Write Two Simple Pages… Get PAID $1,500. Then… “Rinse and Repeat” as Often as You Want
Hi Reader,
If you’re sitting on the starting blocks, trying to get into this game of paid writing… but you’re not sure what you should focus on learning first…
Or you’re simply the kind of person who wants the writer’s life — but doesn’t like the idea of writing sales copy…
… then you’re going to love this “rinse-and-repeat” content project that’s in high demand.
First, you should know there’s not a lot to learn. Most of the writing follows a consistent template…
Here’s the quick version:
- You’ll be “given” most of the copy.
- You’ll then finesse it — make it read better.
- Finally, you’ll arrange it within a template that stays the same, project to project and client to client.
Oh, and by the way…
The “Industry-Standard” Length for This Project Is Two Pages… Potentially Making This the Quickest $1,500 You’ll Ever Earn as a Writer.
And I can’t stress this enough — you DON’T need to sell.
Because this kind of project is very much “standardized” and is there to build a deeper relationship with the prospect — it’s actually easier to do than most other “content only” projects out there, like emails, blog and social media posts, ads, articles, and more.
All those content projects require you to become an idea machine. Every email… every article… every post requires a fresh new angle. Which means every time you sit down to write, the pressure is on to tap into your creativity on demand (especially if there’s a looming client deadline).
With this project?
There’s no need to be an idea machine.
If you can follow a simple “checklist” and pull what’s been given to you into a two-page format, you’re golden.
Once you have this skill under your belt, it’s truly one of the best ways to make a living and have the lifestyle you want…
Just imagine…
You wake up… have a warm cup of coffee… and as you sit there, enjoying each sip, you decide that today you’d like to go to a nice restaurant for lunch and spend the rest of the day relaxing.
So you open up your laptop. You work on one of these projects for a couple of hours… put on the finishing touches… and send it off to the client, along with your invoice.
You close up “shop” and head out to lunch. As you walk into the restaurant, you smile to yourself in disbelief: After just a few hours of enjoyable work, you've earned a great payday — all on your terms.
Writing this two-page project for clients is the kind of work that gives you options…
If you want to work from home, you can do it. But if you'd rather have a change of scenery… you can write from a small café… out in the park sitting under a tree… or anywhere else your heart desires.
And because it’s a true “stand-alone” writing skill, you could simply choose to focus on this to make your full-time living as a writer…
… or offer it as an “add-on” service to your existing clients to give your income a boost.
And by the way…
This is one of those skills that could easily fund your “other” passions — like music, acting, golfing, gardening, or anything else.
Or…
You might just use it as a stepping-stone while you learn other kinds of copy or figure out what niches you want to write for.
Even better:
This project works in practically any niche you want, too.
Today I’ll tell you how you can get started with this skill.
Also, I’ll introduce you to the expert who will help you master it.
But first, let me tell you what this skill is… why it’s in demand… and why it can pay so well, once you master it.
A Refreshing Change of Pace
Now that you know what this project can do for you as a writer…
You might be wondering, This sounds great — but why would a company pay that much money for just two pages of copy — especially if it isn’t selling anything?
The main reason is this:
Even though this project doesn’t sell anything directly…
It helps move the sale forward indirectly by building TRUST.
It’s so effective that in some cases, using it can boost sales by up to 185%, according to digital marketing expert Neil Patel, of NP Digital.
What I’m talking about here are customer case studies.
Customer case studies are typically two pages long. And they are specifically about a customer’s great experience with a product or service.
And the reason they’re in demand is that they’re FAR more effective than a simple testimonial.
Think about it:
Let’s say you’re set on buying a new treadmill in the $1,000–$2,000 range. For that kind of money, you want to be darn sure you’re getting something that’s not going to break down two weeks into using it.
You want it to have all the features you need — both in terms of how high it can incline and how fast it can go… whether it has a screen where you can browse the internet or train with others… how it feels walking or running on it… and more.
So let’s say you come across Company A — they’ve got a treadmill in that price range. But all they have on their site are short testimonials like, “It’s great! — Bob from Arizona,” or “Good purchase. — Eileen from Wisconsin,” and so on…
You continue researching and come across Company B — and they feature a dozen full case studies.
You read just one of them — a story about John and how he had always wanted to lose weight and stay fit — but was busy and going to the gym wasn’t an option. So he looked into all kinds of treadmills… and needed certain features… and it wasn’t until he came across Company B’s treadmills that he was able to check off all the boxes and pull the trigger. He couldn’t be happier since he bought it — he’s lost 20 pounds… feels great… has more energy… and it’s so convenient, having the treadmill at home. And it hasn’t broken down once in two years!
Which one would you trust with your $1,000–$2,000?
Company A or Company B?
I’m betting it’s Company B.
The reason why is that a case study offers a REAL customer’s story and experience with a product or service. It’s far more than a simple testimonial.
And because of that, it carries a lot more weight.
And guess what?
Customer case studies are used day in and day out across a wide range of industries.
For example, in the business-to-business (B2B) world, case studies are used extensively.
That’s because the purchases can be very costly (we’re talking things like entire computer systems, networks, specialty software, large machinery, and so on). It takes more than one person within a company to make a buying decision.
We use case studies here at AWAI too (lots of them!).
You may have seen some of them on our website:
Like I said earlier — we use them because case studies help move the sale forward, since they showcase how our members used our products to achieve their writer’s life.
And this is true for any company that chooses to feature case studies on their website, ads, or landing pages.
In fact, a survey done by the Content Marketing Institute found that companies reported case studies to be the most effective marketing tactic.
And another study found that over 70% of business buyers cited case studies as among the most influential types of content for making a buying decision.
So it’s no surprise then that according to HubSpot, 87% of marketers are looking to maintain or increase their investment in case studies this year.
This is WHY knowing how to write customer case studies is such a great opportunity for writers of all skill levels today.
It’s Quite Possible — Making Money Writing Doesn’t Get Any Easier (or More Fun) than This…
It’s because case studies are so powerful that companies WANT and NEED them written.
You’ll find many of these companies are in the business-to-business (B2B) space. But many others are business-to-consumer (B2C), giving you a wide variety of prospective clients to choose from.
For example, here at AWAI, we’ve got dozens of case studies already up on our website and have plans to get many more up in the coming months.
These customer success stories are integral to our success and that of thousands of other businesses around the world.
This is why the average pay for them is so high — around $1,000–$1,500 per story.
And there are plenty of clients to go around, too.
Because case studies build that all-important trust that's needed to generate sales.
It’s why the expert I’ll introduce you to in just a moment is booked solid with all the work she needs. So much so, she’s constantly turning down clients.
Which means if you can learn this simple skill — you could be up and running as a writer far sooner than you ever thought possible… simply because of all the demand!
Better yet — the work itself is very straightforward.
You simply talk with your clients’ happy customers, get their success stories, and then write it all down in a fun and engaging way.
Like I said, this is FAR different from anything in the world of traditional direct-response copy. No need to learn how to write long-form sales letters…
No need to know how to “beat the control” or use any kind of negative emotion like fear or greed. No need to figure out the Big Idea. And there’s no need to figure out what promise you have to make in the copy.
Instead, you get to focus on the positive and report “good news.”
Here’s what’s even better:
Most of these stories are just two pages long. That works out to about 600–1,200 words.
It’s something you could probably knock out in an afternoon. Or a few hours on the weekend, in your spare time.
And here’s what most people find shocking:
If you can follow a structured formulaic approach… you can make a living with case study writing.
That’s because almost every case study follows the same format.
In fact, let me show you by using one of AWAI’s published case studies.
Here you can see this case study introduces EG Orren — a well-known music photographer.
Now we move on to the next part…
So here we see the challenge EG faced — her career was essentially shut down because of the pandemic.
Now we move on to…
Here you can see how the story talks about EG coming to know AWAI and introducing the program that changed things around for her.
The case study then goes on to talk about how it helped EG and how she ultimately landed her first client thanks to an email she sent to Taylor Swift’s former manager!
Which leads us to the fourth and final step…
Here you can see clearly what EG’s life is like now, compared with how it was.
It’s aspirational and shows what’s possible when you dedicate yourself to living the writer’s life.
That’s it — just four steps.
Like I said, very straightforward.
Now of course, you’ll have to interview the customer to get those details.
And you have to understand your client’s products and services — and marketing messaging — well in order to interview and write the story effectively.
But once you have the information you need, it’s easy to finish the project.
And like I tell writers again and again:
Many find this to be a refreshing alternative to other kinds of “persuasive” writing a company might want you to write — things like sales emails, sales pages, sales letters, and more.
Remember, the customer story does all the heavy lifting.
It’s what builds trust like nothing else — and ultimately “makes the sale” for you, because of its sincerity.
All you need to do is ask the happy customer a few questions… write down their answers or have them transcribed… and then finesse those answers and arrange them by following a simple template to make sure you’ve written the story in a way that’s engaging and valuable.
Do that in just 600–1,200 words, and you could have a clear path to a career as a writer.
This is why this is such an exciting project — especially if you're a new or aspiring writer.
It’s also why I knew I had to find THE top expert on writing customer case studies to show you the ropes.
And I’m glad to report, that person has agreed to show you how it’s done and help you gain the skills to connect with clients and write case studies for them.
Introducing…
How to Write Powerful,
Persuasive Case Studies: Your Path to a Great Living as a Customer Success Story Specialist
This is a complete, self-paced training experience — designed to get you up and running as a Customer Success Story Specialist (and collecting those writing fees) as quickly as possible.
First, you'll have access to the comprehensive step-by-step training — broken down into easy-to-follow lessons. Watch one lesson a day or binge the whole thing over a weekend — it’s entirely up to you.
Second, you’ll get to see the entire process in action — with a real customer interview, real examples, and real case studies you can model your own work after. It’s the next best thing to sitting right beside this expert while she works.
Third, you’ll put what you’ve learned into practice with a hands-on assignment — so by the time you’re done, you won’t just "know" how to write a case study... You’ll have actually written one you can use as a sample to show prospective clients.
With these three elements combined, you’ll have the skills and confidence to start writing these fast, fun two-page stories and charge up to $1,500 for them!
I’ll tell you more about the program in a sec…
But first, allow me to introduce you to the expert behind this training…
The Queen of Case Studies!
I have to admit, as president of AWAI, I’m in a pretty unique position.
I regularly get to work with the “best of the best” in the business.
I’m talking about industry legends like the late direct-response copywriter Clayton Makepeace — who sold $1 billion with his copy and single-handedly launched what is now the natural health industry with a single promotion.
Or top B2B writer Steve Slaunwhite — an award-winning writer who’s worked with clients like UPS, Hewlett-Packard, and countless businesses small and large…
Or Gordon Graham — “That White Paper Guy” — who’s written more than 300 white papers for everyone from tiny startups to 3M, Google, and Verizon.
And many others, including digital copywriter Nick Usborne, content specialist Brian Clark, and SEO and content marketing expert Russ Henneberry. Plus, website content auditor Pam Foster… The list goes on and on.
So when it came to finding a mentor to turn you into a Customer Success Story Specialist, I went straight to the top of the list of experts.
And her name is Casey Hibbard.
Companies around the globe — including Office Depot, Avaya, and HPE — have relied on Casey’s amazing case study writing skills.
She’s so good, I hired her to write nearly all of AWAI’s 75+ customer case studies that are featured on our homepage! (The others were written by folks she’s trained.)
And she’s probably the only person on earth I know of who’s written MORE than 1,200 case studies.
As a result, her case studies have helped her clients secure major press coverage, land huge deals, and much more.
You can imagine that with all that experience, she’s developed fresh new ways to use the art and science of storytelling to help her clients gain that all-important trust.
Bottom line: You’ll be VERY hard-pressed to find anyone better when it comes to writing case studies.
And she's poured everything she knows into this training — all to get you "up to speed" and ready to start making money writing case studies.
Now, let me tell you exactly what you'll discover in this program…
Taking this program helped my confidence about my writing grow. I really homed in on how much I love reading and telling stories about real people. I learned how to frame a person’s struggles and success as something that a reader could identify with. — Eri Zeitz
Thank you, Casey and AWAI, for offering this very helpful course. — Donna Miniely
Module 1 Welcome to Your Path to Making
a Great Living Writing Case Studies
This is your starting point — where you’ll get a clear picture of what case studies are, why companies need them, and what this means for you as a writer.
You’ll see exactly what a case study looks like, understand the simple structure behind every one of them, and learn why this is one of the most AI-proof writing skills you can have.
You’ll also get introduced to your assignment for the program — so you’ll know from the very beginning what you’re building toward.
Module 2 The Power and Potential of the Customer’s Story
With a good understanding of what case studies are and why they’re such an amazing opportunity for new and experienced writers alike…
In this module, you’ll learn why case studies are so much more powerful than simple testimonials — and the three specific roles they play in a company’s marketing. (This alone can help you “sell” the value of case studies to prospective clients who don’t yet realize they need them.)
Casey will also walk you through her winning case study story structure — the same one she’s used across more than 1,200 case studies for clients like Office Depot, Avaya, and HPE. Once you see it, you’ll understand exactly why her case studies have helped clients land huge deals and major press coverage.
Plus, you’ll see how case studies work across a wide range of industries — B2B, B2C, even nonprofits — so you can write for whatever niche interests you most.
I’m so grateful for the excellent work of Casey Hibbard leading us through this course, and for the support of the AWAI staff… I’m excited now to begin cultivating relationships with clients who can benefit from CS copy! — Daryl Bates
Module 3 How to Craft a Compelling Case Study
Now that you’ve got a good foundation under your feet, it’s time to get to work.
In this module, Casey will demystify what a case study is and isn’t. She’ll show you the inner workings of one, and deconstruct it bit by bit, so you can see everything it takes to create one on your own.
By the time you’re done, you’ll know exactly what makes a great case study “tick.”
Plus, you’ll get to see a LOT of examples so there’s no confusion.
Module 4 Interview Like a Pro
By now you’ve got a good understanding of case studies and why the demand for skilled case study writers is only going to keep getting bigger.
And more importantly, you know the “inner workings” of what makes a case study GREAT.
Now it’s time to understand how you get all the critical information you need to write the story. You’ll learn how to conduct a productive interview with the customer.
Casey will give you all the tips, tricks, and insights she’s learned over 20 years of doing this.
And, lucky for you, she’ll reveal a couple of her “secret” techniques she uses to get information from the customer that most other writers aren’t able to get. In fact, this is one of the MAIN reasons she’s the “best of the best.”
It’s because she actually trained to be a journalist first. So, she knows how to ferret out a good story. You benefit, because you’ll learn her proven process!
You’ll also get to watch a real customer interview in action — so you can see exactly how a skilled interviewer steers the conversation, draws out the story, and uncovers the emotional details that make a case study come alive.
I’m so excited to add “Customer Success Story Specialist” to my tagline! Thanks to Casey, the case study subjects, my classmates, and everyone at AWAI who have helped position me for success! Let’s do this! — Karen Nicholson
Module 5 Case Study Accessories
Now that you’ve seen what a customer interview is like, it’s time to master the extra elements that really make a case study shine. Things like your headline, your subhead, your sidebars, and more.
These little “supplemental” pieces help support your story and really make it POP in your client’s eyes. As well, these extra pieces of copy are important for readers who prefer skimming before deciding if they’ll read the case study.
So learning this part is absolutely critical if you want to succeed and not just be “average” as a Customer Success Story Specialist.
You’ll also see plenty of different examples, so you can really let this “sink in” and it’ll be there for you when it’s time to write your own case study.
Module 6 Write Your Case Study Assignments
Now it’s time to put it all together. You’ll walk through the exact step-by-step process for going from a raw interview transcript to a polished, client-ready case study — including how to organize your notes, build your outline, and write a compelling draft.
You’ll even get a checklist to follow, so you know exactly what the finished product should look like. By the time you’re done with this module, you’ll have everything you need to sit down and write your case study sample with confidence.
Thank you so much, Casey Hibbard, for a class that was fun, informative, and made me realize I really can do this (if I just follow the steps you laid out so clearly). Your swipe file is an amazing resource, as were all the insights you shared from your own experience. 😀 — Rilla Sommerville
Module 7 Add Value as a Case Study Writer:
Offer More Than Writing
In this module, you’ll learn how to elevate your case study offerings and stand out from the competition.
You see…
Even though the core of what you provide clients is copy, understanding the complete process and providing additional value will set you apart as a true Customer Success Story Specialist.
That's why Casey will share her tips and tricks for making your case studies look visually great, even if you’re not a designer.
She’ll provide you with a pre-made template that simplifies the process of creating visually appealing case studies for your assignment and future clients.
But that’s not all — Casey will also guide you through the entire process of managing a case study project, from start to finish — everything from conducting interviews to delivering the final product to your client.
Finally, you’ll wrap up this module by learning the role of AI in case study writing.
You DON’T usually get these deeper insights with other courses and programs… but you get the inside scoop on how this is done from one of the best in the industry.
Module 8 Landing Clients as a Customer Success Story Specialist
You’ve mastered how to write a killer customer case study. Now it’s time to learn how to GET CLIENTS!
In this module, Casey shares her secrets for pricing, packaging, and landing case study projects with clients who will absolutely LOVE you and what you can do for them.
This way you can feel completely confident that you can go out and attract ideal clients for yourself.
Plus, Casey’s even going to show you how to offer “add-on” projects that are fast to finish and can help boost your project fee beyond the $1,500… or even $2,000 mark!
— YOU — A Customer Success Story Specialist
As you can see, with How to Write Powerful, Persuasive Case Studies, you’re getting everything you need to start making great money writing short, fun customer success stories.
Just think…
In no time at all, you could be checking your email and see a message from a marketing director who found your website or LinkedIn profile. They need three case studies written and want to know your availability.
You quote $1,500 per story. They say yes without flinching — because they know what a good case study is worth to their business.
That’s $4,500 for six pages of writing. Pages you already know exactly how to structure, because you’ve got Casey’s system down cold.
Maybe you knock out all three in a week. Maybe you spread them out over the month and enjoy your afternoons. That’s your call.
And then, after you’ve sent in the project…
… that same client comes back with more case studies they need written!
Because companies usually need a steady stream of them. Which means repeat work, without having to constantly hunt for new clients.
Wouldn’t that be amazing?
Now, to be clear — I’m not saying you’ll land a client immediately…
After all, it depends on what you do with the information and process Casey gives you… how much action you take… how committed you are… and more.
But rest assured, the knowledge and skills you’ll gain from Casey throughout this program are PROVEN to work — not just for Casey, but also for the numerous writers she’s taught her process.
And there’s no reason you can’t be next.
An Investment in Your Future
By now, you know what an amazing opportunity this is.
It’s your “all-access” pass to going from where you are today to becoming an in-demand Customer Success Story Specialist.
You get Casey’s complete system — everything she’s learned over 20 years and 1,200+ case studies — laid out for you step-by-step in eight focused modules.
You get a hands-on assignment that walks you through writing a real case study — so you come away with a professional sample you’re proud to show clients.
And you get her insider strategies for landing clients, pricing your services, and turning case study writing into a reliable income stream.
All of it available the moment you sign up — ready for you to dive in whenever you want.
And the best part?
You might expect training like this to cost thousands — especially considering Casey’s experience and the depth of what she’s sharing.
But it won’t cost you anywhere near that.
Because this is such a great opportunity to gain some serious momentum in your career…
And because I know once you start writing case studies, you’re going to love it and have the ability to really change your life…
I'm making this as affordable as possible…
Before I tell you the price we landed on, though…
Here’s What You’re Getting Today
By the time you’re done with How to Write Powerful, Persuasive Case Studies, you’ll be able to…
- confidently write a professional, client-ready case study from scratch — following the same proven structure Casey has used more than 1,200 times.
- conduct customer interviews like a pro — using Casey’s journalist-trained techniques to draw out the compelling details most writers miss.
- master the “accessories” — headlines, sidebars, and customer quotes — that take a good case study and make it impossible to put down.
- manage an entire case study project from start to finish — so your clients see you as a true specialist, not just another freelance writer.
- price and package your services with confidence — knowing exactly what to charge and how to position yourself to attract clients who’ll happily pay $1,500 or more per project.
- offer high-value “add-on” projects that can push your fees well beyond the $1,500… or even $2,000 mark.
- And more!
So what will it take for you to get started on this exciting path?
Your Pricing
Because businesses everywhere need case studies…
And because I’m so excited to bring you this opportunity today…
We’re making it as affordable as possible to get your hands on this program.
So you can own How to Write Powerful, Persuasive Case Studies today…
For just $497.
No joke…
One case study project at $1,500 and you’ve made back three times your investment.
We’re doing this because we want you to have every opportunity to dive into case study writing right away!
This makes it easy for you to hang out your shingle as a Customer Success Story Specialist and start working with clients — fast.
For just $497, you’ll get your hands on the only training of its kind, built by a writer who has completed more than 1,200 case studies for companies around the globe. You simply won’t find this anywhere else.
I’m Ready — Let’s Get Started!
What’s more, we’re shouldering all the risk for you…
LOVE the Program
or Get Your Money Back!
Sign up now and get instant access to the entire program.
Start going through the training at your own pace.
If within 30 days you don’t feel case study writing is right for you, just let our Member Success Team know.
You’ll receive a full refund of every penny you’ve paid.
But I know that once you start working through Casey’s modules, you’ll realize you’ve made one of the wisest decisions of your career.
You’ll be establishing yourself NOW as a case study copywriter — while everyone else will have to play “catch-up.”
What’s more, you’ll be part of a growing movement of businesses, marketers, copywriters, and other professionals who are working to build more trust, more connection, and more goodwill in the marketplace.
You’ll do it all by simply writing customer success stories for your clients. What typically amounts to 600–1,200 words of copy. And be able to charge upward of $1,500 for it.
Which is why I sincerely hope you’ll take part in this.
How to Write Powerful, Persuasive Case Studies is a truly remarkable program, and there isn’t anything else like it for learning how to write case studies.
So if you’re ready to focus on the ONE kind of professional writing that’s completely based on writing engaging stories and promoting POSITIVE emotions, click the button below and get started today.
I’m Ready — Let’s Get Started!
To your success,
Rebecca Matter
President, AWAI
P.S. By getting access to How to Write Powerful, Persuasive Case Studies today, you’ll ALSO get TWO powerful bonuses — “The Complete Case Study SWIPE FILE”…
This is a comprehensive collection of 13 different success stories, across numerous industries, so you’ll always have something to “guide” you as you start out.
As soon as you land a client, just pull your swipe file out and find proven examples to guide you!
PLUS — a Sample Proposal…
This “fill-in-the-blanks” template is a great starting point on how to present and price your services when pitching them to potential clients. Everything is laid out for you — all you have to do is modify the sections for each client, ensuring you always come off as a true professional.
Just two more ways this is as complete and thorough an education in case study writing as you’ll find in the industry today.
Click the button below and grab How to Write Powerful, Persuasive Case Studies today!