jenn:

“Once I started speaking confidently about my new direction and passion (something my mentors consistently encouraged), opportunities began appearing in unexpected places.

“For instance, during a chiropractic adjustment, I mentioned my career transition to my doctor, who immediately expressed interest in working together.

“I'm now developing a blog section on her website, transitioning her monthly newsletter to biweekly emails, and managing her social media presence.”

Today, Jenn helps clients grow their businesses with blogs, newsletters, social media, and more.

She’s even embraced freelance outreach with ease, knowing she has Circle resources and mentors to support her every step of the way.

“Without Circle of Success, I would still be forcing myself into a job that doesn’t energize me. This program truly gives me the confidence and tools to create a fulfilling writer’s life.”

As I’m sure you’re sensing by now, Jenn follows a long line of writers who credit this incredible, hands-on experience for their speedy success.

“Circle of Success gave me
the skills, knowledge, and confidence to play at this level.”

Professional writer and Circle of Success member Steve Coombes calls joining this extraordinary group his “make-or-break” moment.

Julie Hassett said, “The benefits started kicking in immediately.”

Elizabeth Blessing, one of the mentors I mentioned you could be working with, told us after using her COS access to work with legendary copywriter Clayton Makepeace:

“I don’t think I would have dared to aspire to something so enormous if it hadn’t been for my Circle of Success experience.”

There’s Dave Sharpe — who landed a massive web writing job for a global client — who said, very simply…

“The knowledge and skills I picked up from Circle of Success gave me the confidence I needed to play at this level.”

You’ll be amazed at just how fast initial success can come.

Many Circle of Success members report landing clients and making money while they’re learning…

Like what happened for COS members Rebekah Mays, Mike Minicucci, Zoe Blarowski, Brad Dunsé, and others who told us they landed assignments with fees ranging from $2,000 to $10,000 not long after joining.

Or Derek Coleman, who had been a Circle of Success member for only a few months when he sent us this note:

“Just landed a $5K monthly copywriting retainer (plus royalties) this morning… AND a $2K email campaign last night…”

And then there’s Circle of Success member Raechel Pierce — she was brand-new to copywriting when she wrote to tell us she landed FIVE paid writing assignments with a health company she approached, including a pair of case studies and a white paper.

You might ask…

How did someone brand-new to copywriting like Raechel handle those assignments?

By now, you likely know the answer…

She simply tapped into the vast library Circle of Success members have access to… opened up our amazing programs on writing case studies and white papers…

And — instead of going it alone — she knew she had her mentor waiting in the wings for any additional help she needed!

That, in a nutshell, is the power of Circle of Success membership.

And in a minute, I’ll share how you can be a part of this tightly knit, transformative group.

But before I do, I want to stress:

While the initial focus of Circle of Success is to get you up and running as a paid writer in six months or sooner via the hyper-focused “Take Flight” Accelerator…

The benefits needn’t stop there.

That’s because the opportunities in the copywriting world are truly endless.

This is a profession where the more you know, the more you can offer — and the more you can earn.

As you expand your skills, you’ll be able to take on a wider variety of projects, attract higher-value clients, and command premium fees.

And with new industries, tools, and trends emerging every year, there’s always something new to learn and master.

That’s why Circle of Success isn’t just about launching your career this year…

It’s about helping you build a career that grows and evolves with you.

But here’s something equally important:

Circle of Success is never a race to a deadline we choose for you.

We know everyone’s journey is unique.

Some members are ready to dive in immediately, dedicating 100% of their time and energy to their new writing careers.

But most have families, full-time jobs, or other responsibilities — and can only dedicate a few hours a week to their craft.

That’s why Circle of Success has been structured to work entirely on your schedule.

Your mentor will check in with you from time to time, especially if we haven’t heard from you in a while. But you’ll never be rushed to move faster than you’re ready to.

And we’ll never push you to the next level of learning until you’re 100% confident you’ve mastered what you’re working on now.

Most importantly:

We’ll never abandon you.

So long as you’re a member, you’ll have lifetime access to all of our resources, programs, and people.

So no matter how long it takes or where your journey takes you…

We’ll be here, every step of the way.

If You Love to Write…
There’s Nothing Holding You Back!

Also, if you’re worried you’re not an experienced enough writer…

Or think you might be from the “wrong” background… or that you’re too old or too young to succeed… or live in the wrong part of the world…

Let me assure you: You have nothing to fear.

Circle of Success members come from all walks of life.

I’ve already told you about Jon, the aerospace engineer… and Steve, the “Mr. Fix It” who kept food processing plants running at all hours of the night.

Despite their non-writing backgrounds, they’ve gone on to become two of our most successful members.

But they’re not alone.

New mom Mindy McHorse was able to escape her cubicle where she was buried in spreadsheets all day — and now earns six figures writing fun copy while still being able to manage her kids’ busy schedules…

Rachael Gray discovered AWAI while still in college… took full advantage of her Circle of Success benefits… and in her first year, earned more than she ever expected to make as a new college grad working a “real job”…

Lynelle Suan is a college student from the Philippines who became a successful copywriter with the help of AWAI and Circle of Success — even though English is her second language!

Cindy Cyr was able to earn great money writing “on the road” while traveling and guiding the music career of her then 17-year-old son Dalton…

Eddie Stephens was a church pastor who after 25 years wanted a new challenge in life — and became an expert writer for the dental industry…

These members all had vastly different starting points, but they share three things in common:

1. They love to write.
2. They wanted something better for themselves and their families.
3. And they recognized the transformative power of one-on-one mentorship, unparalleled resources, and the exclusive live training Circle of Success provides.

Now the question becomes…

By now, you’ve seen just how transformative Circle of Success can be…

From your personalized Career Action Plan (CAP) call that kicks off your transformational “Take Flight” Accelerator and sets your course…

To the custom roadmap and skills training tailored specifically to your goals…

To one-on-one mentoring from real working copywriters, guiding you at every stage of your career — from starting out to exploring new ways to leverage your writing into lucrative opportunities…

To live training and immersive events that connect you with key players in the industry and boost your confidence…

And unparalleled access to every resource you’ll ever need, our Senior Team, industry experts, and the most vibrant writer community you’ll find anywhere…

But even that only scratches the surface.

Circle of Success is far too comprehensive — and far too personalized — to capture fully in an invitation like this.

Some have compared it to a “university” for copywriters… or even a “PhD” in direct response copywriting.

But it’s so much more.

Universities don’t provide mentors who are just a call or email away.

They don’t give you the flexibility to succeed on your timeline.

They don’t help you land clients, guide your career long after graduation, or give you lifetime access to all their resources, tools, and new programs.

Circle of Success does all of that — and more.

Before I tell you how to get started, there’s one final, important point I want to make about stepping up to this level.

It’s something you might not expect us to say…

But because Circle of Success is a significant investment in your future — both in time and money — I want to be very clear before you make any decisions.

While it’s true that joining gives you all the tools, all the resources, all the personal guidance, and all the access you need to succeed…

It doesn’t guarantee anything.

We’ve been helping people launch successful writing careers for nearly 30 years, and one thing is certain:

Success doesn’t happen to you.

It happens because of you.

If you’re not willing to put in the effort — if you’re hoping success will “just happen” — please, save your money.

Circle of Success won’t work unless you’re willing to put all these amazing resources to work for you… and seize the opportunities this program gives you to rise as a copywriter.

But here’s what I can guarantee:

You CAN do this.

So, right now, you’re at a crossroads.

You can stay where you are — stuck in the same cycle of confusion and frustration.

Or you can take the first step toward the career and lifestyle you’ve been dreaming of…

And join the ranks of AWAI’s most successful members who made the choice to invest in themselves and their futures.

If you’re serious about becoming a successful writer, the answer is clear:

NOW is the time.

Allow me to quickly recap the key benefits of what Circle of Success offers for as long as you remain a member:

You get full and IMMEDIATE access to AWAI’s legendary library of resources — more than 100 programs, “how-to write” guides, templates, and tools covering virtually every topic you’ll ever be asked to take on as a professional copywriter…

That includes Copywriting Academy — the industry’s only university level, online, self-paced “certificate” program, 100% dedicated to the art of persuasive direct response copywriting…

As well as Business Building Pathways for Writers — AWAI’s all new self-paced program 100% dedicated to building and growing a highly successful writing business…

Just access to these resources alone are valued at well over $60,000 if you were to buy each one separately off our catalog page — and we’re consistently adding between three and five new programs each and every year.

You also get a reserved seat at more than a dozen Circle member-only live training events, workshops, roundtables, and summits every year — each with the express goal of deepening your understanding of copywriting, all the opportunity that awaits you, and what clients are looking for.

This is easily a $10,000 per-year value based on the cost of industry live training.

You’ll get lifetime access to all virtual Bootcamps — a value ranging from $995 to $2,500 per year depending on when you register…

Of course, there’s the creation of your personalized roadmap… something no other AWAI members can get at any cost…

And that all-important career-long mentoring for as long as you remain a member — from working copywriters who know the journey you’re on and will make sure you never again have to worry if you’re on the right path or not.

This level of mentoring in our industry — any industry really — is notoriously expensive, with experts charging anywhere from $5,000 for six months to $15,000 for a year…

And as a Circle of Success member, you have access to mentors — for the entirety of your career!

There are also benefits I haven’t mentioned yet:

Like unlimited copy reviews… complete with thoughtful, extensive feedback and suggestions for improvement…

The opportunity to collaborate with A-level copywriters on projects you’re working on… so you can nail that “must-have” assignment…

VIP access to our Senior Team, including me, AWAI President Rebecca Matter, AWAI Co-Founder Paul Hollingshead, our Learning Chief Pam Foster, our de facto Copy Chief Sandy Franks, and others — all arranged through your mentor…

Lifetime access to AWAI’s WritersWanted — our own curated job site for writers with over 2,000 job postings for all levels of writer… chock-full of higher-level opportunities perfect for Circle members…

Invitations to our monthly Town Hall Meetings where we — Rebecca, me, and special surprise guests — meet up on Zoom to answer your questions… let you in on what’s new in the industry and what it can mean for you… help you get “unstuck”… and give you that “dose of motivation” that helps you move forward in your career…

And not to be underestimated…

Lifetime membership in our private, highly active, and very exclusive Circle of Success online community, where you’ll meet, mix, and work with fellow copywriters, new and experienced alike — and get feedback from both peers and experts anytime you need it…

And here’s something new and exciting:

Annual In-Person Member Reception!

A BIG part of being a copywriter — especially a successful copywriter — is the unique experiences you’ll have and the friendships you’ll make.

Many writers find themselves being invited to brainstorming retreats… getting to travel, meet, and learn from the best in our industry.

As a COS member, we want to give you a taste of this once every year — with a special in-person “Member Reception” just for Circle of Success members!

This isn’t just another training event — it’s a chance to connect, celebrate, and experience what being part of this extraordinary “community of copywriters” is truly about.

While we’ll invite a few very special guests along to share some insights and inspiration, the focus is on you — celebrating your successes, strengthening connections, and simply enjoying time with fellow writers who “get it.”

Imagine meeting your mentor face-to-face… having dinner with someone who’s been where you are and can inspire your next steps… swapping stories over coffee or cocktails with writers who share your passion for this incredible craft… catching up with Rebecca, me, Paul, or any of the AWAI “personalities” you’ve come to know so well…

Whether we gather in Colorado, Florida, Austin, or some other exciting destination, this event is about embracing the freedom and camaraderie that come with being a professional copywriter.

Attendance is free for all Circle members — your only job is to get there and enjoy!

Immeasurable Value

Again, there are so many more “hidden benefits” of Circle of Success membership you’ll discover when you join.

But even though Circle of Success benefits can add up to well over $200,000 on paper over the duration of your writing career…

The REAL VALUE of Circle of Success isn’t simply in the numbers.

It’s the peace of mind in knowing that you’ll never be alone at any phase of your writing career…

That there’s an entire team of experts working together to help you move forward.

It’s how the elements of Circle membership work together to transform your life and career:

• Your personalized roadmap, which becomes your Flight Plan, eliminating confusion and ensuring every step you take gets you closer to your goals.
• Your mentor who will always be there for you, serving as your copilot — guiding you, supporting you, and helping you navigate challenges with confidence.
• Exclusive workshops, roundtables, and live events that give you direct access to industry leaders and bring you into our world like no one else can experience.

Together, these pieces create a synergy that’s worth far more than the sum of its parts.

It’s a complete, cohesive system designed to take you from wherever you are today to becoming a highly paid, self-sufficient, freedom-loving copywriter with a career and lifestyle most people only dream about…

And no matter how long it takes you…

No matter how much time you need…

No matter if you’re starting out — or you’re looking to advance your writing career into something bigger and better…

We’ll be here for you.

But the best part?

You don’t have to figure it out on your own!

What’s My Investment?

You’re probably wondering…

With everything Circle of Success offers —

• Your hyper-focused, mentor-guided “Take Flight” Accelerator plan to get you skilled and ready to take on clients in your chosen niche within the next six months…
• Continued mentorship as you grow and expand your career…
• Access to well over $200,000 worth of resources, live training, and personalized support over the entirety of your career…
• Unlimited collaboration opportunities, access to experts, and so much more…
• The most active and supportive community of peer and expert copywriters on earth…

Surely, Circle of Success must be a serious investment.

And yes, it is.

But when you consider:

• That top coaches and mentors in our industry can cost anywhere from $5,000 to $15,000 a year — if you can find one to take you on for that duration…
• The more than a dozen live training and other events you get free with COS membership that might cost over $10,000 a year if you had to pay for them…
• The over $60,000 worth of resources you’ll have lifetime access to via the AWAI skills and business building library — plus every new resource we add…
• The earning potential of skilled and experienced copywriters, with average annual salaries ranging from $89,000 to $143,000, according to Glassdoor…
• How experienced writers working in top-paying niches can earn fees, retainers, and royalties that reach well into the six-figure range…
• The endless opportunities to grow as you refine your skills and attract higher-value clients…
• How copywriting and the deep understanding of digital marketing you’ll gain can open you up to all kinds of passive income streams and clientless opportunities…
• The amazing freedom you can have as a write-from-anywhere freelancer — which is priceless…
• Just to name a few benefits of this amazing career…

When you add it all up, it’s not hard to imagine a life-changing experience like Circle of Success costing $50,000 or more…

Especially when you consider it’s commonplace for people to go hundreds of thousands of dollars in debt to earn a college degree that may or may not result in a job after years of study…

Whereas just the “Take Flight” Accelerator phase of Circle of Success is 100% designed to get you working and PAID as a writer in your first six months or sooner…

And “earn as you grow” from there!

Yet Circle of Success won’t cost you the $100,000 a traditional college degree can.

It won’t cost you $50,000…

Or even the $25,000 you might pay for a high-level business mastermind…

Normally, lifetime membership costs $17,500 — a fraction of what you’d pay for a traditional education or business mastermind…

But through this special invitation, you won’t pay that.

Because we believe 2025 is your year to fully commit to your success…

And because we want to make sure nothing stands in your way of joining the industry’s most powerful copywriting success system…

We’re reducing the regular lifetime membership fee by a full $7,500…

Bringing your price today down to just $10,000.

But the news gets even better!

Get Started Today for Just $995
— With Full Access to
EVERYTHING Immediately!

We understand that $10,000 is a significant professional investment, especially if you’re a new writer just starting out…

So we’ve made Circle of Success more accessible than ever.

For your initial payment of just $995 today, you’ll unlock full access to EVERYTHING immediately, including:

• Your Career Action Plan (CAP) Call — where we learn about you, your goals, and match you with a mentor who’s already walked the path you want to take…
• Your Personalized Success Plan — tailored to your background, strengths, and goals, ensuring you always know your next steps…
• The Complete AWAI Library — every training, tool, and resource you need, now and in the future — valued at over $60,000…
• Hands-On Writing Assignments, Feedback, and Copy Reviews — so you can develop real-world skills with expert guidance…
• Live Training, Workshops, and Coaching — all designed to get you earning as fast as possible…
• The Most Elite Copywriting Community in the Industry — where you’ll learn, network, and collaborate with the top experts and rising stars…
• And much, much more.

And the remaining balance of your lifetime Circle of Success membership can be spread over 24 months — just $375 per month.

After that, your membership is fully paid — forever.

• No additional charges
• No maintenance fees
• No renewal costs — ever

This is a lifetime membership to the most elite, personalized, and results-driven copywriting success system in the industry.

And as you’ll see in a moment… there’s no risk to saying YES today.

So now that you know exactly how Circle of Success can impact your success as a writer…

How your transformation begins immediately with the “Take Flight” Accelerator and your Flight Plan…

How you’ll have career-long mentorship and coaching to guide you at every stage…

And how you’ll have lifetime access to the industry’s most comprehensive copywriting training and support system…

The ball is in your court.

“Something Nobody
Can Take Away”

At some point, every successful person faces a moment like this — a “crossroads” where they must choose between staying where they are…

Or stepping onto a bigger, bolder, more proven path to success.

Even Warren Buffett, the world’s most successful investor, who has poured billions of dollars into companies around the globe, famously says:

For writers, Circle of Success IS that investment.

It gives you the all-powerful, financially valuable writing skills businesses need and are willing to pay top dollar for.

And once you master these skills, nobody can take them away from you.

They’re yours for life — a foundation you can build on to create the career and lifestyle you’ve always wanted.

Imagine a career where there’s no more uncertainty.

No more false starts.

No more wondering if your writing is good enough or if you’re on the right track.

With Circle of Success, you’ll have a clear roadmap, a dedicated mentor, and every tool and resource you need to succeed as a copywriter.

It’s the ultimate shortcut — designed to once and for all eliminate the frustration, confusion, and feeling of solitude that comes with trying to go it alone.

And there’s never been a better time to start your copywriting career than RIGHT NOW…

Our Industry Has Never Grown Faster — And Writers Are Needed NOW More Than Ever in Our History!

If you thought the $42 billion growth projection I mentioned earlier from Coherent was reason enough to jump in now…

Wait until you hear this:

A brand-new report from Credence Research predicts even greater and longer-lasting growth…

With spending on copywriting services expected to nearly double from $25 billion in 2023… to $47 billion by 2032!

That’s nine straight years of continuous expansion — fueled by businesses investing more than ever in digital marketing, brand-building, and persuasive content.

“The surge in digital marketing activities, coupled with the growing need for engaging and persuasive content,” are the main reasons, says Credence.

“Businesses are increasingly recognizing the value of well-crafted content in enhancing brand visibility, driving customer engagement, and boosting conversion rates.”

And with Circle of Success, you’ll be perfectly positioned to capitalize on it.

You’ll have access to every tool, resource, and training you’ll ever need to write the kinds of projects businesses are willing to pay top dollar for.

And most importantly, you’ll have someone to guide you — a mentor who’s been where you are, understands the challenges, and will help you achieve your goals step by step.

It all boils down to THIS moment.

YOUR moment.

Your opportunity to join the ranks of AWAI’s most successful members and — as Warren Buffett says — give yourself something nobody can take away.

We’ve made joining simple and seamless.

Click here to active your Circle of Success membership for just $995.

That’ll give you FULL AND IMMEDIATE ACCESS to AWAI’s industry-famous skill and business building library in its entirety.

It’ll also sets everything else in motion for your “Take Flight” Accelerator experience.

Barb, Eric, or Denise will reach out to welcome you and schedule your all-important Career Action Plan (CAP) call.

Based on that conversation, we’ll recommend the best mentors for you to choose from based on your goals and your niche…

Next, you’ll connect with the mentor you’ve chosen to discuss your future as a copywriter in more detail… and fine-tune your goals and path.

In a matter of days, you’ll have a roadmap in hand — and with your new mentor by your side, your six-month ascent to “skilled, paid writer” will begin.

Meanwhile you’ll be added to the exclusive invitation list for upcoming Power Summits, roundtables, workshops, and Town Halls…

Including our upcoming “Get Clients” Power Summit: Inbound Marketing for Your Business…

You’ll have a front row seat as our favorite marketing mentor, Ilise Benun, walks you through a workshop on creating and publishing content to attract great clients. You’ll know exactly how to showcase your writing skills and win over prospects!

Long story short — there’s a lot about to happen.

It may feel like a whirlwind — but rest assured…

This is the path countless of AWAI’s most successful copywriters have followed…

A path designed to take you from where you are now — to skilled, paid copywriter in the shortest time possible…

No false starts…

No self-doubt…

No confusion as to what to do next.

Like Sharlet Brennan…

When she joined Circle of Success, she was struggling to find clients and expand her offerings as a writer. She told us,

“Circle of Success gave me unlimited access to every copywriting resource I needed… a complete roadmap for expanding my business — and I wasn’t navigating it alone.”

With step-by-step guidance from AWAI programs, support from her mentor, and inspiration from live events, Sharlet completely transformed her career.

She applied everything she learned directly to her client projects, gaining confidence and delivering results that got noticed.

Today, she’s a highly sought-after B2B copywriter and consultant, specializing in PR, messaging, and product launches.

Within her first year as a COS member, Sharlet replaced her income from her full-time job — and her business continues to grow through referrals and high-value retainers.

When asked to sum up her experience with Circle of Success, she said simply:

“Universally awesome! From the training programs to the ongoing support and the incredibly kind, smart, talented, and generous people I continue to meet — the entire experience is stellar.”

You can begin your own transformation right now by clicking here.

Our Guarantee to You…

And remember…

Under no circumstances do we want you to sign up for Circle of Success — decide it’s not for you — and then feel trapped.

That’s why we’ve made it so you can end your membership — and stop any payment plans with no penalties — anytime.

But we want to do that one better…

So here’s what we propose:

Join Circle of Success with your initial payment now.

Start accessing all the amazing resources — including our library of self-paced training programs… Power Summits… live events… Copywriting Academy… and Business Building Pathway for Writers…

Have your CAP call…

Meet with your mentor…

Even review your personalized Flight Plan…

Then, if you decide this isn’t the program for you, simply let us know within 30 days…

We’ll cancel your membership, and you can apply the $995 you’ve paid toward your Circle membership to any resource AWAI offers now or in the future — programs, live events, certification training… anything!

(Full details are here, on the Registration Form.)

Also know there’s never any obligation to stay with Circle of Success after your initial 30 days…

No contracts.

No long-term commitments.

You’re never locked in…

At any time, you can step away — either for a pause or permanently — just let us know and we’ll stop all payments, no questions asked.

But if you’re serious about making writing your future… this is your moment.

Every success you’ve heard — from the handful of AWAI members featured here to the many others quietly thriving in this industry — all started with this exact same decision.

They chose to invest in themselves.

They chose to follow a proven path.

They chose to take control of their future — and never looked back.

Now it’s your turn.

If you want the absolute best training, support, mentorship, and career-long resources in the industry…

If you want a step-by-step plan that eliminates doubt and uncertainty and gets you to paid, professional writer in six months or less…

And if you want a clear, confident path forward, with mentors, experts, and a whole community guiding you every step of the way…

Then don’t put this off any longer.

Your “Take Flight” Accelerator experience starts the moment you say yes.

Click here to get started now!

I can’t wait to welcome you aboard — and to see just how far you can go.

To your success,

Katie Yeakle
Executive Director, AWAI

P.S. We understand joining Circle of Success is an important, even life-changing, decision — and you may have questions you’d like answered before moving forward.

If that’s the case, we’d like to invite you to call Eric or Barb for a no obligation conversation about if Circle of Success is right for you… and how it might impact your career as a writer.

Simply call 561-404-7735 Monday through Friday between 9 a.m. and 5 p.m. Eastern Time to reach them.

With so much interest in Circle of Success each time we open the doors — there’s a chance you might go to voicemail. If that happens, please leave a message and either Barb or Eric will get back to you immediately!

P.P.S. If you happen to be in a position to pay for your Circle of Success membership in full or self-finance — you’re looking at some serious savings!

Details here on the Membership Registration Form…