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Interview with a Pro: Master Copywriter Arthur Johnson Tells All to Michael Masterson, Part 1
July 30, 2001 (12:21:41 pm)
Arthur Johnson reveals his secrets to writing successful copy.
Bullet Blaster: A Review of the 4 U's Plus Exercises to Improve Your Bullet-Writing Skill
June 18, 2001 (01:21:04 pm)
Learn how you can use the 4 U's to make sure your bullets are reeling your readers in, not letting them slip away.
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