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How Great Songs Illustrate This Basic Copywriting Principle
May 03, 2017 (06:35:49 am)
Copywriting seems far from songwriting. Or is it? COS member Rebecca Schwab explains how songwriting helped her understand a crucial writing secret.
3 Crucial Steps for Getting Traffic to Your Copywriting Website
April 20, 2017 (06:36:58 am)
With Google cluttered with websites related to writing, how do you get traffic to your freelance website? Here are three secrets to bring clients to you.
These 12 Copywriting Projects Can Make You the Most Money - Part 2
March 22, 2017 (06:25:25 am)
Advance your copywriting career and income by knowing how to write the 12 most in-demand copywriting projects. These six can make you incredibly rich.
These 12 Copywriting Projects Can Make You the Most Money - Part 1
March 21, 2017 (06:10:47 am)
When you know how to write the 12 most in-demand copywriting projects, your income can rapidly soar. Here’s a look at the first six foundational projects.
How a “Second Pair of Eyes” Can Increase Your Freelance Writing Income
March 20, 2017 (06:50:48 am)
One of the greatest joys of freelance writing is being able to "do it on your own." It's also one of its greatest pitfalls. Here's an easy solution.
Four Paths to Great Ideas for E-book Success
March 10, 2017 (06:15:54 am)
Writing your own e-book is an easy way to achieve the writer's life. But the question remains “What can I write about?” Bob Bly has 4 recommendations.
How an Effective LinkedIn Profile Will Help You Achieve Copywriting Success
February 24, 2017 (06:54:35 am)
COS member Steve Maurer passes on secrets for using LinkedIn effectively… secrets he learned directly from LinkedIn.
The Day I Lost $5,000 is the Day My Success Finally Began…
February 15, 2017 (06:21:12 am)
Does rejection drive you into depression and non-action? Or can you turn it into opportunity like Joshua Boswell did?
The TAAC Rule for Dealing with Flaky Clients
January 27, 2017 (06:19:41 am)
Your clients are your bread and butter. So, what can you do when you run into an impossibly flaky one? Ben Settle offers a provocative solution.
Three More Advanced Techniques from Clayton to Persuade Prospects to Buy
January 11, 2017 (06:00:47 am)
Clayton Makepeace’s strategies for convincing prospects to buy have made him a millionaire many times over. What can they do for you?
Let Me Introduce You to My Mistress
November 30, 2016 (06:58:25 am)
Writing is more than a career. It’s a source of great pleasure. Here’s how to get the pleasure and without having to chase around after clients.
To Market Your Freelance Business Effectively, Try Being a Little Provocative
November 15, 2016 (06:50:20 am)
Has your quest for the writer's life come to a grinding halt because you’re not using a strong self-marketing message? Try Nick Usborne’s strategy.
Use this “Secret Weapon” for More Successful Writing
November 02, 2016 (06:10:17 am)
An essential lesson Circle of Success members learn is to “write tight,” which is all about keeping your writing simple.
Mark Twain, Copywriter? Here’s What You Can Learn from Him
September 13, 2016 (06:12:23 am)
Mark Twain is one of America’s most influential writers. But does he have anything to teach you about copywriting? Surprisingly… a great deal.
The Golden Thread that Pulls Your Prospect Toward Saying “Yes”
September 12, 2016 (06:56:33 am)
Your prospect buys when you capture his emotions with a powerful promise/benefit combo that follows a “golden thread” through your entire promotion.
If You Want a Reliable Income as a Writer, Go Where the Growth is
September 07, 2016 (06:27:51 am)
What can a notorious bank robber teach you about achieving the writer's life? More than you may imagine. Social media expert Nick Usborne explains.
How to Talk to Your Prospect to Build a Winning 3-D Image and Promo — Without Ever Talking to Him
August 17, 2016 (06:52:13 am)
Demographics and psychographics don't give enough info for a 3-D prospect image. You must talk to him. Here’s how to do that without talking to him.
Benefits that Sing and Soar
— in Five Simple Steps: Part 2
July 20, 2016 (06:28:36 am)
It's not enough to use benefits. You must connect benefits to your prospect's real emotions. In Clayton's words, your benefits must be “fully dimensionalized.”
Benefits that Sing and Soar — in Five Simple Steps: Part 1
July 19, 2016 (06:49:40 am)
Do you use “Faux Benefits” instead of real benefits in your promos? Clayton Makepeace shows how to avoid this success-killing mistake in five simple steps.
Make Your Product’s Benefits SPARKLE
July 18, 2016 (06:37:52 am)
Many copywriters don't understand this essential secret to copywriting success: Don't sell your product! Why? Let Clayton Makepeace tell you.
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