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How AI Is Creating Massive Demand for an Entirely New Breed of Copywriter — and Why YOU Must Become One of Them NOW!
lead the rush, attract more opportunities, and
get paid what you’re worth.
President, AWAI
Hi there,
It's been over two years since ChatGPT burst onto the scene and sent shockwaves through the copywriting world.
Some writers were understandably fearful of it.
Others dipped their toes in the water, experimenting with it here and there.
And then there were those who simply hoped it would be another passing fad.
But now, the verdict is in, and it's crystal clear:
AI is not just here to stay — it's the future of copywriting.
Just as the internet revolutionized the industry and opened up a world of new opportunities for writers — from blogging and web copy to digital marketing and social media…
… AI is now poised to do the same.
And this time, the possibilities are even more mind-blowing, because…
It’s Creating a NEW Breed of Copywriter… One Who Is Far More Valuable to Companies
Than “Ordinary” Writers
Let me explain…
Business owners and marketers are using AI tools — a LOT.
So if that’s the case…
Why on earth would they need to hire a copywriter, especially this NEW breed of copywriter?
I’ll tell you why…
Because the copy and content they’re creating on their own is merely “okay.”
It’s far from A-level, and often turns out sounding generic, lifeless, and off-brand.
But as you can imagine, these folks are busy. They’re going a million miles a minute and they need their copy DONE… like, yesterday.
They don’t have the time to sit down and “play around” with ChatGPT to figure out how to get it to “spit out” the high-quality copy and content they need — stuff that’s on-brand and will engage their audience and get RESULTS.
It’s a frustrating spot to be in.
And it’s why this new kind of copywriter is quickly becoming in HUGE demand…
I’m talking about the kind of copywriter who can create amazing, persuasive copy two, three, even four times faster than other writers, easily meeting tight deadlines with zero-to-few revisions needed along the way — all thanks to the power of AI.
The kind of copywriter who can create copy that’s far more engaging, more well researched, and more in tune with what their prospects want. Blowing their competition out of the water.
And, the kind of copywriter who consistently produces better (and greater!) results for their clients, and does it all in a fraction of the time it used to take.
But here’s the thing…
It’s not just about the AI tools.
These AI-assisted copywriters are truly a special breed…
Because they know how to bring their “humanness” into the entire process, too.
They know how to use AI to come up with fresh ideas and insights, yet still know when to trust their own intuition and creativity.
They don't just rely on AI to do all the work — they use it to enhance and amplify their own skills.
In short, these writers are — for all intents and purposes — the AI “whisperers” of our time, knowing how to get the absolute best possible writing out of these powerful tools.
They know how to communicate with AI on a level most “other” writers, marketers, and business owners don’t, coaxing out compelling and persuasive copy and content — right out of the gate.
And here's the really exciting part:
As more and more companies start to see the incredible potential of AI-powered copywriting, these special writers are becoming more valuable than ever.
This has created a short window for copywriters like YOU to get up to speed and lead the rush — setting yourself up for huge success now and in the future.
In a moment, I’ll explain how you can do that — and transform yourself into this kind of in-demand, AI-assisted copywriter your future clients want to hire…
But first, let me show you why this is so HUGE — how AI is revolutionizing our industry — much like the internet did more than 20 years ago…
As the Content Marketing Institute points out, AI has started a creative revolution.
One that merges man and machine, more than ever before.
It’s why even Google’s CEO, Sundar Pichai, believes that:
Crazy to think the person leading one of the biggest tech companies in the world… a company that has benefited so much from the growth and adoption of the internet…
… now believes AI could end up eclipsing all of that!
But he’s right to think so…
A report by Bloomberg Intelligence estimates AI could soon become a $1.3 TRILLION market!
This is despite the fact that it’s only been two years since ChatGPT was introduced to the world.
That’s how quickly things are moving and evolving.
And it’s why writers need to adapt and evolve too!
I think the folks over at the Marketing AI Institute said it best:
“[We] don’t see writing career paths moving forward where AI isn’t infused… The technology is getting too good, too fast not to be adopted by companies in some fashion…
“… Generally, that doesn’t mean replacing writers. It means writers will use AI tools in some way in almost every aspect of their jobs. What that looks like will depend on your role and your company, but you will need to use AI in your daily work moving forward.”
Which is why…
EVERY Writer on Earth NEEDS to Learn How to Harness and Leverage AI (or Risk Becoming Obsolete)
Companies are already beginning to shift their budgets to AI…
For example, Coca-Cola launched an AI-powered marketing campaign to help generate buzz… and is even testing out AI-powered vending machines.
Sephora is also using AI to create a better customer experience through chatbots and more…
And even Nike is now heavily investing in AI, using it across its suite of apps.
As you might imagine…
With big companies and brands like these already adopting AI…
It’s only a matter of time before every company out there is using AI to grow their sales… increase brand awareness… enhance audience engagement… and more.
And it’s why becoming this new kind of AI-assisted copywriter NEEDS to be your top priority.
We’re long past the stage where AI is just a fun tool to “play around” with and show your friends what you created with it.
It’s time to master how to use it, or quickly become irrelevant.
How to Grow Your Income as
an AI-Savvy Copywriter
Even though AI is revolutionizing the industry, it’s setting writers up nicely with big opportunities to boost their incomes.
Because if you can write quality copy, faster — you can charge premium fees, and take on more projects (without working yourself to the bone).
Take, for example, New York Times bestselling author Seth Stephens-Davidowitz.
Before? It took him THREE YEARS to write a book.
Now?
He used AI to write his recent book, “Who Makes the NBA?: Data-Driven Answers to Basketball's Biggest Questions”…
… in 30 days.
Simply amazing.
Think about that for a second…
If you can produce high-quality output that fast…
… you’ll naturally make more money.
Let’s say you land a client who needs copy for a landing page and will pay you $1,500 for it.
In the past, a project like that might take a few days.
But as a new breed of copywriter — one assisted by AI — you could write that same project in under an hour.
Do the math…
How much more time does that free up to take on other projects?
How much more free time could you choose to have?
It’s up to you, but that’s what becoming an AI-assisted copywriter is all about: choice and the freedom to make more money, if you so desire.
And the numbers get even better if you know how to write high-paying projects like sales letters.
Say you charge $7,500 to write a sales letter.
But before AI, let’s say it took about two months to write.
Now?
Using the right combination of AI tools (and know-how), you could probably write that same sales letter in about six-eight hours, and in some cases even faster.
Just imagine what that kind of newfound efficiency could do for your income!
And as you build your reputation for being fast, while still maintaining a high-level of quality with your copy and content…
… that’s when the real magic happens.
Because when you’re working at that level, the sky is truly the limit.
Who knows — you could find yourself earning what you want as a writer, from the comfort of your own home, on your own schedule, doing work you love…
… all while having total control.
Of course, this kind of success doesn't happen overnight. It takes commitment from you, and a willingness to constantly learn and adapt.
But here's the thing:
If you're willing to put in the effort, the rewards could be truly staggering.
And with the right training and guidance, you can shortcut your path to success and start reaping the benefits of being an AI-assisted writer faster than you ever thought possible.
And that's where our exclusive all-new mentorship comes in.
It’s led by someone who’s at the bleeding edge of AI-assisted writing, using these tools day in and day out with his clients.
And he’s developed a complete curriculum designed to give you the skills, knowledge, and hands-on experience you need to succeed as an AI copywriter in today's fast-paced world.
Meet Your Mentor
His name is Guillermo Rubio.
He’s one of the most successful and prolific copywriters working today — who writes for us, as well as for a handful of other high-level clients.
The thing that long amazed us about “G,” as we call him, was just how fast he could write and turn around great copy!
Seems like we’d have a call about a project…
And in a matter of days, he’d have a full-blown 20-to-30-page sales letter ready for us, along with all the supporting ads and emails!
Until recently, we just thought he had this freakish knack for writing extremely fast…
But unbeknownst to us — G has had a secret weapon.
Yup…
He’s been using AI to help speed up his copywriting process for nearly four years now…
Since well before ChatGPT and OpenAI made headlines in late 2022.
It’s one of the reasons why, in early 2023, he was interviewed by The New York Times…
… Le Monde…
… and CBS Evening News for his thoughts on AI-assisted writing!
He’s also the author of our bestselling primer on AI — How to Use the Power of AI to Become a Better, Faster, and Higher-Paid Writer.
But…
Things have evolved.
Dramatically.
And G’s evolved right along with it.
So you could say he knows a thing or two about becoming this new kind of hybrid writer — one who uses and leverages AI to write better, faster, and ultimately make more money.
It’s why we asked him if he would create a brand-new training for our members… one that would help anyone — even if they are in the early stages of their career — become this new breed of writer.
He agreed!
Introducing THE “Landmark” Event for ALL Writers…
AWAI’s ALL-NEW 2025
AI Copywriting Intensive Your Fast Track to Becoming an
In-Demand, Highly Paid AI Copywriter
This represents THE turning point in your career.
It’s what will quickly transform you into the new breed of copywriter today’s businesses want to hire.
Imagine…
- Clients eagerly seeking out YOUR expertise because you offer a skill set most writers still lack.
- Slashing the time it takes to produce high-quality AND high-converting copy and content, helping you to stay even more in demand, while freeing up hours of your week.
- Charging top dollar for your services, knowing you offer something truly cutting-edge.
In short, this is your opportunity to transform your copywriting career now (or get left behind).
The way G will do it is by showing you how to use AI to create a simple marketing funnel for your own writing business!
By going through this process, you’ll learn all the latest advancements in AI-assisted copywriting… you’ll end up with a completed marketing funnel for your own business… and you’ll feel confident in your ability to create pretty much anything a client asks you for — all using the power of AI.
Here’s how it’ll all work:
Getting You “Up to Speed” with AI
(Your Pre-Training)
The 2025 AI Copywriting Intensive is four weeks long.
You’ll meet with Guillermo (and his guest panel of TOP industry experts) twice each week, on Wednesdays and Fridays.
(Don’t worry if you can’t make it live. Each session will be recorded so you can watch it as soon you can.)
But before the Intensive begins…
You’ll go through a pre-training series that’s immediately available to you.
This is designed to get you “up to speed” in the AI “basics”… all in the fastest time possible. This way you can fully benefit from all the knowledge you’ll gain in the LIVE sessions.
So to that end, you will go through…
Pre-Training Module #1The Foundations “How-To” Series
This is for you if you’ve never tried any of the AI writing tools out there.
You’ll learn where to go and sign up for the FREE AI tools (like ChatGPT and others)… get a quick overview on how to use them… and more.
Pre-Training Module #2 AI Copywriting Fundamentals
Here you’ll learn Guillermo’s S.O.A.R. framework for using AI in the best, most effective way possible, every time you sit down to write.
You’ll also discover the three BIG “mental models” used by top AI copywriters today, to harness the power of AI and skyrocket their writing performance (this is how you need to think to get GOOD with AI and craft great copy or content every time)… and much more!
Pre-Training Module #3 Prompt Engineering Basics
Prompts are the critical “X factor” when it comes to using ANY kind of AI for writing. The quality of your prompts = the quality of your output. So better prompts mean better results and ultimately more money for you. This session will take you from “beginner” and not knowing ANYTHING about prompting to knowing more than nine out of 10 writers out there!
Pre-Training Module #4Complex Task Mastery
ChatGPT has no problem writing short copy. But what happens when you need to write more than just 100–200 words? How can you still get good output from ChatGPT? This training dives deep into answering those questions and more.
With these four training sessions alone, you’ll be far ahead of the competition.
But remember, this is just the beginning — before the LIVE four-week Intensive has even started!
Now that you’ve gone through the pre-training and have a very SOLID foundation in place, it’s time to get down to the nitty-gritty…
Session #1 Unleash AI as Your Personal Market Research Powerhouse and Crack Open Your Audience’s Deepest Desires March 26 at 1 p.m. ET
Before you write a single word of copy, before you craft a headline, before you even THINK about your offer… you need to know exactly who you’re talking to.
That’s where most copywriters mess up — they guess what their audience wants instead of knowing with absolute certainty.
In the past, doing this kind of deep dive into your audience could take days or even weeks of searching Google, scouring forums, blogs, groups, and more.
But now, you can do it all in minutes thanks to AI.
AI can give you insight into what makes them tick, what keeps them up at night, and what will ultimately make them say, “Take my money!”
Heck, AI can even reverse-engineer your competition’s winning strategies, all without you lifting a finger.
So in this first session, you’ll learn how to turn AI into your personal market research team.
And to help give you an additional “unfair advantage,” you’ll also be learning from content marketing pioneer and legend Brian Clark — one of the WORLD’S BEST when it comes to figuring out what makes an audience “tick.”
You’ll discover:
- How to slash your audience research time by 90% — while uncovering deeper insights than most marketers ever will. (This AI research shortcut instantly reveals pain points, buying triggers, and hidden objections — without hours of manual digging.)
- The “Deep Scan” method — how to turn AI into a personal audience detective that scrapes real conversations in your market. (Want to know exactly what your ideal customers are saying, feeling, and struggling with? AI can pull those insights straight from the source.)
- The No. 1 research mistake that keeps copywriters stuck writing weak, surface-level copy — AI helps you avoid it in seconds. (Most marketers rely on basic demographic data — AI gives you the real insights that drive conversions.)
- AI-powered “Emotion Extraction” technique — how to pinpoint the exact words, phrases, and emotions that will make your audience feel like you’re inside their head.
- How to spy on your competitors’ best marketing angles using AI — so you can out-position them without guessing.
- The simple AI command that instantly generates a ready-to-use ideal customer profile (ICP) packed with pain points, desires, and messaging insights. (No more struggling to define your audience — AI hands you a crystal-clear breakdown on demand.)
- And much more.
After going through this session, AI-driven audience research will be among your most prized skills.
Because you’ll have the uncanny ability to craft copy and content that resonates on a personal level, making your audience feel seen, understood, and compelled to act.
Session #2How to Build an AI Writer That “Thinks” Like You Using AI Agents and Custom Copywriting Bots March 28 at 1 p.m. ET
Most writers treat AI like a fancy “autocomplete” tool instead of what it truly is: a scalable, customizable writing assistant that can handle research, drafting, and editing for you… while matching your style and voice perfectly.
In this session, you’ll learn about the power of the latest evolution in AI — AI Agents. You’ll also learn how to build your own AI-powered writing assistant — a custom GPT trained to think and write like you, so you can produce high-quality copy in a fraction of the time.
You’ll discover:
- How to build a team of AI-powered “copywriting interns” who work 24/7 for you — without coffee breaks, paychecks, or creative burnout.
- The secret to “pre-training” AI on your unique style and have it write with your tone, favorite phrases, client expectations, and more.
- How to use the “AI Voice Cloning Formula” to fine-tune AI to sound like you (or any brand you write for), so your copy never feels robotic or generic.
- What AI Agents are, why they matter, and how you can start experimenting with them in your writing workflow.
- And much more.
After going through this session, you’ll know exactly how to train a small army of AI assistants to enhance your writing process.
You’ll also have a system for pre-training AI to match your writing style, generate better first drafts, and speed up your workflow.
Session #3 AI-Powered Ad Creation: How to Generate Dozens of Great Ads in Minutes April 2 at 1 p.m. ET
Now that you’ve done a deep dive into your ideal audience… and you’ve seen how to create a small army of AI “interns” who can help you write faster and smarter…
… it’s time to get cracking on your client-attraction funnel.
And the very first part of that funnel is your ads.
After all…
You can be the best copywriter in the world, but if no one sees your work — you don’t get paid.
That’s why this session is all about helping to get your writing business in front of the right people using AI-powered ad creation.
Whether you’re promoting a lead magnet, building an email list, or positioning yourself for high-value client work, AI can help you generate high-performing ads in minutes.
And here’s the kicker:
Once you master AI-powered ad writing for yourself… you can offer it as a service and get PAID to do it!
In this session, you’ll discover:
- The no-fluff formula behind high-converting ads —use this structure, and your ad has a fighting chance every time.
- How to turn AI into your personal, tricked-out “viral hook generator” — so your ads stop the scroll instantly.
- Why some ads take off while others flop — and how AI helps you craft simple, high-performing ads right out of the gate.
- The “Rapid Ad Variation” technique — how to generate multiple ad versions in seconds, all from ONE simple sentence. (More variations = more chances to win — and AI makes it effortless.)
- The key to making AI-generated ads sound human and keep the emotion and persuasive power intact.
- How to package and offer AI-powered ad writing as a service to businesses who need better ad copy.
- And much more.
After this session, you’ll know how to craft client-attracting ads that are ready to launch.
Your Assignment: Use AI to generate three–five ad variations that promote your copywriting services, your brand, or your expertise.
Apply the techniques from this session to refine the messaging and ensure each ad is engaging, persuasive, and tailored to the platform. This will not only help you market yourself — but will also serve as a portfolio piece you can use to start offering AI-powered ad copywriting as a paid service.
Also… pat yourself on the back. At this point in the training, you’re well on your way to becoming the new breed of copywriter, who’s mastered AI and leverages its power to make more money.
Session #4 AI for Lead Magnets and
Opt-In Pages April 4 at 1 p.m. ET
Imagine waking up to new leads in your inbox… potential clients who are already interested in your work before you ever speak to them.
That’s what a well-crafted lead magnet and opt-in page can help do for you.
Instead of chasing down clients or cold pitching all day, a lead magnet attracts business owners who are already looking for help — positioning you as the expert before they even meet you.
And thanks to AI, you don’t have to spend weeks figuring out what to offer, writing every word from scratch, or struggling with the design.
In this session, you’ll create a valuable, AI-powered lead magnet and an opt-in page that converts visitors into potential clients.
You’ll discover:
- How to use AI to craft a lead magnet that instantly builds credibility and makes potential clients eager to work with you.
- The plug-and-play structure for an opt-in page that grabs attention, communicates value, and gets people signing up fast. (AI will help you craft a page so compelling, visitors won’t think twice before opting in.)
- How to get AI to write, format, and even “design” your lead magnet and opt-in page — so you can launch faster with less effort. (Yes, AI can generate the content AND give you layout ideas — here’s how to make it happen.)
- The hidden X-factor of high-converting thank-you pages — how to turn yours into a silent sales machine with one simple, strategic move. (This tweak feels natural, NOT salesy, but gets more leads booking calls and taking action immediately.)
- And much more.
By the end of this session, you’ll know how to create your own lead magnet and what it will take to have a system that attracts and nurtures potential clients on your behalf.
Session #5 AI-Powered Welcome
and Nurture Sequences April 9 at 1 p m. ET
They say the “fortune is in the follow-up.” And when it comes to landing great clients, this is absolutely true.
And while in the past this may have been time-consuming…
With AI you can create a personalized, persuasive email sequence in minutes — one that warms up your prospective client leads, builds trust, and moves them closer to hiring you without much extra effort.
That’s why in this session, you’ll discover:
- How to use AI to craft a “first email” that sets the right tone, makes a good impression, and makes your prospective clients feel seen, understood, and excited to hear from you.
- The psychology behind gently moving a prospective client from “interested” to “ready to hire.”
- The “Client Magnet” email sequence that you can use to position yourself as the obvious choice when it comes to copywriting and the services you offer.
- How to use AI to help generate dozens of great subject lines that can help boost your email open rates.
- And much more.
After this session, you’ll have a clear roadmap for writing AI-powered follow-up emails that help to convert cold client leads into paying clients… all without you feeling like a pushy salesperson.
And remember… just like with everything else you learn during this Intensive…
Writing these emails with AI is also a service you can sell!
Businesses are constantly looking for high-converting email sequences. And now, you’ll have the AI-powered skill set to write them faster, at scale, and charge premium rates.
This will become the core follow-up system that keeps your prospective client leads engaged and increase the odds they’ll want to hire you.
Session #6 AI-Powered Persuasive Sales Copy — How to Write High-Converting Sales Messages for VSLs, Sales Pages, and More April 11 at 1 p.m. ET
Writing persuasive sales copy is one of the most lucrative skills in copywriting, but it’s also one of the hardest.
That’s because you need to know how to turn a complete stranger into a paying customer, all in one fell swoop. This requires knowing how to structure a sales message so it holds attention and is emotionally compelling.
This is why so many writers struggle with writing persuasive sales copy.
AI can help — but only if you know how to use it right.
And to make sure you get this skill dialed in, we’re bringing in a VERY special guest — the legendary David Deutsch!
David has written for some of the biggest direct-response companies in the world, and in this session, he’ll share insider-level insights into using AI to sharpen your persuasion skills, craft irresistible messaging, and write sales copy that converts.
You’ll discover:
- Why AI’s first draft is ALWAYS weak — here’s the sneaky trick that instantly transforms it into a high-impact persuasion machine! (Most copywriters accept AI’s output as is… but this one command turns bland copy into gold.)
- The AI-powered “persuasion map” that lays out your prospect’s buying journey — so you know exactly what to say at every stage. (No more guessing how to move people from “curious” to “I need this NOW.”)
- David’s go-to strategy for unlocking a BIG IDEA — without staring at a blank screen for hours… This technique FORCES AI to come up with unexpected, “market-ready” angles.
- How to get AI to “think” like an A-list copywriter — so your copy doesn’t sound like every other generic ChatGPT draft.
- A breakdown of the “Hidden Objection” framework and how to get AI to reveal (and overcome) the real reasons people hesitate to buy.
- And much more.
By the end of this session, you’ll know exactly how to use AI to craft persuasive sales copy — whether for a VSL, sales letter, or another high-converting piece. You’ll have a repeatable process for generating big ideas, structuring persuasive messaging, and fine-tuning AI output so it sounds natural and compelling.
And remember…
Businesses are always looking for high-converting sales copy, and now, you’ll have the AI-powered skill set to write it faster and more confidently, and charge what you’re worth!
Session #7 The AI Copywriter’s Growth Engine — How to Use AI as Your Personal Business Consultant, Skill Trainer, and Strategic Adviser April 16 at 1 p.m. ET
You know how to use AI to write faster and create high-converting copy…
… but is it possible to use AI to help grow your writing career, strengthen your skills, and make smarter business decisions?
Short answer: YES!
That’s why this session is all about turning AI into your personal consultant — helping you fill in any knowledge gaps, build a smarter business strategy, and position yourself for long-term success.
You’ll discover:
- The one AI prompt that instantly reveals the most profitable niche for YOU. (Most copywriters never even think to ask this!)
- Three questions you should ALWAYS ask AI before choosing a pricing model — ignore them and you could be leaving thousands on the table!
- What AI can tell you about your biggest copywriting weaknesses… and the fastest way to fix them!
- How to use AI to spy on top copywriters, break down their strategies, and find the exact gaps they’re missing (so you can fill them and win more clients!).
- The “AI Growth Engine” method — how to use AI to create a step-by-step roadmap for hitting your biggest business goals (without getting overwhelmed).
- The secret to making AI act as your personal business coach — so it keeps you accountable, tracks your progress, and pushes you to take action!
- And much more.
By the end of this session, you’ll know how to use AI to grow strategically, level up your skills faster, and set yourself apart from the crowd.
Session #8 AI for Cold Outreach and Client Pitches — How to Land the Clients You Want Faster Than Ever April 18 at 1 p.m. ET
You’ve built an AI-powered marketing funnel, crafted compelling copy, and positioned yourself as a top-tier writer. Now it’s time to turn those skills into paid opportunities.
To help you master the client-getting process, special guest Ilise Benun will show you how to combine proven outreach strategies with AI — so you can connect with the right clients, craft compelling pitches, and follow up effectively.
You'll discover:
- The “AI Client Radar” technique—how to instantly identify high-value prospects who are actively looking for copywriters.
- How to use AI to help create an irresistible offer that positions you as a top expert.
- How to confidently position your AI-powered copywriting skills — so clients see you as a strategic partner, not just a writer.
- A simple way to create a marketing plan that works to attract the best possible clients for YOU.
- Strategic content creation: How to use AI-assisted content to demonstrate your value to potential clients and get them wanting to do business with you.
- How to use AI to craft messages that feel personal, engaging, and relevant — so you can start real conversations with potential clients.
- What to highlight in proposals, emails, and conversations to land high-paying gigs.
- And much more.
You’ll leave this session with a clear plan for attracting amazing clients who value your unique AI expertise.
Whew!
As you can see, Guillermo’s packed a LOT into your four weeks together…
But he wants to leave nothing to chance…
Which is why for this “graduating class” ONLY, he’s doing something special…
BONUS LIVE SESSION #1 Watch Guillermo Build an AI-Powered Marketing Funnel from Scratch — in Real Time!
You’ve learned the frameworks. You’ve seen how to build the individual pieces of your funnel.
Now, watch it all come together LIVE!
In this exclusive bonus session, Guillermo will pull back the curtain and build a complete “client-attraction” marketing funnel in real time — right in front of you!
You’ll see exactly how to:
- Go from zero to a fully AI-powered funnel — without second-guessing the process. (You’ll finally see how quickly everything can come together when you have AI working for you.)
- Do blazing fast market research, including how to find profitable angles, identify pain points, and uncover what your ideal clients want.
- Create AI-generated ads that drive clicks and set the right expectations. (Most copywriters overcomplicate ad copy. You’ll see how simple it can be.)
- Write a landing page, thank-you page, and lead magnet outline in record time. (If you’ve ever struggled to write with speed, you’ll love this step-by-step breakdown.)
- Generate a welcome email sequence that nurtures leads and keeps them engaged in minutes.
- Draft the first few hundred words of sales copy — so you can see the exact process of structuring a persuasive message. (This is where AI shines — but only if you guide it the right way!)
This will be a LIVE, unscripted, start-to-finish funnel build that brings everything you’ve learned full circle.
When you see how fast and seamless this process can be, you’ll never look at AI copywriting the same way again!
Of course, Guillermo’s an expert… so for him, this is second nature at this point.
For you, this is all brand-new territory…
So as you watch him, you might think to yourself, Sure, I can follow these same steps — but how will I know if what I’m doing is actually right?
Which is why, again, for this “graduating class” ONLY, Guillermo’s agreed to do something even more unprecedented…
BONUS LIVE SESSION #2 Watch Guillermo “Chief” Real AI-Generated Funnels — and See What REALLY Needs Fixing
Individual pieces of AI-generated copy can be great… but when you put them together, do they still make sense?
Answer:
Oftentimes, NO!
That’s why in this one-of-a-kind live session, Guillermo will review and help refine real funnels that were submitted by you and your fellow attendees.
(Note: These will be chosen at random by AWAI’s review team for G to look at, and given to him “blind” — without any names, so he won’t know whose funnel he’s reviewing — to keep things completely fair and impartial.)
He’ll go through each of the selected funnels and show you how to think like a copy chief and make the strategic, high-level improvements that AI can’t do for you (at least, not anytime soon).
You’ll discover:
- What separates a “good” funnel from a “client-winning” funnel — AI can generate copy, but it’s up to YOU to make it cohesive. (Learn how to spot and fix disconnects between ads, landing pages, emails, and sales messages.)
- The biggest mistakes even skilled writers make when using AI — and how to avoid them. (Sometimes the copy is strong, but the funnel falls apart — you’ll see exactly how to fix that.)
- How to ensure messaging alignment — so your ads, emails, and sales copy all work together. (This is where a real human copywriter is irreplaceable — AI doesn’t think in this way, but you will after this session!)
- How to quickly tweak headlines, structure, and flow for maximum impact. (Guillermo will make live improvements in real time — showing you what a pro looks for and how to fix it fast.)
Even if your funnel isn’t selected, you’ll gain insider-level insight into how to refine and elevate AI-generated copy. (Watching Guillermo think, analyze, and tweak live will give you skills you can’t learn anywhere else.)
This session is priceless…. Especially when it comes to working with clients as an AI copywriter.
Yes, AI can help you write faster and better — but knowing how to refine and optimize ALL parts of a marketing funnel is where the REAL value lies.
That’s why by the end of this bonus session, you’ll be well on your way to being not just an AI copywriter — but the kind of person who knows how to make AI-generated copy actually WORK.
Your 2025 AI Copywriting
Intensive Certificate
Throughout this program, you’ll be building a complete, AI-powered marketing funnel for your own writing business.
And guess what?
This marketing funnel ALSO mirrors exactly what businesses need right now to generate leads, nurture prospects, and drive sales.
Once you submit your fully AI-generated marketing funnel (to prove you did the work of using AI to create it), you’ll receive your official 2025 AI Copywriting Intensive Certificate of Completion.
Feel proud.
This shows you’re committed to learning, growing, and staying sharp with the changing times.
It also proves you:
- Understand how to use AI throughout the entire copywriting process — from research to ad creation, lead magnets, email sequences, and persuasive sales copy.
- Have hands-on experience leveraging AI to create real-world marketing assets that businesses need.
- Can confidently offer AI-powered copywriting as a premium service — helping clients streamline content creation, improve conversions, and scale faster.
Be sure to proudly display your certificate on your website, LinkedIn profile, and marketing materials to differentiate yourself from other writers and position yourself as a next-generation, AI-powered copywriter!
This Is Your Blueprint for AI-Powered Copywriting Success
Everything you need to transform yourself into the new breed of copywriter companies are looking for is here.
This is your chance to be on the cutting edge and “catch up” with where AI is TODAY.
So if you’ve been on the sidelines…
Or if you’ve only “dabbled” in AI here and there…
This Intensive is for you.
There’s no better, step-by-step way to get the knowledge and skills you need to set yourself apart from the crowd.
It’ll be as if Guillermo’s hired you to work with him… and he’s giving you all his secrets… his frameworks… his processes… to help get you proficient in record time.
What you’ll learn in these four weeks will be transformative and give you the ability to dramatically boost your income (since you’ll be far more effective).
But we’ve asked Guillermo to give you everything he possibly can to help ensure your success.
So, in addition to the four weeks of LIVE training, you’ll also receive…
The “AI Copywriting Accelerator Pack”
— YOURS FREE —
Guillermo’s going “all out” to make SURE you have what you need to succeed as this new breed of AI-assisted copywriter.
That’s because he wants you to experience firsthand how knowing how to use AI can bring so much opportunity to you… how it can help you command great fees… and how it can free up your time (if that’s what you want) or really ramp up your income.
That’s why he’s including a complete “Accelerator Pack” that will help you do just that — accelerate your success as an AI-assisted copywriter.
Here’s what you get:
BONUS #1 The AI Copywriter’s
Productivity Playbook: Time-Saving Hacks and Tools for
Getting More Writing Done in Less Time
As an AI copywriter, you want to A) maximize and B) optimize your efficiency in using AI tools.
Why?
Because the more effective (and efficient) you are, the more money you can make in LESS time.
That’s why in this “playbook,” you'll discover a treasure trove of time-saving hacks, tools, and strategies specifically tailored to AI-assisted writing.
From optimizing your workflow and streamlining your research process to leveraging the latest productivity apps and automations, this comprehensive playbook will help you get more done in less time without sacrificing quality.
BONUS #2 10 Must-Have Templates and Checklists for Streamlining Your Writing Process
This will become your “go-to” collection of plug-and-play checklists and templates.
From ideation and outlining to editing and optimization, you'll have a clear, step-by-step roadmap to follow for every project you take on.
BONUS #3 The AI-Assisted Content
Repurposing Blueprint (Get Paid More for the Work You Already Do!)
This shows you how to transform a single piece of content into multiple, high-value formats — from social media posts and email sequences to blog articles and beyond.
By leveraging the power of AI to quickly and easily repurpose your work, you'll be able to expand your service offerings and take on more projects without sacrificing your time or energy.
There’s no better way to get paid MORE for the work you’re already doing.
BONUS #4 The AI Creativity Tool Kit — Techniques and Exercises for Overcoming Writer’s Block and Generating Fresh Ideas
This comprehensive collection of proven techniques, writing prompts, and brainstorming exercises is designed specifically for AI copywriters looking to take their writing to the next level.
From mind-mapping and free-writing to lateral thinking and random word association, you'll discover a wealth of strategies for consistently generating novel ideas and unique angles that will set your copy apart from the competition.
With the AI Creativity Tool Kit by your side, you’ll never again have to worry about running out of ideas or falling into a creative rut!
So Let’s Recap:
As soon as you enroll in the 2025 AI Copywriting Intensive, you get…
- Eight LIVE training sessions with Guillermo…
- Techniques from special guests Brian Clark, David Deutsch, and Ilise Benun…
- *FOR THIS GRADUATING CLASS ONLY: Two LIVE BONUS sessions, where you’ll see Guillermo build a complete marketing funnel from scratch in real time, and then have a shot at FEEDBACK on your marketing funnel…
- A complete foundational “pre-training” series to get you up to speed with AI basics…
— PLUS —
- BONUS #1 — “The AI Copywriter’s Productivity Playbook: Time-Saving Hacks and Tools for Getting More Writing Done in Less Time”…
- BONUS #2 — “10 Must-Have Templates and Checklists for Streamlining Your Writing Process”…
- BONUS #3 — “The AI-Assisted Content Repurposing Blueprint (Get Paid More for the Work You Already Do!)”…
- BONUS #4 — “The AI Creativity Tool Kit — Techniques and Exercises for Overcoming Writer’s Block and Generating Fresh Ideas”…
Consider for a second, just how much you’ll get out of this training…
Let’s say you write blog posts for $500.
Going through this training could conservatively help you double your output.
So in effect, you’d have the ability to do a whole lot more in less time by using AI to help you write all those posts.
Or let’s say you write a bigger kind of project, like white papers or even sales letters.
The pay there can range from $3,000 to $7,000+.
Again — if you can write them in half the time… you can choose to have a lot more free time.
Or, you could take on another client or another similar project — increasing your income substantially.
I mean — how cool is that!?
That’s the power of AI.
And you get to learn from the writer who’s been using AI to help him write (and make great money) for nearly four years now.
The same writer who amazed us with how quickly he writes sales letters… entire email campaigns… ads… articles… and more.
Now, you get to learn his secrets, his methods, and most importantly — his thinking process — for achieving great results in your own writing career with AI.
How Will This Change Your Bottom Line?
There’s no telling just how much the 2025 AI Copywriting Intensive could transform your bank account and your bottom line as a freelance writer.
But imagine…
What if this training helped you land just one high-paying client, eager for your AI copywriting skills?
Would a $3,000–$5,000 per month retainer be worth the investment in getting the knowledge you need?
Or, what if this training gave you the confidence to offer AI-powered services to your EXISTING clients — instantly boosting your income potential?
Would that alone make it worth it?
And, what if the skills you gain as an AI copywriter allow you to take on more lucrative side projects — an extra $1,000, $2,500, or more whenever you need it?
How would that shift the game for you?
This is why AI copywriting is a must-have skill.
One that could completely “future-proof” your writing career.
And…
It’s why, when determining your investment to be a part of this groundbreaking training, I had to take all of this into consideration.
Because heck — even landing one client who pays you $2,000 a month to write humanized, AI-generated content for them on a regular basis would mean $24,000 in extra income for the year for you.
I’m not saying or promising you’ll land clients at these rates…
It takes skill, time, and effort for that to happen…
But if you did — and things ended up working out thanks to the AI skills you learned — I think that’d definitely be worth a one-time investment of $3,000… $5,000… or heck, even $7,000.
Now, I know $7,000 is still a lot of money.
But don’t worry…
You won’t pay $7,000 to get these skills under your belt in record time.
This training is too important not to make it as accessible as possible for our members.
Because AI is the future.
And this kind of training is no longer optional. Not if you want to keep pace with how things are changing in our industry and stay relevant.
That’s why today, you get it all…
- The eight LIVE training sessions (including those with special guests Brian Clark, David Deutsch, and Ilise Benun)…
- *FOR THIS GRADUATING CLASS ONLY: Two LIVE BONUS sessions, where you’ll see Guillermo build a complete marketing funnel from scratch in real time, and then have a shot at FEEDBACK on your marketing funnel…
- The foundational “pre-training” modules…
- BONUS #1 — “The AI Copywriter’s Productivity Playbook: Time-Saving Hacks and Tools for Getting More Writing Done in Less Time”…
- BONUS #2 — “10 Must-Have Templates and Checklists for Streamlining Your Writing Process”…
- BONUS #3 — “The AI-Assisted Content Repurposing Blueprint (Get Paid More for the Work You Already Do!)”…
- BONUS #4 — “The AI Creativity Tool Kit — Techniques and Exercises for Overcoming Writer’s Block and Generating Fresh Ideas”…
… all for just one single payment of $2,995.
But there’s one more thing…
For a very limited time, you get an
INSTANT $1,000 off the regular price…So you can get it all today,
for $2,995 $1,995!
$399 Today Secures Your Spot
— INSTANTLY —
I sincerely believe there’s no better (or faster) way to get all of these AI skills under your belt — now, while there’s still time.
Which is why you can get started, pay over time, and lock in your spot right now for just $399.
There are no extra fees, contracts, or anything like that.
We’ll simply split up your payment over five months, starting with your first payment today.
That secures your spot… gets you immediate access to all the pre-training materials and bonuses… and makes sure you can attend Session 1 with G.
Your No-Risk Guarantee
There’s no escaping AI. It’s up to all of us to learn and adapt, so we don’t get left behind.
I believe this training can do that for you — and more.
It’s why I want to make it as easy as possible for you.
Enroll today and start diving into the pre-training materials.
Check out the bonuses.
And then, attend the first LIVE session with Guillermo on March 26 at 1 p.m. ET.
If by the end of that session, you don’t honestly feel you’ll learn much from the rest of this training, just let our Member Success Team know before the start of the second LIVE session March 28 at 1 p.m. ET.
They’ll issue you a prompt and courteous refund of every penny you’ve paid.
The bottom line:
This is a unique opportunity to learn directly from an expert who has mastered the art of AI-assisted content creation. It’s a skill set that can reshape your entire writing career and put you at the forefront of the industry.
The potential upside is tremendous.
And what I’m offering here, today, is the chance to invest in yourself and your future, completely risk-free.
You’re Just Moments Away from Completely Transforming Your Life
and Writing Career…
I’ve said it over and over again — AI is here. It’s not going anywhere.
And, it's only going to get bigger — much bigger — from here on out (to the tune of up to $1.3 trillion, by some accounts!).
So this is your moment of decision — the crossroads of your copywriting career.
You can choose to become the NEW breed of copywriter — the kind who knows how to use and leverage AI to write faster, better, become more creative, and more valuable to every client you serve.
Or, you can choose to ignore it all and become obsolete… only to see the opportunity vanish right before your very eyes, as other writers adapt and evolve and enjoy thriving careers — no matter what the future holds.
The 2025 AI Copywriting Intensive is your blueprint to:
- Gain knowledge from industry experts on the cutting edge of AI copywriting…
- Master the AI tools that turn you into a copywriting powerhouse, slashing your workload and boosting your output…
- Build the confidence to tackle any writing project, knowing you have the right AI tools at your disposal…
- Stay ahead of the curve in a rapidly evolving industry, securing your future as a writer…
I've removed all the risk for you.
But the decision is ultimately yours.
Are you ready to become the NEW breed of AI copywriter who’s in demand, attracts greater opportunities, and gets paid what they’re worth?
I sure hope so!
To your success,
Rebecca Matter,
President, AWAI
P.S. Remember, time is of the essence in today’s fast-paced world of AI.
So once the doors to join this training close, that’s it. No extensions or exceptions.
My advice:
Enroll today to secure your spot by making your first payment of just $399.
Dive into the training, implement the strategies, and start sharpening your AI copywriting skills.
Start experiencing the competitive advantage of being a new breed of copywriter who leverages AI.