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Hi Reader,
The very BEST way to become a skilled, knowledgeable, and complete copywriter by far…
… is to become CERTIFIED in each of the copywriting disciplines that businesses need — all covered in AWAI’s extensive family of “live” and “on demand” certification programs.
AWAI’s Mastery & Certification training is, by far, the highest level of skill-specific, expert-led training you will find anywhere in our industry.
And nobody offers more expert training in the copywriting disciplines companies today are looking for right now than AWAI…
Everything from content strategy to email campaigns…
From essential lead generation to SEO copywriting…
From sales letter writing to sales enablement materials…
From white papers to case studies…
From customer retention strategies to user experience (UX) copywriting…
And more…
Each offering specialized knowledge that will set you apart from the crowd… start drawing clients to you immediately — and allow you to command top dollar for the level of skill you bring.
Just ahead I’ll show you how to access the full lineup of current AWAI certifications — including those offered live… 11 of our most popular certifications you can now access “ON DEMAND”… THREE MORE coming soon… and a BRAND-NEW LIVE certification we’ll be revealing in November!
On-demand access means instead of sitting idle for months waiting for the certifications you want to be offered, you can start earning your badges right away…
And STILL enjoy the feedback and deep learning you get from live classes!
“Earned Respect”
AWAI certifications are loved by professional writers and respected by marketers because they are earned and awarded.
They are anything but “automatic.”
You get them by putting in the time and effort…
And by writing.
An AWAI certification “badge” means you’ve worked with top industry experts — specialists who’ve taken you on a “deep dive” into the most crucial (and well-paying) copywriting skills and digital marketing disciplines.
They’ve helped you apply what you’ve learned to real-world projects…
Provided you with high-level feedback on your writing…
And armed you with a clear understanding of how to apply a particular writing skill to any client’s business.
Pass, and you earn the right to display your AWAI certification badge proudly — on your website, on your LinkedIn profile, and within your self-promotion materials.
Miss the mark — and we’ll work with you (at no additional cost to you)… to help you build on your knowledge… and do everything in our power to get you writing at the high standard clients expect of you.
Because, after all…
A “free pass” isn’t fair to you… or to the clients you’ll be writing for.
It’s why no AWAI member leaves any certification training unprepared.
Because certification training is so comprehensive and the testing so vigorous…
There is no better way to demonstrate you have the knowledge and skills, and care deeply about your client’s success… than to have earned the right to display an official AWAI certification badge.
And as we’ve seen time after time, the rewards can come faster than you might ever imagine.
“My First Client Is ‘in the Bag’… We Met This Morning!”
Judith Culp Pearson was still working on her SEO Copywriting Mastery & Certification when she told us this:
“This class just took on extra meaning this morning. I have a new client who has multiple websites for different divisions of their business ventures. All need help with SEO, content, and strategies!”
Same for Jessica Eken…
Before she completed her Site Content Audit Certification, Jessica shared this exciting news of landing a plum writing job:
“Okay, you guys… first client is ‘in the bag.’ We met this morning. I will be writing their monthly blog and a newsletter as well, beginning mid-February. How great is that!”
It didn’t take long for Valeria Collier-Vick to put her earned Email Copywriting Certification badge to work fast, landing a new client right out of the gate:
“Very happy! I landed an email campaign as my first client project… and continue to write email campaigns for events and promotions, landing pages, and a twice per month e-letter for this client years later!”
Same with Katie Miller Sanders after she earned her User Experience (UX) Copywriting Mastery & Certification:
“My client is super impressed and thinks I’ve been doing UX for years. Thank you for sharing your knowledge and talent with us!!! GREAT class!!”
Site Content Audit Certification student Tressa Putnam emailed with this great news:
“EEEK! Guys, I just landed my first paid client! She loved my report and just emailed me saying she would hire me! Thank you, Pam — you just helped me kick-start my freelance career!”
This “door opener” Brad Dunse told us about came while he was still in his Sales Enablement Copywriting Mastery & Certification class:
“When the class began, I put up a quick LinkedIn profile focusing on Sales Enablement, and very soon after, this request from a ‘not so small’ company shows up in my connections request: ‘Brad — I see you work with companies on Sales Enablement and Battlecards. Are you open to discussing helping our team create the collateral needed to close deals?’”
Chrisine C. had similar early success:
“Well… how’s THIS for timing? I do work for an agency in my niche, and they just gave me a project for sales enablement! A one-sheet, a battlecard, and an email series for sales for a new product launch. Who would have thought?”
And just recently, Jeff Stasiuk let us know he landed a massive client using what he learned during his Sales Enablement Copywriting Mastery & Certification class:
“I just finished a massive (for me) sell sheet project for a client. 31 two-page sell sheets for an industrial B2B company… I was able to work at it part-time over two months, fitting it into my other project schedules.”
Certified SEO writer Ralph McGinnis shared this fantastic news with us shortly after graduation:
“Two days ago, I updated my LinkedIn profile with my SEO Certification badge. Today I got a reach out from an agency that wants to talk about my freelance SEO services!”
But Ralph’s story doesn’t end there…
One Client — Multiple Projects!
A few days later, he emailed to let us know he had landed not only a site content audit assignment… but also a monthly retainer to write more SEO copy for the same client!
As a result of taking that ONE certification, Ralph lined up multiple different projects… from a single client who saw his SEO certification credentials online… and came to him!
Success like this is why collecting AWAI certification badges is not only a slam-dunk decision for your writing business…
But can become something of a fun challenge as well!
After seeing how many new clients they’re able to attract… and how much more money they can make from just one new skill…
Many AWAI members have gone on to collect four, five, six, seven, eight, and as many as nine Mastery & Certification badges…
And not a single one has ever told us they regret the $2,500 investment for each learning experience.
Instead, they see it as an essential investment in their professional development as writers…
And as a path to even more money as a writer.
Like Rebecca Reagan said to us:
“Taking these [AWAI certification] classes has helped my confidence and is really making a difference. I have been marketing myself daily, and this week, I have gotten three new clients. I also got a raise from a current client, AND a previous client asked me to come back and handle some of their higher-paying clients!”
If this kind of top-level, highly rewarding training interests you — as it should any serious copywriter…
Then I’ve got some exciting news for you.
Not only can you access 11 of our most popular and impactful certifications IMMEDIATELY — with three more on the way soon… PLUS a BRAND-NEW LIVE certification we’ll be revealing in November…
It’s a more affordable, and flexible way to access your choice of ANY AND ALL AWAI Mastery & Certification training.
But before I share those exciting details — let me tell you about the next LIVE certification training you can choose to take… as well as the certifications you can access “on demand” right now…
And what earning those badges can mean to your career and income as a writer.
Newly Released: Our Most Extensive Mastery & Certification Badges Lineup EVER!
As you scan our impressive lineup of AWAI certifications, please understand they’re designed to do two things:
- Give you the industry’s highest level of training on copy projects businesses and marketers need right now, as well as…
- Elevate your skills to the height where companies will happily pay you professional-level fees — so you can live the writer’s life you desire.
All AWAI certification programs have been created using training methods that we know work from our more than a quarter century of working with new writers.
It begins with learning from actual writers who still deal with clients daily.
That’s why you won’t find “career academics” teaching any of our certification training.
Only Industry-Leading Experts…
Instead, you’ll work directly with true experts in their fields…
We’re talking industry leaders — working copywriters and marketers who earn their livelihood by working with real clients on actual writing and marketing projects.
As a result, our certifications are the only place to spend multiple weeks learning from industry professionals who have a finger on the pulse of today’s market…
Who know what clients are looking for in writers…
And can help you hit the ground running with up-to-the-minute skills.
In addition to top-notch instructors, you need to learn from a curriculum that is inherently tied to the copy needs of businesses right now.
The Most Relevant, Up-to-the-Moment Curriculum…
To ensure this, experts work closely with the AWAI Training Team to create the most relevant program curriculums based on what companies are looking for now…
And follow a proven learning method that ensures deep understanding through strategic exercises, real-world examples, hands-on writing projects, and knowledge testing.
You also want the learning to be as classroom-based as possible…
Interactive Learning with Full Access to Experts…
Which is why AWAI certification students — whether “live” or “on demand” — have access to professional writers, marketers, and copy chiefs throughout the training (and beyond) should you have any questions or need extra resources along the way.
Writing, with feedback, is also a crucial element.
Writing with Personalized Feedback…
In every certification AWAI offers, you actually write the project at hand, and receive constructive, personalized feedback from working copywriters along the way.
Portfolio Building…
As a result, you not only gain valuable experience working on a real-world writing project section by section with expert guidance — but also leave the certification with a polished piece of writing you can add to your portfolio.
And of course, there’s your badge…
Your Coveted Badge and Certificate…
Once you pass the AWAI certification final skills and writing test, you’re authorized to display our much-coveted digital badge, which makes clear to the industry that you have worked with a top expert and are highly knowledgeable in your badge’s specific skill.
And make no mistake — these valuable skills can start paying you immediately…
Cash Payouts…
Another motivating factor for certification students is the “cash awards” writers can earn ranging from $1,500 to $5,000 when you submit your final assignment for review.
Of course, your real reward comes via the highly marketable skills that can start paying you immediately…
Client-Getting Strategies…
Which is why every AWAI certification wraps up with a session 100% dedicated to finding, reaching out to, and landing clients who are in dire need of the writing project you’re studying.
So, you see — we’re talking about a complete learning experience that’s fun, engaging, interactive, and highly relevant…
Each structured in such a way that you can immediately offer your newly learned skills to existing clients or use them to reach out and land new ones, as so many past certification students have done…
And with the chance to land a $1,500 to $5,000 payout — many certifications give you an opportunity to earn real money as a writer… while you’re learning!
AWAI’s Official Mastery & Certification Lineup
As promised, here’s a quick rundown of the AWAI certifications you’ll be able to enroll in:
LIVE IN OCTOBER 2024!
Sales Letter Writing Mastery & Certification
What Is It? Learning to write the “long-copy” sales letters that can generate millions of dollars and pay writers a fortune in fees and royalties…
Why You Need It: Sales letters are considered the “king” of the copywriting world, and copywriters who write them tend to be the highest paid in the industry. Also, knowing how to write sales letters from start to finish will make you a much better writer, since they contain ALL the elements of persuasion — from “Big Ideas” to promise and proof, offers, and calls-to-action.
What You’ll Learn: With Sandy Franks, a copywriter, marketer, and information publisher with 35 years of experience writing and training A-level copywriters for hundred-million-dollar direct mailers — you’ll learn EVERYTHING you’ll need to know to write a successful sales letter from start to finish… from the “Big Idea”… to headlines and lead… to all the proof elements… to the offer and close… as well as editing your work… how sales letter writers get paid… how royalties work… and more.
Fee Range for This Skill: In a word, BIG. Skilled sales letter writers have been known to command anywhere from $3,000 for a simple “sales page”… to $20,000 (and more) for longer letters in the highly lucrative financial, health, and coaching niches… not to mention royalties that can reach into the six-figures.
AVAILABLE NOW — ON DEMAND!
Content Mastery & Certification
What Is It? Planning and writing the relationship-building articles, blogs, and online copy companies today need…
Why You Need It: EVERY company can benefit from content, and those who are active require a never-ending stream of new, fresh content week after week, month after month. Simple reason: Content is how companies get found by potential customers — and where relationships and trust begin.
What You’ll Learn: AWAI’s Content Mastery & Certification is taught by none other than author and marketing superstar Russ Henneberry, who’s written content and created content strategies for dozens of content-reliant firms including Salesforce and DigitalMarketer… and today runs a consultancy where businesses pay him tens of thousands of dollars for his guidance.
In Russ’ Content Mastery & Certification, you learn everything from content marketing fundamentals and research strategy… to creating a complete 90-day editorial content marketing campaign that drives awareness, engagement, and leads for your clients, and more.
Fee Range for This Skill: Plenty of copywriters earn $250 to $500 for a single article or blog. But AWAI’s Content Mastery & Certification takes you beyond “writer-for-hire” and teaches you how create a strategic, cohesive content marketing strategy campaign — which, depending on the company and scope, can range from $2,500 to $10,000 in fees — plus monthly per-client retainers ranging from $1,500 to $3,000 to write content companies need.
AVAILABLE NOW — ON DEMAND!
Direct Response Copywriting Mastery & Certification
What Is It? AWAI’s Direct Response Copywriting Mastery & Certification training provides you with the foundational persuasion tools you’ll need to write all the elements of a typical direct marketing campaign.
Why You Need It: Foundational understanding of the art of persuasion, in-depth comprehension of the buyer journey, and all the copy components that go into a digital marketing campaign is mandatory knowledge for any copywriter working today. This comprehensive certification makes sure you have it all.
What You’ll Learn: Your instructor for this eye-opening training is none other than Sandy Franks, a direct marketing legend with over 35 years of experience marketing products, creating campaigns, and working with copywriters to write all the copy elements needed.
AWAI’s Direct Response Copywriting Mastery & Certification is a “deep dive” into the construction of a digital direct-response campaign and how you “speak” to your reader at every stage. You’ll learn about the customer journey… and what’s called “the copy continuum,” which are all the copy projects (and platforms) writers can use to reach their prospects. You’ll also learn to write the elements of the kind of customer acquisition campaigns virtually every client you’ll work with will want to have — ads, content, sales pages, follow-up emails, and more.
Fee Range for This Skill: Greater than the $500 to $5,000 writers can earn for writing each of the elements covered is the value you bring to your clients as a “consultant/specialist” who can design and write a start-to-finish sales campaign that can win new customers and generate more sales, month after month.
AVAILABLE NOW — ON DEMAND!
Copyediting Mastery & Certification
What Is It? Professional editing and copy elevation techniques that can take copy and content — either your own or your client’s — over the finish line…
Why You Need It: Not only are highly refined copyediting skills crucial when it comes to your own copy — but there’s a big demand among marketers for skilled editors who can take a piece of copy or content submitted by a copywriter… look at it with fresh eyes… and “push it over the finish line” with their copyediting skills.
What You’ll Learn: Leading your Copyediting Mastery & Certification experience is Kathryn Aragon, who’s renowned for her crisp, tight, crystal-clear copy for clients like DigitalMarketer, Kajabi, Crazy Egg, Unbounce, QuickSprout, Sales Hacker, and others.
Kathryn’s certification is a “deep dive” into advanced copyediting techniques that go far beyond making sure a document is grammatically correct and typo-free. You’ll learn how to make copy more readable and more conversational, flow better from one idea to another, better optimized for search engines, ensure the core promise of the content piece or sales letter has been answered, and much, much more.
Fee Range for This Skill: Skilled copyeditors are paid in a variety of ways — by the hour, by the project… and when copyediting services are needed on an ongoing basis — by monthly retainer. According to Ziprecruiter.com, the average salary for a copyeditor is $59,000, and that number can be as high as $98,500 a year for skilled copyeditors.
AVAILABLE NOW — ON DEMAND!
UX Copywriting Mastery & Certification
What Is It? Helping clients deliver a great online “user experience” through copy that’s more enjoyable and fun to read…
Why You Need It: Studies that show a great UX experience can result in a $100 return for every $1 spent is why online companies right now are spending billions to overhaul their clunky, hard-to-follow websites — much of which is being paid to copywriters who understand and can write effective UX copy.
What You’ll Learn: UX instructor Heather Robson is a veteran copywriter who’s been writing and teaching UX copywriting for almost two decades — long before it even had a name.
You’ll learn the core principles behind good UX copy and the “mindset” that drives a positive UX experience. You’ll start writing immediately — applying Heather’s exclusive “4-C” filter to your copy… get feedback along the way… and learn the difference between UX for consumer and e-commerce sites… how to write UX for mobile… a seamless way to land your first UX client… and more.
Fee Range for This Skill: Anywhere from $500 for a simple welcome email — to retainers topping $5,000 monthly to overhaul and direct a company’s entire UX strategy.
LIVE IN DECEMBER 2024!
Social Media Strategist Certification
What Is It? Helping clients drive more sales by planning, writing, and executing cohesive campaigns using platforms like Facebook, Instagram, TikTok, YouTube, and others.
Why You Need It: With more than 4 billion people on social media today, it’s no wonder 93% of companies spend roughly 12% of their marketing budgets (read: billions!) on social media to promote their company and sales efforts… in addition to emails, sales pages, ads, and so on. As a copywriter, having this skill means it’s yet another service you can offer your clients — and be paid for.
What You’ll Learn: Taught by the “Queen of Facebook,” Mari Smith, you’ll leave this certification able to deliver the results your clients need — more traffic, more leads, and more sales. Mari will teach you everything she’s learned from her years of experience so you can skip the learning curve and start earning retainer deals not just for creating a social media strategy… but for creating the content to execute it as well!
Fee Range for This Skill: From $500 to set up a basic social marketing account… to $1,000 to $3,000 per-month retainers to actively monitor and post to a company’s social media effort.
COMING SOON — ON DEMAND!
Lead Generation Mastery & Certification
What Is It? Everything you need to know about keeping your client’s sales funnel full of happy buyers…
Why You Need It: New buyers are the lifeblood of any business, which is why clients will always value a copywriter with the skill set to bring in NEW customers over a writer who doesn’t.
What You’ll Learn: Lead Generation Mastery & Certification students will gain a solid understanding of successful lead generation strategies as well as learn to write all the components of an effective sales funnel — from online ads to landing pages where names are captured, as well as “conversion” copy that moves prospects toward a purchase.
Fee Range for This Skill: Lead generation copywriters are considered among the most valuable a company can contract or employ. Depending on the product and the campaign, copy for a simple lead generation sequence can pay between $2,500 and $5,000, not including the sales page it leads to.
AVAILABLE NOW — ON DEMAND!
SEO Copywriting Mastery & Certification
What Is It? Ensuring your client’s content is “Google-friendly” by matching it to search parameters potential customers are most likely to use…
Why You Need It: Because so much commerce is done online — and so many customer-business relationships begin here — understanding what your clients’ customers are looking for and ensuring the copy and content you write “matches up” to the keywords they use when searching for answers and solutions is a skill online companies are happy to pay premium fees for.
What You’ll Learn: Taught by Russ Henneberry, one of the top SEO authorities working in digital marketing today, you’ll get a comprehensive overview of exactly what SEO is and isn’t… where the massive opportunity lies… how Google works… the fundamental building blocks of successful SEO copy… how to write copy search engines (and humans) love… how to optimize your client’s most important webpages… powerful SEO strategies in action… how to write Russ’ proprietary “SEO Magnet” — a project your clients will love and that can pay you up to $10,000… how to land clients… and more.
Fee Range for This Skill: Skilled SEO copywriters can command anywhere from $250–$1,000 per page of SEO-centric copy to the $10,000 Russ and his copywriter mentees have been paid to write the kind of “SEO Magnet” you’ll learn in this certification.
COMING SOON — ON DEMAND!
Email Copywriting Mastery & Certification
What Is It? Helping your clients maximize the indisputable power of email marketing…
Why You Need It: Two big reasons. (1) If you’re going to be a copywriter, you are going to be asked to write emails. (2) Strong email skills are essential to any client’s online marketing efforts when it comes to getting a customer’s attention and moving him or her along the all-important customer journey.
What You’ll Learn: Your instructor for this extremely popular AWAI certification is Guillermo Rubio, whose email campaigns have broken engagement and revenue records for some of the top direct marketers in the world — including us here at AWAI. In fact, one email series he wrote helped bring in $1.2 million in just 35 days, and another generated $173,709 in a single day!
In this essential certification, G starts the training by inviting you to a mock client meeting where you’re “in the room” as he asks the questions needed to write an A-level campaign. From there, you learn the “arc” of a successful email campaign that moves from awareness early on… to urgency toward the end. You’ll write, get personalized feedback, and learn the many different kinds of emails clients need and that you can write for extra cash. G wraps up his training with a lesson on how to conduct the kind of “email marketing audit” he’s used to land dozens of high-paying clients.
Fee Range for This Skill: Single emails pay writers $150 to $250 for anywhere from half a page to a little over a page of writing… and between $1,000 and $1,500 for a five-to-seven-email campaign that can typically be written in less than a day. Many email writers are also paid monthly retainers to write a set number of company emails each month.
COMING SOON — ON DEMAND!
Sales Enablement Copywriting Mastery & Certification
What Is It? Writing the various sales support materials a B2B company’s in-house sales team needs to close sales more effectively…
Why You Need It: Sales enablement is one of the newest, most exciting, easy-to-learn, and in-demand copy needs in the B2B space… with the number of companies making sales enablement a priority quadrupling in the last few years alone. And given that few copywriters even know this niche exists — it’s completely wide open for you!
What You’ll Learn: AWAI’s Sales Enablement Copywriting Mastery & Certification is led by B2B copywriting expert and author Steve Slaunwhite — a pioneer of B2B sales enablement copy who writes this copy for clients every day.
In this certification, students learn how B2B companies work… the unique B2B buyer’s journey… and how the B2B buyer’s mindset differs from that of Business-to-Consumer sales. From there, Steve teaches you to write the “enablement” pieces B2B sales teams need most — battlecards, one-sheets, sales proposals, call scripts, sales decks, email templates, customer success stories, and more. Your assignment will be to write one of them… submit your copy… and get video feedback directly from Steve.
Fee Range for This Skill: Clients expect to pay professional-level fees of between $1,000 and $3,500 for each sales enablement component — copy that ranges from a single page to no more than five pages.
AVAILABLE NOW — ON DEMAND!
Site Content Audits Mastery & Certification
What Is It? Helping clients build stronger websites that get found and engage the right people longer…
Why You Need It: There are five specific areas of a business’s website that will determine if (a) it gets “found” during a search, and (b) customers will stay on the site and engage. An estimated 80% of all business websites need improvement in these areas. As a certified site content audit expert, you can be paid simply to prepare a report that points out these weaknesses — and even more money to fix them!
What You’ll Learn: Veteran copywriter Pam Foster has conducted hundreds of site content audits for businesses of all sizes, both as an income generator and as a method for landing new clients and projects.
Using real-life examples and Pam’s proprietary “Clear C” method, you’ll learn exactly what each of the five crucial parts of a website should (and shouldn’t) contain… how to prepare a comprehensive, simple, no-nonsense “solutions report” using Pam’s “checklist” method… and how to use that report to offer your client a “menu” of writing services he or she can’t refuse.
Fee Range for This Skill: Average fees for a site content audit range from $1,500 to $2,000 — but even more money is made writing the copy and content that can improve the website’s effectiveness. And because they build trust and demonstrate your knowledge, site content audits are also a great “foot in the door” with any new client.
AVAILABLE NOW — ON DEMAND!
White Paper Mastery & Certification
What Is It? Learning to write high-paying, solution-based “research reports” for products and services in the B2B space…
Why You Need It: The demand for this staple in the B2B world is huge and ongoing… and white papers pay extremely well.
What You’ll Learn: AWAI’s White Paper Mastery & Certification is led by veteran B2B copywriter Pam Foster, who’s written white papers and B2B copy for companies in industries ranging from tech software to industrial heating and cooling, business associations, commercial dumpsters, and more.
You’ll learn how white papers support the long-tail B2B buying cycle… white paper fundamentals… the three most common white paper formats… high-level research techniques… white paper writing styles and case building… client acquisition strategies… and leave the training with a white paper writing sample, an extensive white paper swipe file, checklists, templates, tools, and other resources.
Fee Range for This Skill: Skilled white paper copywriters command between $800 and $1,000 per page — which means fees for a completed white paper average about $8,000.
AVAILABLE NOW — ON DEMAND!
Customer Retention Mastery & Certification
What Is It? Learning to write crucial but often overlooked copy aimed at “reactivating” old customers and keeping existing customers happy and buying…
Why You Need It: Three stats to keep in mind when it comes to understanding why marketers LOVE retention specialists: (1) It costs five times as much to acquire a new customer than to keep an existing one… (2) Increasing a company’s retention by 5% can increase profits by as much as 95%… (3) The success rate of selling to an existing customer is 60% to 70%, whereas the success rate of selling to a new customer is 5% to 20%.
What You’ll Learn: After a quick “crash course” on retention and what it means to companies and writers, 35-year direct-response veteran Sandy Franks will explain three ways you can get paid as a retention specialist… and show you how to plan and write four distinct retention audit packages (RAPs) you can market to companies AND how to get paid to write all the components involved — emails, phone scripts, e-letters, referral offers, and more.
Fee Range for This Skill: Retention copywriter specialists are paid $2,000 to $3,000 for an audit proposal — plus anywhere from $2,000 to $3,500 in addition to write the associated copy. Some companies also offer a “royalty” based on any new sales you generate from customers you’ve reactivated — which will also be explained in the training.
AVAILABLE NOW — ON DEMAND!
Case Study Mastery & Certification
What Is It? Mastering the art of writing “good news” stories about happy customers who’ve had great experiences with your client’s products.
Why You Need It: Not only are case studies stand-alone writing projects that are easy, fast to write, and pay well — but being able to write a Grade-A case study will make you a far better writer. Why? Because case studies offer proof in the form of a story — and storytelling is essential to effective copywriting, no matter what your niche or specialty.
What You’ll Learn: Your case study instructor is none other than the “queen” of case studies Casey Hibbard — a copywriter with a global reputation for writing high-level case studies for Office Depot, Avaya, HPE, AWAI, and others.
You’ll learn why case studies are so important to any business’s sales process (even though they don’t sell at all…), the simple four-part formula for crafting the perfect “hero’s journey” case study… how to interview your subject like a pro… how to write your own case study for submission and personalized feedback… how to edit your case study down to a tight, concise two-page (the ideal length!) document… best practices in case study design… landing clients… and much, much more.
Fee Range for This Skill: A cool $1,500 is the going rate for the typical case study — which takes about a day, including the subject interview and two to four pages of writing.
So Much Amazing Training — How Do You Take Advantage — Without Getting Overwhelmed?
There you have it…
Our up-to-the-minute roster of AWAI certifications and all the badges you can collect.
And in just a moment, I’m going to show you how to access them ALL — under terms you WILL NOT see again.
Yet I know what you might be thinking…
With 14 certification trainings offered now and more on the way…
How will I have time for all of this training?!
It’s a great question…
But the answer is even better!
It has to do with what is really ideal about copywriting as a career.
And that’s the fact that…
You need only ONE SKILL to get started and have success!
Unlike a college program, which can take four years to complete before you can enter the workforce and start making money…
With copywriting, you can learn one in-demand skill…
Collect your certification badge…
And with our help finding clients…
You’re ready to write and get paid!
But you don’t stop there.
While you’re making money with that first skill — our all-new “on demand” options let you enroll in the next certification and collect your next badge…
Make even more money…
Enroll in the next certification… earn another badge… make even more money…
I think you get the idea…
With every badge you earn — you increase your skills and your income potential!
And that’s the GREAT advantage of the exciting “all-access” opportunity I’ll share with you in a moment…
It lets you earn certification badges at your own pace!
If you’re ready to learn one of the skills — simply jump on that option.
If you want to take a break between trainings — no problem…
You enroll in the training you want!
For instance, if you’re new to copywriting, you may want to focus on core skills first… like direct-response copywriting, sales letters, copyediting, and content writing, since those disciplines are built on the more foundational aspects of copywriting. PLUS each of these certifications just happen to be available NOW “on demand”!
With those writing and editing skills intact, you’ll want to expand your knowledge from there.
Maybe you have a client or prospective client you know is very active on social media… in which case, social media copywriting would be a great certification badge to earn next.
Or maybe you’d like to explore Business-to-Business copywriting. With our white paper, case study, and sales enablement “live” or “on-demand” certifications, you’ll be in a position to make some amazing money right out of the gate.
But you needn’t stop there…
When you’re a professional copywriter, every AWAI certification you take is an opportunity to grow your skills — and your value in the marketplace — “one badge at a time.”
And because some of the AWAI certifications offer cash payout opportunities of between $1,500 and $5,000, you could be earning your first checks as a writer… while you’re still learning!
In fact, we’ve awarded well over $117,000 in certification payouts so far — actual checks paid out to certification students just like these!
And Even MORE on the Way…
No question…
With 14 certifications — including 11 you can take right away… three more “on demand” coming… and our next LIVE Sales Letter Writing Mastery & Certification training in October…
PLUS a brand-new certification we’ll be revealing in November…
You’ll have PLENTY to keep you busy.
Plus, if you take us up on this amazing “all access” offer today, you’ll be the first to get access to any new certifications we add in the future… at no added charge!
Ready for This? Here’s the Amazing “All Access” Offer I’m Thrilled to Share with You Today!
We couldn’t be more excited about our Mastery & Certification training programs.
We have amazing instructors with decades of experience teaching and helping AWAI members step up to the next level…
We’ve fine-tuned our curriculums to where you’re learning exactly what the market needs in writers right now…
And we’re working on getting you access to more and more certifications “on demand,” so you can learn on YOUR schedule, not ours!
In the coming weeks — you’re going to see promotional campaigns where you can get an exclusive “AWAI member rate” if you enroll early in any upcoming certification for $2,500 each — which is discounted from the catalog price of $5,000.
And it’ll be a great offer given the sheer value of each skill set in the marketplace and the immediate and long-term impact it can have on your income once you have your badge…
But today, through this very special invitation — I have a better deal for you…
Much better, in fact.
Rather than pay $2,500 for EACH AWAI certification… or the $35,000 it would cost you to collect all 14 certification badges we offer right now…
You won’t pay half that…
Not a third of that price…
Not even the $8,750 it would cost if we reduced the price by a quarter.
Your price through today’s exclusive offer?
Just $4,950!
A Savings of Over $30,000!
That’s $30,050 OFF what you might pay to collect all 14 badges… even at promotional pricing…
Or to put it another way — LESS than $355 for every certification you’ll have access to!
You’ll have immediate access to our growing “on-demand” library — which means you can bolster your skills in 11 of the most powerful copywriting skills right away — and three more shortly.
Of course, you also get access to any future “on-demand” certifications, as well as “live” ones… like the brand-new LIVE certification we’ll be revealing in November…
You can take ALL THE TIME YOU NEED since once you're an all-access member you get access for life…
Which means — you get access to certifications we add in the future as well!
But as modest as this investment is…
We understand that $4,950 is a lot to spend at once — especially when starting out.
So, we want to make it easier for you by splitting up those payments over six months.
$825 Gets You Access Now…
Simply pay $825 today for full access now…
And cover the remaining balance with equal payments of $825 over the following five months — at which time your All-Access Certification Flex Pass will be paid in full…
We’re happy to offer these terms because we’re confident you’ll be making enough money after just your first certification to easily cover the small monthly payments — and then some.
But — if it just so happens that you are in a position to pay for your All-Access Certification Flex Pass in full today — even better!
Save Even More!
We’ll take an additional $1,000 off the price, making your lifetime access to all AWAI certifications just $3,950.
So, the obvious question is — why?
Why would we offer access to all current and all future certifications at such a deep, deep discount?
The answer is not complicated. 🙂
We want this to be the year you thrive as a writer.
We know our certifications work.
We know the enormous impact collecting badges can have on your skills and confidence…
And we know from past experience just how many students land lucrative writing projects — even while you’re in the program!
I told you about a few already — but that’s just a small sampling.
There’s also Bryce Williams, who shared something very powerful while studying content writing under SEO master Russ Henneberry:
“Russ is serious… Companies will pay you good money to be a problem solver (not just a writer) when it comes to creating content. Having just landed a client (that may very well turn into a retainer) using info from this course is proof enough for me. What they’re paying me for the month is much more than if I’d simply positioned myself as a writer-for-hire.”
Shana Rhinehart also saw fast results:
“I have three active clients I am doing work for because of what I learned here. This certification has been a serious game changer for me.”
Sharlet Brennan’s impact was also immediate:
“AWAI’s SEO Copywriting Mastery & Certification has helped me tremendously. I recently landed a dream client simply by telling them I’m a certified SEO content writer and strategist. This cert has helped me land bigger projects for better fees. My investment has paid for itself many times over.”
Bill Nettleton also saw the power of promoting himself as a Certified Site Content Audit Specialist very quickly:
“This certification is already paying off. I just got off the phone [and was] hired to help him with two of his websites and do the follow-up content. There is no way this would have happened without this training! Thanks!”
With so many certification students making money “out of the gate,” we want you to experience the same thing.
And you never know…
Our expert instructors are extremely well connected — always on the lookout for the next rising copywriter star.
And one of the hallmarks of the copywriting world is that when the industry catches wind of a new up-and-comer who can write — your success is all but assured!
I can tell you from my own experience here at AWAI…
We’ve recruited more than our share of freelance writers we work with from top programs like certifications.
Writers you may have heard about, like EG Orren, Rebekah Mays, Lynelle Suan — all multi-certification graduates.
And Zoe Blarowski, who stood out to us in an SEO Copywriting Mastery & Certification… and now regularly gets paid to write content for AWAI on a contracted freelance basis!
Why?
Because we know you’re mastering the skills we’re looking for… and even more importantly — we know you’re motivated to learn!
So not only will you be investing in your writing skills…
And not only will you have a chance to land cash payouts for the copy you write in select AWAI certifications, but…
You may just find yourself being “tapped” to take on a project here at AWAI… or with any number of the companies who come to us looking for writers!
Again, I’m incredibly excited to be able to share this opportunity with you.
Of all the training initiatives we’ve launched over the 27 years we’ve been teaching new writers — certifications consistently yield the most success stories from our members… the fastest.
There’s something about being hyper-focused on a single skill…
A skill you know offers a lucrative payout and is in high demand by businesses everywhere.
There’s something about being in a small group of like-minded writers…
And having access to an industry expert who can answer your questions personally and directly.
These are the experiences that make a real and positive difference when it comes to learning.
Of course, there’s also enormous satisfaction in knowing that, with every certification you complete and every badge you collect, you’re increasing your value…
And that clients looking for writers are more likely to stop at YOU than anyone else.
AWAI certification badges are coveted for that reason.
Once you earn a badge… it’s a part of your professional identity forever… just as a degree from any prestigious university or a citation of professional accomplishment would be.
And remember what we know to be true:
Marketers, companies — your clients — love to work with writers who are constantly evolving and improving their skills.
That’s why our All-Access Certification Flex Pass is such an incredible investment in your future.
NOTHING sends a clearer signal to clients in the digital marketing space than constantly growing your skills and investing in yourself as a copywriting professional.
What better way to do precisely that than to start collecting your certification badges now — starting with our “on-demand” lineup consisting of such ESSENTIAL and lucrative skills as direct-response campaign writing, sales letters, content writing, and more…
And then proudly displaying them on your LinkedIn page, your freelance business website, or in emails you send to clients.
AWAI certification badges are RESPECTED — because they’re earned… through effort and commitment, and under the guiding hand of top experts in the industry.
With exclusive access to 11 “on demand” certifications available TODAY, plus three on the way…
And all LIVE certifications scheduled for the rest of 2024, plus more to come in 2025…
There is no better time than NOW to lock in access to high-level certification training at the lowest price you’ll EVER see it.
GO HERE to claim your lifetime All-Access Certification Flex Pass — which includes EVERY AWAI Mastery & Certification training we offer — for a first payment of just $825 today…
Massive savings aside — you’ve seen what can happen…
Certification students making the commitment… soaking up the training… loving the experience… landing well-paying copy projects with REAL clients — some even before the training was over!
Like Rebekah Mays told us after submitting a piece of UX content that took her about a day to write… along with an invoice that was much higher than she’d normally charge:
“This has to be the easiest and fastest $900 I’ve ever made… Thank you for teaching us this awesome skill!”
And this from Alice Watts sharing her experience after completing our White Paper Certification:
“Just wanted to let you know that thanks to your training I’ve been able to write two white papers recently, and my clients loved them! I couldn’t have done it without the structure you taught us. And there’s the promise of more.”
To claim your All-Access Certification Flex Pass — GO HERE NOW!
I promise you…
It’s a decision that is certain to have a profound and lasting impact on your career as a writer.
And I can’t wait to cheer on your success in the weeks ahead!
Katie Yeakle
Co-Founder, Executive Director
AWAI
P.S. Want a customized certification training plan based on your goals as a writer? We can help! All-Access Certification Flex Pass holders will receive a complimentary coaching call with a knowledgeable member of our expert Guidance Team!
See the All-Access Certification Flex Pass reservation form for more details…
To Claim Your All-Access Certification Flex Pass — GO HERE
*FAQs*
Are all AWAI Mastery & Certifications live?
Certifications are offered “live” on a rotating basis. However, because of demand from our members, we’re working towards being able to offer ALL certifications “on demand” as well, so you can access them and earn your badges on YOUR time schedule.
How long does each certification take?
Typically, either four or five weeks, depending on the certification and curriculum requirements from the expert. Of course, “on demand” training depends on how much time you have to commit. It may be possible to earn your badge in as little as two weeks, but you can take as much time as you need.
Can I take certifications multiple times?
Your All-Access Certification Flex Pass allows you to attend every “live” certification once and take as many “on-demand” certifications as you like.
If I opt for a non-live version of a certification, can I learn at my own pace, and will I still have access to experts and feedback?
Yes and yes! Although some members thrive in a live experience, many love the fact that they can complete a certification faster working at their own pace through non-live certifications.
You get all the program materials and resources, along with every minute of training the live attendees get. As for feedback, you simply submit assignments during the submission window as you would in a live class and our training team makes sure you get the same personalized feedback you would in a live class.
How will I know when a particular live certification is coming up, and how long will I have to sign up?
Every month we’ll alert you to upcoming live certifications, dates, and class times. You can sign up for any certifications from the date they’re announced right up until the deadline, typically a few days before the first class.
You’ll also be notified any time a new “on-demand” certification is available to you.
What happens if I don’t get my certification badge on the first try?
If you don’t pass the final writing or knowledge test, we’ll encourage you to review the materials again and resubmit quizzes and writing assignments to our team for additional feedback. And you’ll be able to retake the tests and earn your badge that way.
Is there a guarantee?
Because this offer is such an amazing value and geared specifically to serious writers who know they want to make high-level training a priority, we’re unable to offer a traditional money-back guarantee.
However, if you change your mind before you finish your first certification training, just let us know and we’ll be happy to stop any further payments you owe and apply whatever amount you’ve paid as a credit toward any AWAI training resources or future live events.