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One Big Idea: Copywriting Tip #1

What’s the cardinal rule of copywriting? Stick with one big idea. One idea, that plays on one emotion, and has one key benefit.

Applying the 4 “C’s” of Copywriting Success

Commitment, consistency, clarity, & confidence are 4 qualities that will help you succeed in your career. Take 40 minutes to figure out you want to commit to.

1% Will Make a Difference in Your Freelance Career

Commit to getting 1% better at writing every day. Whether it’s learning something new or writing a blog post, everything you do will make you a better copywriter.

Gordon Graham’s 3 Types of White Papers—for B2B

Gordon Graham explains how all white papers fall into 3 distinct “flavors”: vanilla, strawberry, and chocolate. Lean how to sell white papers to your B2B clients.

You Don't Have to be Perfect

Christina Gillick reevaluates what it takes to get your freelance business started.

Are You All Packed?

The Writer’s Life is a journey, and Bob Sands is here to make sure you've packed your bags properly for the adventure.

5 Easy Steps to Improving Your Email Copy: The Bridge of Trust

Jay White takes a step back to talk about your overall approach to email copy.

Six Steps for Choosing and Using a Big Idea

Christina Gillick gives you the one question she asks every time she starts to write copy, and why it is so vital.

Your One-Hour Work Week

Mindy McHorse keeps your e-book income rolling with a long-term plan for publishing success.

Why All Writers Should Combine a Niche and Specialty to Get Paid Sooner

Choosing both a specialty and a niche can help you get your copywriting business up and running fast. Christina Gillick lets you in on how.

Four Ways Freelancers Can Profit from the Growth in Social Media

Interested in the social media field, but unsure how someone could make money in it? Nick Usborne lays out four of the many ways you can earn a living writing for social media.

What to do When Clients Call

Now that your self-marketing is out there and your business is up, your getting calls. Lane Sennett is here to help you answer the phone.

How to Become a Working B2B Copywriter in 90 Days

Lane Sennett introduces you to the five things she focused on when starting her B2B copywriting business that led directly to her success.

4 Steps to Reverse Your Inner Conflicts: The Power of the Victory Log

Rae Robinson gives you a great idea for tracking your goals and keeping your freelance writing business on track.

Play for the Name on the Front of Your Jersey

Michele Peterson encourages you to define the “why” that’s driving your writer’s life.

Motion Beats Meditation

Christina Gillick wants you to take the first step, push the rock over the edge, dive in, get your freelance career going!

Blueprint for Landing Clients With Email

Ed Gandia shows you how you can use simple emails to get hired by high-paying clients.

Are You Struggling With This?

Ed Gandia gives you a little background on how he developed a simple, easy to use system for landing great copywriting clients.

Far Too Many Copywriters Fail to Do This

Guillermo Rubio gives you copywriting tips from Clayton Makepeace that will make your copy shine.

Three Blogging Myths Debunked

Paula Plant lets you in on how to make a full-time living from writing blogs.

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