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The Very Best Way to Grab and Hold a Reader’s Attention

Can reading fiction make you a better, more skilled copywriter? You bet it can. Find out how… and what you should read for the best results.

Key Message Copy Platforms: The Nuts and Bolts of How to Write Them

Learn the simple steps to writing Key Message Copy Platforms and you’ll generate much more revenue for your copywriting business—and become your client’s “content hero.”

Key Message Copy Platforms: A Must-Have Copywriting Service Every Company Needs

To build a successful freelance business, you should know how to write and sell Key Message Copy Platforms—because every company needs them.

Wanna Succeed As a Writer? Start Here…

Get started on your writer’s life journey now. Here’s the first step for building a super-solid foundation for your copywriting business.

Achieve Your Goals Easily by Focusing on the Process, Not the Goal

If you want to achieve your goals – forget about ’em. Fall in love with the process and you’ll enjoy the journey to achieving your goals a whole lot more!

Knowing the Difference Between “Activity” and “Action” Will Help You Achieve Your Goals Faster

“Activity” and “Action” might sound alike… but the results they generate are vastly different. Discover which one will give you the results you desire.

How The Seinfeld Method Can Help You Achieve Your Goals

This simple foundational habit helped launch comedian Jerry Seinfeld into super stardom… and it can do the same for your copywriting career.

The No-Judgment Writing Technique That’s Become a Popular Obsession

Discover the no-judgment writing technique that’s become a popular obsession; build confidence that translates into goal-achieving action.

The 5 Core Principles of Content Writing Success

Achieve greater success as a web writer by building quality relationships with prospects, rather than using typical interruption-based marketing tactics.

Is Goal-Setting a Waste of Time?

Setting goals and then not accomplishing them is frustrating. So, should you even bother? Do you need goals to keep you motivated and on course?

How A-List Copywriters Form Big, Control-Beating Ideas

The best writers in the industry have this deep-rooted hunger in common. It can help you create a “potential copy ideas” library to advance your career fast.

Defining Your “Super-Objective” That Connects All the Elements of Your Writing Together

In copywriting, your “super-objective” is to decide what “big promise” you’re making to your prospect. This overarching theme ties your entire piece together.

The Surprising Connection Between Great Acting and Copywriting

Discover insider tips and strategies for how actors prepare for compelling performances, and how you can use them to gain a big advantage in your copy.

How to Bring 10x More Value to Your Clients

Take this essential step to become instantly more valuable and earn 10x the fees. Plus, you’ll be one step closer to being the “Total Package” to your clients.

Use Your Writing Skills to Preserve Knowledge for Future Generations

As AWAI member David Guthrie discovered, a website is an easy way to use your writing skills to preserve knowledge and information for future generations.

6 Fast Ways to Get Your Foot in the Door with Dream Clients

Learn six more ways to get your foot in the door and create mutually profitable relationships. They’re great if you want to get in fast with a bit less effort.

5 Days to Your First Client: How to Email Your Way to a Copywriting Gig…

Learn the four main elements to focus on when crafting a client prospecting email. Leading email copywriter Jay White presents a simple template to follow.

The Big Benefits for Writing Fast

With these simple strategies for switching off your internal editor, you’ll tap into better writing, bigger ideas, and more inspirational moments.

How Do I Set and Negotiate Writing Fees?

Here’s some practical advice for making sure you get paid as much as possible, and get paid what you’re worth, without overpricing yourself out of the running.

How Do I Find Clients and Land Paying Assignments?

Rebecca Matter answers the question she’s most often asked by writers who are just starting out: “Where do I find clients, and what do I do once I find them?”

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