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How to Create a B2B Buyer Persona and Write More Engaging Copy
November 13, 2017 (06:10:22 am)
Creating a B2B buyer persona helps you target your message to customers. B2B copywriting expert Steve Slaunwhite shows you how to do it.
Why is Copywriting Like Spaghetti Sauce?
November 10, 2017 (06:52:46 am)
Learn about targeting a specific customer base from, of all places, a study about spaghetti sauce. It’s an important lesson about appealing to clients.
“What If I Don’t Believe in the Product I’m Selling?”
November 09, 2017 (06:27:20 am)
Do you have to believe in the product you’re writing about to craft effective copy? AWAI’s Executive Director Katie Yeakle has the answer…
Interview with Barefoot Writers: Katie Yeakle and Rebecca Matter
November 05, 2017 (09:01:57 am)
Never-before-shared insights from Barefoot Writer Publishers, Katie Yeakle and Rebecca Matter, on what makes AWAI so effective at helping writing dreams come true.
The 4 Pillars of Success for Your Freelance Copywriting Career
November 03, 2017 (06:30:59 am)
Build momentum for your freelance copywriting career by following the four pillars of success. Pam Foster reveals how you can achieve your goals faster.
COS Membership Brings Copywriting Jobs
November 02, 2017 (08:06:45 am)
Elizabeth Blessing enjoys the support of fellow COS members, as well as the high-paying copywriting job she’s offered when contacting clients.
Finding Marketing Stories in Your Everyday Life
November 01, 2017 (07:18:44 am)
Stories are a fast way to connect with your audience and earn their trust. Here are four steps to finding and using marketing stories in your writing.
Interview with a Barefoot Writer: Paul Hollingshead
October 30, 2017 (10:56:05 am)
Paul Hollingshead on how he went from drudgery to the kind of lifestyle most writers only dream of
The “Gold Rush Secret” to Making Money as a Freelance Copywriter
October 30, 2017 (06:52:30 am)
By following the money, you can have lasting success as freelance copywriter. And the money path points toward the information publishing industry.
Special Announcement: American Writers & Artists Institute Names Jedd Canty as 2017 Copywriter of the Year
October 26, 2017 (03:50:22 pm)
2017 Copywriter Jedd Canty tells us all about his journey into copywriting and the Financial niche. Check out what he shares in an interview with Katie after being announced at this year's Fast Track to Copywriting Success Bootcamp and Job Fair
You Can Increase Client Referrals by Asking 3 Simple Questions
October 25, 2017 (06:50:56 am)
A simple way to increase referrals. Even in today’s age of automated lead generation, most businesses say they get their best customers through referrals.
Use These Seven “How-to” Headline Starters NOW
October 23, 2017 (06:32:29 am)
Use these seven “how-to” headline starters to write compelling headlines that capture your reader’s attention and more.
Using the Power of a Like-Minded Community in Your Copywriting Journey to Success
October 23, 2017 (06:29:40 am)
If you need a community of support in your quest for the writer’s life, we’ve got the answer. You don’t have to go it alone.
A Handy Site Audit Checklist for SEO and Content Writing that Works — And Leads to More Projects
October 18, 2017 (06:29:17 am)
A paid website audit is a gateway to new writing projects. Use this checklist to identify weaknesses on your client’s website. Then, get paid to fix them.
A Perfectly Scripted Conversation for Your Role as a Highly Paid Web Content Detective
October 17, 2017 (06:53:49 am)
You can follow this script from Pam Foster to land both a Site Audit project and more paid work afterward. She walks you through how it works here.
Are You an Impostor? Take the Quiz
October 05, 2017 (06:34:43 am)
Do you ever feel like an imposter? Many writers do. Internationally recognized expert Valerie Young reveals three action steps you can take to overcome it.
The Best Copywriting Clients — and the Worst
October 03, 2017 (06:58:54 am)
Bob Bly explains what to expect when working with a variety of companies that hire copywriters, plus how to determine which are the right clients for you.
3 Simple Strategies for Getting the Most Out of Your Writing Time
October 02, 2017 (06:27:53 am)
Master Copywriter Mike Palmer reveals three strategies that can make a big difference to your productivity and success as a copywriter.
The Power of Research: Are You Asking the Right Questions?
September 29, 2017 (06:26:42 am)
Being a great copywriter means being a great researcher. Some research involves talking to others and asking the right questions to get the right answers.
How to Change Your Copywriting Niche
September 28, 2017 (06:47:57 am)
Do you want to change your current copywriting niche? It’s easier than you think — just follow these simple steps.
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