Looking for the Kind of Steady MONTH AFTER MONTH INCOME Freelancers Love?
Hey there,
Rebecca Matter here…
There are so many great reasons to become a freelance copywriter right now.
There’s the massive (and growing) demand…
There’s the complete freedom you have to set your own hours and writing schedule.
You get to enjoy uncapped income potential, given the many, many ways you can leverage your writing skills in today’s digital world.
The emergence of AI tools like ChatGPT has handed writers a powerful research device that only makes creating excellent copy easier and faster.
You can write from anywhere — your home, a coffee shop, or while traveling the world.
There are even certain tax benefits self-employed writers can enjoy that salaried workers do not…
The list goes on and on.
However, for many freelance writers — especially ones just starting out — there’s one fear, one major stress point.
And that’s…
The lack of a steady paycheck!
But, as you’re about to discover, it does not have to be that way.
That’s because, in just a moment, you’ll meet a gentleman who discovered very early on in his 22-year freelance writing career a simple strategy for avoiding this pitfall…
A strategy you can use too, whether you’re just starting out as a writer now… or you’re well into your freelance career and you’re looking for steadier, more reliable income.
He did it by discovering and tapping into a unique category of over 900,000 high-value clients willing to pay you every month to write this ONE project…
A project type I’ll show you here that’s PERFECT for new writers because it’s fast and easy to learn… fun to write… and pays a professional fee for very little effort once you get the hang of writing them.
What do I mean by “professional” fee?
I’m talking money that’s at the top end of AWAI’s 2023 Copywriter Pricing Guide — which for this kind of project can be anywhere from $1,200 to $2,000… often for a just single day of writing.
Better still, I have full permission today to share this expert’s simple “3-Step Framework” that can turn this one writing skill into a thriving freelance business that…
- Earns you a predictable, sizeable, “recurring income” month after month…
- Allows you to “partner” with successful, high-value clients who appreciate what you provide and are willing to pay you a professional fee…
- Gives you total flexibility over what, when, and for whom you write…
- And provides a built-in “runway” for additional copywriting work that can double and triple the already strong and steady income you’re making.
And if you’ve ever worried about not having enough specialized knowledge to write about things in the business world, you’ll want to pay special attention to this opportunity…
‘INEXPERIENCE’ Can Be Your Superpower!
Because as counterintuitive as it sounds…
This is the one niche where you benefit from NOT having deep knowledge about the products and services companies you’re writing for offer.
Why?
It has to do with the “specialized nature” of the work most companies in this niche do…
And the growing need for writers who can write about their products and offerings in a way their customers can understand and relate to.
You’ll see what I mean in a moment when I talk more about this exciting niche… and layout the framework you can follow to be successful.
First though, let me introduce you to a most incredible writer, marketer, and teacher…
Someone who’s long been a great friend and ally not only to some of the most interesting businesses — but AWAI members and freelance writers everywhere…
The Perfect “Teacher and Guide” for Any New Writer
His name is Michael Katz.
And if you’re starting out as a writer, there’s no better teacher, coach, or mentor you can follow.
Michael’s an author, renowned speaker, consultant, and owner of Blue Penguin Development, a company well-known for its unique approach for helping companies stand out in ONE particular niche…
The very niche that can hold the keys to your success as a copywriter in the weeks ahead.
With degrees in psychology from McGill University and an MBA from Boston University, Michael’s superpower is helping companies connect with their customers on a more personal level through storytelling and personality-infused writing.
Over the years, he’s written for big names like Comcast, Harvard University, Uno Chicago Grill, Country Financial…
But his “sweet spot” — the companies he loves to write for — are smaller, more customer-centric firms in the niche I’ll share with you today.
Now, Michael isn’t the typical “guru” who spends his time promoting himself… so if you’ve never heard of him, it’s because he’s been singularly focused on helping companies in his unique niche succeed.
And they do nothing but rave about him:
Michael’s unique in our industry in that you could almost call him an “anti-marketer.”
He’s helps companies grow profits, by using the antithesis of hard selling.
Instead, he’s all about the “long game” of strengthening relationships… finding a unique and authentic “voice” to connect with readers and help his clients stand above the competition.
It’s why so many clients — and writers — who bristle at the thought of hard-driving sales and marketing love Michael’s approach.
As one client who specializes in helping trial lawyers says:
“Michael Katz is AMAZING.
“He’s all about leveraging the relationships you already have. I credit him with the reason our business EXPLODED the past few years. I HATE marketing and I HATE advertising and thanks to him, I’ve barely had to do either!”
Now…
Not all companies are ideally suited for Michael’s unique “low-key” approach to marketing.
But there’s one niche that’s PERFECT for it.
It’s something Michael discovered quite by accident over two decades ago when he left the 9-to-5 world of corporate marketing, thinking he wanted to help companies build better websites.
But while marketing his own business… he was inundated with companies who wanted Michael to create similar marketing for their companies…
Marketing built around Michael’s personality and belief in personal relationship building rather than “hard selling.”
The Niche YOU Will Love
as a Writer…
And he noticed virtually ALL of them were a certain kind of company…
A category of businesses best known as Professional Service Providers…
Medium and smaller-sized firms that offer specific services, like management consultants, coaches, accountants, business advisors, architects, financial advisors, veterinarians, dentists, landscape designers, home decorators, travel and wedding planners, and more…
We’re talking elite firms and agencies that can command higher fees by offering specialized expertise, guidance, and solutions to companies looking to address more complex challenges in their business.
And that’s when the lightbulb went off in Michael’s head.
Professional Service Providers are IDEAL for his unique approach to marketing because professional services firms are ALL ABOUT relationship building!
So he began writing for them…
And another happy surprise Michael discovered?
This market is HUGE!
Over 910,000 strong, according to a January 2023 report by IBISWorld, a trusted provider of industry research…
Better still, many of them are right next door in your hometown, like your local veterinarian, dentist, accountant, eye doctor, landscaper, electrician, estate planner… and so on.
And the vast majority have ONE THING in common… something that should be music to your ears:
They know little to nothing about marketing!
These are experts who have spent their lifetime going to school and perfecting their expertise, specialized education, and unique skillset in the real world.
They have no knowledge of — nor an inclination to learn — marketing and copywriting at the level that’s needed to generate results…
And even if they did pick up some marketing along the way — or had any interest in it — they don’t have the time to dedicate to it since Professional Service Providers have an obligation to stay 100% focused on their area of expertise in order to stay educated, relevant, and of value to their clients.
The “Curse of Knowledge”
Another reason these folks need you:
Professional Service Providers suffer from what economists call “the curse of knowledge,” which is a cognitive bias where experts incorrectly assume that everyone knows as much about their area of expertise as they do.
As a result, it can be hard for them to communicate the benefits of what they’re offering in a way that’s clear and understandable to their clients.
Writers like you can bridge that “knowledge gap” by asking the right questions, seeking clarification, pointing out things that are confusing — and translating what these experts know into clear, digestible words their own clients will understand — without too much jargon or language that goes ‘over their heads.’
That’s why I said earlier, the less you know about your client’s business, the more valuable you can be. You can help them tell their story in a way their prospects and clients can grasp. Which makes the Professional Service Provider market the PERFECT niche for new writers…
And there’s no better expert to help you launch your career as a writer for Professional Service Providers than Michael Katz.
In a minute, I’ll tell you about an all-new program Michael has created for AWAI members…
Specifically new writers, like you, who want the easiest, surest, and fastest path to success as a copywriter…
Where there is no shortage of successful, “deep-pocketed” clients…
And the kind of STEADY and PREDICTABLE income freelance writers crave.
But first, I promised you something…
The 3 Simple Steps to
the Most Lucrative and Reliable Income-Generating Writing Business You’ll Ever Own!
And that’s to share with you Michael’s 3-Step Framework for kick-starting a writing business that caters specifically to this lucrative niche.
It’s so amazingly simple, that…
Given what you already know about the Professional Service Provider niche just from today… understanding why it’s the best and fastest way to start making money as a new writer… and knowing you have Michael standing by to guide you…
You’re already well into Step 1!
Next, it’s just a matter of “zooming in” a bit… finding your focus.
Step 1 Commit — and Find Your
“Niche Within the Niche”
There are so many categories and subcategories in this space — and so much untapped opportunity for copywriters — that it’s easy to get “lost” trying to write for all for them.
Think about it…
Just in the broader financial industry, you can have accounting firms… financial planners… mortgage lenders… tax attorneys… bookkeepers… insurance companies… wealth protection… wealth management… and more.
In the medical field, you can have general practice… boutique medical… veterinarian services… chiropractors… dentists… sports medicine specialists… nutritionists… physical therapists… home healthcare… nursing services… rehabilitation experts… and so on.
Think about home services…
There are real estate agents… home inspectors… interior designers… residential and commercial architects… renovation experts… landscape designers… lawn service companies… excavators… plumbers… electricians… pest control… home security… HVAC experts… just to name a few.
You might think lawyers are all pretty much the same — but there’s corporate law… intellectual property law… employment law… real estate law… estate planning… probate law… environmental law… family, criminal, and personal injury lawyers…
And that’s just four of literally dozens of “broad” categories of the Professional Service Provider market.
The secret to success in this market: Finding that “niche within a niche” that suits you.
Now, you may be wondering…
Why Not Accept Any Client That Comes Along?
Consider what one writer told me he learned about writing for the Professional Service Provider space…
Starting out, he would land a client from, say, the Executive Search industry… and have to learn all about that business before he could write to that market…
Only to get a client from the Insurance world next — where he would have to take time to learn that industry as well.
While he was grateful to have clients…
He said he was spending at least half his time “reading up” on new industries — time he could have spent writing and making money!
But the moment he followed Michael’s plan and focused on ONE industry…
His productivity — and his income — more than tripled…
Simply because he was spending less time “learning” and more time writing and getting paid to help his clients attract more customers!
There are other benefits as well.
Copy ideas that work for one client in an industry, could essentially be “tweaked” and repurposed for another… so you make more money writing less.
Clients will see you as an expert — a “specialist” just like them who understands the unique challenges and opportunities within that niche…
By separating yourself from generalist copywriters, you’ll have less competition… as well as more repeat business and referrals within your chosen industry…
Plus, a specialist catering to other specialists — your expertise comes with a much higher perceived value, among clients who appreciate the value of paying a premium fee for specialized knowledge.
That’s why finding your “niche within your niche” is such a key step in become a successful Professional Service Provider copywriter.
And there’s no one better to help you find the prefect “niche within a niche” for you based on your experience… your interests… your knowledge… your temperament… and your income goals than Michael!
Which brings us quickly to Step 2 of Michael’s framework…
Step 2 Follow Michael’s “Big 5” Criteria for Finding the Ideal Client
You want clients.
More specifically: you want clients who need you and can pay you the professional fees you want and deserve.
That’s where Michael’s “Big 5” criteria for finding the most attractive Professional Service Provider firms to work with will pay off in spades.
By choosing to write for Professional Service Providers, you are already at a huge advantage.
This is a category of client that values specialization… and appreciates the unique expertise you bring to the table.
And they’re more than willing to pay you premium, professional fees because, as experts themselves, they expect to be paid professional fees for their expertise as well.
Michael calls these “high-value” clients…
So how do you find these clients for your writing business?
You simply look for Michael’s “5 traits” for identifying high-value clients.
For instance, high-value clients tend to be in niches where reputation and perceived value are crucial to the success of their businesses.
These tend to be clients who can demand higher fees, enjoy bigger margins, and therefore have the means to pay you a premium fee.
Another “trait” of an ideal client is someone who sells a product or a service that appears to be identical to the competition.
Since much of what Michael will teach you is about setting your client “apart from and above the” competition, these are the kinds of clients who need you most.
Another client selection technique Michael will show you is to focus on “high-trust” niches — where the “decision to hire” can impact a customer’s health, wealth, and personal well-being.
These clients need the kind of credibility and trust-infused copy Michael will teach you to write more than any other.
Once a client meets Michael’s criteria…
He’ll share with you the “Magic Question” he asks all prospective clients… the answer to which will let you know right away if the client values what you do and is happy to pay you the professional fee you are worth.
In addition to the “right” answer, he’ll also tell you one answer that should give you pause… and make you think twice about taking them on as a client.
By focusing on Michael’s “Big 5” criteria for identifying great clients, you’ll quickly discover that finding GREAT clients to work with is just as easy as finding mediocre ones!
And by the way…
Not only is this ideal for Professional Service Provider clients…
It will also help you find the best client in ANY niche you choose to work in throughout your copywriting career!
Okay, so you’ve selected the perfect Professional Service Provider niche for you…
You can see your “ideal client(s)” in your mind’s eye…
You may even already have a “wish list” of clients to write for…
Now the final step to launching your successful Professional Service Provider copywriting career…
What to offer them when you’re just starting out?
Here’s where it gets really exciting.
Because there’s ONE writing project virtually all professional services clients can benefit from…
And they need your help either starting one… or helping them IMPROVE the one they have…
Step 3 Lock in Your “Core” Offering (The ONE Project Virtually All Professional Service Providers Need!)
Now, I know what you might be thinking at this point.
YES, this whole Professional Service Provider market makes total sense.
As a copywriter, it’s amazing to know there are nearly a million “deep pocketed” clients who need writers in the U.S. alone…
And I love the fact that I’ll be kicking off my copywriting career on the right foot… earning the kind of professional fees many beginner copywriters wait years to earn…
But here’s the thing, Rebecca…
I’m new to writing or I’m just starting out…
What am I going to write for these clients?
That’s what Step 3 — and a major focus of Michael’s training — is all about.
It’s a DEEP DIVE into learning the one writing project that virtually every Professional Service Provider needs…
The one project that can define their business…
Help set them apart from the competition…
“Connect” with current and potential clients…
And instantly establish them as experts in their niche.
Not only that — once you learn to write this project…
It swings the door wide open to a myriad of OTHER writing projects Professional Service Provider firms need…
Projects you can “learn as you go”…
Projects that will be far easier to write, once you master this initial skill…
And projects where — because of your knowledge of the industry and the relationships you’re building with clients — make YOU the obvious choice to write them!
Have you guessed it?
I’m talking about email newsletters…
Now, what *exactly* is an “email newsletter?”
As Michael says, it’s basically a “glorified email” that Professional Service Providers send to their clients — or offer to send prospective customers when they inquire about services.
In fact, you may get email newsletters from Professional Service Providers you use now.
I sure do.
Here’s an example of a newsletter from a local accounting firm:
You see five “articles,” four of which are related to accounting questions that might be in the back of your mind… such as “what is the marriage penalty” I always hear about?
You click on it and are brought to an article:
Which is a nice, short 400-500 word article that once and for all explains to me what the marriage penalty is!
Now, if I’m someone who follows this kind of information on money and tax implications closely, I absolutely love being up on all this and reading about all the ways I can keep more money by paying less taxes.
But even if I’m not — this newsletter does its job.
Just by seeing it in my mailbox from time to time, it keeps the company “top of mind”…
So if there are accounting needs I have, I’m reminded to contact them. Plus, because they take the time to send me this handy, useful newsletter on a regular basis, I’m more likely to remain a loyal customer… and less likely to move to a new firm.
It also demonstrates a level of passion for the work being done… and shows that the company cares for its customers, simply through the act of taking the time to create and send this email newsletter.
Again, it’s a solid letter…
But in a minute, I’ll show you one of Michael’s newsletters, and how he takes his writing to a much higher level, by injecting a higher level of “personalization” and “storytelling” than most Professional Service Provider newsletters.
All the Ways a Simple Email Newsletter Can Transform Your Client’s Business (And Make YOU Look Like a Superstar!)
For now though, you can see the benefits of offering a newsletter:
Newsletters demonstrate expertise…
By sharing insights, analysis, and thought leadership, Professional Service Providers can showcase their expertise and knowledge in their respective fields, reinforcing their credibility and reputation.
Newsletters provide value…
A well-written newsletter offers valuable content that can help the clients’ customers make informed decisions, learn about best practices, and solve any problems they may have.
They keep customers engaged…
Regular newsletters help maintain customer engagement and loyalty by providing relevant and timely information that can address their concerns or interests.
They boost sales and increase client lifetime value…
While competitors can buy their way into a market by matching pricing and offers, they can’t buy “relationships.”
Every newsletter you write and send on behalf of your client deepens and solidifies the connection between them and their customers — and if your customer likes you — they’ll buy from you!
Email newsletters are amazing lead generators…
When a prospective client does a search and lands on your client’s website, the very last thing you want to have happen is for that interested prospect to “land and leave” without any way of contacting them.
An email newsletter that offers useful ongoing information on topics they’re looking for is the perfect lead generator that lets you “capture” that prospects name and email, in exchange for the valuable information your newsletter gives them.
They’re great for sending information your customer NEEDS to know…
Many Professional Service Provider firms have an obligation to inform clients about new regulations, legal changes, or industry trends that may affect their business or personal interests.
They position your clients as thought leaders and innovators…
An email newsletter gives a firm a unique and powerful “voice” in their market — a podium from which to articulate the company vision, offer informed insights, and demonstrate leadership.
So many reasons for Professional Service Providers to have you write an email newsletter on their behalf!
And from a cost standpoint…
Aside from what it costs to hire a professional copywriter like you to collaborate and write it… plus the meagre $15 or so an email management service costs to send an email newsletter to an entire list of customers…
Email newsletters are one of the most cost-efficient forms of marketing on the planet!
Email Newsletters
Practically Market Themselves!
In fact, if you come across a Professional Service Provider that does not have an email newsletter… or wonders why they need one…
Simply show them ALL THOSE WAYS a simple newsletter bolsters a professional service company’s standing, influence, credibility, and sales…
Compare what they’ll pay to what just one or two new customers might mean in terms of sales and revenues…
They’ll immediately see that it’s unthinkable not to offer one!
And for all the benefits email newsletters hold for clients — there are just as many for the writers who write them.
As we’ve just seen, they’re an easy “sell” to this market in particular.
They’re a great “foot in the door” to any company you’d like to write for.
They’re easy to write as well.
Most Professional Service Provider newsletters are short — around four pages of writing in a Word document — and rarely any longer than eight.
They tend to include a main article that’s between 600 and 800 words… plus a couple of short “sidebars”… something an experienced writer can wrap up in a day or two.
And while you can do your own research and use tools like AI to help generate the best possible content for your client…
Most of the information and topics you write about come directly from the client!
Your only job as a writer is to put it in a “readable” format — one that your client’s customers and prospects will understand and find useful!
But these aren’t even the best reasons to become a professional services newsletter writer.
The most important reason is because a professional services newsletter client can offer what all freelance writers want and need:
Financial Security
Oxford dictionary defines “newsletter” as a bulletin offered periodically to members of a business or organization…
Which means you don’t just write “one” newsletter and be done with it.
A newsletter is continuous.
They can be seasonal, but most companies publish monthly, while a few choose bi-monthly and weekly.
And there’s no end to them…
Especially once your client sees the MASSIVE IMPACT newsletters are having in terms of sales, lead generation, credibility building, authority — and all the other ways a newsletter helps a company’s standing in their market.
And at between $1,200 and $2,000 per issue, depending on the length and complexity of the topics you’re writing about…
For anywhere from one to three days of writing — including client interviews…
Newsletters can give you a “base income” of between $6,000 and $10,000 each and every month… with just five regular clients…
That’s between $72,000 and $120,000 per year of steady, reliable, dependable income you can count on month after month.
But That’s Just the Beginning…
Like any other company that does business, Professional Service Providers have other writing needs as well.
Maybe it’s a simple, old-fashioned printed brochure…
Many companies send regular emails and special offers to their customers…
Companies are constantly updating their website with new content…
Others can benefit from having a regular blog series…
It’s not unusual for professional service companies to be active on social media…
You can even help your clients when it comes to creating special reports, case studies, presentations, courses, and books.
I think you’re getting the picture here…
The “wants and needs” can be endless!
And who’s the writer they’re most likely to approach for all this “extra” writing?
Of course it will be YOU!
The writer who knows the company… its offerings… its values… its voice… better than anyone else…
The writer who is in contact with the company EVERY MONTH brainstorming topics, writing the newsletter, formatting the final draft, discussing the results.
How easy is it for your client to say at the end of that call:
“Hey, by the way, we could really use a blog post… or a website update… or a trade journal article… or help with a social media effort… and more!”
And make no mistake — that money can really add up.
Say your stable of five clients each need two or three “random” writing projects per month — each paying you $500 each on average?
That’s an extra $5,000 to $7,500 per month…
$60,000 to $90,000 per year.
Added to your “sure and steady” monthly email newsletter income…
You’re talking the potential for between $132,000 and $210,000!
And if you find yourself writing REGULARLY for a client…
And you really want to LOCK IN steady income as a writer…
You can always negotiate “retainer” deals — where clients pay you a guaranteed $3,000, $4,000, even as much as $5,000 every month for a set amount of writing.
With just five such retainer deals in place…
Now your income has the potential to top $250,000 and more with every new client you bring on!
But it all starts with Michael’s “3-Step Framework”…
- Select your “niche within the niche”…
- Land that first “high-value” client…
- Learn to write short, simple email newsletters — the ONE project that guarantees month after month income as a writer.
And how do you put this plan for your writing career in motion today?
It all begins with Michael Katz’s exciting NEW program:
Everything You Need to Build a Successful Six-Figure Writing Business that Caters Exclusively to Professional Service Providers!
This amazing program is like having Michael by your side at every step.
You get amazing written courseware, supported by highly personal and concise video presentations where Michael brings written content to life with deep dive explanations and a ton of real-world examples.
And here’s what I absolutely LOVE about the way this program is set up compared to others.
Where many learning programs focus on the skills training first, with client acquisition and business building as an “add on”…
Michael dives into the “market” and “client” aspect of your writing business FIRST.
Why do I love this?
For one thing, understanding the market you’re serving and knowing how to land high-value clients is a HUGE part of being successful as a copywriter.
By the time you’re halfway through Michael’s How to Earn Top-Level Fees Writing for the $5.4 Trillion Professional Services Market program, you’ll know this market like the back of your hand…
PLUS, you’ll have a list of clients you’re all set to target…
PLUS, you’ll have a plan for positioning yourself as an expert…
PLUS, you’ll know exactly what you’re going to offer those first few clients… the fee you can charge them… and Michael’s surefire plan for landing them as lifelong clients!
Talk about moving into a market with confidence!
And learning to write newsletters?
Even though that’s the easy part — Michael has dedicated the entire second half of the program to ensuring you know everything you need to know about planning, writing, and designing the highest level of professional newsletter for your market!
Now, that’s a 30,000-foot view of Michael’s How to Earn Top-Level Fees Writing for the $5.4 Trillion Professional Service Provider Market — and I’ll walk you through it section by section in a moment.
But there’s something else about learning from Michael I want to share with you…
Something you’re going to love.
Learn to Write Fun, Simple Newsletters Your Clients (and Their Customers) Will Love!
And that’s the technique he’ll teach you for writing email newsletters…
A technique that’ll feel so fun and natural to you a writer…
And generates email newsletters that are not only highly effective, but your client’s customers will love reading.
It has to do with Michael’s personality… the way he writes… and why his clients love working with him.
You see, Michael has this amazing ability to connect with people through story in his writing.
His style is such that it never feels like you’re reading a “clinical” letter from an accounting firm… or a dentist… or a landscape architect.
Instead, you feel like a special guest being welcomed into the fold by a personable expert who is there to help you and look out for your best interests.
Rather than try to explain it, let me show you.
Remember that email from the accountant I showed you earlier?
Yes, it has some useful information…
But it’s not personal.
Aside from the company name at the top, the articles could have been plucked from anywhere and “dropped” into this newsletter.
But Michael’s newsletters — and the way he’ll teach YOU to write them — take the art of writing email newsletters for businesses to a much higher, more personalized, and authentic level.
Here’s the introduction to one of Michael’s email newsletters — one he wrote for an IT client of his very recently:
As you can see, it starts off with a personal message from the client/expert.
“Good morning!” are the first words, beside his picture.
Then a quick recap of what this month’s newsletter is about — ending with “Please let me know your thoughts.”
Notice how this makes you feel versus launching right into content like the accountant’s newsletter does.
It’s very welcoming, right?
It’s a warm and personal introduction that sets you up perfectly for what you’re going to take away from that day’s edition.
Now here’s the rest:
Notice how Michael begins the article with a personal “relatable” story from his client — and then quickly transitions to the topic at hand: picking the computer with the power that’s appropriate to your business’s needs.
Then he gets into some detail.
But again, Michael knows his client’s customers probably aren’t “techies” like his client is…
So he’s careful to “speak” in a language his client’s customer can understand — thereby serving as that perfect “bridge” between your client (who may tend to get too technical with their writing…) and the customer (who wants things explained in simple terms).
Below, Michael wraps up his newsletter with a few little “extras,” including a commonly asked question that might be of interest to his clients’ customers…
And a quick blurb on a “hot topic” these days — using ChatGPT in business communications:
So, you see, there’s a real warmth and personality to this simple, little emailed newsletter.
You come away from it feeling like there really are authentic and caring people behind this company… who want to help you… and have your best interests at heart.
This is the kind of writing Michael is known for…
And why his clients love the personality he brings to Professional Service Provider firms that otherwise might seem somewhat “disconnected” from the customers they’re trying to attract.
Like another of his clients said:
“Michael taught me how to be authentic. I now communicate like a human being seeking to connect with other human beings using humor, heart, and shared, real-life experiences.
“Break the mold and break the rules with Michael; you will undoubtedly discover a line of customers who know exactly who you are and who want you for… YOU!”
And because he’s perfected it — it’s the kind of newsletter writing YOU will learn when you take his brand-new How to Earn Top-Level Fees Writing for the $5.4 Trillion Professional Services Market program.
Now, before I walk you quickly through it — there are two things I want to mention.
First — notice how short this email newsletter I showed you is…
It’s just over 1,100 words… about four to five pages of writing in Microsoft Word.
And notice the structure. There’s an introduction… one main story… followed by a few secondary “blurbs” that give it some added depth.
Pretty simple right?
Think it’s something you can handle as a writer?
With Michael’s guidance, I know you can…
And because your newsletters will have a unique voice…
And because you’ll know how to explain potentially complex ideas so simply and beautifully — in a way your clients likely can’t because of their “curse of knowledge” proximity to the material…
A high-value client would be happy to pay in excess of $1,000 for a marketing piece like this one… each and every month!
And given you’ll be able to write an email newsletter like this one in less than a day with some experience under your belt — everyone wins:
- You win because you just earned a cool $1,000 (or more) in a day… and will do the same for your next project… for as many clients as you choose to take on…
- Your client wins because they don’t have to stop running their business to write it… AND they’re building stronger relationships with their customer base…
- And your client’s customer wins because they’re getting valuable information they can use… and an expert they can reach out to whenever needed!
Second — you may be wondering:
“What’s the process here? How did Michael know to write about this topic for his client — and where did he get the information?”
It’s very simple — and you’ll learn his process in your How to Earn Top-Level Fees Writing for the $5.4 Trillion Professional Services Market program.
But every month, Michael gets on the phone with his clients and simply asks:
“What do you want to write about this month?
What’s “of interest” to your customers these days? How can we help them the most?
Is there a specific product or service you want to support with an article this month?”
The two of them discuss it… they come up with a few ideas. It might take an hour.
The client forwards Michael the information he needs to write — and that’s it!
He opens his laptop, knocks out a draft, shows it to his client, makes some edits… and he’s done for the month…
Unless, of course, the client says to Michael:
Of course Michael will say yes — and bill his client for any additional projects he takes on!
Again — in addition to the regular monthly paycheck writing email newsletters gives you, this is the HUGE ADVANTAGE of building relationships with high-value Professional Service Provider clients… where you’re meeting every month.
It will inevitably lead to more projects for you as a writer!
So I hope you’re excited…
I hope you see the opportunity here…
And why this often-overlooked niche of the writing world is PERFECT for new writers starting out…
Or even for experienced writers who are simply looking to “reboot” their businesses by adding a better-paying, more steady class of clients — and want to learn from the best in the business!
If that’s you…
Let me quickly take you through the program so you can see the exciting journey you’re about to have with Michael…
10 Life-Changing Lessons —
Learn, Launch, and GROW
at Your Own Pace!
Again, the power behind How to Earn Top-Level Fees Writing for the $5.4 Trillion Professional Services Market and why it’s the perfect program for any new writer is that Michael has “flipped the script” when it comes to launching your business.
Most programs focus on skill building, and only touch on clients and growing your business…
Even though there’s nothing more crucial to any writer’s success than having high-paying clients and a business plan to follow!
Learning to write a newsletter — that’s the easy part!
And, without question, Michael’s “deep dive” into his method for writing warm, engaging, and effective newsletters in the second half of the program will give you everything you need to write great content for you clients.
But it’s finding your “sweet spot” in this lucrative niche and having actual clients ready to pay you that will make the real difference in your success.
And that’s why you’ll love the way How to Earn Top-Level Fees Writing for the $5.4 Trillion Professional Services Market kicks off.
You learn EVERYTHING you need to know about the industry FIRST.
Michael shows you how he attracts and lands clients — and how ridiculously easy it is to mimic his success.
He shares the traits he looks for and the questions he asks to separate “great” clients from potentially problematic ones…
You’ll see how he bundles his services and prices his writing projects and how you can do the same…
How he sets up lines of communications with clients…
Then it’s onto the writing…
How he structures his newsletters…
How he and his client collaborate to come up with story ideas and content for each email newsletter…
And more.
Michael’s teaching is beautifully intermingled with personal stories and anecdotes from his 22 years of experience writing email newsletters and serving the Professional Service Provider niche.
All this and, of course, you’ll be treated to tons of real-world examples of Michael’s best work as a writer — material you’ll have as a program owner and can use for inspiration down the road.
You’ll hit the ground running FAST in your very first lesson…
SESSION 1 The Professional Services Opportunity
You already have a good running start on understanding just how massive the professional services opportunity is from reading this letter…
But Michael will go much deeper.
You’ll learn:
- Even more reasons Professional Service Providers are so ideal for new copywriters…
- How to target the best clients in your chosen niche…
- More details on what to look for in a Professional Service firm…
- How to become their “communications specialist”…
- How to use your inexperience to your advantage…
- How YOU as a copywriter are a Professional Service Provider too — and how everything you’ll learn here will help you grow your freelance business as well…
- And more…
SESSION 2 Positioning Yourself, Building Trust, Attracting Clients
The rubber meets the road in Session 2…
With a solid understanding of the Professional Service Providers market, it’s time to start building your business by narrowing your focus… finding those few “niches within the niches” that are ideal for you… and creating an avatar of your perfect client.
You’ll learn:
- How to “zero-in” on the best niche industry and specialty based on your strengths, interests, and experience…
- How to overcome your fear of calling yourself an “expert” and why your clients already need you more than you think…
- How to write an effective bio specifically as a copywriter specializing in the Professional Service Provider niche…
- The #1 trait successful Professional Service Provider writers have… as well as the three mistakes “non-expert” writers make — and how to avoid them…
- How to get and use testimonials — even if you haven’t written for anyone yet…
- How to overcome the “lack of clients/experience” trap…
- And more…
SESSION 3 Creating Profitable “Copy Packages” and How to Price Them
Many new writers are confused about what to offer, when, and how much to charge.
Should you charge per project? Per hour? A combination of both?
Should you price low at first or does that impact your credibility? When should you raise prices?
Session 3 is all about answering these questions and more — and coming away with a new appreciation of just how valuable your services are as a writer.
Some of what you’ll discover:
- Why charging by the hour isn’t good for you or your clients — and what to do instead…
- How to make sure you’re being paid for the value you offer…
- How, when, and in what situations you should raise your fees — and when you should not…
- The #1 “guarantee” to offer all your writing clients…
- The power of “slightly uncomfortable” fees…
- How to — and why you should — develop “named and repeatable” copy offerings…
- And more…
SESSION 4 Attracting (and Managing) Professional Services Firms as Clients
If you’re a freelancer, Session 4 alone can forever change your life (and your fortunes) as an independent contractor.
Because as well-known as he is for working with and writing for Professional Service Provider firms, Michael is a master at attracting clients… effortlessly.
In fact, he’s so good at it, that he has an entire proprietary method he shares — at a premium cost — to a handful of freelancers.
But as owner of How to Earn Top-Level Fees Writing for the $5.4 Trillion Professional Services Market — you get the benefit of that knowledge here!
You’ll learn:
- How to create niche-specific “perfect client” profiles…
- How to “sell” your services without hard selling…
- The one client acquisition strategy you should use FIRST (it may be the only one you need!)…
- What you can offer beyond writing that will “seal the deal” with virtually every client you approach…
- Four ways to spot “problem clients” before you take them on…
- Why you should avoid “huge” clients…
- How to structure and propose a simple “writer/client” agreement…
- The power of ‘Thank You’ notes — and how (and when) to use them…
- The best way to kick off every new client relationship to ensure a long and smooth relationship…
- How to tactfully deal with slow-responding clients…
- And more…
SESSION 5 Creating Email Newsletters: Getting Started
Time to learn the one writing skill that will deliver that regular monthly payout all freelance writers want — and open the doors to countless others.
To write a great email newsletter for your client, you need to have a solid understanding of the purpose they serve… and the goals they need to achieve.
After two decades of creating, planning, brainstorming, writing, and analyzing professional services newsletters — Michael knows all there is to know…
And he shares everything here with you.
You’ll learn:
- The “three parts” to every email newsletter you need to know…
- Six secret traits to a successful email newsletter…
- The many ways an email newsletter will help your client grow their business (and how to make sure they know them!)…
- Michael’s very own “Email Newsletter Action Plan” for keeping track of all the moving parts involved with creating an effective email newsletter…
- And more…
SESSION 6 Creating Email Newsletters: Developing Content
Michael’s “deep dive” into email newsletters continues with a much closer look at how to plan, structure, and write the PERFECT client email newsletter.
You’ll learn:
- Michael’s “Two Hippos” formula for creating great, engaging, niche-specific email newsletter content…
- How to identify and leverage your client’s unique area of expertise within their market…
- How to match the content of your client’s newsletter to their business so readers keep them “top of mind” when it comes to your client’s services…
- How to define and match your “tone” to your email newsletter’s ideal target audience…
- Who’s talking? How to find the “ideal voice” for your email newsletter so it’s clear, consistent, and authentic…
- The power of stories and metaphors and how to use them effectively when writing Professional Service Provider newsletters (with multiple examples)…
- How to brainstorm with your client so you get the best content ideas in the shortest time possible…
- And more…
SESSION 7 Creating Email Newsletters: Format, Delivery, Logistics
A successful email newsletter is all about the details — name, length, design, layout… even the font and type size.
Session 7 is a crash course in all of that.
Plus, want to provide even greater value to your client and make even more money as an email newsletter specialist?
The best way is to take ALL the onus off your client and handle every aspect of the newsletter process — from planning and writing — to format and delivery.
And the good news is — once you learn it, doing it over and over again for clients is a snap!
Of course, you don’t have to offer this service, but if you’d like to, Michael gives you everything you need to know in this “advanced” lesson.
You’ll learn:
- How long should your email newsletter be — including the ideal length for your main article…
- Why your email newsletters should never be “too long” — and how avoid “overwriting”…
- Tips for creating the “perfect name” for your client’s email newsletter and why — in addition to the main title — your email should have a subheading…
- The best (and simplest) way to handle the design of your email newsletter — and why you shouldn’t leave it up to the client…
- Six crucial tips for “laying out” your email newsletter so it’s clean-looking and easy-to-read…
- How often to publish an email newsletter and why it’s crucial your client pick a publication day and stick to it…
- And more…
SESSION 8 The “Business Side” of Your Email Newsletter Writing Business
Another often overlooked aspect of being a freelance writer: you’re running a real business!
And as a writer in this niche working shoulder-to-shoulder with other professionals, Michael wants to make sure YOU come across as a polished professional as well…
Which is why he’s created an entire learning session focused on making sure all aspects of your freelance writing business run like a well-oiled machine.
You’ll learn:
- Why you, as an email newsletter expert, should have your own email newsletter you can send prospective clients…
- How to look like a pro in all your dealings with Professional Service Provider clients…
- The “two fees” you can charge clients — the “monthly fee” to create the newsletter each month (that add up over time…) plus the one-time $4,000 to $10,000 “Building the Machine” fee Professional Service Providers expect to pay for initial meetings, planning, set-up, work, design shell, etc. — all explained!
- How to offer “coaching and editing” for those times your client actually wants to write a newsletter…
- How to “showcase and promote your writing business” in every email newsletter you write…
- How to tap into your own team of professionals — designers, tech, and email vendors — so you can focus on writing… offer greater value to your clients… and earn even more fees…
- And much more…
SESSION 9 Beyond “Just” Newsletters — How to 2X, 3X, Even 5X Your Income
I hope I’ve made it clear in this invitation…
Newsletters are just ONE of the projects you can write for the massive Professional Service Provider niche!
Michael focuses on email newsletters and wants you to learn them FIRST because they provide you with the steady, monthly paycheck everyone needs.
But because email newsletters have you meeting with clients every month — they’re they ideal “door opener” to endless writing and consulting opportunities!
In this inspiring session you’ll learn:
- Michael’s “write once, publish often” technique for repurposing content you’ve already written to make even more money… without having to learn any new skills!
- How to price all this extra content as a “value added” bundle to your email newsletter fee…
- How to make it clear to your client you’re “open for business” when it comes to all their copywriting needs…
- Why offering services “beyond” email newsletters solidifies the writer-client relationships and makes it virtually impossible to leave you…
- And more…
SESSION 10 Final Thoughts:
What Really Matters for Success
Okay, so you’ve just learned a ton…
Everything from a deep dive look at the monstrous and lucrative Professional Service Provider sector…
To finding your “niche within a niche”…
To getting known as a writer… landing clients… learning to write email newsletters… all the ways to leverage that content and make even more money as a writer… and so much more.
Could there be a better way to wrap up this fun, yet intensive learning experience than an inspiring video “send-off” where Michael drives home the “5 Greatest Secrets Learned” writing for the professional services space after more than two decades?
Of course there is!
Your Writing Assignment — with Personalized Feedback!
Once you’ve completed Michael’s comprehensive training, you’ll have an opportunity to put your knowledge to the test…
By creating a plan and an outline for a mock Professional Service Provider newsletter!
You’ll choose from three fictitious small Professional Service Providers…
You’ll come up with a catchy, interesting, and relevant name… with an explanatory “subheading” that meets the target audience where they are…
You’ll then create a plan for when, each month, the newsletter will be published…
Write a subject line based on the main article topic for that month…
And, if you like, write a short “introduction” from the expert whose name you’re writing in!
Then…
You’ll submit your “newsletter name, plan, and outline” for personal review and suggestions for feedback!
That way, you’ll know if you’re “on track” when it comes to Professional Service Provider newsletters… and how to fix it if you’re not!
The result is a polished, professional sample you can add to your portfolio.
The ONLY Program You Need to Kick-Start a Long and Successful Career as a Writer!
Bottom line:
How to Earn Top-Level Fees Writing for the $5.4 Trillion Professional Services Market is the ONLY self-paced training program we know of focused entirely on writing for the lucrative Professional Service Providers market…
A market where you can select from over 900,000 “high-value” clients across dozens of industries and specialties — just in the U.S. alone.
Add in all the English-speaking countries where professional services firms assist clients — and the fact you can work with clients from anywhere — and we’re talking multiple millions of potential clients!
And because of the larger-than-normal “disconnect” between the complexity of the services they offer… and the need for their customers (current and prospective) to clearly understand what they offer…
Virtually all of them need writers who can “bridge the gap”!
And it all starts with a simple, easy-to-write email newsletter…
That one project nearly all professional services firms can benefit enormously from given the relationships they can build with customers… the expertise they can demonstrate… and the sales and lead generation they can produce.
And for you — it’s an end to the biggest worry all new freelance writers have, which is lack of a steady paycheck!
Remember — email newsletters follow a schedule — typically monthly, every two weeks, sometimes even weekly.
And not only do you get paid anywhere from $1,200 to $2,000 every time you write one…
Your clients tend to stay with you for years and years.
Plus, it leaves the door wide open for any additional writing projects your clients might need… many of which can be easily repurposed from copy you’ve already written!
When that happens, the money can add up fast.
Newsletters alone, with just five steady Professional Service Provider newsletter clients — which Michael shows you how to target AND land — can kick-start a $72,000 to $120,000 writing business.
Add in other writing, like blogs, emails, trade articles, social media posts, podcasts, and so on… and you have the potential to boost that number by $60,000 to $90,000…
Which means with Michael’s help and guidance — you could have a writing business generating between $132,000 and $210,000 in annual revenues up and running very quickly…
Start talking “retainers” and those numbers could be even higher!
It’s all just a matter of how much time you want to write versus how much free time you want for yourself!
But what’s even more exciting is the small price you’ll pay today to own the program that can open this door wide open for you…
Before I reveal your price today — there’s MORE Michael and the AWAI Training Team want to give you to make your entry into writing for Professional Service Providers even easier and faster…
Starting with…
Bonus #1 Word-of-Mouth and
“Relationship” Marketing
In Session 4, I mentioned Michael shares the “core” of his proprietary client attraction strategy — a strategy people pay thousands of dollars to access.
In this bonus he’s created just for How to Earn Top-Level Fees Writing for the $5.4 Trillion Professional Services Market program owners, he focuses on the one aspect he’s famous for:
Zero cost, highly effective word-of-mouth and “relationship” marketing — tapping into the network of people you already know.
You know it from your own experiences… when someone comes recommended — by someone you trust — you’re far more likely to hire that person.
It works the same in freelance writing… and especially in the Professional Service Provider field.
And in this incredible bonus, you learn just how big and powerful your personal network already is…
And how you can tap into it and leverage it into possibly all the clients you’ll ever need!
I’m so excited Michael has included this amazing resource as a bonus with this program, without you having to pay the thousands of dollars this kind of training normally costs.
But that’s not all…
Bonus #2 The Professional Service Providers Essential Reading List
As a writer, you’re a professional… and the best professionals never stop learning!
That means constantly getting to know your clients and their customers… learning about the market… and, of course, READING about the industry you’re in!
Trouble is, when you’re new to an industry, you’re not sure what you should be reading… who’s credible… who’s going to steer you in the right direction… and who’s going to steer you down the wrong path!
Again, it’s Michael to the rescue.
In the 22 years he’s been writing for Professional Service Providers, he’s read hundreds of books — some good, some not so good.
And to make your life easier… and so you can avoid wasting valuable time reading books that don’t deliver anything of substance to your career…
He’s created an “essentials” reading list called, appropriately enough, The Professional Service Providers Essential Reading List…
12 books that Michael guarantees will leapfrog you ahead of any competition when it comes to understanding your market better and gaining the “deeper insights” that can make you even more valuable.
What’s the value?
Well, Amazon lists over 1,400 books that could pertain to this industry. So just the time spent avoiding the “bad” ones is priceless… not to mention how much these deeper insights could bring you in added revenue!
But we’re not finished yet…
Bonus #3 “Steal” These Welcome Letters!
As I’ve mentioned, email newsletters are the ultimate lead generator.
When one of your clients’ prospective customers comes across an ad, article, or blog post (that hopefully you wrote!), the BEST way to capture their name to “keep the conversation going” is to offer them a free subscription to your email newsletter!
Or maybe it’s an e-book or a special report (that you’ve also written)…
Anything that’s of value and helps them solves the problems they came looking to solve in their search!
Of course, when they do accept your gift — you’ll need to send them a welcome letter, thanking them and letting them know what they can expect.
It’s just one more piece of writing you can work into you pricing.
And to make creating welcome letters a “no-brainer,” Michael’s agreed to send you — at no additional fee — his Welcome Letter “Mini Swipe File” containing a handful of welcome letter samples you can use as a model and inspiration for your own welcome letters!
One more valuable extra to tell you about…
And you’re going to love this one!
Bonus #4 The 5 Deadly Email Newsletter Formatting Mistakes…
and How to Avoid Them!
As much as Professional Service Providers are too busy (and likely unqualified) to write newsletters…
They’re also too busy to worry about designing and formatting them.
Of course they could hire someone to do that… OR, they could pay you an added fee to handle it for them!
Now, there is a section in the program on this very topic.
But to help you get up-to-speed even faster — and look like a “pro” when designing your client’s email newsletter, Michael has created a special report he’ll send you called The 5 Deadly Email Newsletter Formatting Mistakes… and How to Avoid Them!
You’ll learn such things as…
- What you should and shouldn’t say in the “From” and “Subject” lines when you email your email newsletter to clients…
- Why every email newsletter needs an “introductory” note… what to say (and not say)… as well as the “four things” this crucial part of the email newsletter needs to articulate…
- Proven tips on color, layout, font size, paragraph size, numbered lists, bullets, and more to make your email newsletter as readable as possible…
- How to make sure your email newsletter can be easily read on a smartphone, where as many as 60% of your audience consumes content…
- Why it’s important that your readers engage with your client through the newsletter — and tips for making sure they do…
- And much more!
We want you to have these four special bonuses so you can benefit from knowledge and insights that took a pro like Michael Katz two decades to accumulate through trial and error…
And to have them at your fingertips from DAY ONE…
Any professional working writer will tell you — that is priceless!
And they’re yours free when you order Michael’s entire 10-part How to Earn Top-Level Fees Writing for the $5.4 Trillion Professional Services Market program…
Complete with your final writing assignment with personalized feedback.
So, what does it cost to get this comprehensive, life-changing program in your hands within the next few minutes?
This is NOT a Typo…
Your price for EVERYTHING today…
Just $497!
Below you’ll find a link you can click on so that you can get started — and put access to Michael’s brand-new program in your email inbox IMMEDIATELY…
I Want There to be ZERO RISK to Your Decision Today
But first, I want to you to have no qualms whatsoever…
No worries that you may get the program today and, for whatever reason, decide it’s not for you and be “stuck” with something you paid for and no longer want.
So I want you to have this ironclad guarantee — and know that it comes directly from me:
Order Michael Katz’s How to Earn Top-Level Fees Writing for the $5.4 Trillion Professional Services Market today.
Dig into the program over the next 30 days…
“Meet” Michael via video…
Get to know his teaching style…
Have a look at all his real world samples…
Learn about the enormous opportunity the Professional Service Provider industry holds…
Get excited about launching your own writing business that serves this lucrative market…
And if anytime within those first 30 days of owning the program you change your mind — just let us know. We’ll take it back and refund every penny you paid!
Fair deal?
With that, here’s the link that will take you to the order page…
So you can grab How to Earn Top-Level Fees Writing for the $5.4 Trillion Professional Services Market today — and know you’re protected by my ironclad guarantee.
And I’ll end simply with this:
NOTHING lights me up more than introducing AWAI members to NEW opportunities that we know can ignite your passions and change your life by giving you the money and freedom you deserve.
We’ve opened A LOT of doors for new writers over the years…
But the opportunity I see writing for Professional Service Providers…
Getting to learn from one of the very BEST in the industry…
And the steady income this niche can give you with just handful of month-after month clients…
Is among the BEST I’ve seen in my nearly 20 years of guiding writers!
So please, do not miss out.
And please keep us posted on your future success!
Rebecca Matter
President, AWAI
P.S. Remember, when you order, you get FULL ACCESS to Michael’s How to Earn Top-Level Fees Writing for the $5.4 Trillion Professional Services Market (and all the bonuses) IMMEDIATELY.
Go here to place your order… keep an eye on your inbox for an email from our Training Team with more details and access instructions…
And don’t wait to dive right in!
Because as we like to say here at AWAI, money loves speed — and there’s no better time to kick-start your lucrative career as a writer for the Professional Service Provider market than RIGHT NOW!