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Why is Copywriting Like Spaghetti Sauce?
November 10, 2017 (06:52:46 am)
Learn about targeting a specific customer base from, of all places, a study about spaghetti sauce. It’s an important lesson about appealing to clients.
“What If I Don’t Believe in the Product I’m Selling?”
November 09, 2017 (06:27:20 am)
Do you have to believe in the product you’re writing about to craft effective copy? AWAI’s Executive Director Katie Yeakle has the answer…
The 4 Pillars of Success for Your Freelance Copywriting Career
November 03, 2017 (06:30:59 am)
Build momentum for your freelance copywriting career by following the four pillars of success. Pam Foster reveals how you can achieve your goals faster.
Using the Power of a Like-Minded Community in Your Copywriting Journey to Success
October 23, 2017 (06:29:40 am)
If you need a community of support in your quest for the writer’s life, we’ve got the answer. You don’t have to go it alone.
A Handy Site Audit Checklist for SEO and Content Writing that Works — And Leads to More Projects
October 18, 2017 (06:29:17 am)
A paid website audit is a gateway to new writing projects. Use this checklist to identify weaknesses on your client’s website. Then, get paid to fix them.
A Perfectly Scripted Conversation for Your Role as a Highly Paid Web Content Detective
October 17, 2017 (06:53:49 am)
You can follow this script from Pam Foster to land both a Site Audit project and more paid work afterward. She walks you through how it works here.
Are You an Impostor? Take the Quiz
October 05, 2017 (06:34:43 am)
Do you ever feel like an imposter? Many writers do. Internationally recognized expert Valerie Young reveals three action steps you can take to overcome it.
The Best Copywriting Clients — and the Worst
October 03, 2017 (06:58:54 am)
Bob Bly explains what to expect when working with a variety of companies that hire copywriters, plus how to determine which are the right clients for you.
The Power of Research: Are You Asking the Right Questions?
September 29, 2017 (06:26:42 am)
Being a great copywriter means being a great researcher. Some research involves talking to others and asking the right questions to get the right answers.
Working with a Legendary Copy Chief
September 26, 2017 (06:49:47 am)
When you’re starting out as a copywriter, one person can make a big difference in how quickly you catch on. When the student is ready, a teacher appears...
Six Steps to Becoming a Great Copywriter
September 25, 2017 (06:52:39 am)
The best way to make a living as a writer is to become a great copywriter. Here’s how to do it in six steps.
The Shortcut Way to Become a Better (and Richer) Copywriter
September 22, 2017 (06:41:07 am)
If you want to be a better and richer copywriter — and in the shortest time possible — one person can help you. Plus, get a checklist to improve your copy.
Don’t Let These 3 Niche Misconceptions Hold You Back
September 19, 2017 (12:15:50 pm)
Christina Gillick thought being a generalist copywriter was the best choice… until she realized she had three big misconceptions about choosing a niche.
How to Use LinkedIn to Land Well-Paying Clients
September 12, 2017 (06:31:07 am)
LinkedIn is a powerful resource for copywriters. But are you using it effectively? Steve Maurer answers 3 questions he’s received as a LinkedIn specialist.
How to Use Spec Challenges to Launch Your Copywriting Career
September 06, 2017 (06:13:46 am)
Elizabeth Blessing is proof you can launch your copywriting career by completing Spec Assignments. Here, she shares how you can use specs to get started.
Top Five Excuses for Not Having a Website (And Five Solutions to Nix Them for Good!)
September 04, 2017 (06:58:54 am)
Today, every business needs a website — even yours! Here are five excuses for not having a website, and five solutions to conquer the roadblocks for good.
4 Negotiating Tips for Copywriters to Get the Best Deal
September 01, 2017 (06:20:12 am)
Clients will try to negotiate. But if you follow these four simple guidelines, you’ll learn exactly what to say so you get the best possible fee.
10 Ways to Make a Six-Figure Income as a Freelance Writer
August 31, 2017 (06:44:36 am)
Bob Bly outlines 10 ways even the “average” freelance writer can make $100,000 a year.
Are You Spending Enough Time in the Learning Zone?
August 30, 2017 (06:12:51 am)
Ted Capshaw says if you want to see your vision for your life come true, you need to move from your Comfort Zone to a different zone altogether. Learn why.
What Villains Can Teach You about Writing Persuasive Copy
August 25, 2017 (06:09:00 am)
Discover how to become a more persuasive copywriter by turning your prospect’s problems into villains.
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